Alloy Personal Training Business

Discover the untapped opportunity in the active aging market and the economic potential it offers. Learn about the importance of exercise and muscle maintenance for individuals over 50. Explore marketing strategies and benefits of targeting the active aging market in the fitness industry.

The podcast discusses the origins and growth of the Alloy Fitness franchise, the early years and setbacks of the fitness franchise, transitioning from one-on-one to small group training, and the evolution of Alloy Fitness Franchise.

In this podcast episode, the hosts discuss the final part of the sales process in personal training. They provide tips on closing the sale, including offering a limited number of options, reviewing the client's goals, and using body language. They also emphasize the importance of not letting financial limitations affect sales and how caring for clients' needs can lead to successful outcomes.

The podcast discusses the importance of customizing the sample workout based on each individual's learning style and fitness background. They emphasize the significance of having a scripted workout and addressing specific client concerns. The brain science behind hands-on experience in fitness is explored, along with the use of functional movement screens. The speaker shares a surprising story of a girl who held the world record in pushups. The importance of selecting the right person for exercises and providing personalized training is also discussed.

In this sales-focused podcast, the hosts discuss the importance of client assessment and movement quality. They introduce the functional movement screen (FMS) and its benefits in predicting injuries. They emphasize the need to set themselves apart from other training facilities and the significance of applying exercises correctly. The hosts also share insights on modifying exercises for client success and developing a modified version of the FMS for the general fitness population. They highlight the importance of demonstrating expertise in the sales process through thorough assessments.

The podcast discusses the importance of a scripted sales process in the fitness industry and the significance of connecting with clients on a deeper level. It emphasizes the need for active listening, asking meaningful questions, and creating a positive first impression in the sales process. The transition from personal trainer to a sales role is also discussed, highlighting the importance of having a system in place for sales.

In this episode, the podcast discusses the importance of consistency in the customer experience, using the example of a haircut. They emphasize the need for a playbook and running the play to ensure a seamless experience with multiple trainers. Personalization and understanding client preferences are also highlighted as key factors in the fitness business. Consistency in customer experience is discussed as a driver of satisfaction and revenue. The importance of small details and personalized service in scaling and maintaining top-level customer service is emphasized.

In this episode, our guest, Rami Odeh, tells us about his journey of early success, near failure and a return to success with the sale of his training gym. Rami started like a lot of people, in corporate America.  He then went back to graduate school to chase his dream of opening his own business. After graduating, he got a fresh start as a personal trainer and loved it for the instant impact it had on lives. This led him to open his own facility and propel a much larger number of people to the heights of success.It wasn’t sunshine and roses forever though.He moved the gym to a new building that he bought, ran into debt, and almost lost all that he worked so hard for. This eventually led him to overhaul his business model and once again taste success again.He’s seen and done it all. Stay tuned to know what and who all, apart from his grit, saw him through tough times.Key Takeaways:Rami’s sports and corporate background (1:47)The one corporate meeting that got him to go back to graduate school (2:31)Did an internship in a gym; loved seeing an instant impact for what he did (4:51)Worked in large gyms; graduate degree in exercise science was an asset (7:04)His foray into in-home training; did it for about two years (8:27)Finding a place to open his own facility (9:48)Took up a part-time job at a hospital; helped help him market his gym (11:18)The first 8 years, the biz grew 30% a year; they were doing $1 million (13:42)Moved the gym to a bigger place; great revenue, not great margins (14:50)Got real close to walking away from it all (21:07)Had a third party personal training company coming into his gym (21:40)Looking at short-selling the building (25:21)Went about learning from the near failure; revamped everything (27:56)Grew year over year and went into profits again (30:01)Community support and a spiritual anchor really helped him (33:25)Sold the business and kept the building (39:38)Living a life of gratitude (42:32)He’s an author and has moved into talking about spirituality and exercise (45:26)---------Additional Resources:Book "Quiet the Noise"Rami's LinkedinLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Anthony Wilkins, co-owner of Alloy for Women, shares his experience transitioning from a trainer to a business owner. He discusses the challenges he faced and offers insights for those considering opening their own gym. Topics include conducting research, building relationships in the community, managing cashflow, and the importance of asking for help. He also emphasizes the need to adapt and be open to learning.

Learn about the importance of tracking KPIs, such as leads and conversions, in your personal training business. Discover strategies to increase show up rates for booked sessions. Explore the challenges of getting your team to buy into KPIs and the significance of customer uplifts for retention.