Alloy Personal Training Business

Acquiring a franchise is an intense process with many peaks and valleys, pains and joys, ups and downs. It is important that you, as a potential franchisee, understand this process and what to expect at every stage. In this two-part series, we shall explain the Alloy Personal Training Fitness Franchise process. Right from when a potential franchisee shows an interest, all the way to signing the franchise agreement and several years down operating it. A lot goes on throughout the process, but ultimately, it is in the best interests of you, the franchisee, and the franchisor. Join us in Part 1 of this two-parter and learn what happens between the introductory call and the franchise agreement signing. Key Takeaways- The franchise journey (03:38)- Introductory call – what happens here (04:44)- Official Brand Overview (07:26)- Verification of financials and background check (10:46)- The signing of the franchise agreement (16:28)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

We recently held a franchise training week in the Alloy corporate offices, where we trained a fantastic group of new franchisees.Essentially, franchise training is five full days of training. The new franchisees and their operators come to our corporate offices for a very intense, hands-on preparation of their new roles.The franchise training takes place three months before the grand opening. This leaves room for two months of pre-sales to ensure the franchisee opens with close to capacity membership.Even if the franchisee doesn't have a fitness background, like some of our franchisees do, the training prepares them in the best possible way to hit the ground running.Tune in to this to learn more about the franchise training week, how we set it up, and most importantly, why we do it.Key Takeaways- What is franchise training (01:32)- When should franchise training take place? (03:12)- How and why we mirror the customer's journey (05:26)- Demonstrating the Alloy culture during franchise training (06:18)- How the franchise training is set up (07:37)- The power of role-playing in training (10:49)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Rick was recently interviewed in another podcast, and since it was a fun interview full of jokes, we thought you'd be interested in hearing it too. But beyond the jokes, it's a worthwhile conversation for any entrepreneur either in the fitness space or any other industry. Rick takes us through the Alloy Brand story from humble beginnings over 30 years ago to licensing over 2000 clubs worldwide and now franchising. The Alloy Franchise continues to grow, with more locations coming up across the country. But it has not been all smooth sailing. Rick had to go through challenging times. He credits hard work and trusting relationships as what saw him through. We cover a wide range of topics such as:The story behind the Alloy BrandTrust as a strategy ("TAAS")The state of the fitness industryWhy fitness tech must deliver better human interactionsThe ONE thing that needs to change in the fitness industryTune in to this episode and get to know more about Rick and the Alloy Brand. Key Takeaways- What makes Alloy different from other fitness brands (03:24)- The story behind the Alloy brand (07:46)- The one thing that must change in the fitness industry (22:52)- The role of fitness tech in delivering better human interaction (23:47)- How stoicism can help entrepreneurs (32:19)- How to qualify for an Alloy Franchise (47:24)- The most important aspects of an entrepreneur (49:19)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In business, just like in life, we are constantly making decisions. These decisions either make or destroy us. It is thus imperative to keep improving our decision-making skills.Rick and Matt look at the behavioral science behind decision-making and why most of us make flawed decisions, especially in business. Understanding the mental processes behind decision-making may help us make better choices.We look at some examples of decision-making through our lens in the fitness industry and discuss the ideal framework for making those decisions.Listen in to learn how to improve the quality of our decision in life as well as business.Key Takeaways- Narrow framing – widen your options (03:45)- Overcoming the fear of making wrong decisions (07:08)- Confirmation bias – Reality test your assumptions(08:46)- Short-term emotion – attain distance first (15:17)- Overconfidence is the kiss of death - prepare to be wrong (20:10)- What's the worst-case scenario, and can you live with it? (22:45)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In the fitness industry, passion is a big word often thrown around what we do. But is passion necessary for running a fitness business? If so, what type of passion is most effective?We often see people in our industry have passion for a particular tool, mechanism, type of training, etc., which manifests in their business. This is a big mistake because the thing with passion is that it comes and goes. If you must have passion, then it should be to help people meet their health and fitness goals. This way, you can look at the business from the lens of what the customer truly needs, rather than what you might be passionate about.As a fitness entrepreneur, your business is not there to serve you. Your role is to do things that make your business successful by solving a problem in the market.Tune in to learn more about how to succeed in a fitness business without relying on passion. Key Takeaways- Passion - friend or foe (02:04)- The one thing that’ll make you successful in a fitness business (04:18)- Passion comes and goes (05:01)- Your business is not there to serve you (08:09)- Your customers don't care about your passions (10:42)- How narrow framing affects your decision making (13:35)- Don't let your personal neurosis manifest itself in the business (14:07)- Listen to your customers (18:50)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

If you want to succeed as a new gym owner, you must implement a robust presale strategy so that by the grand opening date, you are ready to start servicing revenue, and hopefully, you are on the black.For Alloy Franchisees in the stronger one model, we have opened facilities with over 100 memberships sold during the presale out of a capacity of 130 members. With this number, they can open making money rather than limp into profitability over time. But what exactly are presales?Presale gym memberships are agreements signed that once the gym opens its doors, the member will start using the facilities. The members are only billed from the grand opening date but commit themselves in advance.Presale memberships ensure the gym starts generating revenue from the opening day.In this episode, Rick sits down with Alloy's head franchise business coach to discuss the best practices of new facility presales. Alloy has a specific presale playbook with sales scripts, marketing collateral, KPI's for team members, and a robust digital strategy.Listen to learn of the Alloy presale playbook and how we have used it successfully to open new Alloy personal training gyms.Key Takeaways- What is a gym presale? (06:04)- How long far out can you presell? (06:46)- How to get out in the community to get leads (09:17)- The alloy presale play (15:56)- Life is all about sales (19:10)- Leveraging scarcity as a presale marketing tool (21:16)- How to ask for referrals from new members (22:46)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Is a sweaty workout or an elevated heart rate indicative of a good exercise program?This is the question Rick and Matt answer in today's episode.Since the advent of the studio fitness model, we have seen many claims regarding High-Intensity Interval Training (HIIT). Some people claim that this is the only way to lose weight, and some go as far as saying that you can build muscle on such programs.However, science has proven that the way to lose weight sustainably is through strength training and looking after your diet.The main reason you don't lose weight sustainably or build muscle through HIIT is that the body adapts to strenuous activity after some time and gets efficient at it. Efficiency is the enemy of fat loss.If you are looking for the cardiovascular benefits of HIIT, the best way to go about it is to incorporate a 3-5 minutes' metabolic finisher at the end of a strength training session.Listen in as Rick and Matt discuss the best exercise program for your gym business and also to achieve results for your clients!Key Takeaways- Is an elevated heart rate important during exercise (01:29)- Incorporating a metabolic finisher at the end of strength training (08:06)- Why you don't lose weight on HIIT (10:58)- How clients lose fat through strength training (15:15)- Why HIIT programs lead to a higher churn rate (17:14)- The ideal no of sessions of strength training in a week (22:45)- Why it's countless to count calories burnt during a workout (29:53)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

How did our business model start and how did we scale it effectively despite it being a unique one?Anyone who runs a new business would understand how much it could take to make it work - especially at the very beginning. For Alloy Personal Training, we were in an especially challenging place as we went for a business model that was the first of its kind.Among the strategies you’ll find are:👉 Tech: CRMs that work👉 Social media👉 Pre-sale methodsListen in to take a sneak peek at our strategies as you might just find it as effective for yourself, too!Key TakeawaysIntro (00:00)How Alloy Personal Training started (01:10)Fitting in the personal training landscape (07:25)How tech did the trick (11:22)Tools that boost real expansion (14:40)Leveraging social media (18:15)Make your pre-sale soar (22:37)Why go for Alloy Personal Training? (26:19)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

What makes a successful entrepreneur? Is entrepreneurship for everyone?Some key traits are common for most successful entrepreneurs, and we look at three of these in this episode.When vetting franchisees for the Alloy Personal Training Franchise, we look at these traits from the candidates, and if they lack them, they might not be a good fit for our brand. However, these traits apply to independent entrepreneurs as well.These traits are:👉 Character👉 Skillset👉 Belief systemListen in as we describe how each of these determines your success as an entrepreneur and what to do to improve on them to level up!Key Takeaways- Do you have the right character for entrepreneurship (07:18)- Are you willing to work hard (08:16)- What is your skillset (09:42)- A franchise will help you with 80% of the skills needed (10:19)- What is your belief system (12:07)- Are you coachable (15:04)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Franchise discovery days are a crucial part of the franchise buying process. This is a day or two where potential franchisees visit the franchisor's corporate office to learn more about the brand.At Alloy Personal Training Franchise, potential franchises visit our corporate offices/mothership gym to get a feel of our services and get as much info as possible about the brand.It's a big opportunity for both the potential Alloy franchisee and us to meet and learn more about each other because, essentially, we are entering into a partnership.Sometimes, we meet some potential franchisees who are not a good fit for the Alloy brand despite their financial qualification.Tune in to learn more about the Alloy Personal Training Franchise opportunity and what to expect on Discovery Day!Key Takeaways- Why you need to fidget more according to science (1:47)- A NEAT approach to weight loss (03:01)- What is a franchise discovery day? (07:10)- Importance of discovery day to a franchisor (09:23)- Everyone comes to discovery day (11:29)- Meet the Snuffleupagus of Alloy (13:12)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!