The History of Advertising Podcast

Taking down the competition (part 1)

Feb 12, 2019
Explores the competition between Purcell and Ariel laundry detergents, including controversial marketing strategies. Discusses the impact on women's status and the importance of preserving brand uniqueness. Teases the next episode featuring an expert on helping brands in trouble.
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1
Introduction
00:00 • 2min
2
The History and Impact of Purcell Washing Powder
01:36 • 2min
3
The Competition Between Purcell and Ariel
03:38 • 2min
4
The Threat of Ariel and its Impact on Women's Status
05:16 • 3min
5
Preserving Your Brand and Shouting Louder: Dealing with Competition
07:50 • 2min