Alloy Personal Training Business

The podcast discusses the importance of combining digital marketing with local grassroots strategies in the fitness industry. They emphasize the need for human interaction and explore the benefits of diversifying marketing efforts through local networking. The concept of cross promotion is explored, along with various tactics for effective guerrilla marketing. Building relationships with physical therapists and physicians for personal training businesses is highlighted.

This podcast discusses the importance of core values in a fitness business and how to develop them. It emphasizes the role of core values as a decision-making compass for the team. The podcast also highlights the need for simplicity in core values as the business grows. It explores the concept of 'owning it' in the fitness industry and the significance of embracing change and driving it to stay ahead. Additionally, it emphasizes the importance of simplifying core values for onboarding new team members and making decisions.

In this episode, we discuss the five things you should consider when considering buying a fitness franchise.Franchising is hot right now. It's a great investment opportunity; it gives you a better return on investment as an entrepreneur. If you go to sell, if you're an independent operator, it gives you systems and a massive shortcut to success.Nonetheless, you’ve got to put the work in and run the systems. It's one thing to have them create it, but you still have to be an entrepreneur.We felt like it's a better vehicle for our potential or our core customer, and ultimately, a better vehicle for their core customer.How about the pricing? What's your investment for a franchise versus starting on your own? And the sustainability and longevity? What is the level of support that you're going to receive ultimately? Those are important questions to consider.The franchisee-to-franchise alignment and financials are other vital considerations when you are mulling over buying a fitness franchise. Stay tuned to know more.Key Points of Discussion:Pricing: The upfront fee (franchise fee) and the ongoing fee (4:13)There are franchises that do a flat fee (5:27)With low barrier to entry and price per month, don't expect lots of support (9:36)Sustainability and longevity: You need to look at overall market conditions (13:12)Make sure there's some history there, that the scalability is proven out (16:40)Level of support you're going to receive could make or break you (17:03)Make sure the franchise fee threshold is enough to get you training (17:27)Franchisees to franchise business coach ratio - the less, the better (20:09)You can't take the personal out of business relationships (20:24)Your core values: Do they align with the master franchise? (23:15)The financials: Ask for an Item 19 if they don't have that (24:08)How soon will you get a return on your investment? (25:18)---------Additional Resources:Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

This podcast episode discusses best practices for hiring personal trainers. It covers creating effective job ads, using tripwires to filter out unqualified candidates, and hiring criteria for personal training businesses. The importance of dress code, punctuality, and asking about background and lifestyle is also highlighted.

This podcast episode discusses the importance of hiring the right trainers for your personal training business. It highlights the need for a systematic approach and solid business systems. The episode also explores the benefits of internships in recruiting new trainers and the challenges of hiring. Strategies for finding great trainers are also discussed, including community outreach and leveraging connections with current trainers.

Discover the untapped opportunity in the active aging market and the economic potential it offers. Learn about the importance of exercise and muscle maintenance for individuals over 50. Explore marketing strategies and benefits of targeting the active aging market in the fitness industry.

The podcast discusses the origins and growth of the Alloy Fitness franchise, the early years and setbacks of the fitness franchise, transitioning from one-on-one to small group training, and the evolution of Alloy Fitness Franchise.

In this podcast episode, the hosts discuss the final part of the sales process in personal training. They provide tips on closing the sale, including offering a limited number of options, reviewing the client's goals, and using body language. They also emphasize the importance of not letting financial limitations affect sales and how caring for clients' needs can lead to successful outcomes.

The podcast discusses the importance of customizing the sample workout based on each individual's learning style and fitness background. They emphasize the significance of having a scripted workout and addressing specific client concerns. The brain science behind hands-on experience in fitness is explored, along with the use of functional movement screens. The speaker shares a surprising story of a girl who held the world record in pushups. The importance of selecting the right person for exercises and providing personalized training is also discussed.

In this sales-focused podcast, the hosts discuss the importance of client assessment and movement quality. They introduce the functional movement screen (FMS) and its benefits in predicting injuries. They emphasize the need to set themselves apart from other training facilities and the significance of applying exercises correctly. The hosts also share insights on modifying exercises for client success and developing a modified version of the FMS for the general fitness population. They highlight the importance of demonstrating expertise in the sales process through thorough assessments.