Alloy Personal Training Business

In this episode, Matt and Rick discuss what we saw in 2021 and what 2022 holds for the fitness business.To recap 2021, the fitness industry as a whole rebounded in a significant way from the lows we experienced in the previous year with the shutdowns.One positive thing we can take from the pandemic is that more people have become conscious of their health and the vital role that fitness plays in achieving that.In 2022, we see fitness consumers moving towards more specific and personalized services. This certainly bodes well for brands willing to lean into higher-end services and specificity.Here at Alloy, our franchise system came alive in 2021, and we have so far sold about 30 franchises which is an impressive figure, with big plans for 2022.  Listen in as Rick and Matt discuss the 2022 fitness business forecast and why it’s the best time to get into the fitness business.Key Takeaways - 2021 recap (01:16)- Alloy franchise locations coming up (03:09)- Why personalized services are the way to go in 2022 (03:51)- The great resignation and how it relates to fitness (09:47)- Why you need to bet on yourself (12:14)- High-quality customer fitness experience (14:48)- Viewing the gym as a hub of fitness (16:52)- Looking at the right concept of fitness (22:25)Additional Resources:6 Fitness Franchise Trends for 2022---Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Trust is the cornerstone upon which all other customer experiences are built on. Unfortunately, many businesses don’t make an effort to build trust with their customers. Trust is the single biggest indicator of the future prospects of a business. High levels of trust will ensure the business continues to grow and vice versa. In this episode, Rick was interviewed on another podcast about the success of the Alloy Personal Training brand and the franchising opportunities available. In addition to explaining why trust is so important in business, Rick also gives tips on setting up good company culture and other entrepreneurship lessons.Tune in and learn what it takes to grow and scale a business and how buying a franchise is a shortcut to success!Key Takeaways - The Infinite Game – The goal is to keep going (05:57)- How to set up a good company culture (09:28)- Trust as a strategy (14:38)- How to scale your business (18:17)- Entrepreneurship as a personal growth journey (19:27)- The ideal candidate for an Alloy franchise (25:40)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Are fitness franchises a trend or a viable franchise opportunity?In this episode, Rick and Kim Daly discuss the opportunities in the fitness space and why you should consider Alloy Personal Training Franchise.Many franchise candidates who want to invest in a fitness business often have one major worry. They wonder if they are investing in something just trendy that people won’t like in three years.As Rick points out in this episode, this concern is valid because fitness can be very trendy. When looking for a fitness franchise, always look for a concept that has staying power.The Alloy brand promise of accountability and specificity has made the Alloy Personal Training Model relevant for more than 30 years, even with all the fitness trends that come and go.Tune in to this conversation to learn why the Alloy Personal Training Franchise is a viable opportunity to get into the fitness business. Key Takeaways - Why the Alloy Brand has thrived for 30 years (03:45)- The personal training fitness model (06:17)- Why go for an Alloy Franchise (12:24)- The ideal candidate for an Alloy franchise (14:51)- Stages of development of a franchisee-franchisor relationship (16:35)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Matt and Rick define the "Welch Grid" from Jack Welch, former CEO of General Electric, author and business leader, and how to apply it in your business. This is a simple exercise that will provide you with great insight into how to evaluate your teams.According to Jack, the greatest asset in business is your team. And as a leader, you should invest a lot of time evaluating your team and placing each individual in the right place. He believed that companies that win are those that build the strongest teams. "You build the best team; you win" Jack WelchHe classified his team members into four categories. SuperstarsDo-gooders TerroristsWTF/ Deadwood This classification then informed decisions on placement, hiring, promotions, and firing. Tune in to learn more about the Welch Grid and how you can apply it in your business. Key Takeaways - The Welch Grid (01:51)- Who are the rock stars in your team (03:01)- The do-gooders (04:58)- The terrorists (06:53)- The WTF/deadwood (10:03)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

If you are getting into the fitness business, either on your own or through a franchise, it is critical to evaluate the business model that you are about to invest in.There is always something trendy in the fitness space that seems to appeal to people These may be things like technology, equipment, fancy gadgets, fitness concepts, modalities, etc. Before investing in a fitness business, you have to look at the longevity of your chosen model. Most franchise agreements are 10-year contracts, and you wouldn't want to invest in a trend that can be easily disrupted. In this episode, Rick and Matt talk about some of the gimmicky fitness trends they have seen over the years and how investing in them can turn out to be a bad idea.In addition, they evaluate the Alloy Personal Training Franchise model through the lenses of both the consumer and investor. Tune in to find out how the Alloy model ticks all the right boxes for our target market and how this ensures the longevity of our concept. Key Takeaways - The gimmicky side of the fitness industry (01:56)- Drawbacks of fitness concepts based on technology (03:54)- Role of tech in fitness (07:02)- Risks of single modality concepts (11:43)- How the Alloy Model compares with other concepts (14:38)- The Alloy prescription (22:47)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

The Great Resignation is on. Millions of workers are abandoning their careers for better opportunities. But how did we get here? Rick and Matt reckon that the Coronavirus pandemic has made people view job security in a whole new way. People now have this realization that a job previously considered safe can end abruptly.But just like in any crisis, there lies numerous opportunities that you can capitalize on.Now is the perfect opportunity to become an entrepreneur. And just like the pandemic has caused the disruption in the job market, it has also made us more conscious of our health and wellness.So, becoming a fitness entrepreneur is a very attractive opportunity right now. And as we have previously discussed in this podcast, there is no better way to go about it than going the franchise route - because you are buying a proven concept with all the systems and processes in place to ensure you succeed. Tune in to learn more about the Alloy Personal Training Franchise opportunity and why this is the perfect time to join the Alloy Family!Key Takeaways - The great resignation (04:20)- What's causing the upheaval in the job market? (05:26)- Power of habit (06:54)- Making changes due to a life-changing event (09:27)- Why this is the perfect time to own an Alloy franchise (10:16)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In the last two episodes, we talked about the franchisee's journey from purchase through 2-3 years after opening. We went through all the peaks and valleys that a franchisee goes through and why we do everything in a systematic way. One of the things we mentioned that happens in the corporate training week is role-playing. Today, we build on that by discussing why this is important not only to a franchisee but also to any gym/business owner. Practicing the skills and scripts that you and your employees need to perfect is essential. These are the basics that make a business successful!In the case of a gym, things like answering the phone, sales, how you welcome members, and workouts are some of the things you should role-play all the time. You can't role-play enough in your business, especially when running the model we do here at Alloy Personal Training Franchise. Tune in to learn how we role-play all scenarios and how you can go about it!Key Takeaways - Perfect practice makes perfect (01:40)- Role-play all scenarios (02:46)- How role-playing makes everything else easier (05:53)- Get good at the basics (07:30)- Why you have to role-play workouts (08:54)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In part 2 of this two-part series, we discuss the franchisee's journey from purchase through 2-3 years after opening. This is a must-listen for any franchise candidate!Last week, we started the conversation on the franchise buyer journey.We established that this journey has many peaks and valleys. We went ahead and looked at what happens between the first introductory call when a potential franchisee shows interest to when they purchase and sign the Alloy franchise agreement.After the excitement of acquiring an Alloy Personal Training Franchise settles, it's time to get back to work.We need to find the perfect location, negotiate and sign lease agreements, build and equip the gym, conduct franchise training, presale, and finally, the grand opening before we can open the doors to members.As you can tell by now, there's so much going on, and that's where the benefit of going the franchise route becomes apparent. We have trusted vendors we work with to ensure this process goes seamlessly.Listen in to part two of this educational series and understand what the Alloy Personal Training franchise buyer journey looks like and what you should expect at every stage.Key Takeaways- What to expect as a franchisee (02:17)- How to find the perfect location for an Alloy gym (04:41)- Executing the Letter of Intent and Lease Agreements (06:21)- Building out the facility (10:30)- Realistic timeframe to open (12:56)- Live training for the owner/operator (14:49)- When and how to conduct the presale (17:40)- Grand opening party (18:39)- The franchisee-franchisor relationship (20:59)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Acquiring a franchise is an intense process with many peaks and valleys, pains and joys, ups and downs. It is important that you, as a potential franchisee, understand this process and what to expect at every stage. In this two-part series, we shall explain the Alloy Personal Training Fitness Franchise process. Right from when a potential franchisee shows an interest, all the way to signing the franchise agreement and several years down operating it. A lot goes on throughout the process, but ultimately, it is in the best interests of you, the franchisee, and the franchisor. Join us in Part 1 of this two-parter and learn what happens between the introductory call and the franchise agreement signing. Key Takeaways- The franchise journey (03:38)- Introductory call – what happens here (04:44)- Official Brand Overview (07:26)- Verification of financials and background check (10:46)- The signing of the franchise agreement (16:28)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

We recently held a franchise training week in the Alloy corporate offices, where we trained a fantastic group of new franchisees.Essentially, franchise training is five full days of training. The new franchisees and their operators come to our corporate offices for a very intense, hands-on preparation of their new roles.The franchise training takes place three months before the grand opening. This leaves room for two months of pre-sales to ensure the franchisee opens with close to capacity membership.Even if the franchisee doesn't have a fitness background, like some of our franchisees do, the training prepares them in the best possible way to hit the ground running.Tune in to this to learn more about the franchise training week, how we set it up, and most importantly, why we do it.Key Takeaways- What is franchise training (01:32)- When should franchise training take place? (03:12)- How and why we mirror the customer's journey (05:26)- Demonstrating the Alloy culture during franchise training (06:18)- How the franchise training is set up (07:37)- The power of role-playing in training (10:49)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!