Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutions
Further Together: Fundraising Strategies for Nonprofit Organizations
Welcome to Small Nonprofit, the podcast designed for leaders, fundraisers, and advocates in the nonprofit sector who want to create real change. We provide small nonprofit organizations with strategies to enhance their fundraising campaigns, improve nonprofit governance, and implement ethical fundraising practices that resonate with today’s values-driven donors. Hosted by an experienced nonprofit consultant, Maria Rio, this show delves into the unique challenges of nonprofit fundraising and community-centric fundraising, providing tools for donor engagement and major gifts fundraising.👤 Who Should Listen?This podcast is perfect for anyone involved in a small nonprofit seeking practical advice on fundraising strategy, nonprofit leadership, and board accountability. Whether you're looking for innovative fundraising ideas for nonprofit organizations or trying to create an impact measurement framework that demonstrates your organization’s value, Small Nonprofit is here to guide you.🎤 Core Topics We CoverCommunity-Centric Fundraising: Learn how ethical fundraising practices can strengthen donor relationships, enhance donor engagement, and align your organization with values-based major giving principles. We’ll help you shift from a donor-centric model to one that prioritizes the community.Systemic Change and Governance: From participatory budgeting to nonprofit board of directors best practices, we explore how to navigate the nonprofit industrial complex and embrace structures that foster diversity in nonprofit leadership and board accountability.Preventing Nonprofit Burnout: Tackle topics such as nonprofit burnout prevention and learn how to cultivate a healthy, anti-oppressive work culture that supports your team’s well-being.Nonprofit Storytelling: Understand how to measure your nonprofit’s effectiveness through nonprofit impact measurement strategies and leverage nonprofit storytelling to create compelling narratives that attract donors.📣 Engaging Conversations and Real-World AdviceIn each episode, we bring you insights from experts in fundraising consulting, nonprofit grant writing, and capital campaign strategies. From interviews with fractional fundraisers and major gift officers to deep dives on fundraising tips and innovative fundraising ideas, we offer actionable advice that you can implement immediately to strengthen your organization’s impact.💰 Learn How to Build a Sustainable NonprofitEvery nonprofit leader faces the challenge of achieving financial sustainability. Our episodes address critical fundraising strategies for nonprofit organizations, providing insights on volunteer management, capacity building, and nonprofit marketing strategy. Gain access to tools that help you execute successful fundraising campaigns and build a foundation for long-term growth.🤝 Join the Movement for Systemic ChangeAt The Small Nonprofit, we’re committed to transforming the nonprofit sector from the ground up. Our focus on systemic change and community-centric fundraising aligns with our mission to support nonprofits in creating equitable, sustainable communities. By addressing topics like values-based decision making and nonprofit transparency, we’re working to build a more ethical, inclusive sector.❤️ Stay ConnectedSubscribe to Small Nonprofit on Apple Podcasts, Spotify, YouTube, or your preferred podcast platform. Don’t miss an episode as we explore everything from fundraising tips to nonprofit social media strategy, and learn how you can become a stronger advocate for your organization’s mission.
Episodes
Mentioned books
Jul 1, 2025 • 18min
Fundraising Psychology: Using Cognitive Biases for Good
Send us a textStreet fundraising teaches you more than grit, it teaches you the psychology of yes. Maria shares how to use these powers for good. In this episode of The Small Nonprofit Podcast, Maria shares real-world insights from her time as a face-to-face fundraiser, where she learned the science and subtlety behind why people say yes. It’s about harnessing cognitive biases and psychology to ethically move people toward action. Whether you're fundraising in person, online, or in campaigns, this episode gives you the tools to make your ask more effective, and more human. 🔑 5 Cognitive Biases Every Fundraiser Should Know Body Language Speaks Louder Than Words: 93% of communication is non-verbal. That means posture, facial expressions, and tone matter far more than the words you choose. Maria breaks down tips like open posture, strategic eye contact, and the subtle power of mirroring to build trust instantly. Harness the Halo Effect: First impressions matter—a lot. By dressing the part, speaking confidently, and using vocal inflection effectively, you set the stage for your ask before you even make it. Six Cognitive Biases That Boost Fundraising: Maria explains how to ethically apply human impulses like the Jones Effect (social proof), Fear of Loss, Indifference, Urgency, Time Limits, and Self-Interest. Each bias comes with relatable nonprofit examples and campaign ideas you can use today.Confidence is Contagious: Whether it’s a superhero power pose or detaching from a donor’s response, exuding quiet confidence helps potential supporters feel safe and inspired to give.Use Donor Psychology in Design Too: Beyond the pitch, consider how cognitive biases show up in email design, campaign thermometers, peer-to-peer highlights, and donation forms. Every touchpoint is a chance to reinforce credibility and emotional urgency. 🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations! ✅ 3 Ways to Ethically Persuade with Impact Practice Your Pitch in the Mirror: Use mirroring, tone variation, and body language practice to get comfortable with your ask. Confidence on the outside signals confidence in your mission. Build in Social Proof Everywhere: Add real-time donor counts, testimonials, or "Ashley’s team just raised $5,000" shout-outs to your emails and donation pages. The Jones Effect drives results. Create Time-Limited Offers: Run a 72-hour match campaign, feature exclusive merch, or tie donations to specific, urgent needs. People are more likely to act when the opportunity feels fleeting. Resources and Links Connect with our host, Maria Rio Decision Lab Cognitive Bias List Support the show Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising? See if our values-aligned fundraisers are a fit for your organization.
Jun 24, 2025 • 24min
Marketing Without Harm: How Nonprofits Can Communicate With Integrity
Send us a textMarketing doesn’t have to mean manipulation. But for many small nonprofits, common practices like donor recognition, emotional appeals, and urgency-driven fundraising can unintentionally cause harm. In this episode, Maria and anti-oppressive marketer Natalia Sanyal unpack how to shift your messaging and methods without compromising your values or your impact. Natalia works with human-first brands, helping for-profit and nonprofit organizations market more ethically. Here she shares her seven ethical marketing filters, reflects on her own missteps, and gives nonprofit leaders practical ways to rethink recognition, storytelling, and inclusion — especially in a world where perfectionism is no longer the standard. 🎯 Ethical Marketing - 5 Key Takeaways: 1. Ethical Marketing Starts with Consent and AgencyMarketing practices often bypass true consent whether it’s adding someone to a mailing list via a Zoom link or disguising a sales pitch as a webinar. Nonprofits must ensure people know what they’re signing up for. 2. Language Matters—But So Does Context Using terms like "stakeholder" or "homeless" without thought can alienate the very communities you serve. But changing language is complicated. It won't be perfect, and that’s okay. Keep trying, explain your choices transparently, and leave space for feedback. 3. Donor Recognition Can Reinforce Harmful Power Dynamics Celebrating donors, especially white donors, funding work for racialized communities, can reinforce white savior narratives. 4. Filters Help but Capacity Still Matters Natalia outlines seven filters to guide ethical marketing: agency, accessibility, appropriation, exploitation, saviorism, current climate, and inclusivity. But she also acknowledges the reality of limited capacity: do what you can, iterate, and give yourself grace. 5. Choosing Values Over Profit Can Still Work Whether prioritizing a BIPOC-majority program cohort or experimenting with donor recognition, Natalia emphasizes that values-aligned decisions may feel risky, but they can be your differentiator. Integrity can attract the right people. ✅ 3 Actionable Tips for Ethical Marketing 1. Run Every Campaign Through the Seven Filters Before and after you write a fundraising appeal or create a campaign, apply Natalia’s filters: agency, accessibility, appropriation, exploitation, current climate, saviorism, and inclusivity. You won’t catch everything, but you’ll catch more than if you didn’t. 2. Shift Away from Public Donor Recognition Experiment with anonymous giving or shift recognition toward volunteers and community members. Educate donors on why this matters and invite them to participate in more ethical storytelling practices. 3. Choose Imperfect Progress Over Inaction If you can’t do everything, do something. Don’t wait for the perfect DEI strategy or most inclusive language to get started. Opt for transparency, explain your evolving process, and build trust along the way. 🎧 Listen fSupport the show Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising? See if our values-aligned fundraisers are a fit for your organization.
Jun 17, 2025 • 24min
Nonprofit Leadership: Practical Tools to Reduce Burnout
Send us a textRunning a small nonprofit often means juggling strategy, people, programs, and inbox chaos, all while making what feels like a million decisions a day. If you’ve ever felt stuck between leading and just trying to keep up, this episode is for you. In this candid and insightful conversation, Maria chats with returning guest Veronica LaFemina about one of the most overlooked pain points in nonprofit life: how decisions are made, delegated, and communicated. From messy inboxes to that nagging feeling of "did I already assign this?"- Veronica offers both clarity and real tools to help leaders make better decisions, faster. 🎯 Nonprofit Leadership - 5 Key Takeaways: 1. Decision-Making is an Invisible Problem Until It’s Not Unlike line items like fundraising or program delivery, decision-making doesn’t get its own budget category. But when it’s broken, it shows up everywhere: delays, confusion, and burnout. 2. Know Your Decision-Making Style Veronica explains that leaders need to be able to articulate how they make decisions: do you need data or gut instinct? Do you want solutions or options? Being clear on this helps your team help you. 3. Repeatable Decisions Need Repeatable Systems Create simple processes for recurring decisions; who owns them, what criteria they use, and how often they happen. This takes unnecessary urgency off the table and empowers your staff. 4. Delegation Requires Letting Go (and Being Okay with Imperfection) One of Veronica’s biggest shifts came when she stopped reviewing every piece of content and let her directors support each other. Things moved faster, and the team grew stronger. 5. Change Starts with You, Not Your Team If you want your organization to shift how it works, you have to model it. From mindset to systems to communication, effective change management begins at the top. 🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations! ✅ 3 Actionable Tips for Small Nonprofit Leaders: 1. Map Out Recurring Decisions Spend 30 minutes listing common decisions you make weekly or monthly. Identify who should own each one and draft a quick process for how those decisions get made and communicated. 2. Pick One Project Management System and Stick to It Whether it’s Asana, Trello, or a shared Google Sheet, choose a system to track delegated tasks. This reduces “Did I send this?” stress and makes work more transparent across your team. 3. Practice the “Three-Month Test” for New Systems When rolling out a new decision-making or delegation process, give it 3 months before judging. Let your team practice. Check in. Adjust. Real change takes space to land. Resources and Links Connect with our host, Maria Rio Connect with our guesSupport the show Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising? See if our values-aligned fundraisers are a fit for your organization.
Jun 10, 2025 • 23min
Building a Fundraising Board
Explore the transformative role of board members in nonprofit fundraising. Discover how to shift perceptions of fundraising from begging to an invitation for community engagement. Learn the power of personal stories in connecting with donors, and how storytelling can enhance board members' outreach efforts. Uncover practical strategies for empowering fundraising committees and fostering accountability. With real-world tactics and mindset shifts, get ready to activate your board and drive meaningful impact!
Jun 3, 2025 • 21min
How to create a GREAT fundraising strategy for your small nonprofit
Send us a textSubscribe on Apple Podcasts or Spotify. If you want to learn how my company helps nonprofits create a fundraising plan, this link will explain: https://www.gofurthertogether.ca/discoverycall How to create a GREAT fundraising strategy for your small nonprofit Every thriving nonprofit starts with a plan, not a guess. In this episode of The Small Nonprofit Podcast, we break down how a thoughtful, strategic fundraising plan can set your organization up for sustainable growth, smarter decisions, and way less chaos. You’ll get a practical overview of what goes into a successful plan, how to make it work for your team (no matter the size), and why it’s the single best tool to help you stop reacting and start leading. This episode is hosted by Maria Rio, a seasoned fundraising expert with over a decade of experience helping nonprofits grow their impact through clear strategy and effective implementation. Creating a fundraising plan for your nonprofit: 5 key takeaways A great plan is more than a calendar of events. A strong fundraising plan isn’t a to-do list; it’s your mission’s compass. It links your big goals to everyday actions and keeps everyone pointed in the same direction. Start with what you know. Use your current data (donor history, revenue sources, and engagement patterns) as a foundation. You can’t look ahead if you don’t know where you’re starting from. Short-term wins + long-term vision = sustainability. A good plan should help you meet today’s goals and build the systems you need for future growth. Your plan helps you say no. When everything feels urgent, it’s easy to chase shiny objects. But a plan gives you permission to decline distractions and stay focused on what really matters. Real growth comes from realistic goals. Forget plucked-from-thin-air numbers. Use benchmarks and historical trends to set fundraising targets you can actually achieve, and build momentum from there. 🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations! ✅ 3 Actionable Tips for fundraising strategy creation Use a SWOT analysis to pick the right goals. Interview 6–12 people inside and outside your team. Talk about what’s working, what’s not, and what’s next. It’s a great way to find gaps and inspire new direction. Turn your plan into a monthly workback schedule. Break goals into tasks, assign them, and set deadlines. A plan only works if it actually gets used (and revisited) by your team. Make space for regular updates. Revisit your plan quarterSupport the show Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising? See if our values-aligned fundraisers are a fit for your organization.
May 27, 2025 • 28min
From $0 to $2M! Scaling Nonprofits & Building Economic Resilience with Quilen Blackwell
Send us a textWondering how to make millions for your nonprofit? Join us for an inspiring conversation with Quilen Blackwell, co-founder of Chicago Eco House and Southside Blooms, as he shares how sustainability and social enterprise can transform communities. Quilen discusses his journey from starting with zero funds to running a $2 million nonprofit. Learn how his organization uses vacant lots to create solar-powered flower farms that employ at-risk youth, creating a self-sustaining business model that brings wealth and resilience to underserved communities. This episode is packed with insights into scaling a nonprofit, the power of human resources, and the critical lessons of running a mission-driven social enterprise. Scaling Nonprofits & Building Economic Resilience – The Highlights: How to transform vacant lots into thriving social enterprises. Building sustainable business models for nonprofit organizations. Overcoming challenges in human resources and culture building. How Southside Blooms converts customers into donors Leveraging social enterprise to create economic resilience. Lessons learned from scaling a nonprofit from $0 to $2M. 🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor retention, productivity & tools, and donor engagement strategies that work! We're here to eliminate nonprofit burnout and boost your donations!About Quilen Blackwell:The Chicago Eco House, founded in 2014 by Quilen Blackwell, uses sustainability to combat poverty in Chicago’s inner city. Inspired by his family’s history and his experiences in Englewood, Quilen and his wife, Hannah, invested their own money to establish a headquarters and launch an off-grid flower farm in 2017. The initiative quickly grew, creating jobs and economic opportunities. Today, the organization operates multiple farms in Chicago and Detroit, along with Southside Blooms, an in-house flower shop, empowering communities through urban agriculture.Rosurces and Links: Connect with Maria Connect with Quilen: Personal Instagram, Southside Blooms, Chicago Eco House Chicago Eco House: Website Southside Blooms: Website Watch this episode on YouTube, subscribe and leave us a review!Book a Discovery Call HereSupport the show Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising? See if our values-aligned fundraisers are a fit for your organization.
May 20, 2025 • 42min
DEI for Small Nonprofits: Getting REAL about Diversity, Equity & Inclusion with Michelle Okere
Michelle Okere, an expert in equity, diversity, and inclusion, shares her insights from her extensive experience, including her time as CEO of the Compassion House Foundation. She discusses the vital role of communication in fostering inclusivity within nonprofits. Michelle emphasizes the importance of building trust and empowering underrepresented voices. She reflects on her journey from rural and Indigenous communities to leadership roles, advocating for innovative governance and inclusive strategic planning to enhance organizational growth.
May 13, 2025 • 33min
Fundraising on LinkedIn: Strategies for Small Nonprofits with Michelle Benson
Send us a textHow about turning your LinkedIn profile into a powerful fundraising tool? Join Maria Rio and LinkedIn expert, Michelle Benson, as they share actionable strategies for nonprofits to build their digital presence and attract funders via LinkedIn. In this episode, Michelle discusses how to create content that actually enagges donors and funders as well as how to use the platform for donor prospecting and stewardship. Learn how to connect with funders, enhance your nonprofit’s visibility, and turn LinkedIn into a powerful tool for achieving your fundraising goals.Fundraising on LinkedIn – The Highlights:How to optimize your LinkedIn profile to attract funders and partners.Why LinkedIn is the ideal platform for donor prospecting and relationship building.How to spark conversations that lead to direct messages from funders.Tips for creating engaging LinkedIn content that drives donor engagement.How to use LinkedIn’s algorithm to enhance your nonprofit’s visibility and impact.🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor engagement, productivity & tools, and nonprofit storytelling strategies!About Michelle Benson:Michelle helps charity leaders and senior fundraisers use LinkedIn to fundraise – especially high value partnerships that you cannot reach off-line. She shows fundraisers and CEOs how to connect and start a relationship on-line and take that off-line, so you can cultivate the people you need to reach to an ask in a GDPR and human friendly way.Links and Resources: Connect with Michelle Benson on Linkedin: https://www.linkedin.com/in/michelle-benson-creates-digital-pipelines/Check out the Website: https://www.cultureofphilanthropy.co/ Connect with Maria on LinkedIn: http://www.linkedin.com/in/mariario/Support the show: https://www.buzzsprout.com/208666/supporters/newWatch this episode on Youtube: https://youtu.be/krjZ871CUoo Book a Discovery Call HereSupport the show Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising? See if our values-aligned fundraisers are a fit for your organization.
May 6, 2025 • 22min
Why forced office returns backfire (and what smart leaders do instead)
Send us a textLiked this episode? Have an idea? Send us a text HERE :) Subscribe for more episodes on Apple Podcasts or Spotify. Mandatory office returns are back but are they actually helping us work better? In today's episode, we get real about task masking, quiet quitting, and the push-pull tension around remote work that every fundraiser and nonprofit leader is feeling right now. For many, being back at your desk doesn't mean you're actually getting more done; it might just mean you're playing the part. We dive into why forcing a return to office can create resentment, reduce productivity, and fuel resistance tactics like task masking. More importantly, we explore how nonprofits can shift to human-first workplace policies that actually make sense. Joining Maria today is Caitlin McBride, an experienced nonprofit leader who has been on both sides of this conversation. She's been remote, she's been hybrid, and she’s seen firsthand how rigid office policies can miss the mark. Together, we unpack the nuance around what makes for a healthy, productive work environment in our sector. Remote Working in Nonprofits – The Highlights 1️⃣ Task Masking is Real, and it’s Resistance, Not Laziness Task masking happens when employees "act busy" just to appear productive in office environments. It’s a way to push back against rigid mandates and surveillance-driven leadership. 2️⃣ Remote Work Is Proven. Stop Pretending It Doesn’t Work During the pandemic, we saw remote work boost wellbeing, widen talent pools, and help working parents and marginalized folks thrive. Ignoring this is ignoring evidence. 3️⃣ Not All Roles Need the Same Work Setup While fundraisers may not need to be desk-bound, early-career employees or socially isolated team members may benefit from face-to-face connection. Flexibility is key. 4️⃣ Micromanagement + Sunk Cost = Forcing Office Returns Some leaders push for office time due to control issues or because they’re stuck in long-term leases. Neither is a good enough reason to disrupt staff lives. 5️⃣ True Productivity Should Be Measured by Outcomes, Not Presence Warming a seat is not the same as delivering impact. Nonprofits need to measure real outcomes, not how often people walk past a manager's door. 🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations! Resources and Links Connect with our host, Maria Rio Connect with our cohost, Caitlin McBride Book a Discovery Call HereSupport the show Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising? See if our values-aligned fundraisers are a fit for your organization.
Apr 29, 2025 • 33min
Major Gift Fundraising with Emma Lewzey
Send us a textIn this episode of The Small Nonprofit Podcast, Maria sits down with major gifts expert, Emma Lewzey, to bust myths, shift mindsets, and bring some much-needed clarity (and courage!) to one of fundraising’s most misunderstood areas. Whether you’re in a small shop or a national organization, this episode will remind you: you don’t need to be perfect to build authentic relationships; you just need to be curious, strategic, and a little bit brave. Major Gift Fundraising – The Highlights: Getting over the fear of asking for major gifts is about proportion: It’s not about the amount, it’s about alignment and impact. Your value as a nonprofit is real and tangible: You’re not “begging" - you’re offering a partnership that enables the donor to live out their values. Authenticity builds trust: Donors respond to transparency, not perfection. Fear and perfectionism are the biggest roadblocks: Don’t wait for the perfect case for support or phone script - start with what you have. Small shops have big advantages in major gifts: Easier to build personal relationships and offer meaningful donor impact. 🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor retention, productivity & tools, and donor engagement strategies that work! We're here to eliminate nonprofit burnout and boost your donations! About Emma Lewzey: Emma Lewzey is an award-winning fundraiser with 25 years of nonprofit leadership experience. She launched her career in major gift fundraising in 2002, when she managed her first capital campaign for Canada’s largest 2SLGBTQ+ Community Centre. Emma has frontline fundraising experience across every size and type of nonprofit – including healthcare, arts, education, and human services - and is a veteran of campaigns from $5M to over $200M. She’s the founder and CEO at Blue Sky Philanthropy, where she works with fundraising teams to help them develop the skills, systems and strategies they need to raise more major gifts. Actionable Tips for Major Gift Fundraising: ➜ Reframe the ask: Believe you’re offering donors a meaningful way to live out their values. ➜ Lead the conversation: Enter donor meetings as a guide, not a guest. Prepare thoughtful questions that help them reflect on their values, goals, and motivations. ➜ Ditch the perfectionism: Use what you have and be transparent. If something’s missing (like impact data), tell the donor why and what support would help fix it. ➜ Stop labeling donors: Don’t assume someone’s capacity based on their first gift. A $50 donor could be a future $250K bequest if you engage them. ➜ Practice strategic curiosity: Use conversations to uncover alignment, not to “sell” a solution. Resources: Blue Sky Philanthropy Website Book a Discovery Call HereSupport the show Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising? See if our values-aligned fundraisers are a fit for your organization.
