Marketing Meetup Podcast

Kay is exposed to a range of different clients and problems. She is therefore really well placed to help you plan your marketing campaign.  In this talk, "Why and how to plan effective campaigns", she covers the tools, tricks and tips on how correct planning can lead to great ROI.

Ash Phillips has successfully grown Yena (A Platform for Founders, Startups & Ambitious Rebels) - over the past few years.  Why? Well firstly, it became apparent at the time to him that the events he was going to weren’t the best experience he felt he could have. They were expensive, intimidating, old fashioned and crucially, attended by people far more senior than he was. This wasn’t a problem when it came to age, but culturally, he wanted something new, something contemporary, something more. In this fireside chat, James interviews Ash, finding out all he can about Ash's journey to date, and how he has grown a movement.

This is a terrific talk.  Google Ads are a massive part of the marketing mix for many, but also a complete mystery for loads more.  In this fascinating and funny talk, Mark Williams-Cook looks to demystify Google Ads, particularly for those working in smaller teams who may consider Google Ads out of their reach, all while maintaining most excellent Lord of the Rings references.

We're all told to create 'great content', but the reality of working in a small team means many marketers don't have the capacity to deliver on the promise of producing good stuff.  In this excellent, well structured and practical talk, Helen Brooks of Further takes you through the stuff you need to know in order to create the elusive 'great content' despite company limitations.

Dave Collins has been 'SEO'ing since 1997. In that time, he's learnt a thing or two about 'the Google'.  In this entertaining podcast, we hear from Dave, very quickly, about his top tips for making Google notice you. 

Rob Lawrence is an audio guy through and through, and in the current age of podcasting being front and centre - it makes a lot of sense to listen to someone who has dedicated their life to audio.  In this podcast, he lists the mistakes he sees many marketers make when launching their own podcast - we'll get our coats now as we've ticked most of them off ourselves!

It's the truth that despite it being our job, we're pretty terrible at marketing ourselves as a function internally.  In this talk, Wendy shares some of her own experiences and insights on how she has successfully ensured that the Marketing Department is taken seriously in all areas of her company

 Something a little bit different from Teresa Brooks. In this well presented, and fascinating talk, Teresa takes you through a journey of perception, and how you can leverage greater awareness of perception to get along and work with other people better.

We're all guilty of thinking 'our' news is 'the' news.  Amanda Bunn has dedicated her career to the art of PR - leading the charge at digital agency Mobas as Head of PR. In this interesting talk, Amanda details the things that make your news actually interesting, as well as some interesting tips for how to structure your releases.

Ever get the feeling you've seen the prediction article you've just finished reading before? How about writing it - struggling for new stuff? In this interactive talk James Gill shares his research having compiled a bunch of articles predicting the 'next big thing' from 2009, 2014, and 2019, with surprising (or perhaps unsurprising) results.