The Global Discussion The Benefits of Coworking Spaces with Cat Johnson Ep 201 - The Global Discussion
Host Simon Hodgkins chats with Cat Johnson, the Founder of Cat Johnson Co and author of The Daily Co, on this episode of The Global Discussion. With a rich community building and content marketing background, Cat has dedicated over a decade to transforming coworking spaces into vibrant, purpose-driven communities.
A Journey Rooted in Community
Cat Johnson's passion for coworking began in an unlikely place: a record store. For 20 years, she immersed herself in the music scene, transitioning into freelance music writing and eventually discovering the world of coworking. This shift was transformative. "I'm a product of coworking," she shared. Her firsthand experience of the community's power to activate potential and drive personal and professional growth fuels her dedication to supporting coworking space operators. Cat Johnson is on a mission to elevate coworking spaces everywhere.
The Lab: A Hub for Indie Coworking Spaces
Cat launched The Lab, a marketing club for indie coworking spaces during the pandemic. This initiative, born out of a desire to build rather than cope during crises, has grown into a thriving membership community. "We have creeping up on 80 members from around the world," Cat noted. The Lab provides educational resources, marketing strategies, and a strong sense of community for coworking operators who often find themselves isolated despite their community-centric roles.
Coworking Convos: Sharing Knowledge and Building Connections
Coworking Convos is another cornerstone of Cat's business. It is a monthly virtual event series designed to help coworking space operators learn, share, and connect. These sessions feature experts who discuss topics ranging from giving great tours to handling leases. The goal is to elevate the entire coworking industry by sharing knowledge and best practices. "If everyone gets better, coworking as a whole rises," Cat emphasized. Over 7,000 people have attended Coworking Convos,
The Daily Co: A Bite-Sized Guide for Community Builders
Cat's book, The Daily Co, offers coworking space operators daily inspiration and practical advice. Written in short, digestible segments, it serves as a daily reminder of the importance of community and the transformational potential of coworking. Cat's writing aims to support community builders through their work's challenges and triumphs, reinforcing their vital role in fostering connected, engaged, and productive communities.
Looking Ahead: Mastermind Programs and Beyond
Constantly innovating, Cat hinted at the launch of mastermind programs designed for deeper dives into essential topics for coworking operators. These sessions will leverage the collective experience of The Lab's community, offering more personalized and intensive support.
Connect with Cat JohnsonTo connect with Cat, visit https://catjohnson.co. You can also find her on LinkedIn.
Final Thoughts
As coworking spaces evolve, leaders like Cat pave the way for more connected, collaborative, and thriving work environments. Join Cat and other coworking leaders in creating a brighter, more connected future for workspaces worldwide. Cat Johnson's insights and resources offer invaluable support and inspiration.
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