When it comes to opening a fitness facility, aspiring entrepreneurs often face a critical decision: Should they go it alone or opt for a franchise model?This dilemma is not unique to the fitness industry but is certainly relevant given the ever-growing demand for fitness services.In this episode, Rick speaks with Alloy franchisee Rami Odeh about the advantages of purchasing an Alloy Personal Training franchise vs. opening your fitness facility. Rami has a unique perspective as he has opened, run, and sold his privately owned facility and is now investing in multiple Alloy franchise locations.Investing in an Alloy Personal Training franchise can provide a solid foundation for success, leveraging an established brand and a proven business model, comprehensive support, and access to a network of like-minded professionals.Whether you're a seasoned fitness professional or a budding entrepreneur, exploring the franchise option can be a wise decision to consider when entering the fitness industry.Tune in to learn of the advantages of an Alloy franchise over opening your own fitness facility.Key Takeaways- Established brand and reputation (05:07)- Buying into a proven business model (07:12)- Training and support (16:54)- Marketing and advertising (20:14)- Economies of scale (32:09)- Flexibility and autonomy (37:15)- Expansion opportunities (44:42)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In the fitness and personal training world, Alloy Personal Training is quickly emerging as a shining star with its successful franchise model. With more than 100 franchises sold in less than a year, the Alloy model has captured the market's attention.In this episode, Rick Mayo is interviewed by Mike Arce - Founder & CEO of Loud Rumor.They delve into the secrets behind Alloy Personal Training's franchise success and explore the key factors contributing to their remarkable achievements.One of these factors is the Alloy brand promise which has remained unchanged since 1992. In the fitness space, we see many trends based on a piece of equipment, technology, or modality, but here at Alloy, we have kept the same personal training promise all those years, which has helped countless people get into the best shape of their lives.Tune in to this episode to discover the strategies, insights, and unique approaches that have propelled Alloy Personal Training to the forefront of the industry.Key Takeaways- The Alloy model explained (00:30)- Alloy brand promise (06:08)- The reason for the good Alloy retention numbers (15:49)- Relationship-based customer experiences (22:39)- What makes a good franchisee (33:02)- The future of Alloy Personal Training (37:55)- Simple works when done right (39:03)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Awarding 100 franchises is an incredible milestone for Alloy Personal Training Franchise. It's a testament to the hard work and dedication of our entire team and the belief our franchisees have in our brand.Even though we are notoriously terrible at celebrating wins, this one feels great and is evidence of the strength of our brand in the marketplace and an excellent investment opportunity for our franchisees.The journey to this point hasn't been without challenges, but seeing our network grow and thrive has been immensely rewarding.In this episode, Rick Mayo is interviewed by Michael Kurkowski of The Strength Connection Podcast on the journey to this milestone and looking ahead to 800 franchise locations by 2030!Key Takeaways- Celebrating awarding 100 franchise locations (00:39)- Why did Rick Mayo decide to go to franchising (04:08)- The evolution of an entrepreneur (09:06)- Why purpose is very important (13:36)- Don't let your dreams die (20:35)- Going all in on one thing (28:37)- The satisfaction of trying and doing your best (32:47)- Setting the right expectations (44:04)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Have you ever wondered what it takes to become part of the Alloy family as a franchisee?Look no further!In this episode, Rick sat down with the Alloy director of franchise development, Clay Allen.Together, they spilled the beans on the secret sauce that makes a stellar Alloy franchise candidate. Trust me, folks, this is the inside scoop you've been waiting for!First things first, let's talk about character traits. You see, Alloy isn't just looking for anyone off the street to join their franchise family. We're searching for individuals who possess that special spark that sets them apart from the rest. Passion is the name of the game.Among the qualities that make an ideal Alloy candidate, one should possess an unimpeachable character, have a competitive spirit and be a leader.Being a part of the Alloy family means embodying these values and becoming a true ambassador for the brand.Key Takeaways- Clay Allen's background (03:25)- The profile of an Alloy franchisee (06:17)- The primary motivator for people looking for an Alloy (09:55)- 3 qualities for ideal Alloy candidates (13:03)- Top questions from prospective franchisees (21:37)- The cost of an Alloy franchise (22:10)- The Alloy brand promise (26:52)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

It's a valid question, and there's no easy answer that applies to everyone. There are many factors to consider when it comes to deciding whether or not to pursue a college education.On the one hand, there are undeniable benefits to going to college. For one thing, a college degree can significantly increase your earning potential over the course of your career.College can also provide you with valuable skills and knowledge that you might not be able to gain elsewhere. You can learn about a wide range of subjects and develop critical thinking, problem-solving, and communication skills that can be useful in any career.That being said, college isn't for everyone. It can be very expensive, time-consuming, and stressful. For some people, pursuing a trade school or certification program might better fit their goals and interests.Others might enter the workforce immediately after high school, gaining hands-on experience and building their skills on the job.All these are valid paths to success, whichever you take.The key point here is that if you decide not to go to college, choose to do something equally challenging. Don't just sit around and be useless.In this episode, Matt and Rick discuss the value proposition of a college education vs. the alternatives to college and what factors should affect the decision. Key Takeaways- Is going to college worth it from an entrepreneurship lens (05:56)- The stats of college education (07:08)- The alternatives to college (15:24)- Finding something equally challenging (18:04)- Investing in other forms of education (22:37)- Upskill yourself to get to where you want (25:45)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Referrals are one of the most effective ways to grow your business, and they don't cost a thing.Let's start with the basics. Referrals are recommendations from satisfied customers. When customers have a great experience with your business, they're likelier to tell their friends, family, and colleagues about it.And when those people need a product or service that you offer, they're more likely to come to you because they trust the recommendation of someone they know.But you don't have to just sit back and expect the referral; you must ask for it. This can be daunting for some business owners and their teams, but it doesn't have to be.The key is to make it part of your culture, ask at the right time, and celebrate it when it happens.In this episode, Rick and Matt share some tips on how to grow your business with referrals, ask for referrals from your clients, and make referrals part of your business culture. Tune in!Key Takeaways- The power of referrals (05:55)- Why most people don't ask for referrals (11:18)- Prime times to ask for referrals (14:52)- Measuring and managing your referrals (16:13)- Follow up with your potential referrals (16:57)- Making referrals part of your culture (21:31)- Upskill yourself to get better (28:08)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Entrepreneurship is indeed a challenging journey that requires dedication, perseverance, and a willingness to sacrifice some aspects of your personal life, at least for some seasons in the business.Being an entrepreneur often means working from home, which can blur the lines between work and personal life.All this need to be balanced with family obligations which can often bring a strain between spouses if they are not on the same page.In this episode, Rick sits down with his wife, Andrea, to discuss how to manage marriage and kids as an entrepreneur. They share their wins, challenges, and different scenarios that seem to work well for different individuals.One of the takeaways from this episode is that there is no one-size-fits-all approach to managing marriage and kids as an entrepreneur. What works for one couple might not work for another.Tune in to learn more about the different scenarios and how to work around them while navigating through entrepreneurship and marriage!Key Takeaways- Set the right expectations (03:27)- Two players on the same team (05:47)- Quarterback +cheerleader (09:50)- Two players in different games (14:18)- Toxic quarterback and/or cheerleader (16:32)- Managing kids as an entrepreneur (18:55)- Ebbs and flows of entrepreneurship (27:56)- Why entrepreneurship is a self-help journey (32:26)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick sits down with Alloy COO, Suzanne Robb, to discuss 5 things they've learned after awarding the first 100 Alloy Personal Training Franchise locations.We are all proud of this great milestone here at Alloy, and we look forward to opening these locations and selling even more going forward.One of the greatest lessons we have taken so far is the importance of purpose. Purpose is a bigger deal than we thought when we started the franchising journey. Fitness franchising offers an opportunity for return on investment, but there's a much higher purpose which helps when things become difficult.In our case, the purpose is multi-layered. We provide a vehicle for people to get into better shape, be healthier, and live better. But we're also providing a framework for a franchise business to help people realize their dream of entrepreneurship.Tune in as Rick and Suzanne go through the 5 lessons they've learned from selling 100 franchise locations.Key Takeaways- Purpose is very important (02:59)- Helping others become entrepreneurs through entrepreneurship (08:38)- Not everyone is cut for entrepreneurship (14:32)- Setting the right expectations for franchisees (22:14)- Simple businesses scales (29:43)- Put the right people in the right seats (37:07)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Leasing a commercial property for your business is a huge investment, both financially and strategically.It's a contract that sets the foundation for your entire relationship with your landlord and should not be taken lightly.Yet, many small business owners make the mistake of not having their lease reviewed by an attorney.Let's face it, commercial leases are complicated documents that cover a lot of ground. There's a lot to consider, from rent payments to maintenance responsibilities, presale arrangements, competitor clauses, and more.And if you don't have a lawyer specializing in commercial leasing, you could be putting yourself at risk.For instance, did you know that some leases require you to foot the bill for air conditioning repairs which can run to tens of thousands of dollars?In this episode, Rick speaks with Karen Abrams, a leasing specialist for boutique fitness franchises. Karen is also a preferred vendor with Alloy and has a wealth of information on leasing, entity creation, and business resales.She shares some sage advice on leasing, and other business functions critical to opening a fitness studio. Tune in!Key Takeaways- Karen Abrams' background and experience (01:17)- Why an attorney needs to review and negotiate your lease (13:21)- Nightmare stories in commercial real estate leasing (16:44)- Letter of Intent in real estate (21:06)- Top pieces of advice for someone negotiating a lease (27:46)- Why the Personal Guarantee clause is critical (31:03)- What happens when you sell your business (32:26)Additional Resources:Contact Karen Abrams:- Website: https://www.parisackerman.com- Email: kabrams@parisackerman.com- Cell Phone: 973.868.6333------- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Core values are the fundamental beliefs that guide an organization's behavior, actions, and decisions.They are the principles that guide the organization's culture and help them make decisions that align with its goals and mission.Core values are important because they act as a compass that guides the organization's actions and decisions.When a company's core values are clear, they can help employees to understand what is important and how to make decisions that align with the company's goals.In the case of a franchise like Alloy, it becomes super important as we onboard more and more franchisees.But core values are not just nice things you have on your website. You must live them out each day and actively practice and integrate them into every aspect of your operations.Tune in as Rick and Matt discuss the importance of core values and how best to incorporate them into your business.Key Takeaways- The importance of core values (00:32)- The importance of simplicity (07:38)- Famous people Rick has trained (09:34)- Finding balance as an entrepreneur (12:07)- Creating a healthy mindset as an entrepreneur (17:08)- The beauty of systems (19:20)- Lean into the hard stuff (21:21)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!