

WBSRocks: Business Growth with Enterprise Software and Digital Transformation
Sam Gupta
WBSRocks podcast features in-depth conversations on customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
Episodes
Mentioned books

Mar 22, 2021 • 33min
WBSP051: Grow Your Business by Understanding the Story of Every Machine and Its Digital Twin w/ Chris Harris
Send us a textDigital Twin has been around for a long time. But is that just marketing hype? Is it just a fancy term for data gathering? What are the core challenges digital twin solves? Is that supposed to help overworked maintenance departments and extracting stories from each machine? Could it help in reducing waste and improving product quality? These are the questions you will have if you are in the process of exploring a digital twin for your organization.In today's episode, we have our guest Chris Harris, who discusses the importance of data gathering for manufacturers. He also provides insights into how every machine has a story and how much you can learn from these stories by collecting and analyzing data. Finally, we discussed the nuances of digital twin and how that could help manufacturing maintenance departments become proactive and efficient.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Mar 17, 2021 • 35min
WBSP050: Grow Your Business by Understanding Current Economic Conditions and Outlook w/ Chad Moutray
Send us a textAre we already out of the woods from COVID? Should you be bullish on the economy? How should you plan your investments for this year? Can you comfortably plan for long-term investments? How would the new normal look? What disruptions can you expect in your supply chain? What new consumer trends can you expect? What workforce changes can you expect? If you are a manufacturer, these are the questions you might have as you plan for 2021.In today's episode, we have our guest Chad Moutray, who discusses the current economic conditions and outlook for manufacturers. He also translates economic insight for small-to-medium-sized manufacturers who may not understand how these issues might affect them. Finally, we discussed several other topics, including supply chain, consumer behavior in the new normal, pandemic-driven business trends, changes due to new administration, and much more.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Mar 16, 2021 • 37min
WBSP049: Grow Your Business by Understanding the Importance of Customer Relationship Management System w/ Gill Walker
Send us a textAs your company grows, you might feel the need for software as you encounter each problem. The software landscape is hard to navigate, and if you don't understand the role each system, such as ERP, E-commerce, and CRM systems play. You could create an extremely patchy architecture, which typically results in significant admin overhead and conflicts among teams, causing your growth to slow down.In today's episode, we have our guest Gill Walker, who discusses why CRM is important and how that fits among other systems such as ERP and E-commerce. He also shares several best practices for executives embarking on a CRM implementation journey. Finally, she shares several stories about the poor implementation she has seen and the lesson learned from them.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Mar 15, 2021 • 30min
WBSP048: Grow Your Business by Combating Uncertainty Associated With Macroeconomic Factors w/ Mark Jaffe
Send us a textNo one appreciates uncertainty. It is even more frustrating when the uncertainty may not be in your control. And if you are an executive of a company, navigating through difficult times has a toll on everything. The uncertainty could be related to macroeconomic trends such as recession, trade tensions, or merely changing consumer behavior. These macroeconomic factors directly impact not only the top line but also the bottom line. What would you do if your job was to help a company navigate through difficult times?In today's episode, we have our guest Mark Jaffe from Strategic Growth Consulting, who discusses how macroeconomic trends impact consumer behaviors. He also shares his insights on what business owners might do to combat uncertainty associated with macroeconomic factors by understanding customer behavior better and shifting the mindset from cost-saving to opportunistic organization. He also shares several stories of companies that faced macroeconomic uncertainty but ended up growing instead.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Mar 10, 2021 • 33min
WBSP047: Grow Your Business by Understanding the Structure of High-Performing Sales Organizations w/ Enrico Parodi
Send us a textBuilding a high-performing sales team requires more than just winners and the winning product. It requires the right compensation structure, refined customer groups, and a deep understanding of their needs. But is that enough for sustained growth? What do small to medium-sized businesses miss that struggle to grow? Whose responsibility is to generate leads? Is the sales team accountable for everything, or should marketing share some accountability of missing growth targets?In today's episode, we have our guest Enrico Parodi, who describes the sales organization's key components. He also discusses different sales organization structures and how their roles vary, including direct, hybrid, and channel-driven. Finally, he had a chance to touch on sales and marketing alignment and why that is important for an organization's sustained growth.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Mar 9, 2021 • 36min
WBSP046: Grow Your Business by Learning Key Manufacturing Process Nuances From a Machine Shop w/ Matt Guse
Send us a textRunning manufacturing operations is not easy. But if you are running a machine shop that produces complex parts in short runs, the switch over time between jobs or additional time spent in bringing material to machines could have significant profitability and growth challenges. Also, if your data collection and entry is primarily manual, you might run into significant operations bottlenecks and might not be able to compete. What process changes could you make to your operations to improve your quality and reduce costs?In today's episode, we have our guest Matt Guse from M.R.S. Machining, who discusses the challenges associated with manufacturing complex parts in short runs. He also shares his insights into the process changes he made to his company that resulted in significant quality improvement and growth opportunities. Finally, he shares several stories of where he was able to save significant costs and grow his customers by simply replacing a material or improving the design of a part slightly.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Mar 8, 2021 • 33min
WBSP045: Grow Your Business Through Reshoring Initiatives w/ Harry Moser
Send us a textIt's very rare to relate reshoring initiatives with costs saving and sales growth. It's typically the opposite. However, if you account for all the costs and risks involved with offshoring or near-shoring, including geopolitical risks, reshoring initiatives can help grow a company. In today's episode, we have our guest Harry Mosner from Reshoring Initiative, who discusses how to compute the total cost of ownership of reshoring initiatives. He also shares several stories of manufacturers where they could reduce the costs and increase sales through reshoring initiatives. Finally, he sheds light on manufacturing verticals and components that benefit most from the reshoring initiatives.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Mar 3, 2021 • 43min
WBSP044: Grow Your Business by Increasing Your Sales and Profits Through Print Innovations w/ Roger Buck and Sarah Scudder
Send us a textWhen you think of print marketing, what comes to your mind? Perhaps flyers or coupons? But print marketing is much more than that. There have been some exciting trends lately with print marketing, where the print packaging includes QR codes that can take you to a web page to improve customer experience. The print industry is way cooler than you would think.In today's episode, we have our guests Sarah Scudder from Real Sourcing Network and Roger Buck from Corporate Development Associates. They discuss some exciting trends in the print industry to create a compelling customer experience. They also discuss how print could help manufacturers increase their sales. Finally, we discussed some interesting use cases of print and how they have helped manufacturers increase profits.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Mar 2, 2021 • 34min
WBSP043: Grow Your Business by Learning Key Nuances From the Wine Distribution Industry w/ Nelson Abreu
Send us a textWho doesn't enjoy drinking wine? But did you know that wine distribution is very complicated, similar to Cannabis or Tobacco businesses? And if you are selling in Canada, especially in Ontario, there is a different complexity level as everything is so monopolized and govt controlled. In today's episode, we have our guest Nelson Aberu from 3050 Imports, who discusses the wine distribution business's nuances and supply chain challenges. We also had a chance to touch on the different contracting and system interaction requirements of the wine industry. Finally, we touched on the nuances associated with Wine distribution businesses in Ontario and Canada.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Mar 1, 2021 • 39min
WBSP042: Grow Your Business Through Packaging Innovations w/ Mark Oser
Send us a textProduct packaging is as important as the product itself. Poor packaging could cause issues with delivery, failures, and increased returns. These issues typically lead to a bad customer experience.In today's episode, we have our guest Mark Oser from Anteris Consulting Group, who discusses How to launch new products by simply changing the packaging. He also shares his insights into how to take new product packaging ideas from concept to design. Finally, he sheds light on design challenges that COOs and CFOs must be aware of, before launching a new product line.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.


