The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners

Kylie Kelly | Visibility Coach & Audience Growth Strategist
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Dec 20, 2022 • 18min

How To Recognise When Your Feeling Misaligned & Need To Make a Change with Marisa Lonic [Ep 72]

This week on the podcast I bought back Marisa Lonic to chat all things working mom life. Marisa and I chatted all things mom guilt back in Episode 43 - but today, we wanted to dive into alignment and how to make sure that we are living the life we want to live NOW - and not waiting for all the pieces we think we need, to fall into place. This is a beautiful chat and I cannot wait for you to tune in!WE CHAT ABOUT:Marisa’s transition from corporate all those years ago, into her own business and how she decided to take that leap - even when it didn’t make sense on paper. What it feels like to be misaligned in your life and how important it is to listen to the nudge to make a change.The importance of embodying the life you want to live NOW and not waiting until you have ‘more money’ or ‘more time.’ Her new book - Biz MOMagement: The Working Mom’s Guide To Go From Employee To Entrepreneur” ABOUT MARISA:Marisa Lonic is a keynote speaker, life & business coach, 3x author, top-rated podcast host and the founder of Mama Work It. After spending nearly 15 years in corporate leadership positions, Marisa shifted gears to become a full-time Time Momager & Biz Momager. Through her books, courses, and coaching programs, she helps busy moms juggling mom life, work life, wife life, fill in the blank life. Her time management and goal achievement strategies have helped the most overwhelmed mamas turn their dreams into reality, even when they thought they had no time to make any of it happen.CONNECT WITH MARISA:Website: Mama Work ItNEW BOOK: Biz MOMagement: The Working Mom’s Guide To Go From Employee To Entrepreneur” Instagram: @letmamaworkitPodcast: Mama Work It PodcastReady to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
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Dec 16, 2022 • 33min

Holistic Marketing Strategies To Consider For 2023 As A Female Business Owner with Molly Knuth [Ep 71]

I can’t remember where my path first crossed with Molly but oh my goodness, I’m so glad it did. I invited her on the podcast to share all things holistic marketing - and what the best strategy is for our marketing efforts in 2023… but not just the strategy, how to make it feel good (which I am all about!) If you’re in the midst of planning for next year, this is an episode you don’t want to miss! WE CHAT ABOUT:What holistic marketing actually is and how we need to give ourselves permission to market our businesses in a way that feels good to us!Human Design and how that can be a great tool to find out what your natural strengths are before you come up with a marketing strategy for next year. The importance of creating more legacy content in 2023 and not focusing on only showing up on social media anymore.The power of social media and what it can give us as business owners, but also as mothers, if we stay open to the positive side of all things social. ABOUT MOLLY:Molly Knuth is a marketing strategist for who is on a mission to help women in small towns rewrite how they live and work on their own terms. She's helping women found businesses, find themselves, and get found online through holistic online marketing practices.In the past 6 years Molly has gone from a stay-at-home mom to a freelance social media marketer to a #bossbabe managing her marketing client needs, talented team members, and my husband and four kiddos and our little farm in Eastern Iowa. What she's learned in that time is that it’s not just about going full force or any one-size-fits-all strategy a business owner. It takes a woman who is willing to lean into her unique gifts, intuition, and goals, and learning about she is as a person along the way.CONNECT WITH MOLLY:Instagram: @mollyknuth_mkm & @mollyknuthmediaWebsite: Molly Knuth MediaPodcast: The Found PodcastReady to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
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Dec 9, 2022 • 9min

The #1 Thing You Need To Stop Doing When Collaborating With Others [Ep 70]

This week I started our 5 Minute Fridays  (which ended up being 10 minutes 😜) and wanted to start talking about what we need to stop doing when we're collaborating with others - this is part 1 of a 3 part series titled “what we need to stop doing in 2023!” Stay tuned for part 2 next Friday. I CHAT ABOUT:Why you need to stop making an email list size a requirement when you’re asking others to collaborate with you. How you can approach collaborations instead of this gross strategy. Hosting an event or a bundle gets to feel good - you don’t have to listen to educators that teach this. How we need to take responsibility for our event promotion and stop micro managing speakers when hosting and asking them to participate. Ready to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
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Dec 6, 2022 • 33min

Why Eating For Two Is a Myth: Pregnant + Eating Over The Holidays with Jenn Lathrop [Ep 69]

This is the episode I wished I had heard when I was pregnant with both of my boys - but you know what, even know as a woman that’s planning on not ever being pregnant again, I got so much out of this conversation with Jenn! It’s a bit of a longer episode but we chatted about SO much - I know you’re going to get so much value out of this! WE CHAT ABOUT:How many calories you really need to consume in each trimester of your pregnancy - and that eating for two really is a myth. Different - simple - snack ideas that can be accessible throughout your pregnancy - whether eaten at home or on the go. Shopping hacks to ensure that you’re shopping all the important food groups and not just the prepackaged items in the centre of the grocery store. Intuitive Eating and why no food groups are BAD (I loved this conversation so much!) How we can still make sure we move our bodies during pregnancy - even in the cold winter months.ABOUT JENN:Jenn is an Ace Certified Personal Trainer, pregnancy and postpartum specialist. Jenn helps pregnant and postpartum mom's stay active and exercise in a safe and effective way. She is a mother to Molly with one on the way any day now, and a step-mother of two. Her move from her home in Canada to the U.S. to be with her husband recently has given her the chance to reflect and reinvigorate her passion to help and witness women look, feel, and be more confident. Her 10+years as a personal trainer, accompanied with her love of family, yields a mentor who only wants the best for her clients. Soccer practices and ballet performances are just as important as a mom’s or mom-to-be’s well being. If mama ain’t happy, ain’t nobody happy.CONNECT WITH JENN:Instagram: @thehealthymom.academyWebsite: Jenn LathropJenn’s Free Pregnancy Workout Guide: 7 Days Of Pregnancy Exercise + SmoothiesReady to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
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Dec 2, 2022 • 7min

Happy Birthday Spencer - A Birthday Letter From Your Mama [Ep 68]

Well, this is a first. Crying on the podcast… but my little boy turns 5 today and it’s got me feeling all the feels. Today I shared with you a poem that I found online that really encapsulated how I am feeling - because I was too emotional to actually write a letter. Perhaps next year 😉I CHAT ABOUT:How I’m feeling about this season of motherhood that’s stretching me and making me start to let go a little more - when I’m not sure I want to. An incredible poem by the amazing writer Jessica UrlichsI also mentioned Spencer’s birth story - you can listen to that episode and all the details back in episode #7. Ready to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
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Nov 28, 2022 • 18min

How VIP Days Can Transform Your Business & Life as a Mompreneur with Lindsay White [Ep 67]

My path first crossed with Lindsay online and instantly I loved the message she shared about using your business to work less while earning more. She teaches female entrepreneurs to do this through VIP days and is a wealth of knowledge to the power and efficiency introducing VIP days can cause. I’m so excited to introduce you to Lindsay!! WE CHAT ABOUT:What actually is a VIP day and what can it include.How VIP days can work for us as mompreneurs with limited time work smarter and not harder.How can we lead with our values when we’re creating our offers and packages - as a mother and as a business owner.The balance of retainer clients vs VIP days and what Lindsay recommends - mixing both together and using VIP days as a way to make extra money, while retainer clients are our stable income source.ABOUT LINDSAY:When Lindsay replaced her corporate income and left her 9-5, she was feeling on top of the world. Fast forward 6 months, she was feeling desperate for more. She was financially making exactly what she made in my corporate role - good money. Lindsay was what you would define as an online business success, but she wanted more. That’s where the Director of Marketing role became an idea for Lindsay. Now she is the owner of a successful marketing agency and helps other women gain the marketing skills to go out on their own and build their own successful marketing freelance businesses.CONNECT WITH LINDSAY:Instagram: @lindsaywhite.coWebsite: Lindsay White CoReady to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
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Nov 23, 2022 • 7min

What I Hate About Black Friday This Year as a Mindful Entrepreneur [Ep 66]

Today I chatted (actually ranted 😜) a little about how I feel about Black Friday this year and what I believe other business owners should consider when they’re thinking about offering something for Black Friday / Cyber Monday. I CHAT ABOUT:How I feel about Black Friday and the hundreds of emails that are about to ascend into my inbox.What other business owners should consider if they’re planning to launch a Black Friday offer.How other entrepreneurs should think about their audience before they go into launch mode and what they should evaluate. How the 2 x weekly podcast episodes will be changing from next week!Ready to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
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Nov 16, 2022 • 39min

How To Avoid Stress & Burnout as a Business Owner with Rosa Castano [Ep 65]

I’m so excited to introduce you to my friend, Rosa Castano. Rosa and I jumped online to have a conversation all about well-being and mindfulness - but not the way you normally expect. As a business owner and mother, Rosa understands more than most how much we already have on our plates - and instead of adding something else to our never ending to do list, she wants to help us feel less stressed and show us how to really look after ourselves. This conversation is everything. WE CHAT ABOUT:Why it’s important to have a self care practice as a part of your routine as a business owner and as a mother.What self care actually is and how you don’t need to have time for a 2 hour meditation to introduce practices that will keep you from getting burnt out. What is the real definition of mindfulness and how can we use it to change the way we choose to react to any given situation.The power of the breathe and how it connects to both our conscious minds and our unconscious being - and why that’s important. How to reduce stress during pregnancy, postpartum and as busy, high performing women in our general lives.ABOUT ROSA:Over the course of her 15+ years corporate career, Rosa has worked in all types of settings from small businesses, freshly minted startups, and large, diverse non-profit corporations. Like many others, her job position was eliminated during the COVID-19 Global Pandemic. She was five months pregnant at the time. The shift allowed her to take the time to re-evaluate her career aspirations, landing her in an industry I have long been passionate about: the wellness industry. As a certified Meditation & Mindfulness leader, she decided to combine her passion for Well-Being and knowledge of the Corporate world to create Stress Management Workshops. She is especially passionate about helping High Performing Women & CEO’s Moms manage their Stress at Work and at Home to create a better work/life integration and create more space for happiness and well-being.LINKS MENTIONED:Birth Skills by Juju Sundin: https://www.goodreads.com/en/book/show/4574075-birth-skillsCONNECT WITH ROSA:Instagram: @wellbeingwithrosaWebsite: Rosa CastanoReady to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
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Nov 14, 2022 • 11min

3 Things You Need To Consider When Prepping Your Marketing For Maternity Leave With Lauren Loreto [Ep 64]

For today’s episode I’m re-sharing a powerful training that the incredible Lauren Loreto gave at The Pregnant CEO Summit earlier this year… it is jam packed full of tips and strategies for any pregnant women that are needing to think about prepping their marketing for their maternity leave! Enjoy! WE CHAT ABOUT:How Lauren prepared her marketing for maternity leave and how you can too!The different elements that make up a marketing funnel (top of funnel, middle of funnel and bottom of funnel) and what kind of content you need to focus for the different funnel types on as a business owner. The importance of scheduling promotional and evergreen content to be released while you’re on Maternity Leave.Ideas for different promotions to help inject some cash into your business before you go on leave. What you can think about outsourcing in both your business and your personal life to be able to get more done before you have your baby. ABOUT LAUREN:Lauren is a creative marketing consultant and brand strategist. With over 10 years of industry experience, she helps brands increase their revenue and share of voice through innovative and sustainable marketing strategies. She is all about having FUN and uses her passion for creativity to show up and deliver these next-level strategies to her clients - and even dive into the trenches with them to help them execute. When she's not writing marketing strategies, she's hanging with her baby girl, husband and doggos (probably somewhere outside).CONNECT WITH LAUREN:Instagram: @brandgoodtimePodcast: She’s Busy AFWebsite: Brand Good TimeReady to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
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Nov 10, 2022 • 21min

Why Envisaging Your Kids In 5 Years Is The Key To Overcoming Overwhelm with Amber Bibelheimer [Ep 63]

I’m so excited to share an interview I had with Amber Bibelheimer with you today - we had such a real and transparent conversation about the challenges we face as women, as business owners, as mothers - it was refreshing to hear that I’m not the only one that gets stuck in seasons of hustle - and find it hard not to feel overwhelmed with the invisible load of motherhood and entrepreneurship. WE CHAT ABOUT:Where overwhelm as entrepreneurial parents actually comes from and how we can start to overcome it.The importance of looking UP over the weeds in our business and life - and casting a 5 year vision (as parents as well as business owners!)Why we need to remember what we love to do outside of our business & motherhood and weave that back into our lives.The #1 thing you can do to make sure that you’re giving your body everything that it needs in the chaos that can be motherhood.ABOUT AMBER:Amber Bibelheimer is taking the pressure off of CEOs and changing the way women do business as a Mindset + Momentum Coach for female entrepreneurs helping them go from overworked and overwhelmed to having the freedom in knowing they are enough.In the past year Coach Amber B. has launched the MOMENTUM RESTART PODCAST and her MOMENTUM RESTART Accelerator while she has worked - and continues to grow - to have healthy life in mind, body, and at home with her 2 boys (ages 7 and 5) and her husband Mike in Minnesota.CONNECT WITH AMBER:Instagram: @coachamberbWebsite: Coach Amber BReady to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

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