UX Research Geeks

Feyikemi, a senior user researcher and strategist, joins host Tina to discuss her upcoming talk at uxcon vienna titled "Co creation, the power of collaborative research among niche user groups." Feyikemi shares her journey from architecture to user research, discussing how she connects with specialized user groups through empathy and collaboration. This conversation offers strategies for UX professionals to build trust with expert users and previews what attendees can expect from Feyikemi’s talk on September 20th at Expedithalle in Vienna. 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/feyikemi-akinwolemiwa-uxcon-special/ Episode highlights 00:01:16 – Feyikemi's career journey 00:02:38 – Research methodology 00:05:54  – Strategies for collaboration 00:10:30 – Empathy in user research About our guest Feyikemi Akinwolemiwa Feyikemi Akinwolemiwa has over 8 years of research experience across various industries, including developer tools, energy, e-commerce, and education. She is known for her versatility and ability to drive user research in both B2B and B2C sectors. Passionate about solving problems, she balances business needs with research, and understands cultural nuances in global markets. Feyikemi is also skilled in product design, having successfully designed apps and websites, and values storytelling as a tool for effective research. 🔎 Where to follow Fey LinkedIn About uxcon vienna uxcon vienna is a conference dedicated to UX Research and UX Design. It brings together professionals, experts, and enthusiasts in the field of UX to share knowledge, insights, and best practices. The conference is attended by both specialists from both Europe and the US, thus providing a great opportunity for networking or professional exchange. Attendees can expect to learn about the latest trends and developments in UX research and design, gain practical skills, and connect with like-minded individuals. uxcon vienna aims to inspire and empower UX professionals to create impactful user experiences. About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

Katy Mogal, an expert in design and research, joins Tina to discuss her upcoming talk at uxcon vienna 2024. Scheduled for September 20, Katy, alongside her colleague Markos Grohmann, will explore the theme "Designing for Connection in a World of AI: Love-Bots, Googly-Eyed Roombas, and the UX Quandary of Anthropomorphic Products." They delve into the human tendency to anthropomorphize technology, the responsibilities of UX researchers, and the ethical implications of designing AI products that foster emotional connections. This episode offers insights into the evolving landscape of AI in UX and provides a preview of what attendees can expect at the conference. 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/uxcon-special-katy-mogal-human-connection-in-a-world-of-ai/ Episode highlights 00:07:15 - Anthropomorphism in Technology 00:13:19 - Ethical Considerations 00:16:56 - Impact of UX Research 00:20:32 - Future of AI and Human Interaction About our guest Katy Mogal Katy combines a love of science and measurement with a deep curiosity about people. A research Swiss army knife, she’s worked in research agencies and on the client side, tackling all kinds of problems with a wide range of approaches. For the last fifteen years she’s worked as a leader in  UX research and strategy, with experience at Google, Facebook, and Fitbit. She began her career in market research at LRW (now Material), where she led research projects using tools ranging from discrete choice models to in-home ethnographic research, for clients including Nike, Nestle, Electrolux and Weight Watchers. Katy has multiple academic degrees, has taught in various design programs, and has lived in several countries. She now resides in Rome, where she consults and advises start-ups, serves on advisory boards and studies Italian. 🔎 Where to follow Katy LinkedIn About uxcon vienna uxcon vienna is a conference dedicated to UX Research and UX Design. It brings together professionals, experts, and enthusiasts in the field of UX to share knowledge, insights, and best practices. The conference is attended by both specialists from both Europe and the US, thus providing a great opportunity for networking or professional exchange. Attendees can expect to learn about the latest trends and developments in UX research and design, gain practical skills, and connect with like-minded individuals. uxcon vienna aims to inspire and empower UX professionals to create impactful user experiences. About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

Meet Indi Young, a renowned UX expert, as she joins host Tina Ličková to share details about her upcoming full-day workshop on "Listening Deeply." Indi will discuss her workshop's focus on deep listening and understanding user cognition, offering practical techniques to uncover users' underlying thoughts and emotions through non-directed interviews. This conversation offers valuable strategies for UX professionals and a preview for those interested in attending the workshop, which will be happening at Co-Inno Factory, on September 18th, 2024. 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/indi-young-deep-listening/ Episode highlights 00:03:39 - Workshop at uxcon vienna 00:07:01 - Concept of Deep Listening 00:20:12 - Affinity Techniques and Patterns 00:29:30 - Creating a Safe Space for Dialogue 00:37:43 - Reflecting on Economic and Social Challenges About our guest Indi Young Indi is a qualitative data scientist who makes tools that support inclusive and responsible solutions for a broader variety of thinking styles. She teaches courses online, writes books & essays, presents talks and does podcast appearances, and pens helpful posts on LinkedIn. 🔎 Where to follow Indi  LinkedIn / Indi's website  About uxcon vienna uxcon vienna is a conference dedicated to UX Research and UX Design. It brings together professionals, experts, and enthusiasts in the field of UX to share knowledge, insights, and best practices. The conference is attended by both specialists from both Europe and the US, thus providing a great opportunity for networking or professional exchange. Attendees can expect to learn about the latest trends and developments in UX research and design, gain practical skills, and connect with like-minded individuals. uxcon vienna aims to inspire and empower UX professionals to create impactful user experiences. About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

Meet Konstantin, a psychologist and freelance user researcher, discussing his insights at the UXR Meetup by UXtweak with host Tina Ličková. He explores overcoming UX research challenges in companies, breaking down communication barriers, and the vital role of user researchers in aligning departments and achieving business objectives. This conversation offers strategies for dismantling organizational silos and a recap for those who missed the event. 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/konstantin-escher-uxr-meetup-insights/  👉 Moderated testing: https://www.uxtweak.com/moderated-testing Episode highlights 00:01:09 - Guest Introduction: Konstantin’s Journey in UX 00:03:31 - Breaking Silos in Companies: Main Discussion 00:16:24 - Impact of Silos in Small vs. Large Companies 00:24:14 - Preventing Misinterpretation of Research Findings 00:32:49 - Conclusion: Embracing the “Dark Side” of Research About our guest Konstantin Escher Konstantin Escher is a social and decision-making psychologist and works as UX Research Manager at AVIV in Berlin. Over the last nine years, Konstantin consulted global brands (adidas, trivago, OneFootball, bp) on customer-centricity and User Research principles and he believes that researchers are natural silo-breakers and connectors within large organizations. In his free time, Konstantin enjoys photography, running, good coffee, gardening and playing with his two cats. His biggest personal goal for 2024 is running a sub-4 marathon. 🔎 Where to follow Konstantin  LinkedIn / Konstantin website  About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

Tina talks with Aiden, a research leader and digital strategy consultant. They discuss the combined power of grounded theory and continuous discovery in UX research. Aiden shares their experiences and perspectives on how these methodologies enrich the understanding of user needs, driving innovation in user-centric design while exploring the interplay between teamwork and individual efforts in research. 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/aiden-hirshfield-grounded-and-continuous-discovery/ Episode highlights 00:01:15 Aiden's Media Background and UX Journey 00:04:26 Team Dynamics in UX Research 00:06:48 Critique of the Scientific Method in UX 00:10:41 Grounded Theory Explained 00:25:01 Democratization in UX Research About our guest Aiden Hirshfield Aiden is a research leader and digital strategy consultant across industries, focused on helping people foster more thoughtful and critical relationships with the media and technology they use in business and in life. His work is rooted in empathy building and uses mixed-method research to elevate the stories of people with lived experiences. Aiden believes that research is a group effort, so he is passionate about enabling teams with the right tools, methods, and expertise needed to conduct continuous and fruitful research at any maturity level. Aiden holds a Ph.D. in Media Psychology, where his research examines the impact of representation on marginalized identities, primarily the LGBTQ+ community. He also started a new podcast, Media Psyched, where he talks about our complex relationships with media and technology. Aiden loves to give back to the UXR community as a mentor, speaker, and author. 🔎 Where to Follow Aiden Hirshfield LinkedIn / Aiden's website / Media Psyched podcast About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

In this episode, Tina talks with Suj, who teaches UX design to kids. Suj combines design and empathy to inspire new thinking. We'll explore Suj's journey, his work's impact, and its significance. The discussion also highlights the connection between design and spirituality. 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/suj-premachandran-shaping-minds-in-ux/  Episode highlights 00:01:20 Suj’s Transition from Recruitment to UX 00:05:34 Innovative UX Education for Children 00:10:19 The Impact of Meditation and Mindfulness 00:15:01 Choosing UX as an Educational Tool 00:22:09 Podcast Episode Wrap-Up About our guest Suj Premachandran Suj Premachandran has a varied career, with roles at Salt, Revolut, and Fitness First UK. He holds degrees from the University of the Arts London and London South Bank University. Now the CEO of Digital Influx Academy, Suj is recognized for his organizational ability, tech skills and adaptability. 🔎 Where to Follow Suj Premachandran LinkedIn  About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

In this episode, Tina Ličková talks with Dr. Breanna Gentile about integrating psychological principles into UX design, focusing on trauma-informed practices. They explore how understanding users' emotional and psychological backgrounds can inform better design decisions. Dr. Gentile emphasizes cultural sensitivity, the blend of qualitative and quantitative research methods, and the importance of creating safe digital environments. The conversation shows how recognizing the human side of user experiences leads to more empathetic and effective UX research. 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/bre-gentile-how-trauma-and-ux-comes-together/  Episode highlights 00:01:14 The Journey to UX and the Creation of Dr. G's Lab 00:03:14 The Definition and Depth of Trauma 00:08:23 The Intersection of Trauma and UX 00:14:02 The Importance of Cultural and Generational Sensitivity 00:28:25 Methods for Trauma-Informed Research 00:32:13 Upcoming Publications and Final Thoughts About our guest Breanna Gentile Dr. Breanna Gentile, a psychologist turned UX researcher and designer, is dedicated to trauma-informed research and product design. With a Ph.D. in Clinical Psychology, she founded Dr. G's Lab, empowering teens and publishing studies in peer-reviewed journals. As Chief of Clinical Solutions at Esteem Therapeutics and Director of Product Design at the Center for Youth Wellness, she focuses on resilience through trauma-informed practices. 🔎 Where to Follow Breanna  Breanna / Dr. G’s Lab / From Psychology to UX About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

In this special episode, Tina discusses the UXinsight festival with its organizers, Karin den Bouwmeester and Debbie Slijpen. They share insights into the conference's development, highlight the significance of post-talk discussions, and explore the challenges of fostering online connections. The theme, "Stay Curious, Be Bold," is discussed in the context of UX research's evolving role. The hosts also offer advice for event organizers, emphasizing the importance of personal connections and authenticity within the community.  🐝 UXtweak tip: Thanks to our collaboration with the UXinsight festival, we're excited to offer our listeners a unique opportunity: a 10% discount on your festival pass. Just use the code UXFEST-GEEKS24 at checkout. 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/karin-den-bouwmeester-debbie-slijpen-uxinsight/ Episode highlights 00:03:20 The Journey of UXinsight Festival 00:09:00 The Challenges and Triumphs of Organizing a Conference 00:19:14 The Theme of the Conference: Stay Curious, Be Bold 00:23:27 Speakers of UXinsight 00:25:33 Organizing Events: Tips and Tricks About our guest Karin den Bouwmeester Karin is the founder of UXinsight. With 20+ years of hands-on research experience, she's determined to help the research community grow to a mature level. She loves to connect UX researchers from all over the world. About our guest Debbie Slijpen Debbie is UXinsight's coordinator, planner and go-getter. She looks after our speakers, sponsors, trainers, participants and everyone we work with. She isn't happy until everything - and everyone - is taken care of. 🔎 Where to Follow Karin and Debbie  Karin / Debbie / UXinsight  About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

In this episode, Tina talks with Yao about using AI in UX research, focusing on the Research Co-pilot tool. They explore its role in speeding up research and the necessity of human oversight. The conversation also touches on AI's benefits for both new and experienced researchers, its future in the field, and how it integrates with the tools of UX professionals. This discussion illustrates the combination of technological advancements with human expertise in advancing UX research. 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/yao-adantor-ai-and-ux-research/  Episode highlights 00:03:11 - Building an AI System 00:07:01 - Introduction to the Co-Pilot 00:12:54 - Future of AI in Research 00:22:18 - Vision for Research Co-pilot About our guest Yao Adantor Yao Adantor is the Co-Founder and Lead UX Researcher at Research Bookmark, widely known for helping organizations to create exceptional user experiences. With an impressive client portfolio that includes KPMG, CapitalOne, Toyota, T-Mobile, and Abbvie, Yao excels in collaborating with both internal and external stakeholders to develop human-centered products. Beyond research processes and informing product roadmaps, Yao is instrumental in leading research initiatives on emerging markets, consistently applying user-centered design principles to deliver data-driven solutions. Connect with Yao on LinkedIn or on his website to learn more about his expertise. 🔎 Where to Follow Yao Adantor LinkedIn / His webpage / Research Bookmark About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

Tina talks with Daniel Pidcock and Larissa Schwedersky from Glean.ly, exploring Atomic UX Research and its effective use of varied data for strong research outcomes. Larissa also covers the positives of non-linear research, and together they demonstrate how atomic UX research can flexibly support organizations, aiming to boost both user experience and customer satisfaction. 🎅 We're excited to share a special offer for our listeners in collaboration with Daniel Pidcock: Use the coupon code UXRGEEKS on Glean.ly, your scalable user research repository, to enjoy 12 months of free access to Contributor! 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/daniel-pidcock-and-larissa-schwedersky-atomic-research/ Episode highlights 00:04:08 - Origins of Atomic Research 00:06:52 - Explaining Atomic Research 00:18:48 - The Necessity of Insights in Recommendations 00:26:07 - Putting Different (Green) Pieces together 00:34:34 - Connecting with the Atomic Research Community About our guest Larissa Schwedersky Larissa Schwedersky, a Brazilian researcher, holds a Bachelor's degree in Social Sciences, a Master's in Social Anthropology, and is currently pursuing her Ph.D. in the same field. Combining her academic background with practical experience, she works as a UX Researcher while also contributing to urban planning projects as a freelance researcher. Larissa's portfolio includes work as a Monitoring and Evaluation (M&E) consultant for renowned organizations like UNICEF, UNDP, and ILO, emphasizing her expertise in mixed methods studies. About our guest Daniel Pidcock Daniel Pidcock, a UX Consultant renowned for the Atomic UX Research method, combines his expertise in User Experience Design and research with a digital UI design background. With a profound grasp of UX strategy, accessibility, and design systems, Daniel's innovative approach has set a global standard in User Research. His achievements include the development of a Research Repository system used by leading global brands. Having collaborated with FTSE100 giants and startups alike, Daniel's extensive experience in lean product design facilitates the rapid design, validation, and launch of digital products with a focus on accessibility for all users. 🔎 Where to Follow Larissa and Daniel: Glean.ly / LN Larissa / LN Daniel  About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter