

Skool Stories
Matthew Thompson
Skool is the single greatest opportunity on the internet right now.
Like being an early adopter of YouTube or TikTok, people who go “all-in” have the opportunity to change their lives forever.
This podcast exists to help you on that journey by sharing the secrets of success from top creators on Skool so you can:
- Grow your online community.
- Change more lives.
- And make more money.
The best part is it’s easy, FUN, and there’s a whole community of people here to support you.
Click the link to get started for FREE with exclusive training from Alex Hormozi: http://tinyurl.com/skool-games
Like being an early adopter of YouTube or TikTok, people who go “all-in” have the opportunity to change their lives forever.
This podcast exists to help you on that journey by sharing the secrets of success from top creators on Skool so you can:
- Grow your online community.
- Change more lives.
- And make more money.
The best part is it’s easy, FUN, and there’s a whole community of people here to support you.
Click the link to get started for FREE with exclusive training from Alex Hormozi: http://tinyurl.com/skool-games
Episodes
Mentioned books

Apr 22, 2024 • 30min
“Unless you're a PSYCHO, this sales cult isn't for you…”
JOIN SKOOL: http://tinyurl.com/skool-games.
Ian Macklin runs Elite Sales Alliance, the #6 community on Skool.
In this episode, we talk about:
Being raised by his military mum in a single-parent household
How a superstar cars salesman turned him and his twin brother's life around
Becoming the top salesperson at Nissan
Meeting Andy Elliott
Building a 9-figure business from scratch
Investing 40-50k into their Skool community
The power of being SUPER clear on who your community is for
(And who it's not for!)
How their community prevented someone from committing suicide
And his plans to win the Skool Games
Check it out!
Ian's Skool: https://www.skool.com/elitesalesalliance/about

5 snips
Apr 18, 2024 • 37min
The man who manifested $100,000/month | Max Perzon
Meet Max Perzon, a Swedish entrepreneur who manifested over $100,000/month teaching online money-making. From dropping out of school to winning The Skool Games, he shares his journey of resilience, losing everything, and making $600k in a year. Discover his unique approach to mentorship, creating a 7-hour masterclass in a weekend, and his reflections on success and competition.

Apr 15, 2024 • 31min
$15 Per Hour Butcher → $4M Per Year Business Owner
JOIN SKOOL: http://tinyurl.com/skool-games
Justin Georgopoulos is a 26-year-old entrepreneur who runs a hugely successful painting business and the Trade Launch Skool Community.
In this episode, we talk about:
Pretending he knew how to debone a chicken to get a job
The mythical movie moment of meeting his mentor
Selling over $500k in paint jobs without knowing how to paint
(Or having any painters on payroll!)
The power of viewing your struggles in the context of a story
Hiring his roommates and friends to keep up the pace of his business
Having his work van stolen… thrice!
A nifty door-to-door closing technique you can use online
How he built up demand for his community pre-launch
Learning to chew faster after biting off more than you can chew!
And how Skool allows you to profit from your pain and previous business problems
Check it out!
Justin's Skool: https://www.skool.com/paintprofit/about

13 snips
Apr 15, 2024 • 26min
x4 Life-Changing Quotes From 1-Day With Hormozi
Entrepreneur Hormozi shares key insights with Ted Carr from a recent event, discussing quotes that will revolutionize business, transitioning from solopreneur to CEO, adopting a 'WHO NOT HOW' mentality, and boosting business revenue by $50k MRR in a month.

14 snips
Apr 9, 2024 • 44min
How Hamza makes millions mentoring young men on Skool
Hamza, the cult leader behind Adonis School, shares his origin story, embracing YouTube's struggles, monetizing without selling out, and the power of conviction in selling. He discusses how Skool changed everything for him and the future of his community.

Apr 4, 2024 • 28min
STOP EXPLOITING YOUR CUSTOMERS... Do this instead
JOIN SKOOL: http://tinyurl.com/skool-games
Khan Magne runs the Happy Small Business Community on Skool.
In this episode, we talk about:
Crafting a small business where EVERYBODY wins
Why telling the truth is the best business tactic
“Creating your own clients” instead of running ads
Making $141k in 8 days on Skool
Transitioning from the stress of a service-based agency
His “zero manipulation” policy with customers
Running his business without sales calls
(And freeing up countless hours in the process)
How pirating Sam Oven’s courses led to him becoming a loyal customer
And the importance of sowing seeds instead of always going for the harvest
Check it out!
Khan’s Skool: https://www.skool.com/happy-small-business-community-9971/about

Apr 2, 2024 • 17min
This College Student Hit $15k p/m on Skool in 3 weeks
JOIN SKOOL: http://tinyurl.com/skool-games
Daddy Wellness, aka Richie Lovelace, is the cult social media icon behind Dialed University and a winner of the March Skool Games.
In this episode, we talk about:
Why he tracks the step count of people inside his community
Trying to win The Skool Games during his last 30 days of college
Why people crave “authentic” content on social media
Having moderation in everything… including moderation
The secrets behind his meteoric rise on social media
Leaving behind the world of Growth Equity to focus on the wellness niche
And why you should give away 10 months of value before making an ask for your audience.
Check it out!
Richie’s Skool: https://www.skool.com/dialed-university-6199/about

Mar 28, 2024 • 21min
This Viral Coach has over 1B views on social media
JOIN SKOOL: http://tinyurl.com/skool-games
Daniel Iles is the founder of Viral Coach the #6 community in the Skool Games and a business that has helped their clients get billions of view on social media.
In this episode, we talk about:
Why he kicked 3000+ people out of his paid community
How to compete against HUGE content creators that spend $100k+ on social media every month
Why posting several times per day as a small creator doesn’t make any sense
Ascending community members into high-ticket packages
The #1 mistake new creators make online
How to reach strangers as a nobody online
Why obsessing over what colour of captions to use will never make you famous
“With or without you energy”
The expert-experience-observation continuum
And why organic content beats ads for growing your Skool Community
Check it out!
Daniel’s Skool: https://www.skool.com/viralcoach/about

Mar 26, 2024 • 29min
"High-ticket is dead. Skool is the future” — Alberto Riehl
JOIN SKOOL: http://tinyurl.com/skool-games
Alberto Riehl runs Predictable Premium, an Insurance community that’s currently ranked #1 on The Skool Games leaderboard.
In this episode, we talk about:
Why he believes high-ticket is dead
The benefits of Skool forcing us to “win our customers business every month”
Strategically positioning big events/high-energy activities at the end of the month to help with retention
Using AI to turn his “shittiest leads” into sales
Why wanting to quit 50 times per year is normal (and how to combat that feeling)
How text messages are the “new email”
His deeply personal connection to the insurance niche
Why he joined Sam Ovens’ mastermind 8-years-ago
The power of executing
And sage advice he’d give to a 20-year-old version of himself.
Check it out!
Alberto’s Skool: https://www.skool.com/predictable-premium-live-7361/about

Mar 24, 2024 • 31min
This Crypto-Millionaire Lost It All & Found His Life’s Purpose
Alexander Lorenzo is a futurist and blockchain researcher who currently runs two communities in the top 20 of The Skool Games' leaderboard.
In this episode, we talk about:
The importance of integrity in an age of crypto-scams
Staying hyperconnected to his audience via DMs
Why our number one job as coaches should be getting people to interact
How a miraculous encounter radically transformed his life
Losing millions in previous crypto cycles
(And how this humbling experience led him to Skool)
Taking the time to answer your community’s questions “for real” rather than “just getting it done”
His plans for adding a 3rd Skool Community
Why innovation should always come before revenue
And his plans to launch a world-class research group and hedge fund from his Skool community.
Check it out!
Alex’s Skool: https://www.skool.com/fundamental-secrets-7951/about
Alex’s life story: https://www.youtube.com/watch?v=XakjZRx4pMc&pp=ygUkcmljaGFyZCBsb3JlbnpvIGpyIGNycHRvIGNyYXp5IGplc3Vz


