Leading Learning Podcast

In this episode of the Leading Learning podcast, Celisa Steele talks with LaTrease Garrison,executive vice president of the Education Division at the American Chemical Society (ACS), about how her career at ACS has evolved over the years, the important role that learning plays in their organization, and the current struggles and opportunities that exist for them and others in the business of lifelong learning. Highlighted Resource – Adventures in Chemistry – an initiative from the American Chemical Society designed for kids to explain the core concepts of chemistry. This is a different type of learning initiative than what you might normally see from trade and professional associations, with the idea of building knowledge and familiarity within the profession/field/industry you serve. Thank you to YourMembership, the podcast sponsor for the third quarter of 2017. YourMembership’s learning management system is specifically designed for professional education with a highly flexible and intuitive system that customizes the learning experience. YourMembership’s LMS seamlessly integrates with key systems to manage all of your educational content formats in one central location while providing powerful tools to create and deliver assessments, evaluations, and learning communities.  

When it comes to the design and marketing of educational experiences—particularly those from trade and professional associations—there is an emotional element that is often lacking. But tapping into people’s emotions is perhaps one of the best and most effective ways to convey your brand and your mission. In this episode of the Leading Learning podcast, Jeff Cobb talks with Graeme Newell,co-author of Red Goldfish: Motivating Sales and Loyalty Through Shared Passion and Purpose,  about emotional marketing including what it is, why it’s important, and ways to implement it. Full show notes available at http://www.leadinglearning.com/episode94. Highlighted Resource – A series of 3-minute emotional marketing lessons from Graeme Newell – there are more than 40 videos and they are a great way to learn what emotional marketing is all about and how to do it. Thank you to YourMembership, the podcast sponsor for the third quarter of 2017. YourMembership’s learning management system is specifically designed for professional education with a highly flexible and intuitive system that customizes the learning experience. YourMembership’s LMS seamlessly integrates with key systems to manage all of your educational content formats in one central location while providing powerful tools to create and deliver assessments, evaluations, and learning communities.  

In this episode of the Leading Learning podcast, Celisa and Jeff talk about the role of questions and questioning in learning, why it is such an important topic, and what learning businesses can do to encourage questioning. Resource of the Week – An infographic from Global Digital Citizen which covers a 5 step process for asking good questions by thinking about focus, purpose, intent, framing, and the follow-up of questions. Thank you to YourMembership, the podcast sponsor for the third quarter of 2017. YourMembership’s learning management system is specifically designed for professional education with a highly flexible and intuitive system that customizes the learning experience. YourMembership’s LMS seamlessly integrates with key systems to manage all of your educational content formats in one central location while providing powerful tools to create and deliver assessments, evaluations, and learning communities.

In this episode of the Leading Learning podcast, Celisa Steele talks with John Mancini,chief evangelist and past president and CEO of the Association for Information and Image Management (AIIM), about how digital transformation is impacting the way people learn, including the way organizations provide learning, the link between content marketing and education, and opportunities and threats for organizations like AIIM that are providers of lifelong learning. Full show notes available at http://www.leadinglearning.com/episode92  Highlighted Resource – Information Chaos vs. Information Opportunity, an e-book by John Mancini that explains the challenge of information chaos and offers 34 actions that organizations can take to gain control over it. Thank you to YourMembership, the podcast sponsor for the third quarter of 2017. YourMembership’s learning management system is specifically designed for professional education with a highly flexible and intuitive system that customizes the learning experience. YourMembership’s LMS seamlessly integrates with key systems to manage all of your educational content formats in one central location while providing powerful tools to create and deliver assessments, evaluations, and learning communities.  

In this episode of the Leading Learning podcast, Jeff talks with JP Guilbault about challenges and opportunities related to the formation of Community Brands, how organizations need to be thinking about technology, and the critical role they play when it comes to promoting learning and education. Full show notes available at http://www.leadinglearning.com/episode91 Highlighted Resource – Association Learning + Technology Report – a complementary report from Tagoras that provides the most comprehensive insights currently available on the use of technology to enhance and enable education in the association sector. Thank you to YourMembership, the podcast sponsor for the third quarter of 2017. YourMembership’s learning management system is specifically designed for professional education with a highly flexible and intuitive system that customizes the learning experience. YourMembership’s LMS seamlessly integrates with key systems to manage all of your educational content formats in one central location while providing powerful tools to create and deliver assessments, evaluations, and learning communities.  

In this episode of the Leading Learning podcast, Celisa and Jeff celebrate the self-directed learner including what it means to be one and why it’s important. Full show notes available at http://www.leadinglearning.com/episode90  Highlighted Resource – 10 Ways to Be a Better Learner by Jeff Cobb. The book covers areas such as your mindset for lifelong learning, practical tactics, and even the importance of diet, exercise, and sleep. Thank you to YourMembership, the podcast sponsor for the third quarter of 2017. YourMembership’s learning management system is specifically designed for professional education with a highly flexible and intuitive system that customizes the learning experience. YourMembership’s LMS seamlessly integrates with key systems to manage all of your educational content formats in one central location while providing powerful tools to create and deliver assessments, evaluations, and learning communities.

If you’re looking to potentially expand the reach of your membership base, increase engagement, and lower costs, you may want to consider venturing into the world of virtual events.  The National Hospice and Palliative Care Organization (NHPCO) decide to do just that five years ago, and now Maurine Kwende, director of e-learning, and Steve Gardner, director of education, know just what it takes to make virtual events an effective addition to your portfolio of educational offerings. In this episode of the Leading Learning podcast, Celisa talks with Steve and Maurine about what prompted them to begin offering virtual conferences, how they’ve evolved over the years, and the inherent benefits and potential difficulties associated with them. Full show notes available at http://www.leadinglearning.com/episode89 Highlighted Resource – Association Virtual Events – a free Tagoras report that draws on data from more than 100 associations to help you understand the emerging role of virtual events in the association sector. This report will help you learn fast and get on the road to success. To get the report, go to www.tagoras.com/virtual-events. Thank you to Castle, which is the sponsor of the Leading Learning podcast for the second quarter of 2017. Castle is an accomplished full-services certification and licensure testing company that also offers its clients a variety of learning solutions capabilities. With an expert team of testing and instructional design professionals and a thirty year history of excellence in it’s field, Castle understands what it takes to develop and deliver quality learning and certification programs.

In this episode of the Leading Learning podcast, Celisa and Jeff discuss the concept of curation - what it is, how to do it, and why it is valuable for learning businesses and learning business professionals. Full show notes available at http://www.leadinglearning.com/episode88  Highlighted Resource –Leading Learning newsletter - a way to share high-value resources we come across each month, packaged up into a brief email that you can read and digest quickly. If the podcast is “audio intelligence for learning leaders”, the newsletter is “inbox intelligence for learning leaders”. Get the details and sign up for this free resource at http://www.leadinglearning.com/newsletter/. Thank you to Castle, which is the sponsor of the Leading Learning podcast for the second quarter of 2017. Castle is an accomplished full-services certification and licensure testing company that also offers its clients a variety of learning solutions capabilities. With an expert team of testing and instructional design professionals and a thirty year history of excellence in it’s field, Castle understands what it takes to develop and deliver quality learning and certification programs.

As co-founder and CEO of Thinkific, Greg has worked to build a platform to “empower modern course creators” by making it easy for them to create, market, and sell online courses. This allows people to focus on what’s really important - their learning business - not the tools and technology behind it. With over a decade of experience as a course and platform entrepreneur, Greg knows what it takes to both lead and succeed in the world of online learning. In this episode of the Leading Learning podcast, Jeff Cobb talks with Greg about his experience launching and growing Thinkific, practical advice for how to create and sell online courses, and what he sees as the biggest opportunities in the future of online learning. Full show notes available at http://www.leadinglearning.com/episode87 Highlighted Resource of the Week – A free weekly webinar hosted by Thinkific. This is a live training session that takes place every Monday and Thursday at 2PM ET and it’s designed to teach you step-by-step how to build an online course and start growing your online course business. It also gives you an up close look at the Thinkific platform. To find out more and to sign up, go to http://www.leadinglearning.com/thinkific. Thank you to Castle, which is the sponsor of the Leading Learning podcast for the second quarter of 2017. Castle is an accomplished full-services certification and licensure testing company that also offers its clients a variety of learning solutions capabilities. With an expert team of testing and instructional design professionals and a thirty year history of excellence in it’s field, Castle understands what it takes to develop and deliver quality learning and certification programs.

Learn what really goes into implementing an assessment-based certificate in this interview with Paul Williams, vice president of professional development and education at Argentum, the leading national trade association serving companies that own, operate, and support professionally managed senior living communities in the United States.  In this episode of the Leading Learning podcast, Celisa Steele talks with Paul about what prompted them to create an assessment-based certificate program, the process for developing it, and valuable lessons they’ve learned along the way. Full show notes available at: http://www.leadinglearning.com/episode86. Highlighted Resource  – A free 30-45 minute consultation for Leading Learning podcast listeners with Robin Gault-Winton of Castle to explore whether and how an assessment-based certificate program might work for your organization. To schedule an appointment, go to http://www.leadinglearning.com/askcastle. Thank you to Castle, which is the sponsor of the Leading Learning podcast for the second quarter of 2017. Castle is an accomplished full-services certification and licensure testing company that also offers its clients a variety of learning solutions capabilities. With an expert team of testing and instructional design professionals and a thirty year history of excellence in it’s field, Castle understands what it takes to develop and deliver quality learning and certification programs.