Alloy Personal Training Business

Anthony Wilkins, co-owner of Alloy for Women, shares his experience transitioning from a trainer to a business owner. He discusses the challenges he faced and offers insights for those considering opening their own gym. Topics include conducting research, building relationships in the community, managing cashflow, and the importance of asking for help. He also emphasizes the need to adapt and be open to learning.

Learn about the importance of tracking KPIs, such as leads and conversions, in your personal training business. Discover strategies to increase show up rates for booked sessions. Explore the challenges of getting your team to buy into KPIs and the significance of customer uplifts for retention.

Learn the best methods to evaluate personal trainers through hard numbers and quarterly reviews. Recognize positive behaviors and provide specific suggestions for improvement. Have a dialogue with trainers to support their goals. Explore effective methods for evaluating trainers and involving clients in the evaluation process.

Learn about the importance of personalized greetings and effective introductions in creating a great customer experience in a personal training business. Discover the core tenets for a consistent customer experience, including tailoring exercises to clients' goals and motivations. Explore the significance of awareness and accountability in a training program.

Explore the impact of different reward systems on client retention. Emphasize the importance of personal and impromptu rewards. Use examples from Disney and a hotel to illustrate the significance of creating positive experiences and celebrating small accomplishments. Learn how to maximize creativity and productivity through effective energy allocation. Prioritize regular clients and their needs to increase retention.

The podcast discusses the challenges of trainer turnover in the fitness industry and the importance of developing a systematic approach to hiring and training. They highlight the concept of 'rivers and ponds' to describe different types of businesses and encourage viewers to combat trainer turnover by training new coaches and setting realistic expectations with employees.

The podcast discusses the current state of the fitness industry, including intense competition and the growth of the business. They explore successful business models, the decline in prices due to increased competition, and the differences between studios, large clubs, and boot camps. They also highlight the importance of serving the 50-plus crowd and discuss the benefits of small group training and personal training. The hosts emphasize the importance of assessments, scalability, and a diverse workout environment. They conclude by discussing their own success in the industry and their decision to launch a franchise targeting the 50+ age group.