The Global Discussion

Anna Cleary, an AI Marketing Consultant and the Global Strategic Marketing Program Director at Software AG speaks with Host Simon Hodgkins on this episode of The Global Discussion. With over 20 years of experience in the B2B IT industry, Anna's insights into the evolving world of AI in marketing are invaluable. A Journey from Traditional Marketing to AI Integration Anna's career is a fascinating journey through various international landscapes. She has significant experience in digital and field marketing. Her experience included working with Software AG, a prominent B2B software company based in Germany. Acquired by IBM, Software AG is at the forefront of enterprise solutions, ranging from API and data integration to business process management and IoT. Anna's experience at Software AG involves managing global marketing campaigns across different business units. This experience has provided her with a unique perspective on AI's transformative impact in marketing. Recognized AI Influencer on LinkedIn Anna's foray into AI began with a personal curiosity that grew into a professional passion. She immersed herself in learning about AI's potential to revolutionize marketing, leading her to become a top voice on LinkedIn. Her posts, which blend practical insights with visionary ideas, have garnered widespread recognition, positioning her as a leading authority in AI marketing. The Disruptive Power of AI in Marketing During the discussion, Anna emphasized that we are merely at the beginning of AI's impact on the enterprise sector. She likened AI's transformative potential to the internet or mobile phones, underscoring that its influence is only set to grow. AI offers businesses unprecedented opportunities to scale operations, optimize processes, and enhance customer engagement. Custom GPTs: The Future of AI Marketing One of the standout points from the conversation was Anna's use of custom GPTs (Generative Pre-trained Transformers). These tailored AI models can perform a wide range of marketing functions, from content creation to SEO analysis and campaign planning. By developing custom GPTs for different customer profiles, businesses can achieve a level of personalization and efficiency that was previously unimaginable. Anna's approach involves breaking down marketing tasks into specific functions and creating GPTs to handle each. This practice saves time and allows small and medium-sized businesses to compete with larger enterprises by leveraging AI's capabilities. Staying Ahead in the AI Game Anna advises those new to AI against trying to "boil the ocean." Instead, she recommends focusing on specific use cases and mastering the tools relevant to those needs. By building a solid foundation and gradually expanding one's AI toolkit, businesses can effectively navigate the rapid advancements in AI technology. Final Thoughts Anna Cleary's expertise and passion for AI in marketing offer a glimpse into the future of this dynamic field. As AI continues to evolve, thought leaders like Anna will undoubtedly play a crucial role in guiding businesses through the complexities and opportunities that lie ahead Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. To support The Global Discussion, please visit: https://www.buymeacoffee.com/globaldiscuss Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

When Garvan Callen, a distinguished strategist, innovator, and transformation advisor at ONEZERO1, joined Simon Hodgkins on The Global Discussion podcast, the conversation was bound to be insightful. Garvan, who also holds teaching and advisory roles at esteemed institutions such as Trinity Business School and the Institute of Banking, discussed the dynamic landscape of business strategy and innovation, sharing his extensive expertise and forward-thinking perspectives. From Financial Services to Strategic Leadership Garvan Callen's journey is a testament to his diverse and extensive experience in the financial services industry. Garvan has led transformative initiatives across multiple domains and geographies. His career began in commercial roles, managing clients and teams, and evolved into leadership positions at major banks like Bank of Ireland, Danske Bank, and Ulster Bank/RBS. These roles honed his strategy, innovation, customer experience (CX), digital transformation, business development, and wealth management expertise. ONEZERO1: A New Chapter Garvan's current venture, ONEZERO1, is where he channels his vast experience to help leaders and businesses navigate the complexities of the digital age. ONEZERO1 focuses on commercial, customer, and cultural strategies, leveraging digital tools, artificial intelligence, and innovative methodologies. The Digital Business Strategy Book Garvan discusses his book, "Digital Business Strategy," which has been shortlisted for the Business Book Awards. He emphasizes the need for businesses to adopt a comprehensive strategy for the digital age. Garvan introduced the concept of "Stratability," a term he uses to describe the need for frequent, agile reassessment of business strategies. Unlike traditional long-term planning, Stratability involves evaluating and recalibrating strategies every few months to keep pace with rapid technological advancements and market shifts. The Role of AI and Capability Building Garvan discussed artificial intelligence's (AI) transformative potential in modern business. He noted that while AI has been around for some time, its recent advancements have significantly impacted C-suites and business leaders. Learning and Experimentation: Keys to Future Success A recurring theme in Garvan's discussion was the importance of learning and experimentation. He shared his current project of integrating his book's content into GPT (Generative Pre-trained Transformer) to explore new ways of delivering educational content. This initiative reflects his commitment to staying at the forefront of technological innovation and sharing his knowledge with a broader audience. Garvan also emphasized the value of experiential learning for boards and executive teams. He advocates for getting out of the boardroom and engaging directly with customers, employees, and other organizations to gain deeper insights and foster a culture of continuous improvement. Looking Ahead: A Call for Bravery and Stewardship As he looks to the future, Garvan's focus remains on learning and adapting. He believes that in a world of rapid change and abundant opportunities, leaders must be brave, open to experimentation, and willing to engage in honest conversations about their challenges and aspirations. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. To support The Global Discussion, please visit: https://www.buymeacoffee.com/globaldiscuss Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Host Simon Hodgkins talks with Sharon Mooney, the dynamic Managing Partner of Hyphen. Renowned for her ability to bring together the right people, ideas, and perspectives, Sharon has been a transformative force in the agency world for over two decades. Her experience spans leadership roles at Publicis Groupe, Target McConnells (Merged with DDFH&B to become JWT Folk, which became Folk Wunderman Thompson), and In the Company of Huskies (Part of F&B/Forsman & Bodenfors), where she drove business breakthroughs and amassed a collection of local and international awards. From Publicis Groupe to Founding Hyphen Sharon's journey is a testament to her versatility and vision. At Target McConnell’s, she worked on iconic brands like Diageo's Guinness and Circle K's loyalty program. Her career led her to Huskies, where she focused on digital strategy and content production. Most notably, as Managing Director at global consultancy Teneo, Sharon established a digital and creative content hub that became a cornerstone for Teneo's international reputation. In 2022, she co-founded Hyphen with her longtime colleague, James Dunne. James is one of Adland's original digital disruptors; he has led strategic planning in some of Ireland's and Europe's most effective creative agencies. Hyphen stands out as a hybrid agency-consultancy that merges creative agility with strategic depth. This innovative approach reflects Sharon and James's belief in fusing ad agency creativity with the strategic rigor of management consulting. Creating Edge: Hyphen's Unique Approach During the discussion, Sharon elaborated on Hyphen's unique methodology, particularly their concept of "creating an edge." She explained how Hyphen disrupts flat categories like fintech and engineering by introducing even a slight edge, which can make a significant impact. This approach is rooted in storytelling and emotional connection, which Sharon emphasized as crucial for cutting through the noise in B2B and B2G (Business to Government) communications. "Humanity hits harder than logic," Sharon noted, highlighting the importance of emotional resonance over purely rational messaging. This philosophy guides Hyphen's campaigns, ensuring they are not only attention-grabbing but also deeply engaging and impactful. Expanding Horizons: International Growth Hyphen's success has not been confined to Ireland. Sharon shared exciting news about Hyphen's expansion, including the establishment of an office in Brussels. This move aligns with Hyphen's growing public affairs and government relations work, particularly within the EU. Sharon also hinted at potential future expansions into markets like Amsterdam and London, underscoring Hyphen's ambition to scale their innovative model internationally. Recognizing Excellence: Awards and Accolades Sharon's leadership and Hyphen's innovative work have not gone unnoticed. Recently, Sharon was recognized in the prestigious Image Magazine and PwC Businesswoman of the Year Awards, where Hyphen was shortlisted in the Startup of the Year category. This accolade is a testament to Hyphen's impact and promise under Sharon's guidance. The Future of Hyphen As Hyphen grows, Sharon and James remain laser-focused on building a lean, high-performing team of senior strategists. Their goal is to deepen their expertise in brand strategy, campaigning, political strategy, and culture strategy, ensuring they remain at the forefront of industry innovation. Sharon also touched on the importance of maintaining a balance between professional and personal well-being, a lesson she has learned through her entrepreneurial journey. She emphasized the support of her family and the positive impact of surrounding herself with a network of encouraging and energizing people. Connect with Hyphen For those interested in learning more about Hyphen's groundbreaking work, Sharon and her team can be reached via their website, Hyphen Strategy (https://hyphenstrategy.com), or LinkedIn. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. To support The Global Discussion, please visit: https://www.buymeacoffee.com/globaldiscuss Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Host Simon Hodgkins is joined by Gabe Saglie, the Senior Editor at Travelzoo and an acclaimed travel content producer and host. Gabe, who boasts an extensive background in broadcast journalism and an unparalleled passion for travel, shared his unique insights on the evolving landscape of global travel and content creation. A Life on the Move Born in Norway to Chilean parents, he grew up in Chile before moving to Southern California at the age of eight. This diverse upbringing instilled in him a love for travel that has only grown over the years. With a Master's in Broadcast Journalism from the University of Southern California, Gabe initially carved a niche for himself as a weatherman in Santa Barbara. This role not only honed his ad-lib skills but also paved the way for his foray into the travel industry. Joining Travelzoo, Gabe has become a prominent figure in travel journalism, contributing to various broadcast outlets across the USA. His role at Travelzoo involves not only reporting on travel trends but also engaging in first-hand travel experiences, which he passionately shares with audiences nationwide. The Post-Pandemic Travel Boom During the podcast, Gabe highlighted the significant changes in travel behavior following the pandemic. Travel reached a standstill during the pandemic and has bounced back with unprecedented vigor. Gabe attributes this boom to several factors. First, realizing that the ability to travel can be suddenly taken away has led people to seize every opportunity to explore. Second, the integration of work and leisure has become more common. The flexibility of remote work allows people to extend business trips into vacations, making the most of their time away from home. The Content Creation Side of Travel Gabe's expertise isn't limited to travel alone; he is also deeply involved in the world of content production. His work with television stations across the USA involves creating tailored segments that cater to specific regional audiences. This work requires meticulous planning and coordination with producers, reporters, and anchors to deliver relevant and engaging content. Gabe also emphasized the importance of integrating traditional broadcast media with social media platforms. Broadcasters can extend their reach and engage with a broader audience by repurposing content for platforms like LinkedIn, Instagram, and Facebook. Looking Ahead When asked about his future plans, Gabe revealed a busy and exciting schedule filled with travel and new projects. His calendar, driven by seasonal trends and the specific needs of the places he promotes, is crafted in close collaboration with international partners and various destinations. Gabe also shared a thoughtful message on mindful travel. Drawing inspiration from the Hawaiian concept of "Malama," which means to care for and respect, he encouraged travelers to minimize their impact and leave destinations as they found them, or even better. Stay Connected with Gabe Saglie To keep up with Gabe's adventures and insights, visit the Travelzoo website or follow him on various social media platforms, including his website, Gabe the Travel Guy. (https://gabesaglie.com) Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. To support The Global Discussion, please visit: https://www.buymeacoffee.com/globaldiscuss Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Dr. Michael Gerharz, a distinguished communication advisor to C-Suite executives, entrepreneurs, and their teams, catches up with Host Simon Hodgkins. With a wealth of experience in mentoring and keynote speaking, Dr. Gerharz delves into the transformative power of words in leadership and business. An Expert in Communication Dr. Gerharz's journey is nothing short of fascinating. He transitioned from attending countless conferences and meetings to realizing a critical gap in how ideas are communicated. "I help people find the right words because I believe that the words you use can make all the difference between your idea making an impact and being forgotten," says Dr. Gerharz. His mission is clear: to ensure brilliant ideas receive the attention and recognition they deserve through effective communication. The Shift in Leadership Communication Dr. Gerharz highlights a significant shift in leadership styles, moving from command-and-control to a more communicative and inclusive approach. He explains, "It's never been more instrumental than today for leaders to be good at communicating." This shift sees leaders lighting the path rather than dictating directions, aligning their teams on a common goal through clear and compelling communication. Stop Persuading, Start Resonating One of the most profound insights Dr. Gerharz shares is his mantra: "Don't persuade harder, resonate stronger." He emphasizes the importance of finding words that matter to the audience and aligning messages with their values and motivations. This approach not only fosters stronger connections but also propels ideas forward in a meaningful way. Embracing AI in Communication In a world increasingly influenced by AI, Dr. Gerharz sees technology as a powerful tool to enhance, not replace, human creativity. AI can assist in generating ideas and examples, taking away the "blank sheet of paper moment," but it's the human experience and unique perspectives that truly bring words to life. "Your experiences are what make you unique," he notes, underscoring the irreplaceable value of human insight in communication. Irresistible Communications Podcast Dr. Gerharz also hosts the "Irresistible Communications" podcast, a compendium of insights into the art of communication. With nearly 300 episodes, this short-form podcast offers bite-sized wisdom designed to make listeners reflect on and improve their communication strategies. "It's intended to give you a pause about one specific aspect of your communication," Dr. Gerharz explains. The Path to Strategic Impact The latest book, The Path to Strategic Impact, is designed to equip leaders with the tools to craft effective strategies and ensure their teams grasp and implement these plans successfully. Reflecting on the creative journey, Dr. Gerharz remarks, "This book felt like it was already written in my mind; I just needed to put it on paper." Final Thoughts Dr. Gerharz leaves us with a powerful message: "If more people would stop trying to be right and start getting it right, the world would be a better place." His dedication to improving communication in leadership is not only inspiring but also a vital reminder of the impact our words can have. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. To support The Global Discussion, please visit: https://www.buymeacoffee.com/globaldiscuss Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

In this episode, Host Simon Hodgkins speaks with Josh Golden, the Chief Marketing Officer of Quad. With over three decades of award-winning experience in brand marketing, advertising, creative development, technology, and production, Josh has a wealth of knowledge and insights that are both inspiring and educational. A Storied Career in Marketing and Innovation Josh Golden's career is a fascinating journey through various facets of the marketing world. Starting in film and TV, he held his first significant role at Paramount as the head PA for the John Tesh and Leeza Gibbons Show. He then transitioned into consulting, even working on the OJ Simpson trial, where he was responsible for creating graphic exhibits. His career continued to evolve as he moved into the agency side, working with renowned agencies. Later, he took on significant roles at major brands such as Xerox and NBC Universal. At NBC Universal, Josh was instrumental in driving the digital revolution, including the launch of Hulu. In his role at Quad, Josh oversees a company that supports a wide array of marketing services, from direct mail and magazines to digital and creative production. Quad's transformation from a manufacturing and printing company to a comprehensive marketing solutions provider is a testament to Josh's visionary leadership. Insights on the Modern CMO Role During this episode, Josh shared valuable insights into the evolving role of the Chief Marketing Officer (CMO). He highlighted the increasing complexity and demands of the position, driven by the rapid pace of technological advancements and the need for continuous adaptation. Josh emphasized the importance of understanding the marketer's pain points and providing solutions that make their jobs easier. The Human Element in Marketing One of the standout moments in the discussion was Josh's emphasis on the human element in marketing. He believes that enjoying the work you do and the people you work with is crucial to success. Josh shared his philosophy of fostering a collaborative and enjoyable work environment where different thinkers can come together to solve problems creatively. He also touched on the importance of gratitude and humility in professional relationships, advising young marketers always to express appreciation and maintain a learner's mindset. His message resonated deeply, highlighting that the relationships and joy derived from working with a dedicated team are at the core of successful marketing. Exciting Times Ahead for Quad The episode was particularly special as it coincided with the launch of Quad's new creative agency, Betty, named after the mother of Quad's founder. This new initiative aims to provide 24/7 global production and creative quality, further enhancing Quad's ability to deliver comprehensive marketing solutions. Josh's enthusiasm for Quad's future was palpable. He spoke about the company's innovative offerings, including in-store digital displays and AI components that enhance marketing services. It's clear that Quad is positioned for continued growth and success, driven by a commitment to innovation and excellence. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. To support The Global Discussion, please visit: https://www.buymeacoffee.com/globaldiscuss Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

In this episode of The Global Discussion podcast, Host Simon Hodgkins discusses the future with Dr. Mark van Rijmenam, the visionary known as The Digital Speaker. Dr. van Rijmenam is not just forecasting tomorrow's technologies—he's actively shaping them. With groundbreaking insights into AI, digital twins, and the convergence of advanced tech, his expertise is a must-have for anyone eager to stay ahead in our ever-evolving digital world. This conversation is packed with revelations that will change your thoughts about the future. Meet Dr. Mark van Rijmenam Dr. Mark van Rijmenam is a digital futurist and keynote speaker renowned for his ability to help Fortune 500 companies and governments navigate the rapidly evolving technological landscape. As a Global Speaking Fellow at the Global Speakers Federation and an honorary advisor on the metaverse for The Duke of Edinburgh's International Award Foundation, his expertise is widely recognized and sought after. Dr. van Rijmenam has authored several influential books, including "Future Visions: A Human-Machine Collaboration on the Potential of Technology." His unique perspective combines optimism with a realistic view of the potential pitfalls and challenges that new technologies might bring. The World's Only Digital Futurist One of the most intriguing aspects of Dr. van Rijmenam's work is his creation of a digital twin—an AI-powered replica of himself. This digital twin can engage with audiences via text, audio, and video in 29 languages. As he explains, this development directly responded to the pandemic's impact on his speaking engagements and is a testament to his commitment to practicing what he preaches about embracing cutting-edge technologies. "Having a digital twin allows me to be available anytime, anywhere," says Dr. van Rijmenam. "It's trained on around 5 million words from my books, articles, podcasts, and other content, ensuring it provides responses nearly identical to what I would say in person." Future Wise: Democratising Knowledge In addition to his work as a futurist, Dr. van Rijmenam is the driving force behind Future Wise, a media company dedicated to turning high-quality AI content into hyper-personalized daily insights. Future Wise aims to combat information overload and misinformation by providing trustworthy, relevant content tailored to individual preferences. The Convergence of AI and Quantum Computing Dr. van Rijmenam predicts that artificial general intelligence (AGI) and quantum computing will become realities within the next decade, fundamentally transforming various aspects of society. Preparing for a Digital Future Dr. van Rijmenam's message is clear: organizations must integrate AI into their operations now. "The AI train has left the station. By 2030, there will be two types of companies: those that use AI and those that don't exist," he warns. He emphasizes the need for businesses to experiment with AI tools and prepare for the transformative changes ahead. Looking Ahead As a digital futurist, Dr. van Rijmenam's work is crucial for helping organizations and individuals understand and prepare for the future. His initiatives, such as Future Wise and his digital twin, exemplify how innovative thinking can drive progress and adaptation in a rapidly changing world. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. To support The Global Discussion, please visit: https://www.buymeacoffee.com/globaldiscuss Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Melissa Mitchell, the dynamic owner of Yellow Brick Pathways, joins The Global Discussion Host Simon Hodgkins on this episode. An expert in organic marketing, Melissa shares invaluable insights into her unique approach and the strategies that set her agency apart in a crowded digital landscape. A Journey into Organic Marketing Melissa's journey into marketing began despite her lack of a formal marketing degree. She discovered a natural talent for the field, which eventually led her to establish Yellow Brick Pathways. Based in Australia, Melissa has made a name for herself and her agency by specializing in organic marketing—a realm where genuine engagement and long-term strategy trump the fleeting impact of paid advertisements. The Yellow Brick Pathways Approach Unlike many agencies that adopt a "post and forget" mentality, Yellow Brick Pathways takes a deeply involved approach to social media. Melissa and her team understand that social media is more than just a platform for broadcasting messages; it is an extension of a brand's identity and a critical component of its digital footprint. Their strategy is meticulously crafted to ensure each post conveys the client's message, attracts new leads, and enhances searchability through strategic keyword use. Yellow Brick Pathways' approach involves: Attracting New Leads: Creating engaging posts that draw attention and spark interest. Converting Leads: Crafting persuasive content that turns prospects into loyal customers. Nurturing and Retaining: Maintaining consistent communication to keep the existing customer base engaged and satisfied. The Power of Organic Marketing During the podcast, Melissa highlighted the differences between organic and paid social media marketing. She emphasized that while large companies with substantial budgets can afford extensive paid campaigns, small to medium-sized businesses often need help with organic content due to lower engagement and a need for more understanding of platform algorithms. Melissa's approach is tailored to these smaller enterprises, helping them understand that organic marketing is a marathon, not a sprint. She shared an interesting perspective from Gary Vaynerchuck, who famously pointed out that while social media can incite massive societal changes, businesses still doubt its ability to sell products like lipsticks. This statement highlights the untapped potential of organic marketing when done correctly. Authenticity and Consistency One of the key takeaways from Melissa's discussion is the importance of authenticity and consistency. Algorithms favor predictability, so businesses must be consistent in their posting schedules. Moreover, authenticity in content helps build a genuine connection with the audience, which is crucial for long-term engagement. Melissa also advised against getting hung up on vanity metrics like likes and follower counts. Instead, businesses should focus on engagement rates, which provide a more accurate measure of a post's effectiveness. Future Plans and Workshops Looking ahead, Melissa is launching workshops aimed at helping business owners and their teams manage social media more efficiently. These workshops cover everything from setting up content calendars to leveraging tools like ChatGPT for content structuring. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. To support The Global Discussion, please visit: https://www.buymeacoffee.com/globaldiscuss Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Miruna Dragomir, the Chief Marketing Officer of Planable, meets with Host Simon Hodgkins to discuss the dynamic world of social media marketing and content collaboration. With an impressive track record, including Uber and Oracle, and a significant role in transforming Planable from a startup with 50 customers to a robust platform serving over 6,000 clients, Miruna's journey is nothing short of inspiring. A Journey from Social Media Publisher to CMO Miruna's career trajectory is a testament to her dedication and expertise in marketing. Starting as a Social Media Publisher at Oracle, her role involved the rather monotonous task of copying posts from Excel sheets to publishing tools. However, this humble beginning was the foundation for her meteoric rise in the industry. Moving on to Uber's marketing team and eventually joining Planable, Miruna's experience has been rich and varied. The Evolution of Social Media Marketing During the conversation, Miruna highlighted the dramatic evolution of social media marketing. What started as a simple task of posting content has now become a complex orchestration involving entire teams, approval processes, and multifaceted strategies. Planable emerged from this need to streamline collaboration among marketers, agencies, designers, copywriters, and legal teams. Navigating the Current Social Media Landscape Miruna offered valuable insights into the current social media landscape, emphasizing the significant changes in how platforms operate and engage users. She pointed out that social media algorithms are now more dynamic, catering to users' changing interests rather than static preferences. "We are in a full transition period, almost a new era of social media. The way people interact on social media has changed significantly. It's more about responding to users' interests dynamically," she said. The Challenge of Content Volume and Strategy One critical challenge for modern CMOs is managing the sheer volume of content required across various platforms. Miruna discussed her approach to balancing proven strategies with experimenting with new channels. "Being a marketer, there's so much you can do. The temptation to try everything is real. But we have to learn to accept trade-offs. I focus 70% of our resources on what's working and 30% on experimenting with new tactics," Miruna advised. Looking Ahead: The Future of Planable As Planable grows, Miruna is focused on expanding its reach through innovative content marketing and strategic planning. She stressed the importance of zooming out periodically to reevaluate and adjust strategies. "Zooming out helps us paint a picture in broad strokes. It prepares us better for quarterly planning and ensures we stay aligned with our long-term goals," Miruna noted. Connect with Miruna and Explore Planable Visit Planable's website to learn more about its innovative content collaboration platform. For more insights and updates, connect with Miruna Dragomir on LinkedIn. Miruna's journey and insights offer a wealth of knowledge for marketers navigating the ever-evolving digital landscape. Her approach to strategic planning, combined with her emphasis on collaboration and adaptability, provides a valuable roadmap for success in social media marketing. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. To support The Global Discussion, please visit: https://www.buymeacoffee.com/globaldiscuss Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Ben Martin, the owner of Executive Health Hub, catches up with The Global Discussion Host Simon Hodgkins to discuss the unique challenges business leaders face in maintaining their physical and mental health. Ben, a seasoned health and fitness coach, has dedicated his career to helping executives and entrepreneurs overcome the hurdles of a high-performance lifestyle. The Invisible Toll of a High-Performance Lifestyle From the outside, the life of a business leader often appears glamorous—frequent travel, important meetings, and a bustling schedule. However, as Ben Martin revealed, this demanding lifestyle comes at a significant cost to personal health. "The naked eye doesn't get to see the countless hours you're pulled from pillar to post, the time spent under huge stress and often dancing between time zones," Ben shared. He highlighted a concerning study showing that high-performing individuals often lead sedentary lives, experience poor sleep, and struggle to find a work-life balance. These factors contribute to increased risks of obesity, cognitive decline, heart disease, strokes, and sleep deprivation. "You take the hit, not your role or business," Ben emphasized. A Tailored Approach to Health Ben's approach through the CEO Health Hub is meticulously personalized. He understands that generic fitness programs do not meet the specific needs of business leaders. "Our work together will be built to fit into your life seamlessly, ensuring longevity and the greatest impact possible," Ben explained. His method revolves around three key pillars: Personalized Approach: Programs are customized to fit into the busy schedules of executives, ensuring they are practical and sustainable. Data Analysis: Continuous monitoring and tweaking of health markers to ensure consistent progress. Expert Accountability: Multiple touchpoints to keep clients accountable and on track. The Importance of Routine One of the core aspects Ben discussed was the importance of establishing a routine despite the logistical nightmares of constant travel. "Our bodies innately love routine—whether that's the food we're intaking when we go to sleep or how often we're exercising," he noted. Creating a regulated sleep pattern, diet, and exercise routine for business leaders is crucial for maintaining peak performance. Mental and Physical Health: A Unified Approach Ben strongly advocates viewing health as a single, unified concept rather than separating mental and physical health. "The mind and the body operate as one," he asserted. Improving physical health through regular exercise, proper nutrition, and adequate sleep inherently benefits mental health, reducing stress and enhancing cognitive function. Overcoming Common Challenges Across his diverse client base, Ben has identified common challenges: lack of available time, travel logistics, and stress. His tailored programs are designed to address these issues effectively. "It's about shaping the program to fit the client's life and ensuring consistency," Ben explained. Looking to the Future Ben's vision for the future involves expanding his reach and helping more business leaders through a group-based service. "I'd love to move towards dealing with leadership teams as a whole and fostering a community environment in health and fitness." Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. To support The Global Discussion, please visit: https://www.buymeacoffee.com/globaldiscuss Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook