Amplify with Jess Ekstrom

Are you dreaming of standing on a stage next to those three big, red letters? Let's get you ready to land a TED Talk!In this episode of Business on the Bright Side, I'm sharing the four P's to getting booked for a TED Talk!Jess' First TedX Talk (1:06)Ted X Talk vs. Ted Talk (1:47)Ted X Talk: Localize EventsTed Talk: Main EventsThe Benefit of the Ted X Talk: (2:10)- You can feature the logo on your site.- You can prove your speaking ability for a Ted Talk.- It will propel your speaking career.- Provides credibility as a speaker.- Lists you on their speaking directory.The Four P's to Land a Ted Talk: (2:54)PassionPreparePracticePitchPassion: What's a unique subject or concept that you're passionate about? (3:09)Bright Pages Speaker PathwayPrepare (4:31)The Importance of Your Ted Talk Title (4:33)The Transformation Promise (5:25)Jess' Transformation Promise: I help audiences become more optimistic by believing that the future is good and they can be the ones to create it.Practice (7:43)Pitch (8:57)1. Apply to all Ted X Talks, not just your local ones.2. Review the theme of the event to tweak your pitch to fit that theme.Get my Pitch Templates from Mic Drop WorkshopSet Up Google Alerts & Get Notified (9:47)LinksFind a Ted X EventMic Drop WorkshopFree Keynote PlannerMonday Morning Hype Text: To sign up, text HYPE to 7042289495Review the transcript at businessonthebrightside.com.

We live in a society where it's hard to be direct and say what you want—but I want to change that, starting with myself.Erica Reitman joins us today for a straightforward conversation on three ways to be more direct in both your life and your career. Listen in as she walks us through her journey and how being direct has moved the needle forward!Erica’s Past as an Interior Designer (1:44)Inner Shift to Coaching (3:31)Three Ways to Be More Direct (7:07)1. Setting the tone for being direct (7:07)2. Being straightforward in your pricing (14:40)3. Be clear about who you want to work with (17:18)Parting Advice (20:47)Links:instagram.com/ericareitmanericareitman.comReview the transcript at businessonthebrightside.com

Are you ready to make your website accessible for everyone? Let's test your website's accessibility!Myrna Daramy is an advocate for Digital Media Optimization, encouraging others to create an inclusive and accessible space in their brands. Listen in as she walks us through opportunities for improvement and how we can start optimizing our websites today!DMO: Digital Media Optimization (1:50)Digital Inclusivity: Your digital platforms are accessible to any and everyone. (3:41)ADA Compliance (5:53)Disabilities to consider: Mobility, Hearing Impaired, Hard of Hearing, Vision Loss, Deaf, ADHD, Epilepsy, Cognitive (7:42)Three Ways to Make Your Website Accessible:1. Run an automated test to be ADA compliant (9:03)Wave, ace, Site Improve (only 25% accurate)Levels of ADA ComplianceA - Lowest Level of ComplianceAA - Industry Standard of 38 CheckmarksAAA - 100% ADA Compliant2. Working with your designer or developer to ensure you’re compliant.Myrna’s checklist3. Add Active ADA WidgetOne Liner: In order to accomplish Digital Media Optimization, you not only have to consider how diverse you are, how inclusive you are, but also how accessible you are. (20:23)Links:myrnadaramy.comMyrna’s checklistinstagram.com/myrnapdaramyActive ADA Widget

Do you have a great business idea or name? You may be asking yourself, "Do I need a trademark?"Michelle Murphy of Wilson Murphy Law and The CEO Legal Loft join us to discuss when and why you need a trademark for your big idea, and how to go about the trademark process. Listen in as she walks through a trademark search, a few legal steps to take when you're getting started, and how an attorney can help you get legal!Something that Made Michelle Want to Quit What She Does: She felt like she was talking to no one. (2:48)What Kept Michelle Going: Staycations (6:02)Michelle's Mission Statement: Make legal accessible and easy to understand. (7:47)Tips to Getting Legal When Starting a Business (12:36)1. Research your name and make sure it isn’t taken as a trademark, then trademark it.2. Make sure you have terms & conditions and privacy policy up on your website (include CCPA).3. Separate your bank accounts from business and personal.Holding a Trademark Name (18:06)Costs and Time Investment of a Trademark (18:42)LinksWilsonmurphylaw.comtheceolegalloft.cominstagram.com/thetrademarkattorney_Review the Transcript:

What does creativity mean to you? Have you found a way to incorporate it into your life?In this episode of Business on the Bright Side, I'm joined by Brit Morin of Self Made and Brit & Co to discuss how you can activate your creativity, dive into what your passionate about, and use that to launch the business you've been dreaming about! Get to Know Brit (1:14) The Journey of Brit & Co (3:03)Developing Self Made (6:48)What Being Self Made Means (9:54)In December of 2020, 140k jobs were lost by women, 16k were gained by men.What Gives You the Most Energy? (12:49)a) Eating wellb) Sleeping wellc) Drinking more waterAnswer: Working on the thing you’re passionate about.You make time for the things you care about, you make excuses for the things that you don’t.How to Test a Business IdeaWithout Going All-In (15:24)Self Sabatoge (17:58)Giving Yourself a Timeline (20:30)Pivoting in Business (21:41)Vision Casting & Creativity (23:08)Linksbrit.cotryselfmade.comfacebook.com/groups/tryselfmadePodcast: Teach Me Something NewReview the transcript at businessonthebrightside.com.

Do you typically stick to the same marketing tactics you've always worked with in your business? Sometimes that can leave you stagnant. Audria Richmond is making big moves in new marketing strategies and techniques, which is why I thought it was so important to bring her on the show. Audria joins us to share three ways you can try new marketing in your business this year to set yourself apart!Get to Know Audria (:59)Three Ways to Try New Marketing (1:57)1. Micro-Marketing: Simplify Your Content + Solutions to Get to the Point (1:57)2. Take Advantage of Audio Based Platforms (7:44)3. Having a Book as a Business Card (11:50)Legacy BooksManifesto Books One Liners: (19:00)You can copy the front end, but you can never copy the backend.The worst thing you can do to a great idea is not give it a marketing plan.Linksaudriarichmond.cominstagram.com/audriarichmondUnCloned Marketing

As my team celebrates Headbands of Hope's 9th birthday, we're also celebrating the honor of being ranked in the top 1% of all Shopify stores!As I reflect on these last 9 years, there are so many experiences that led to this success in business! Listen in as I share 5 things that I believe contributed to our top 1% ranking of all Shopify stores!Plus, make sure you use the code FIRSTTIMER for 20% off at headbandsofhope.com and help us reach one million headbands donated!How our store got in the top 1% of all Shopify stores:1. I hired people before I was ready. (2:42)2. We’re quick to pivot. (5:20)How can we always be a speedboat and not a cruise ship.3. We kept showing up and continue to gather data. (6:47)4. We diversified our revenue streams. (8:32)5. We had fun. (9:40)Recap (11:18)Use code FIRSTTIMER for 20% OFF at headbandsofhope.comOne Liner: Don’t let, “I don’t know where to begin,” keep you from beginning. (11:55)Links:headbandsofhope.comReview the transcript at businessonthebrightside.com!

Have you been hesitant to put yourself on video in your business? Today, Natasha Samuel of Shine with Natasha joins us to help you set aside any fears by sharing the impact video can have on connect with your audience.Listen in as she shares 3 ways you can use video on Instagram to connect, plus she's providing a few ideas to help get you started!Becoming an Instagram Strategist (3:11)Why Video is Important (5:07)Three Types of Video to Build a Connection with Your Audience: (7:19)1. Instagram Stories (7:19)Your audience is likely watching through stories more than they’re scrolling.It allows you to be less curated and people like that.It’s more accessible for creators and end users.2. Instagram Live (11:39)Instagram Lives Show Up First on InstagramWays to Show Up on Live:You can Host a Q+A and engage your audience.Webinar Style with Powerpoint Slide FunctionalityHave a Guest Join You Live to Swap FollowersPop Up Coaching3. Instagram Reels (16:55)Instagram Reels have taken over the primary form of video on Instagram.You can show your personality.You can reach new audiences and grow your following.Linksshinewithnatasha.comInstagram.com/shinewithnatashaSunshine Shop

Overthinking can cause so much more stress than any of us need—let's crush those tendencies and stop overthinking.Jon Acuff joins us in this episode to share three ways you can stop overthinking in every aspect of your life. Listen in as he walks us through these steps and how he's used them in his own life.Three Ways to Stop Overthinking (1:03)1. Retire Your Broken Soundtrack (1:19)Bright Pages (6:06).   +1:302. Replace those thoughts with new, positive ones. (9:40)Find a broken soundtrack by writing down something you want to do, then listen to what you want to hear.3. Repeat what you want. (13:01)Parting Advice (20:16)Linksacuff.meinstagram.com/jonacuffSoundtracksbook.comAll It Takes Is A Goal Podcast - acuff.me/podcastReview the Transcript at businessonthebrightside.com

Has Women's History Month motivated you to surround yourself with and collaborate with other women entrepreneurs? I'm here for it!In this episode of Business on the Bright Side, I'm sharing 5 ways you can collaborate with other women! From simple ideas to more complex opportunities, let's dive into how you can grow together!5 Ways to Collaborate with Other Women1. Swap or Trade Services (2:12)2. Host a Giveaway Together (3:24)3. Newsletter Swap (4:25)4. Joint Instagram Live (5:56)5. Create a Pop Up Course Together (6:53)One Liner: If there is room for everyone at the top, then we might as well support each other and make it fun along the way. (8:08)