UX Research Geeks

Noam discusses why NPS is a flawed metric and why companies should stop using it. He explains the issues with NPS from a survey science perspective and suggests better alternatives for measuring customer satisfaction and engagement. 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/noam-segal-nps-the-garbage-metrics/ Episode highlights 00:01:36 – Noam’s background 00:07:07 – Introduction to NPS flaws 00:16:10 – Creation of npsistheworst.com 00:19:59 – Alternatives to NPS 00:23:26 – Focus on custom KPIs over NPS 00:31:33 – UX researchers’ role in metrics and ethics 00:34:30 – Noam’s closing thoughts About our guest Noam Segal Noam Segal is a UX leader with experience at companies like Airbnb, Intercom, Wealthfront, X, and Meta. He’s currently Senior Research Manager at Upwork and founder of The Disruptive Coach, offering career coaching and resources for tech professionals. He helps individuals and teams grow, and has taught at Stanford and Harvard, as well as spoken at major industry conferences like UXRConf and Quant UX Con. 🔎 Where to follow Noam LinkedIn / Rosenfeld About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

Zsuzsa Kovács talks about the problems with using surveys in UX research and why she prefers interviews. She explains how surveys can be biased and miss important details. 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/zsuzsa-kovacs-surveys Episode highlights 00:01:45 – Zsuzsa’s Background in UX 00:05:56 – Problems with Surveys 00:10:29 – Why Interviews Are Better 00:23:06 – Handling Stakeholder Expectations About our guest Zsuzsa Kovacs Zsuzsa is a Freelance Lead UX Researcher, who has worked in UX since 2008. She tried many different roles around building products but in every role her main focus was involving users in the process early on and keeping them close. She enjoys talking to people, seeing products through their eyes, understanding their point of view. She is interested in psychology, especially areas that affect research. She is a co-organiser of the Amuse UX Conference. 🔎 Where to follow Zsuzsa LinkedIn  About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

In this engaging discussion, Matt Wallaert, an expert in behavioral science and UX research with a diverse career from startups to Fortune 500, critiques the effectiveness of personas in UX design. He champions behavioral archetypes as a more reliable alternative, emphasizing the use of quantifiable data to enhance empathy in user research. The conversation delves into the limitations of traditional methods, the significance of understanding diverse user experiences, and the power of combining qualitative insights with scientific rigor for better design outcomes.

Pamela Escobar and Tina explore cultural perceptions and financial psychology, analyzing how these elements influence attitudes towards money and life choices. With Pamela's expertise and Tina's questions, they provide a detailed examination of how culture, economics, and personal behavior intersect. 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/pamela-escobar-financial-psychology-in-mexico/ Episode highlights 00:00:01 Guest introduction 00:05:19 Cultural differences in research 00:09:22 Financial priorities in Mexico 00:22:51 Research in Latin America 00:27:58 Conclusion About our guest Pamela Escobar Born in Cancun, Mexico, Pamela is a bicultural User experience designer with seven years of experience helping companies with cross-cultural products understand complex problems and create innovative solutions. She specializes in generating impactful insights through comprehensive quantitative and qualitative research, and enhancing products and services through a human-centric approach. She's passionate about psychology, traveling, food, as well as deep wholehearted conversations. Currently working as a freelancer traveling around the world while researching it, and during her free time enjoying local cuisine or doing water sports back home in Cancun. 🔎 Where to follow Pamela LinkedIn About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

Tina interviews Vitaly Friedman, UX Leader and co-founder of Smashing Magazine. They discuss designing for complex UIs, measuring UX impact, accessibility in design, and risk mitigation through UX research. Vitaly shares insights on evidence-driven design and understanding user needs for impactful digital experiences. Tune in for a preview of his upcoming workshop and talk at uxcon Vienna.

Feyikemi, a senior user researcher and strategist, joins host Tina to discuss her upcoming talk at uxcon vienna titled "Co creation, the power of collaborative research among niche user groups." Feyikemi shares her journey from architecture to user research, discussing how she connects with specialized user groups through empathy and collaboration. This conversation offers strategies for UX professionals to build trust with expert users and previews what attendees can expect from Feyikemi’s talk on September 20th at Expedithalle in Vienna. 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/feyikemi-akinwolemiwa-uxcon-special/ Episode highlights 00:01:16 – Feyikemi's career journey 00:02:38 – Research methodology 00:05:54  – Strategies for collaboration 00:10:30 – Empathy in user research About our guest Feyikemi Akinwolemiwa Feyikemi Akinwolemiwa has over 8 years of research experience across various industries, including developer tools, energy, e-commerce, and education. She is known for her versatility and ability to drive user research in both B2B and B2C sectors. Passionate about solving problems, she balances business needs with research, and understands cultural nuances in global markets. Feyikemi is also skilled in product design, having successfully designed apps and websites, and values storytelling as a tool for effective research. 🔎 Where to follow Fey LinkedIn About uxcon vienna uxcon vienna is a conference dedicated to UX Research and UX Design. It brings together professionals, experts, and enthusiasts in the field of UX to share knowledge, insights, and best practices. The conference is attended by both specialists from both Europe and the US, thus providing a great opportunity for networking or professional exchange. Attendees can expect to learn about the latest trends and developments in UX research and design, gain practical skills, and connect with like-minded individuals. uxcon vienna aims to inspire and empower UX professionals to create impactful user experiences. About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

Katy Mogal, an expert in design and research, joins Tina to discuss her upcoming talk at uxcon vienna 2024. Scheduled for September 20, Katy, alongside her colleague Markos Grohmann, will explore the theme "Designing for Connection in a World of AI: Love-Bots, Googly-Eyed Roombas, and the UX Quandary of Anthropomorphic Products." They delve into the human tendency to anthropomorphize technology, the responsibilities of UX researchers, and the ethical implications of designing AI products that foster emotional connections. This episode offers insights into the evolving landscape of AI in UX and provides a preview of what attendees can expect at the conference. 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/uxcon-special-katy-mogal-human-connection-in-a-world-of-ai/ Episode highlights 00:07:15 - Anthropomorphism in Technology 00:13:19 - Ethical Considerations 00:16:56 - Impact of UX Research 00:20:32 - Future of AI and Human Interaction About our guest Katy Mogal Katy combines a love of science and measurement with a deep curiosity about people. A research Swiss army knife, she’s worked in research agencies and on the client side, tackling all kinds of problems with a wide range of approaches. For the last fifteen years she’s worked as a leader in  UX research and strategy, with experience at Google, Facebook, and Fitbit. She began her career in market research at LRW (now Material), where she led research projects using tools ranging from discrete choice models to in-home ethnographic research, for clients including Nike, Nestle, Electrolux and Weight Watchers. Katy has multiple academic degrees, has taught in various design programs, and has lived in several countries. She now resides in Rome, where she consults and advises start-ups, serves on advisory boards and studies Italian. 🔎 Where to follow Katy LinkedIn About uxcon vienna uxcon vienna is a conference dedicated to UX Research and UX Design. It brings together professionals, experts, and enthusiasts in the field of UX to share knowledge, insights, and best practices. The conference is attended by both specialists from both Europe and the US, thus providing a great opportunity for networking or professional exchange. Attendees can expect to learn about the latest trends and developments in UX research and design, gain practical skills, and connect with like-minded individuals. uxcon vienna aims to inspire and empower UX professionals to create impactful user experiences. About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

Meet Indi Young, a renowned UX expert, as she joins host Tina Ličková to share details about her upcoming full-day workshop on "Listening Deeply." Indi will discuss her workshop's focus on deep listening and understanding user cognition, offering practical techniques to uncover users' underlying thoughts and emotions through non-directed interviews. This conversation offers valuable strategies for UX professionals and a preview for those interested in attending the workshop, which will be happening at Co-Inno Factory, on September 18th, 2024. 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/indi-young-deep-listening/ Episode highlights 00:03:39 - Workshop at uxcon vienna 00:07:01 - Concept of Deep Listening 00:20:12 - Affinity Techniques and Patterns 00:29:30 - Creating a Safe Space for Dialogue 00:37:43 - Reflecting on Economic and Social Challenges About our guest Indi Young Indi is a qualitative data scientist who makes tools that support inclusive and responsible solutions for a broader variety of thinking styles. She teaches courses online, writes books & essays, presents talks and does podcast appearances, and pens helpful posts on LinkedIn. 🔎 Where to follow Indi  LinkedIn / Indi's website  About uxcon vienna uxcon vienna is a conference dedicated to UX Research and UX Design. It brings together professionals, experts, and enthusiasts in the field of UX to share knowledge, insights, and best practices. The conference is attended by both specialists from both Europe and the US, thus providing a great opportunity for networking or professional exchange. Attendees can expect to learn about the latest trends and developments in UX research and design, gain practical skills, and connect with like-minded individuals. uxcon vienna aims to inspire and empower UX professionals to create impactful user experiences. About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

Meet Konstantin, a psychologist and freelance user researcher, discussing his insights at the UXR Meetup by UXtweak with host Tina Ličková. He explores overcoming UX research challenges in companies, breaking down communication barriers, and the vital role of user researchers in aligning departments and achieving business objectives. This conversation offers strategies for dismantling organizational silos and a recap for those who missed the event. 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/konstantin-escher-uxr-meetup-insights/  👉 Moderated testing: https://www.uxtweak.com/moderated-testing Episode highlights 00:01:09 - Guest Introduction: Konstantin’s Journey in UX 00:03:31 - Breaking Silos in Companies: Main Discussion 00:16:24 - Impact of Silos in Small vs. Large Companies 00:24:14 - Preventing Misinterpretation of Research Findings 00:32:49 - Conclusion: Embracing the “Dark Side” of Research About our guest Konstantin Escher Konstantin Escher is a social and decision-making psychologist and works as UX Research Manager at AVIV in Berlin. Over the last nine years, Konstantin consulted global brands (adidas, trivago, OneFootball, bp) on customer-centricity and User Research principles and he believes that researchers are natural silo-breakers and connectors within large organizations. In his free time, Konstantin enjoys photography, running, good coffee, gardening and playing with his two cats. His biggest personal goal for 2024 is running a sub-4 marathon. 🔎 Where to follow Konstantin  LinkedIn / Konstantin website  About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

Tina talks with Aiden, a research leader and digital strategy consultant. They discuss the combined power of grounded theory and continuous discovery in UX research. Aiden shares their experiences and perspectives on how these methodologies enrich the understanding of user needs, driving innovation in user-centric design while exploring the interplay between teamwork and individual efforts in research. 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/aiden-hirshfield-grounded-and-continuous-discovery/ Episode highlights 00:01:15 Aiden's Media Background and UX Journey 00:04:26 Team Dynamics in UX Research 00:06:48 Critique of the Scientific Method in UX 00:10:41 Grounded Theory Explained 00:25:01 Democratization in UX Research About our guest Aiden Hirshfield Aiden is a research leader and digital strategy consultant across industries, focused on helping people foster more thoughtful and critical relationships with the media and technology they use in business and in life. His work is rooted in empathy building and uses mixed-method research to elevate the stories of people with lived experiences. Aiden believes that research is a group effort, so he is passionate about enabling teams with the right tools, methods, and expertise needed to conduct continuous and fruitful research at any maturity level. Aiden holds a Ph.D. in Media Psychology, where his research examines the impact of representation on marginalized identities, primarily the LGBTQ+ community. He also started a new podcast, Media Psyched, where he talks about our complex relationships with media and technology. Aiden loves to give back to the UXR community as a mentor, speaker, and author. 🔎 Where to Follow Aiden Hirshfield LinkedIn / Aiden's website / Media Psyched podcast About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter