
Social Media Marketing Podcast
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
Latest episodes

Dec 29, 2022 • 47min
How to Get Facebook Ads Working for You in 2023
Are your Facebook ads underperforming? Wondering what can be done to increase your conversions? To discover a Facebook ads strategy that really works, I interview Molly Pittman. Guest: Molly Pittman | Show Notes: socialmediaexaminer.com/543 Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 22, 2022 • 45min
Using YouTube to Generate Leads
Need more qualified leads from your video content? Wondering how to create YouTube videos that people want to watch and that help sell your business? To discover how to use YouTube videos to generate organic leads, I interview Marley Jaxx. Guest: Marley Jaxx | Show Notes: socialmediaexaminer.com/542 Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

4 snips
Dec 15, 2022 • 47min
Search Engine Optimization: How to Rank Number One on Google
Want your content to rank higher in search? Looking for a proven strategy to follow? To discover how to improve your Google search rank, I interview Jeff Oxford. Guest: Jeff Oxford | Show Notes: socialmediaexaminer.com/541 Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18 snips
Dec 8, 2022 • 46min
Instagram DM Automation Strategy: A Model for More Leads and Sales
Want more prospects and customers from Instagram? Looking for a strategy to follow? To discover how to use Instagram DM automation for more leads and sales, I interview Natasha Takahashi Willis. Guest: Natasha Takahashi Willis | Show Notes: socialmediaexaminer.com/540 Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 1, 2022 • 46min
Writing Marketing Content: A Proven Framework
Wondering how to easily write marketing content? Looking for a step-by-step model? To discover how to create written content that helps businesses, I interview Ann Handley. Guest: Ann Handley | Show Notes: socialmediaexaminer.com/539 Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 24, 2022 • 41min
Google Performance Max: What Marketers Need to Know
Need to diversify your online advertising? Wondering how to leverage Google's entire ecosystem to reach more people? To discover how to get started with the Google Performance Max ads solution, I interview Brett Curry. Guest: Brett Curry | Show Notes: socialmediaexaminer.com/538 Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 17, 2022 • 45min
How to Use Google Analytics 4 for Marketing
Marketing analytics expert Dana DiTomaso discusses transitioning to Google Analytics 4, the necessity of migrating from Universal Analytics, differences in engagement metrics, custom tags and audiences for marketing strategies, and the importance of tracking audience engagement and content consumption metrics.

Nov 10, 2022 • 42min
Instagram Strategy Audit: How to Renew Your Results
Instagram expert, Millie Adrian, shares tips on auditing your Instagram strategy, including analyzing and testing your approach. Outdated strategies like follow/unfollow, engagement groups, and untargeted engagement are discussed. Learn how to measure conversion rates and increase growth, optimize your bio, use Instagram Reels to reach new audiences, automate DMs, and create engaging carousels and captions.

Nov 3, 2022 • 43min
Three Steps to Develop a Personal Brand
Wondering how to become the top-of-mind provider in your industry? Looking for a plan to develop extreme influence via social media? To discover a three-step process for building a strong personal brand that gets you noticed by the right audience, I interview Phil Pallen. Guest: Phil Pallen | Show Notes: socialmediaexaminer.com/535 Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 27, 2022 • 45min
Earning Trust: A Method for More Sales
Content marketing expert Melanie Deziel shares strategies for building trust through storytelling, customer testimonials, and educational content. The podcast discusses the importance of proving credibility, leveraging narratives to showcase values, and earning trust through expertise and testimonials.