Leading Learning Podcast

[This episode is from the Leading Learning archives. Most of it was originally published as Episode 109.] If you’re looking for ways to grow and expand your education business, perhaps you should take a look at what’s going on in the world of Internet marketing. Successful Internet marketers truly understand how communicate value and convert prospective customers (and most of them, by the way, have gotten into the business of selling educational products). In this episode of the Leading Learning podcast, Celisa and Jeff look at seven core practices of Internet marketers and how they might be emulated to grow and improve your learning business. Full show notes available at https://www.leadinglearning.com/episode165.  Our sponsor for this episode is Learning • Technology • Design™ (LTD), our annual virtual conference designed specifically for those who work in the business of lifelong learning, continuing education, and professional development. This will be our fourth time offering LTD, and we know from all the feedback we have received that past attendees have found it a unique and highly valuable experience. Registration is open at ltd.tagoras.com. We are also offering the opportunity to be a Patron for the event, an option that may be of interest to companies that serve learning businesses. You can find out about that by going to ltd.tagoras.com/patron. And we would like to spotlight some of our current patrons including: 360factor (Oasis LMS) Authentic Learning Labs Avilar CommPartners Digitell Event Garde ReviewMyLMS Web Courseworks We have also highlighted these Patrons on the LTD Web site. Definitely do take the time to find out more about them because these companies have demonstrated their commitment to learning businesses by becoming Patrons, so we encourage you to support them.

When it comes to disruption in education and the future of work – a topic growing increasingly important for all learning business leaders to be knowledgeable about – few people know more than Michelle Weise. As senior vice president, workforce strategies of Strada Education Network and chief innovation officer of the Strada Institute for the Future of Work, Michelle is a thought leader and expert in innovation and the connections between higher education and the workforce. And her book, Hire Education: Mastery, Modularization, and the Workforce Revolution, co-authored with Clayton Christensen, describes the disruptive potential of online competency-based education aligned to workforce needs. In this episode of the Leading Learning podcast, Jeff talks with Michelle about the future of work and the future of learning. They discuss findings and implications from the recently released Strada report, Robot-Ready: Human+ Skills for the Future of Work as well as the challenges and opportunities we are all facing as we adapt to this rapidly changing learning landscape. Full show notes available at https://www.leadinglearning.com/episode164.  Our sponsor for this episode is Learning • Technology • Design™ (LTD), our annual virtual conference designed specifically for those who work in the business of lifelong learning, continuing education, and professional development. This will be our fourth time offering LTD, and we know from all the feedback we have received that past attendees have found it a unique and highly valuable experience. Registration is open at ltd.tagoras.com. We are also offering the opportunity to be a Patron for the event, an option that may be of interest to companies that serve learning businesses. You can find out about that by going to ltd.tagoras.com/patron. And we would like to spotlight some of our current patrons including: 360factor (Oasis LMS) Authentic Learning Labs Avilar Digitell Event Garde ReviewMyLMS Web Courseworks We have also highlighted these Patrons on the LTD Web site. Definitely do take the time to find out more about them because these companies have demonstrated their commitment to learning businesses by becoming Patrons, so we encourage you to support them.

As the associate director for professional development at the American Speech-Language-Hearing Association (ASHA), Jack Coursen “indulges his passion for the business of education” while working to create impactful educational programs. And in his ongoing pursuit to find efficient ways to meet member needs while delivering a positive bottom line, Jack recently led an initiative to add a series of new microlearning opportunities to ASHA’s current offerings. In this episode of the Leading Learning podcast, Celisa talks with Jack about the why and the what of ASHA’s microlearning initiative, the business model behind it, and practical take-aways for anyone interested in implementing something similar. They also discuss the state of learning in general, including his perspective on smile sheets and what he sees as the current threats and opportunities for learning businesses. Full show notes available at https://www.leadinglearning.com/episode163.  Our sponsor for this episode is Learning • Technology • Design™ (LTD), our annual virtual conference designed specifically for those who work in the business of lifelong learning, continuing education, and professional development. This will be our fourth time offering LTD, and we know from all the feedback we have received that past attendees have found it a unique and highly valuable experience. Registration is open at ltd.tagoras.com. We are also offering the opportunity to be a Patron for the event, an option that may be of interest to companies that serve learning businesses. You can find out about that by going to ltd.tagoras.com/patron. And we would like to spotlight some of our current patrons including: 360factor (Oasis LMS) Authentic Learning Labs Avilar Digitell Event Garde ReviewMyLMS Web Courseworks We have also highlighted these Patrons on the LTD Web site. Definitely do take the time to find out more about them because these companies have demonstrated their commitment to learning businesses by becoming Patrons, so we encourage you to support them.

The topic of motivation is one we’ve been tracking and thinking about for years. That’s because it’s incredibly important for us as learning business leaders to understand the tremendous effect it has on learning. And when it comes to the topic of motivation, we continually find ourselves referring to Edward Deci’s, Why We Do What We Do: Understanding Self-Motivation, a book we strongly feel needs to be in the library of every learning business professional.  In this episode of the Leading Learning podcast, Celisa and Jeff give a high-level look at the key elements of human motivation from Deci’s book. They discuss the distinction between intrinsic and extrinsic motivation, the importance of finding the balance between the two, and the impact this all has on learning. Full show notes available at https://www.leadinglearning.com/episode162.  Our sponsor for this episode is Learning • Technology • Design™ (LTD), our annual virtual conference designed specifically for those who work in the business of lifelong learning, continuing education, and professional development. LTD 2019 will be our fourth time offering this virtual conference, and we know from all the feedback we have received that past attendees have found it a unique and highly valuable experience. Registration is open at ltd.tagoras.com, and through these last few days of November we are offering reduced pricing as well as the opportunity to extend a complimentary invitation to a colleague or friend who has not attended LTD before. We’re also offering a patronage opportunity that may interest companies that serve learning businesses. You can find out about being a patron by visiting ltd.tagoras.com/patron, and we’d like to spotlight one of current patrons: Digitell, a company that helps clients leverage their content and provides conference content capture, content archiving and distribution, live streaming, Webcasts and more. You can find out more at digitellinc.com.

Are you prepared to face the potential disruptors to your learning business? Or – even better – are you positioning your organization to be the next big disruptor of your market? Return guest Tom Morrison, CEO of Metal Treating Institute (MTI), is a highly-sought after keynote speaker, and author of multiple books, including most recently, The Dash: Making Sure Your Obituary Won’t Suck. And a key concept that he speaks about is around the idea of “uberization” – a term based on the highly successful market disruptor that we all know, Uber. In this episode of the Leading Learning podcast, Jeff talks with Tom about the concept of uberization including how it applies to learning businesses and how to avoid being “uberized”. He also talks about what MTI is doing with their highly successful e-learning and certificate programs to solidify their niche in the market. Full show notes available at https://www.leadinglearning.com/episode161.  Our sponsor for this episode is Learning • Technology • Design™ (LTD), our annual virtual conference designed specifically for those who work in the business of lifelong learning, continuing education, and professional development. This will be our fourth time offering LTD, and we know from all the feedback we have received that past attendees have found it a unique and highly valuable experience. Registration is open at ltd.tagoras.com, and through the month of November we are offering reduced pricing as well as the opportunity to extend a complimentary invitation to a colleague or friend who has not attended LTD before.   We are also offering the opportunity to be a Patron for the event, an option that may be of interest to companies that serve learning businesses. You can find out about that by going to ltd.tagoras.com/patron. And we would like to spotlight some of our current patrons including Web Courseworks, makers of the Course Stage LMS, and Event Garde, a professional development consulting firm committed to lifelong learning.

As an award-winning speaker and bestselling author of the thought-provoking books, Change: Learn to Love It, Learn to Lead It and Simple Thinking: How to Remove Complexity from Life and Work, Richard Gerver is an inspirational, world-renowned thinker exploring the links between great leadership, human potential, change, and innovation. And because he got his start in education - ultimately serving as a famously transformative school principal - Richard is able to draw on first-hand experiences when it comes to understanding and articulating the connection between leading and learning. In this episode of the Leading Learning podcast, Celisa talks with Richard about how he views the link between leading and learning, ways simplicity and change impact learning, and the important role of mentoring. Our sponsor for this episode is Learning • Technology • Design™ (LTD), our annual virtual conference designed specifically for those who work in the business of lifelong learning, continuing education, and professional development. This will be our fourth time offering LTD, and we know from all the feedback we have received that past attendees have found it a unique and highly valuable experience. Registration is open at ltd.tagoras.com, and through the month of November we are offering reduced pricing as well as the opportunity to extend a complimentary invitation to a colleague or friend who has not attended LTD before.   We are also offering the opportunity to be a Patron for the event, an option that may be of interest to companies that serve learning businesses. You can find out about that by going to ltd.tagoras.com/patron. And we like to spotlight some of our current patrons including Avilar, makers of the Web Mentor LMS, and 360Factor, makers of the Oasis LMS.

Since today marks the opening of registration for Learning • Technology • Design™(LTD 2019) – our annual virtual conference designed specifically for professionals in the business of continuing education, professional development, and lifelong learning – we thought this would be a perfect opportunity to pull back the curtain for an in-depth look at our planning process with the hope that it can be of value to you as you're planning your next event. In this episode of the Leading Learning podcast, Celisa and Jeff share details about their planning process for LTD, including what goes into building the program (with a sneak peak at some potential topics!), how the format for the event has evolved over time, and their strategy for marketing it. Full show notes available at https://www.leadinglearning.com/episode159.  Our sponsor this quarter is ReviewMyLMS, a collaboration between our company, Tagoras, and 100Reviews, the company that is behind the very successful ReviewMyAMS site. As the name suggests, ReviewMyLMS is a site where users can share and access reviews of learning management systems, and the focus is specifically on systems that are a good fit for learning businesses, meaning organizations that market and sell lifelong learning. Contribute a review and you get access to all existing and future reviews—there are already more than 130 on the site. And, if you don’t have a review to contribute, there is also a subscription option. For details, check out reviewmylms.com.

Mike Prokopeak is vice president and editor in chief for Human Capital Media (HCM), an integrated information services and market-intelligence company focused on the business of human capital management and workforce development. In his role, he leads a team to create content for the award-winning Chief Learning Officer, Talent Economy, and Workforce magazines and their associated digital media and events. And most recently, he is the proud co-host of a recently launched podcast, the CLO Breakfast Club. In this episode of the Leading Learning podcast, Jeff talks with Mike about the evolution of the Chief Learning Officer role, how CLO’s can effectively position themselves for success, and how leaders of market-facing learning businesses may be able to partner with their corporate counterparts. Full show notes available at https://www.leadinglearning.com/episode158.  Our sponsor this quarter is ReviewMyLMS, a collaboration between our company, Tagoras, and 100Reviews, the company that is behind the very successful ReviewMyAMS site. As the name suggests, ReviewMyLMS is a site where users can share and access reviews of learning management systems, and the focus is specifically on systems that are a good fit for learning businesses, meaning organizations that market and sell lifelong learning. Contribute a review and you get access to all existing and future reviews—there are already more than 100 on the site. And, if you don’t have a review to contribute, there is also a subscription option. For details, check out reviewmylms.com

Seth Kahan is a change leadership expert who helps guide organizations through large-scale change, innovation, and growth. He’s also author of the business bestsellers, Getting Change Right and Getting Innovation Right as well as founder of Visionary Leadership where he helps visionary leaders achieve success on a grand scale. And if any of this sounds familiar, that’s because this is now his third appearance on the podcast—a true testament to how much we value his work. In this episode of the Leading Learning podcast, Celisa talks with Seth about new competencies for leadership, the difference between sustaining innovation and disruptive innovation, as well as what it takes to lead for collective impact. Full show notes available at https://www.leadinglearning.com/episode157.  Our sponsor this quarter is ReviewMyLMS, a collaboration between our company, Tagoras, and 100Reviews, the company that is behind the very successful ReviewMyAMS site. As the name suggests, ReviewMyLMS is a site where users can share and access reviews of learning management systems, and the focus is specifically on systems that are a good fit for learning businesses, meaning organizations that market and sell lifelong learning. Contribute a review and you get access to all existing and future reviews—there are already more than 100 on the site. And, if you don’t have a review to contribute, there is also a subscription option. For details, check out reviewmylms.com.  

In a recent collaboration on a Webinar with the Wisconsin Society of Association Executives (WSAE), we answered questions from members related to strategy and business models for association online education programs. And while WSAE is an association specifically interested in online education, the questions and answers are applicable to any learning business, across all delivery formats. In this episode of the Leading Learning podcast, Celisa and Jeff share questions and answers from the session along with a variety of related resources to help you hone your strategy and grow your learning business. Full show notes available at https://www.leadinglearning.com/episode156.  Our sponsor this quarter is ReviewMyLMS, a collaboration between our company, Tagoras, and 100Reviews, the company that is behind the very successful ReviewMyAMS site. As the name suggests, ReviewMyLMS is a site where users can share and access reviews of learning management systems, and the focus is specifically on systems that are a good fit for learning businesses, meaning organizations that market and sell lifelong learning. Contribute a review and you get access to all existing and future reviews—there are already more than 100 on the site. And, if you don’t have review to contribute, there is also a subscription option. For details, check out reviewmylms.com.