The History of Advertising Podcast
Jack Meggitt-Phillips
The golden age of British advertising was more than just Mad Men and liquid lunches. Every week, the History of Advertising podcast reveals the stories behind the nation’s most celebrated adverts.
Episodes
Mentioned books
Feb 12, 2019 • 10min
Taking down the competition (part 1)
Explores the competition between Purcell and Ariel laundry detergents, including controversial marketing strategies. Discusses the impact on women's status and the importance of preserving brand uniqueness. Teases the next episode featuring an expert on helping brands in trouble.
