The Apparel Entrepreneurship Podcast
In The Apparel Entrepreneurship Podcast, Ana and Klas Kristiansson - apparel industry experts, authors, and speakers will discuss hands-on tactics touching all areas involved in running and growing a meaningful, successful apparel brand. Learn practical strategies about sustainability, design, product, marketing, sales, community, e-commerce, and entrepreneurship. You’ll also hear inspiring interviews with industry experts and entrepreneurs about their tips and journeys in this fast-paced industry. A must-listen for everybody that is running an apparel brand or is working with apparel.
Latest episodes
Nov 7, 2019 • 41min
AEP028 - Business Partners, Mentors & Coaches 101
In this episode, we are talking about business partners, coaches, and mentors. Why is having a business partner such a good idea? What do you need to think of when picking a partner? We are discussing some crucial components to consider before partnering up with someone, so you don't make the same mistakes we have done and also seen other clothing brands make. Listen to this episode before choosing your partner, so it doesn't end up in disaster.
It's challenging to grow your business alone. But, maybe you don’t want a partner for some reason. Perhaps you want to own your business to 100%. We are also addressing alternatives to bringing on business partners, where you still can you grow your business.
Go for a walk, get on that bike, sit down on the bus, or whatever suits you. Put on your headphones and join us for AEP028!
Show notes at apparelentrepreneurship.com
Oct 31, 2019 • 28min
AEP027 - Design Your Business To Suit Your Life
In this episode, we are discussing how you can design your business to suit your life, in opposition to the other way around. When we started our first business, we basically just mimicked the way our previous employers ran their businesses. But the traditional 9 to 5 setup didn't suit us, and our life situation changed along the way. So at one point, we sat down and actively planned how we wanted our life to look like. You don't have to run your brand as everyone else does. Design your own business.
In this episode of the Apparel Entrepreneurship Podcast, we give you 5 steps to how you can design your business to betters suit your life situation, your goals, and your preferences. Sit back and listen. It's time to take control of how you run your brand and business.
Show notes at apparelentrepreneurship.com
Oct 24, 2019 • 29min
AEP026 - How To Tap Into The Largest Consumer Group 2020
There is a lot of talk about the Millenials, but not as much about the consumer group that is going to be the biggest one in 2020. In this episode, we are talking about generation z. We discuss who they are, how they will behave, and what we can do to connect with them. Even if this is not your target customer group, you can learn a lot about this generation that is already controlling and influencing $800 billion in direct spendings! So bring out a pen and paper and prepare your brand for the future.
Find the show notes at ApparelEntrepreneurship.com
