Learn about the importance of seasonal internal challenges for clients in the personal training business. These challenges help keep clients motivated and engaged throughout the year, as well as serve as a retention tool for the business. Each challenge offers an opportunity for clients to recommit to their fitness journey and experience the benefits of leading a healthy lifestyle. The hosts discuss different challenges offered, such as Resolution Reboot and Fall back to Fit, and explain the 'Where's Waldo?' challenge. Discover how these challenges promote community, engagement, and the gym's brand.

Preselling fitness over the phone for a yet-to-be-opened facility is as challenging as it sounds. But here at Alloy Personal Training Franchise, we have perfected the art of preselling, often opening new franchises at or near full capacity.Adam Blankenship, Alloy's presale specialist, joins Rick in this episode to share the exact process, how we do it, and why it is so successful.The first thing you must do in a call is set the right expectations.One common pitfall people make in phone sales is immediately diving into providing information when a prospect gets on the line. The key here is to set the stage for the call right from the beginning. Begin by explaining the purpose of the call.For instance, you can say, "During this call, I will ask you some questions to understand your needs and answer any questions you have. Our goal is to determine if our services align with your goals." Doing this lets you gain the prospect's permission to guide the conversation and establish yourself as an expert.The aim is to prevent the conversation from becoming transactional, focusing solely on price and services. Instead, you're setting the tone for a value-based conversation, emphasizing the importance of understanding the prospect's specific needs.Tune in to this episode to hear our exact process to conduct phone sales!Key Takeaways- Meet Adam Blankenship (00:00)- The challenge of preselling through the phone (08:25)- Setting the right expectations for a call (10:58)- Find the "why" (16:42)- How to ask them to join (23:50)- Overcoming the 3 most common objections (25:12)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Evaluating your trainers is a crucial aspect of running a successful fitness business. Evaluating trainers isn't about being critical but rather about fostering a culture of continuous improvement and accountability. Traditional annual reviews may have been the norm, but waiting an entire year for feedback is often too long. By switching to a quarterly review system, trainers and managers can engage in more frequent and meaningful conversations.This proactive approach ensures that small issues don't snowball into significant problems, benefiting both the trainers and the clients.But how do you evaluate the effectiveness of these trainers, ensuring they are providing the best service to your clients?In this episode, Rick and Matt uncover two powerful methods for assessing trainers – the Quarterly Review and the Secret Shopper technique.These strategies offer a fresh perspective on continuous improvement and ensure trainers are consistently delivering an exceptional client experience. Tune in to the full podcast episode to gain a deeper understanding of these methods and get ready to take your fitness business to new heights.Your trainers and clients will thank you for it!Key Takeaways- Why you need to do quarterly reviews (01:08)- 4 essential questions during these quarterly reviews (03:07)- Evaluating trainers by core tenets (11:52)- The Secret Shopper Technique (12:52)- How often to secret shop (16:23)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

The podcast discusses the highly effective organic marketing strategy of cross-promotion with local businesses, which involves building genuine relationships and engaging with the local community. They provide tips on how to do an effective cross-promotion campaign in a fitness business, including leveraging email lists and networking with other businesses. The episode highlights the win-win situation created for both companies through cross-promotion.

In this episode, Matt and Rick discuss whether or not you should make a wholesale change to your current business model. Spoiler alert- it could mean more profit and less drama!As a gym owner, changing your business model can be a tough call to make. But sometimes, it’s the only viable option to solve the problems you face in the gym and, while at it, increase your profitability.Part of being an entrepreneur is realizing that your business model is not cast in stone. Remember episode 94, where we talked about the Ugly Baby Syndrome and how it can affect your business?For example, here at Alloy Personal Training, we changed our business model to small group personal training for the sake of simplicity, scalability, and profitability.In fact, this change fixed most of the problems we were experiencing with the previous model, such as scheduling, complexity, and high churn rates.Listen in to learn why you should consider changing your business model to solve your business problems and increase profitability!Key Takeaways- Should you change your fitness business model (01:46)- The Ugly Baby Syndrome (05:43)- What are the resources needed to drive your model (06:04)- Are you a marketing business that does fitness on the side? (08:34)- Know thy numbers (09:30)- Keep your fitness business model simple (12:03)- Evaluating the ROI of your model (14:32)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

A major challenge facing gym owners is finding and keeping a team of top-notch personal trainers on board. In this episode, we discuss the concepts and strategies for dealing with trainer turnover.To illustrate the point of turnover, we will use the River & Ponds analogy, which says that some people will come into your business, and it will be a river for their career. This means they will be here today, and then the current (the market) will take them somewhere else in a short period of time. The opposite is the pond, where employees stick around for a long period of time.Surprisingly, they both come with their own challenges.How to go about making it a win-win for everybody in two different situations is the topic of today’s conversation, so stay tuned.Learn more at: http://bit.ly/alloy_franchiseKey Takeaways- Rivers and ponds concept: Short-term and long-term employees (1:15)- Old is not always gold (3:32)- Mentorship: A test drive for both the employer and the employee (3:42)- Starting with the easy part, that often is your training protocols (6:57)- It’s not a bad idea to ask them how long they plan to stick with you (9:17)- Helping people grow (11:30)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick is interviewed by the folks over at Gym World on the Alloy Personal Training Franchise model and why it has taken off quickly at 150 locations currently.Gym World's very own Mark Fisher loves it so much that he bought a franchise.At the heart of the Alloy Personal Training franchise is its unique model. Small group personal training has been around for a while, but it has now been done on a scale that Alloy is doing.Amidst the complexity of some of the concepts in the fitness industry, Alloy Personal Training stands out by keeping its approach refreshingly simple. The simplicity of the model is a critical factor in the success of the business.This approach has consistently delivered exceptional results, attracting a loyal clientele seeking effective and efficient workout solutions.Looking ahead, Alloy Personal Training shows promise for further expansion and influence in the fitness industry. With a proven track record of success in a continually growing market, the franchise is well-positioned to tap into the increasing significance of health and wellness in people's lives.Alloy's dedication to delivering tangible results and fostering a supportive community positions it favorably for continued growth and success.Key Takeaways- What is Alloy Personal Training Franchise (05:29)- Why language matters when selling fitness (09:41)- How Alloy programming evolved (12:30)- The only small group training franchise (26:56)- The unit economic of an Alloy location (32:46)- The perfect location of an Alloy location (33:59)- Alloy's marketing strategy (36:21)- Why brand design and gym layout matters (54:13)- The ideal Alloy franchisee (1:03:16)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity----You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Rick and Suzanne celebrate the achievement of awarding their 150th Alloy Personal Training Franchise location, reflecting on their 'why' as they expand. Success stories from clients validate their purpose. They discuss the impact of the franchise in providing opportunities for entrepreneurs and investment. The hosts also highlight the benefits of small group workouts and having the right people as operators in their business. They reflect on their journey in the fitness industry and express gratitude to listeners.

In this episode, Rick sits down with Jared Breen, Alloy's VP of real estate and construction, to discuss 3 main observations regarding the real estate and construction process.These three observations shed light on the intricacies of the real estate and construction process and provide valuable insights and actionable advice for success in franchising.The first truth is the pivotal role of early engagement in determining long-term success. According to Jared, the level of engagement exhibited during the initial stages of getting a franchise open often acts as a predictor of its ultimate outcome.Those franchisees who consistently show up and actively participate in the early phases of real estate and construction tend to achieve greater success once the franchise business gets going.This early engagement is a foundation upon which relationships are built and maintained. By being present and involved from the outset, stakeholders demonstrate their commitment and dedication to the success of the business.This not only sets a positive tone for collaboration but also fosters a sense of ownership and accountability.Tune in to this episode to learn how these real estate and construction truths provide a comprehensive perspective on achieving success.Key Takeaways- The importance of early engagement (04:03)- The concept of autonomy and the impact of choice (09:19)- Core values as a guiding lens (13:41)- Managing emotions in running a business (16:26)- Don't take yourself too seriously (19:01)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity----You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Guest Rick Mayo, successful fitness entrepreneur, shares his inspiring journey in the fitness industry. Key topics include embracing discomfort, overcoming obstacles, the need for change in the fitness industry, and valuable lessons learned for business success.