The Apparel Entrepreneurship Podcast

Through working with clothing brands in the AE Membership Program, and through our consulting assignments, we see 5 major reasons why customers aren't buying from certain brands. Some of you have been running your brand for years and you now see a decline in sales. And many of you haven't launched your brands yet, and want to be better prepared for pitfalls that can be avoided before your launch. In this episode we are bringing attention to why you aren't selling and what you can do about it. Show notes at apparelentrepreneurship.com

This is a special episode about Black Friday and Cyber Monday. These are the two most significant online selling days of the year. 2018 the sales grew around 20% from the previous year in the US, taking the revenue to record levels. We had actually planned to do another episode today on design inspiration. We had planned to NOT do an episode about Black Friday, but you have sent us questions about it and asked when we are going to talk about it. You kind of decided for us, and we love you for that! So, here is a packed episode with everything you need to know about Black Friday, including the pros and cons. We are also giving you 9 marketing ideas for how you can increase your chances of selling your products. This information is also useful to know if you decide NOT to do Black Friday. Show notes at apparelentrepreneurship.com

In today's episode, we are talking about why you should have a blog, why it's useful, and blog topic tips for your fashion brand. A blog is important, no matter if you are just starting out or if you are running and established clothing brand. When should you start? How often should you post? What should you talk about? There are so many things you can talk about on your blog besides your products. A common concern for new brands that don't have products yet is what they should post about. In many cases, they don't want to reveal too much information before the products are manufactured and ready to sell. In this episode, you will get loads of tips on things you can talk about to connect with your customers. So, bring out a pen and paper, put on your headphones, and join us for AEP029! Learn more at apparelentrepreneurship.com

In this episode, we are talking about business partners, coaches, and mentors. Why is having a business partner such a good idea? What do you need to think of when picking a partner? We are discussing some crucial components to consider before partnering up with someone, so you don't make the same mistakes we have done and also seen other clothing brands make. Listen to this episode before choosing your partner, so it doesn't end up in disaster. It's challenging to grow your business alone. But, maybe you don’t want a partner for some reason. Perhaps you want to own your business to 100%. We are also addressing alternatives to bringing on business partners, where you still can you grow your business. Go for a walk, get on that bike, sit down on the bus, or whatever suits you. Put on your headphones and join us for AEP028! Show  notes at apparelentrepreneurship.com

In this episode, we are discussing how you can design your business to suit your life, in opposition to the other way around. When we started our first business, we basically just mimicked the way our previous employers ran their businesses. But the traditional 9 to 5 setup didn't suit us, and our life situation changed along the way. So at one point, we sat down and actively planned how we wanted our life to look like. You don't have to run your brand as everyone else does. Design your own business. In this episode of the Apparel Entrepreneurship Podcast, we give you 5 steps to how you can design your business to betters suit your life situation, your goals, and your preferences. Sit back and listen. It's time to take control of how you run your brand and business. Show notes at apparelentrepreneurship.com

There is a lot of talk about the Millenials, but not as much about the consumer group that is going to be the biggest one in 2020. In this episode, we are talking about generation z. We discuss who they are, how they will behave, and what we can do to connect with them. Even if this is not your target customer group, you can learn a lot about this generation that is already controlling and influencing $800 billion in direct spendings! So bring out a pen and paper and prepare your brand for the future. Find the show notes at ApparelEntrepreneurship.com