Brad Hook Podcast

This episode is brought to you by Brad's forthcoming book, Start With Values (⁠⁠⁠⁠⁠⁠https://startwithvalues.com/start-with-values-book/⁠⁠⁠⁠⁠⁠). To support this show, we'd love it if you could order your copy. If you do, please email hello@bradleyhook.com, and we'll send you a thank-you gift. Connect with Brad here: ⁠⁠⁠https://link.bradleyhook.com/brad⁠⁠⁠. Dr. Nicole F. Roberts, author of Generosity Wins: How and Why this Game-Changing Superpower Drives Our Success, is a transformative figure in health, human rights, and philanthropy. As founder of Health & Human Rights Strategies and Executive Director of Feed A Billion, she brings decades of experience advising leaders worldwide—from presidents and diplomats to athletes and billionaires. Dr. Roberts holds a doctorate in public health and a master’s in public policy, and her work spans global crisis recovery, poverty alleviation, and advocacy for human rights. She also hosts The Global Good Podcast and writes for Forbes, sharing her insights on how generosity drives success and positive change. Connect with Dr. Nicole: generositywins.us Instagram: @nicole.f.roberts LinkedIn: https://www.linkedin.com/in/dr-nicole-f-roberts/ In this compelling episode, Nicole Roberts delves into the transformative power of generosity, exploring how acts of giving can replenish personal well-being and foster success. Nicole, who co-wrote "Generosity Wins," discusses her journey through the research of generosity's impact on mental and physical health, citing studies that measure the benefits of giving without the expectation of return. This episode uncovers an intriguing balance between generosity towards others and oneself, emphasizing that 50% of this practice should be aimed inward to maintain one’s well-being. This insightful conversation reveals Nicole's extensive experience in public health and international nonprofits, illustrating how structures like public-private partnerships can revolutionize community support systems. With a career steeped in the intricacies of human behavior and societal enhancement, she offers a unique lens on the global implications of generosity. Nicole also touches on her role in addressing global issues like food security and clean water accessibility, urging for a more collaborative, empathetic, and generous world. Listen for a deeper understanding of generosity as a personal and universal superpower, impacting everything from individual lives to global business strategies. The concept of generosity is deeply linked to emotional and physical wellbeing, with acts of self-balancing giving revitalizing both personal and professional realms. Public-private partnerships facilitate groundbreaking advancements in community development and resource allocation, leveraging diverse expertise for global good. Generosity among individuals and within communities fosters trust, cooperation, and resilience against adversity, strengthening the social fabric. Reflecting on personal values and creating intentional practices can enhance both one's life purpose and ability to contribute positively to society. Maintaining a generative mindset, where one strives for balance between giving to others and self-care, leads to a more fulfilling and impactful life.

This episode is brought to you by Brad's forthcoming book, Start With Values (⁠⁠⁠⁠⁠https://startwithvalues.com/start-with-values-book/⁠⁠⁠⁠⁠). To support this show, we'd love it if you could order your copy. If you do, please email hello@bradleyhook.com, and we'll send you a thank-you gift. Connect with Brad here: ⁠⁠https://link.bradleyhook.com/brad⁠⁠. Kimberly Verbeke is a respected naturopathic practitioner based in Bernie, Texas, where she runs a successful health clinic. With a background in geriatrics, Kimberly has dedicated her career to increasing the quality of life for her patients through an emphasis on longevity and holistic health. Her expertise includes a range of groundbreaking treatments, such as IV therapies, peptide bioregulators, and more. As a former endurance athlete, Kimberly draws from her personal journey and health challenges to support her patients in achieving optimal health. Connect with Kimberly Website: www.avita-wellness.com⁠ IG: https://www.instagram.com/kimberlyverbekewellness/ Email: kimberly@avitabydrv.com⁠ In this episode Join host Brad Hook as he sits down with Kimberly Verbeke, a renowned naturopathic practitioner dedicated to helping individuals attain longevity and optimal health. Through her clinic, Kimberly Verbeke uses unconventional methods to tackle health challenges and encourages patients not to lose hope, emphasizing the body's remarkable capacity for self-healing. The episode delves into her unique perspective, where regenerative health is discussed, emphasizing root-cause approaches to illness and the potential emotional underpinnings of physical ailments. Throughout the conversation, Kimberly shares her journey from a health-conscious upbringing to becoming an expert in combatting chronic stress, sleep deprivation, and hormone dysfunction. She explains the transformative potential of peptide bioregulators and other innovative therapies in enhancing the body's natural repair systems. Utilizing terms like naturopathic medicine, regenerative health, and peptide therapies, this episode uncovers how addressing chronic stressors can significantly improve one's quality of life, making it an invaluable listen for those looking to biohack their health. Takeaways The body's innate ability to heal emphasizes not losing hope when facing health challenges. Regenerative health adopts a root-cause approach, factoring in emotional and physical aspects. Peptide bioregulators offer promising avenues in repairing cellular structures and promoting longevity. Lifestyle choices, including adequate sleep, proper nutrition, and exercise, are pivotal for lasting health. Embracing moderate approaches to health and diet can contribute significantly to enjoying a long, fulfilling life.

This episode is brought to you by Brad's forthcoming book, Start With Values (⁠⁠⁠⁠https://startwithvalues.com/⁠⁠⁠⁠). To support this show, we'd love it if you could order your copy. If you do, please email hello@bradleyhook.com, and we'll send you a thank-you gift. Connect with Brad here: ⁠https://link.bradleyhook.com/brad⁠. Jeff Patterson is a seasoned meditation and martial arts expert with over 36 years of experience in the field. He has dedicated much of his life to studying and teaching these arts, running an academy in Portland, Oregon, where he has empowered over 26,000 students through meditative practices. Jeff is passionate about integrating meditation into everyday life and has authored several books, including his most recent work, "The Yielding Warrior." He is also the founder of a comprehensive online meditation program focused on tailoring meditation practices to individual needs. In this episode, meditation and martial arts expert Jeff Patterson joins host Brad Hook to delve into the transformative power of meditation. Jeff discusses how meditation can be seamlessly integrated into daily routines to enhance both mental and physical well-being. Throughout the conversation, Jeff draws on decades of experience to unpack the profound benefits of meditation practices, emphasizing that one does not need to retire to a cave to master these arts. Jeff elaborates on the different facets of meditation, explaining its potential to increase performance in various aspects of life, including work and athletics. He introduces listeners to the foundational "five regulations" of meditation practice: regulating the body, breath, mind, energy, and spirit. By adopting these principles into a daily routine, individuals can cultivate a holistic meditation practice that supports physical health, mental clarity, and emotional balance. Jeff also discusses the concept of "yielding," a strategic philosophy that can improve interpersonal relationships and negotiations. Connect with Jeff: https://www.theyieldingwarrior.com/ https://www.theyieldingwarrior.com/book https://www.facebook.com/TaichiYielding https://www.instagram.com/theyieldingwarrior/ https://www.youtube.com/channel/UCIzitJZ8CLWysspfvgtMZbw https://www.tiktok.com/@theyieldingwarrior Key takeaways: Jeff Patterson shares his journey into meditation and martial arts, highlighting how meditation enhanced his boxing performance and personal life. The five regulations of meditation—body, breath, mind, energy, and spirit—form the cornerstone of an effective meditative practice. Yielding is a key concept in martial arts and meditation, focusing on using strategic finesse over brute force in both physical and emotional scenarios. Meditation should become a consistent, integral part of daily life to derive maximum benefits, such as stress reduction and improved focus. For beginners, finding a knowledgeable guide can significantly expedite progress and tailor practices to personal goals.

This episode is brought to you by Brad's forthcoming book, Start With Values (⁠⁠⁠https://startwithvalues.com/⁠⁠⁠). To support this show, we'd love it if you could order your copy. If you do, please email hello@bradleyhook.com, and we'll send you a thank-you gift. Connect with Brad here: https://link.bradleyhook.com/brad. Meet our guest, Athin Cassiotis Athin Cassiotis is an accomplished business growth expert, investor, coach, mentor, consultant, and international speaker. He successfully runs multiple businesses, including a waste management consulting firm and his business growth coaching practice. Additionally, he hosts the Business Growth Show (https://www.athincassiotis.com/podcast/) and has delivered numerous speeches worldwide. Athin's entrepreneurial journey began at a young age and has led him to work with prominent brands and business owners, achieving six, seven, and eight-figure growth. Connect with Athin: https://www.athincassiotis.com/ https://www.facebook.com/athincassiotis/ https://www.linkedin.com/in/athincassiotis/ https://www.instagram.com/athincassiotis/ https://www.youtube.com/@AthinCassiotis https://x.com/AthinCassiotis https://www.tiktok.com/@athincassiotis Episode Summary: In this episode, Athin shares his wealth of knowledge and insights to help entrepreneurs and business owners scale their ventures. Starting with the fundamental importance of mindset and identity, Athin delves into strategies for building robust brands, the intricate nuances of sales and marketing, and the effective implementation of systems and AI in business operations. Throughout the conversation, Athin emphasizes critical aspects of branding, elaborating on how perception and emotion play crucial roles in successful branding. He offers valuable advice on developing a strong brand voice that resonates within the market. The discussion also addresses common challenges in sales, providing practical tips on transitioning from a product-focused approach to a service-oriented mindset, ensuring alignment of values and effective team delegation. Key Takeaways: Mindset and Identity: Building a successful business starts with adopting a growth mindset and continuously upgrading your identity to align with higher goals. Branding: Establish a strong personal and corporate brand by focusing on emotional connections and strategic messaging. Marketing Strategies: Utilize a mix of organic methods, paid ads, and strategic partnerships to attract and nurture leads effectively. Sales Techniques: Transition from a traditional sales approach to a service-oriented strategy with a focus on building intrinsic motivation within teams. Leveraging AI: Integrate AI tools to enhance efficiency, streamline operations, and maintain competitive advantages in a rapidly evolving market. Notable Quotes: "Marketing is the engine and branding is the fuel." "People don't like to be sold to. People love to buy." "Sales is more about serving. How can I serve this person in the best possible way?" "You’re only as good as the systems in your business." "AI can make a person double efficient in their daily tasks." Dive into the full episode for a comprehensive understanding of these strategies and more, and stay tuned for future episodes packed with invaluable business insights.

This episode is brought to you by Brad's forthcoming book, Start With Values (⁠⁠https://startwithvalues.com/⁠⁠). To support this show, we'd love it if you could order your copy. If you do, please email hello@bradleyhook.com, and we'll send you a thank-you gift. In this episode of The Brad Hook Podcast, we are joined by Lloyd Fickett, the founder of The Collaborative Way (https://collaborativeway.com/). Lloyd shares his wisdom on building extraordinary teams through collaboration, respect, and a small set of practices that enhance how people work together. This conversation dives deep into the core principles of The Collaborative Way, a methodology that has been transforming workplaces for over 30 years, making them more productive and fulfilling. Lloyd also discusses the importance of listening generously, speaking straight, being for each other, honoring commitments, and appreciation as foundational practices to success in both business and personal life. Tune in to learn how these practices not only improve company culture but also spill into people’s lives outside the workplace. Notable Quotes: “To be extraordinary as a team, it’s not enough that individuals are extraordinary. It’s about how we work together.” “We’re not just listening generously for the sake of it, we’re listening generously to move forward, accomplish our mission, our vision, our objectives.” “It’s not just about what we achieve, but how we achieve it.” Links: Connect with Lloyd on LinkedIn: https://www.linkedin.com/in/lloydfickett The Collaborative Way by Lloyd Fickett Visit the Collaborative Way website: https://collaborativeway.com/

This episode is brought to you by Brad's forthcoming book, Start With Values (⁠https://startwithvalues.com/⁠). To support this show, we'd love it if you could order your copy. If you do, please email hello@bradleyhook.com, and we'll send you a thank-you gift. Connect with Brad here: https://link.bradleyhook.com/brad Wendy Alexander (https://www.linkedin.com/in/wendyaalexander/) is the founder and creator of Happy Career Hub (https://happycareerhub.com/), a renowned career coach, and business copywriter. With over 23 years of experience in corporate project management, Wendy has worked with major Australian companies such as Telstra and various banks and consulting firms. She specializes in writing resumes, LinkedIn profiles, cover letters, and negotiation packs for mid-level career professionals, as well as coaching clients through challenging career transitions and interview preparations. Wendy’s unique approach combines her extensive corporate experience with her passion for empowering individuals to find their best career paths. Episode Summary: In this insightful episode, Bradley Hook interviews Wendy Alexander, a seasoned career coach and founder of Happy Career Hub. Wendy shares her journey from working in corporate project management for over two decades to becoming an influential career coach, helping individuals at critical points in their professional lives. Through her personal and professional experiences, Wendy offers valuable advice on how to construct compelling resumes, excel in job interviews, and ultimately attain career fulfillment. Wendy provides a detailed breakdown of how job seekers can better articulate their achievements and strengths on their resumes using the CAR framework (Challenge, Action, Result) and the rule of three. She stresses the importance of investing in interview coaching to avoid common pitfalls such as waffling and failing to provide concise responses. Wendy also touches on her personal journey of overcoming adversity, growing up under apartheid in South Africa, and how she transformed her challenges into success through self-awareness and a strong support system. Key Takeaways: CAR Framework for Resumes: Utilize the Challenge, Action, Result framework to make your resume achievements clear and compelling. Rule of Three: Simplify your action steps and interview answers into three main points for better retention and impact. Invest in Interview Coaching: Professional coaching can significantly improve interview performance by providing honest feedback and structured practice. Transition from Victim to Creator: Personal empowerment and success often require stepping out of a victim mentality and taking proactive steps to create positive outcomes. Embrace Honesty and Community Support: True personal and professional growth starts with self-honesty and seeking support from a community when overcoming challenges. Notable Quotes: "The human brain works very well in threes. We remember threes. We like threes. I say always do three little action steps." – Wendy Alexander "I don't believe you have your full, well-rounded success until you give up the victim mentality and actually go and find your own empowerment." – Wendy Alexander "Where I've seen people really fall down in interviews is in the waffle, you know, talking too long, not answering the question." – Wendy Alexander "Love, community, family, honesty, spirituality – these values drive everything I do." – Wendy Alexander "Go out and live your life to the best and take the actions. One action every day is all you need to do to move towards any form of success." – Wendy Alexander In this enlightening episode, Wendy Alexander delivers practical strategies for career advancement and personal growth, making it a must-listen for anyone looking to navigate their professional journey successfully. Listen to the full episode and stay tuned for more insightful conversations on achieving career fulfillment and overcoming life's challenges.

This episode is brought to you by Brad's forthcoming book, Start With Values (https://startwithvalues.com/). To support this show, we'd love it if you could order your copy. If you do, please email hello@bradleyhook.com, and we'll send you a thank-you gift. In this episode of The Brad Hook Podcast, Brad (https://link.bradleyhook.com/brad) sits down with Asia’s #1 business coach, Daniel Tolson, to dive deep into the world of emotional intelligence, resilience, and the journey to personal mastery. Daniel shares his personal story of overcoming self-sabotage, including an unforgettable wakeboarding experience that taught him early on about the power of mindset. From his struggles with a learning disability to becoming the Australian men’s wakeboarding champion, Daniel explains how resilience played a key role in his success. Key Moments & Topics Discussed: 0:00: Daniel reflects on the Japanese proverb “fall down seven times, get up eight” as he introduces the concept of resilience in both life and business. 0:56: Daniel shares a pivotal childhood experience that helped shape his understanding of self-sabotage and limiting beliefs. 5:19: Daniel delves into the root causes of fear and perfectionism, explaining how they impact success. 7:05: Daniel recounts his journey to becoming the Australian men’s wakeboarding champion, despite facing numerous setbacks and injuries. 14:53: The conversation shifts to stress management, highlighting the critical role of sleep in maintaining peak performance, with insights from coach Vince Lombardi. 20:30: Daniel outlines the five pillars of emotional intelligence, discussing how self-awareness, motivation, and social regulation can help combat procrastination. 27:27: Daniel introduces a “new way” of goal setting, explaining how setting achievable goals can boost motivation and success. 37:49: Daniel talks about hiring and team building, emphasizing the importance of understanding behavioral and motivational styles to create a high-performing team. 43:19: Daniel explains the science behind emotional intelligence and its measurable impact on productivity, leadership, and personal growth. 52:40: Daniel introduces his breakthrough Mind Report tool, which offers listeners a chance to discover their emotional intelligence levels through a quick 90-second voice analysis. Connect with Daniel Tolson: Website: https://danieltolson.com/ Experience the Mind Report: https://danieltolson.com/mind-report-free/ Facebook: https://www.facebook.com/daniel.tolson.988 Instagram: https://www.instagram.com/danieltolson/ LinkedIn: https://www.linkedin.com/in/danieltolson/ Be sure to subscribe and leave a review if you enjoyed the episode!

This episode is brought to you by my forthcoming book, Start With Values: discover your values, reduce stress, increase clarity, and find meaning. Introducing Rachel Hamlin Rachel Hamlin is a distinguished mindset coach and somatic healer, catering primarily to high-performing founders and executives. Formerly a brand strategist and product leader, Rachel has an impressive background, having collaborated with companies ranging from Fortune 500 corporations to early-stage Ethereum startups across London, Berlin, and New York. She specializes in addressing chronic stress, healing burnout, revitalizing careers, and helping leaders grow. Her unique coaching approach eschews traditional goal-setting in favor of delving into emotional underpinnings and using tools like breathwork, EFT tapping, and somatic healing. Resources: Connect with Rachel Hamlin on LinkedIn: ⁠https://www.linkedin.com/in/rachelhamlin/⁠ Visit her website: ⁠https://rachel-hamlin.com⁠ Episode Summary: In this compelling episode, Brad Hook welcomes Rachel Hamlin to discuss her innovative approach to executive coaching and stress management. Rachel explores the significance of somatic healing and how addressing the body can resolve deep-seated issues driven by chronic stress. She shares her journey from brand strategist and product leader to a renowned mindset coach, helping high performers break through barriers and achieve sustainable success. Rachel emphasizes the importance of cultivating spaciousness and dealing with internal drivers of burnout to foster better leadership and personal fulfillment. The conversation further delves into the myths of productivity, highlighting the need to redefine personal metrics of success. Rachel encourages leaders to embrace practices that promote well-being and authentic self-expression without succumbing to societal pressures. She introduces strategies like embodied hypnosis, EFT tapping, and visualization as tools to overcome emotional resistance and unlock latent potential. The dialogue offers rich insights on how executives can transform stress into a source of resilience and become more effective and adaptive leaders. Key Takeaways: Cultivate Spaciousness: Making room for personal reflection and relaxation is crucial for tapping into creativity and passion. Internal Drivers of Burnout: Addressing self-worth and satisfaction can mitigate burnout more effectively than changing external circumstances. Productivity Myths: True productivity isn't about being constantly busy but rather achieving meaningful contributions each day. Emotional Resistance: Overcoming limiting beliefs and emotional resistance is essential for integrating well-being practices effectively. Visualization and Imagination: Employing visualization techniques can help manifest future goals and enhance personal and professional growth. Notable Quotes: "We decide things and act based on how we feel. And it's quite a subconscious mechanism." "Cultivate spaciousness. That’s the place where you're going to tap into those beautiful resource states." "Productivity myth…we're only working if we're sat in front of a computer or on a meeting and being accounted for." "Just because you can doesn’t mean you should…You have to forego making other people happy." "We can all do anything. To me, that is just a fact."

This episode is brought to you by my forthcoming book, Start With Values. Our guest: Brian Livingston is the founder of My Mentoring Guru, a successful entrepreneur, and a former police officer. Over the past two decades, Brian has assisted numerous individuals in building businesses that together boast a net worth exceeding $100 million. He now dedicates his efforts to helping first responders transition into entrepreneurship, mentoring them to achieve fulfilling, financially stable lives. Based in Edmonton, Alberta, Canada, Brian is also recognized for his work in the traffic ticket industry and his resilience in overcoming personal struggles, including a battle with late-stage colon cancer. In this episode: In this episode, Brad Hook (https://link.bradleyhook.com/brad) sits down with Brian Livingston, an inspiring entrepreneur and former police officer, to uncover his extraordinary journey from trauma and hardship to mentoring and success. The conversation delves into Brian's transition from policing to entrepreneurship, the profound impact of hitting a PTSD wall, and the trials he faced in rebuilding his life from scratch multiple times. Throughout the episode, Brian shares insightful lessons on leveraging one's skills, the importance of mentorship, and the need for a supportive community. Brian's journey is a testament to resilience and the power of mentorship. He emphasizes the necessity of finding a business mentor who can guide you through the pitfalls of starting and growing a business. Brian candidly discusses his pivotal moments, from overcoming workplace trauma to launching successful businesses in both traffic tickets and investment software. He also highlights the significance of service-oriented leadership, collaboration, and maintaining a positive mindset despite numerous setbacks, including his fight against cancer. Takeaways: Resilience and Adaptation: Brian's story illustrates the importance of bouncing back from setbacks and continually adapting to new challenges. Value of Mentorship: Emphasizes the critical role mentors play in guiding and accelerating entrepreneurial success. Community and Collaboration: Highlighting the power of a supportive community and collaborative efforts in achieving business goals. Service-Oriented Approach: Discusses the necessity of putting service above self-interest to achieve long-term success. Clear Roadmap and Goals: The importance of setting clear, actionable goals and mapping out the steps to achieve them. Brian Livingston on LinkedIn: https://www.linkedin.com/in/brian-livingston-583114268/ My Mentoring Guru: https://mymentoring.guru/ Listeners are encouraged to connect with Brian on LinkedIn and explore his mentoring services through My Mentoring Guru. Tune in to the full episode to gain deeper insights from Brian’s incredible journey and stay tuned for more inspiring conversations and valuable content from our series.

Dr. Carrie Johansson is a psychologist, speaker, and author widely recognized as the "Sensible Psychologist" due to her practical, effective approach to mental health and well-being. With two decades of experience in private practice in Denver, Dr. Carrie specializes in managing anxiety, diminishing trauma, and improving team performance using evidence-based treatments. She frequently collaborates with corporate audiences, teams, and individuals to help them navigate life's challenges with greater ease and joy. This episode is brought to you by Start With Values (https://startwithvalues.com/) — get the book now: https://amzn.to/3yXSyA4 Meet Dr. Carrie: Book: https://amzn.to/3MqNR4H Website: https://www.selfhelponthego.com/ In this episode, host Bradley Hook (https://link.bradleyhook.com/brad) welcomes Dr. Carrie Johansson, also known as the "Sensible Psychologist," to discuss psychological flexibility, healthy communication, and the importance of setting boundaries. Dr. Carrie, with her extensive 20-year experience in private practice, offers practical advice for increasing happiness and maintaining emotional balance in our daily lives. Dr. Carrie delves into the concept of psychological flexibility, explaining its foundations in acceptance and commitment therapy. She highlights how accepting our present reality rather than clinging to past or future expectations can ease emotional stress. Emphasizing the role of thoughts and emotions and their impact on behavior, she shares practical tools to navigate these effectively. One of her key suggestions for managing negative emotions is simply labeling them, which can cut their intensity by half. The conversation also touches on the "boundary castle" analogy to help listeners visualize and set effective boundaries with people in their lives. Dr. Carrie offers several real-life examples to explain how setting thoughtful boundaries can reduce stress and improve relationships. Additionally, she talks about the importance of communication, using the assertiveness formula "I'm feeling because of, and I wish" to manage conflicts without judgment.