The Russell Brunson Show

This new distribution channel may be the biggest thing since email. I’m always saying how important it is not to get married to any SINGLE distribution channel or platform for your traffic… Like depending solely on Facebook, or Google, or Instagram, or YouTube, or email, or chatbots, or texts. Why? Because relying on just one source is dangerous to your business because algorithms change, policies change, rules change, and customer BEHAVIOR changes. I can’t tell you how many times over the years I (and my entrepreneur friends) have found our traffic sources completely dry up or go bye-bye at one point or another. That’s why you have to protect your distribution channel. That’s why I’m SO excited about this new platform that just came out called, Community. It’s a texting platform. What I love is that it bypasses all the same behemoth platforms we’ve all been using for years. With Community, open rates for texts are INSANE and click-through rates are CRAZY high. How would you like to see it in action? I’ll even answer your questions! Then check out this Marketing Secrets episode and I’ll give you ALL THE DETAILS! ---Transcript--- Hey everybody. This is Russell Brunson. Welcome back to the marketing secrets podcast. Today, I want to talk to you guys about something very cool and very important, and it is adding more distribution channels to protect your business from the inevitable. All right. So if you've read traffic secrets, you've heard me talk a lot about this, about the fact that traffic changes all the time. Google snaps and Facebook snap. So all the things that are happening. And so for me, I'm always looking at how do I protect my business? How do I protect my distribution channels? And so for you, my question is what are you doing? Do you have a list? Do you have multiple lists? There was a time when if you had a big fan page on Facebook, you post a video or something, you get millions of views. And now the reach died, right? Some people have email lists and they were sending emails back, 10, 15 years ago and getting 50, 60%, 60% open rate, where now you're lucky if you get 20%, right? You have your Instagram following, YouTube channel, all these things, right. And there's times when they're really good and you get a lot of traffic and things from it. And other times where it goes down and you can lose tons of the effort you put into something. And so I'm all about diversification and protecting your assets and protecting yourself. And there's new platform that just came out. I'm excited for, I've seen it for a while. I saw Gary V use it. I saw other people use it. And it's this really cool platform called Community. It's something that I fought against a little bit until this weekend. I was actually speaking at Tony Robbins' event, hanging out with the speakers afterwards and Trent Sheldon, who, if you don't know Trent, he is awesome. He's such a cool dude. And he was showing me his Community platform. I think, I don't know exact numbers, he has almost a 100,000 people that are on his texting platform. And he spends time everyday trying to respond to as many people as he can. But then every morning sends out a mass text with different quotes and things like that. And then when he has a new video come out or a new offer or whatever his new book comes out, he sends a text message out, letting people know about, "Here's my new video, go check it out and go comment", or "Here's my new thing", whatever. And what's so crazy is it's it bypasses all the traditional things, right? Bypasses email, bypasses Zuckerberg or YouTube or whatever. It bypasses everything and gets directly into people's phones. And he was showing me his stats and it's crazy. The open rate on his texts were 90 something percent, versus email, which you're lucky if you get 15 to 20%. But his click through rates like 23%, which typical email you're looking at like one to 3% click through rate. So it was crazy. And I got excited. So I started my Community... I joined the Community platform. I started sending out something to Instagram last night just to see how it worked. And I got hundreds of people who joined it. And I spent all my last night having conversations with people, it was so much fun. And my goal over the next year or so is trying to build that list up to a 100,000 people, right? It's another distribution channel. Something that if email disappears, I still have this distribution channel that can bypass email. It can bypass other things. Right? And so it's really cool. In fact, if you guys want to see I'm doing experiment, in fact, there's an ad that's going to run through this podcast episode. I just create the ad to start promoting them, start putting this on every single podcast episode. I want you guys joining this thing because that way I'll notify you when every new podcast episode comes out, plus you can get free quotes and I'm going to be sending out different frameworks and whole bunch of really cool things to text everyday. And I want to make sure you're on that list. So to get on the list, all you do is text spirit out area code (208) 231-3797. Okay. One more time. It's (208) 231-3797. If you texted me there, you're going to see the process and it's cool. You'll text me and you'll get a message back. Basically says, "Hey, you know, go join the community in that way". It adds you to my phone. And then I can see you and your name, how old you are, your birthday, all that of stuff. It's kind of cool. And they'll send you my V card where then you can add that to your phone and you'll see a message from me. So it's pretty cool. So when you guys test it out, you can see the process, but I'm sharing this because... And maybe you're going to use Community in your business. Maybe you won't, it doesn't matter. I just want you guys all thinking about adding multiple distribution channels to everything that you're doing. What are the new distribution challenges you can do? You know where the other ones I'm looking at, a lot of... There's a really cool tool called PushCrew. There's a couple of companies that do this, but basically happens is it is on your Chrome browser. When someone comes to your page, it can drop down, says, "Hey, join notifications from Russell or from Neil Patel" or from whoever I see Neil Patel is probably the guy doing the best in our industry and you click on it and now he can send out broadcast to you through your browser. So, let's say Google shuts you down, but if you're using Chrome, you can open up and you can send notifications to people through their Chrome browser. Which is so cool for another distribution channel, which I'm going to be focusing on heavily in building that list up as well. I just, I don't know... As long as I've been in business, I just know that lose your distribution channel, you're in trouble. You'll see some cool moves I'm doing in the next week or two. I'll probably be announcing next week, maybe two weeks from now, I'm acquiring a company specifically because I want their distribution channel. And it's a different distribution channel. It's an offline distribution channel, but I'm acquiring the company specifically because I want the distribution channel. Right? If you look at, I talked about some traffic secrets, you look at shark tank, like all the sharks that are there, are there because they, they understand, they know one distribution channel, right? Like Damon John, his distribution channel is retail, right? He's really good at getting clothing down these distribution channels. He spends his career building this distribution channel. So if he has a new product, he's like, "I know my buyers want this". He can push it through his distribution channel. Right? Other sharks are good infomercials. Lori Greiner's really good to QVC. If she sees a product, she's like, "I can put this on QVC and make a ton of money because I know exactly how that game is played". Right? So every shark has a different distribution channel they're good at. For us as internet nerds, right? What are our distribution channels? We have our email list, which is big. Which is still is probably the most profitable distribution channel we have in our company. So you have your email list, you have your social following. So your followings at Instagram, YouTube, Facebook, things like that. Facebook messenger was awesome for about a year as a distribution channel. And then it literally disappeared, it doesn't work very well anymore. For a while that was awesome. We were building up and having so much fun until it stopped being amazing. You know, they're always coming and they're going, I think text message is a big one. I'm going to be focusing on now, PushCrew's another one. So it's like, what are the distribution channels you can build to give you and your business stability? Because the only thing that we know is not going to change in our businesses is the fact that's going to change all the time. So anyway, that's what I share with you guys is just thinking about that. If you want us to come and play in the new distribution channel that I'm doing, which is this Community app, which I'm really excited for. Then, like I said, text me (208) 231-3797. Just texts me anything. You can be like, "Blah". And then it opens a live chat with me. And then you can ask me a question. And right now in the last 12 hours, since I launched this, I've answered hundreds and hundreds of text messages. Some people are freaking out, it's kind of fun. I won't be able to keep up the pace as they go from a couple of 100 people to a couple 1000, to hopefully a 100,000 people. But as right now, I'm trying to respond as many questions as I can. And I'm going to spend probably 20 to 30 minutes a day responding to questions. So feel free to come drop me a message and hopefully have a chance to respond to you personally. So I appreciate you. Thanks for hanging out. And like I said, give me a text. All right, thanks everybody, will talk to you soon. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’re only listening to what I say and not watching what I’m doing, then you’re missing the point. In this age of Covid, my team and I decided we wanted to give you an AMAZING ClickFunnels experience, like we do at Funnel Hacking Live. We asked ourselves… “What is the BEST step by step strategic process that will offer the most benefit to everyone?” So we came up with the Two Comma Club LIVE Virtual Conference. We laid it all out so you could know and INTERNALIZE exactly what to do from beginning to launch, in the right order, to ensure your success. Now, I didn’t do this all on my own. I could’ve easily taught this stuff for 3 days all on my own, but why do that when there are SMARTER people right inside the Funnel Hacker community who can teach and explain certain core concepts and frameworks WAY better than I could? So that’s what I did. For each step of this 3-Day 2CC LIVE event, I brought in the experts. I orchestrated their presentations in the framework I laid out, and plugged them in. And the feedback for this virtual conference has been INSANE! Except for this one guy who said “I’m really disappointed because I already saw these presentations at Funnel Hacking Live. And a lot of the stuff in 2CC LIVE is in your books. Why are you repeating this stuff?” This comment drove me NUTS! Why? Because this guy missed the whole point of the “Two Comma Club LIVE” Virtual Event. Tune into this episode and I’ll reveal exactly WHAT I did, WHY I did it, and how it can directly affect your results… ---Transcript--- What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I hope you guys are excited for today. I'm excited and I got something really important I want to share with you. For some of you guys, this may be one of those things that's kind of hard to hear, but if you listen and you pay attention and you internalize it, I think something could change your life forever. All right, so I am about to start day number three of Two Comma Club Live, which I am extremely excited for. This is the second time we did a Two Comma Club Live event and it's something I want to start doing probably once a quarter. And just some background context for this is when Coronavirus hit, we decided we wanted to do a live event, a virtual event, and so, we made this Two Comma Club Live and I thought, well, how do we do this the most amazing way possible? I can sit on a stage and teach for three days, but I was like, what would be better strategically, what is the step-by-step process somebody needs to come through to have the best experience inside ClickFunnels? I started mapping out, okay, the first thing they have to understand is they have to understand frameworks, then from there they have to understand the four levels of value. Then from there, they have to understand the value ladder and the yellow brick road and then from there ... And I mapped out here's all the core concepts and principles people need to understand in the right order to do it. Right? And I looked at that and said, "Okay, based on that, these are the eight or nine different presentations I need to create." So, I made these new presentations that I'm really, really proud of, right? And then inside that, I was like, well, at Funnel Hacking Live three years ago Stacy Martino gave this presentation on the yellow brick road, which complimented the value ladder, it was one of the best presentations ever. So, instead of me just teaching the value ladder, let me teach my part of the value ladder and then grab Stacy Martino's presentation. We'll plug it in here. Right? And then summit funnels, right? I can go talk about summit funnels, instead, two funnel hacking lives ago Bailey Richard gave the most amazing presentation on some of the funnels ever. So, instead of me just re-teaching it, let me grab that presentation. I'll plug it in. And I kind of mapped it out. Right? And so, what happened is we orchestrated and choreographed this three-day event that is literally insane. I think it's one of the best things people could possibly go through, right? Now, obviously, for some people, if you've been to all the Funnel Hacking Lives, you've seen some of the presentations before. If you've read my books, I'm teaching the same core principles and things I do. I'm just teaching it in a different way. And for the most part, the feedback has been amazing, but it was interesting because I'm one of those guys who I love to see the comments. And so, I'm looking at the Facebook group and reading people's comments and for the most part, everyone is really, really excited. But there was one comment that got under my skin and not because ... I'm cool with taking criticism, I don't really care. I'm very confident in what we do. I'm very happy, but his criticism, I wanted to grab him and be like, "You missed the whole freaking point." So, the criticism this person posted was, "I bought everything Russell's ever said about every book. I've been to every single Funnel Hacking Live and this is the first time I've ever been disappointed ever." And they went on to say, "The reason why I'm disappointed is because I've seen all these presentations before. I went back to my old notebooks from Funnel Hacking Live and I already have notes on these presentations. Why is he sharing them with me again? And a lot of this stuff he already talked about in his books." And that was his criticism and said, "This is the first time I've ever been not happy with a Russell Brunson purchase." By the way, I want to remind you that this event is $0. You put your credit card in and there's $0. And after the event's over, if it's worth it, you pay 200 bucks. 200 bucks, okay? Literally almost nothing for three days with the training. Nine custom presentations from me and then the best presentations for Funnel Hacking Live put it in the right strategic order. Right? Anyway. And so, I was thinking about it and there are a couple of things that I wanted to share and hopefully this human, I don't even know who the person's name was, I was just reading the comment and just all night long just been irking me. Right? But I wanted to share a couple of things because I want to make sure that you get this as well. Okay? Number one, the first thing, repetition is the mother of learning. Okay? Repetition is the mother of learning. You have to learn something over and over and over again for you to internalize it. Right? So, that's number one. So, just because three years ago you sat in an event and you have notes on this topic does not mean you know it. Maybe you've heard it and maybe you have notes on it, but have you implemented it? Is it part of your repertoire, right? For 15 years of my life I was a wrestler and used to go to wrestling camp over and over and over again and they teach the same moves over and over and over again. Right? You hear Vince Lombardi talked about the very first day of every single football practice coming to his team and said, "Gentlemen, this is the football, right?" These are people with the highest level, the best team ever and they're going back to the fundamentals. Right? I did a podcast two or three weeks ago about Alex Hormozi. Alex Hormozi who's arguably one of, if not the most successful person here inside the ClickFunnels community. Right? And I asked him, "What books are you reading?" And he's like, "I don't read a lot of books. I just read one book a lot of times." And he said, "Your new Expert Secrets book is insane." He's like, "I've literally read it eight times." He's like, "I start at the beginning. I read it. When I get to the end, I flip it back over and I start over and I read it again and again and again." Right? And my book, Alex, you already read it. You already know it. Plus you were at the fat event the first time I taught these plus you've been to every Funnel Hacking Live, plus you've consumed every one of my courses. Why would you keep reading this? And he said, "Every single time I get something new. So I read the book, I flip it over and I get it over again." Now, what's interesting is that Hormozi had never actually done a webinar. He read the book three times, wrote his webinar page, so he got a $5,000 offer and crushed it. Right? And then guess what he did immediately after he crushed his webinar? He flipped the book back over and started at the beginning and read it again. And he's like, "Oh my gosh, I missed this, this and this." And then he shifted the webinar, did it again, boom. And then guess what? Since the webinar, he did it again, he flipped the book over, read it again and did it again. Eight times now he's read this book in the last four months. Every time he does a webinar he rereads the book and comes back and tweaks things again. Reads the book, tweaks thing again. Okay? Now, I want to tell you this because Hormozi again, is I think he was a week away from passing the Two Comma Club C meeting, over $100 million in sales in a market that's gym owners, right? It's not a huge market. Anyway, it's amazing. And this new webinar that he has now, based on his conversion rates and his numbers will be an eight figure webinar, at least, and probably a lot more than that. Okay? And so, I want you to understand this is the dude at the top level, the top of the top levels, and guess what he's doing? He's reviewing the things and going over it and understanding it better and understanding it at a deeper level. Okay? So, first, for that person it's like, the reason why I'm doing this is because you need to understand it deeper. You're missing parts of it. Okay? If you're coming to this event, it means you're not happy with where you are therefore, there's something you're missing. Okay? So, that's the first thing I want to say. Number two thing. Okay, this event, I always say there's two things you learn from me. Number one, is if you buy one of my products, you learn from the product. Number two, if you observed the sales process, a lot of times that'd be worth more than the actual product you purchased. Right? Like when I was doing the launch for the Traffic Secrets book, I told everyone, when you go to TrafficSecrets.com and you buy the book, buy it slowly. Sorry, there's a motorcycle in front of me and he's so loud. Hopefully, you guys can still hear me. But I told them, I said, "When you buy the traffic secrets book, buy it slowly." I'm like, "Half of the education will come from you consuming the sales process." Okay? That in and of itself is worth more than the ticket price of any of the products you sell. Right? I literally spent 18 months thinking about, brainstorming, crafting, funnel hacking probably a hundred plus different book funnels, figuring out the copy, the tweaks, the upsells, the downsells, the conversion, everything. So just you going through and buying the Traffic Secrets book or the Dotcom Secrets book, the Expert Secrets book, that in and of itself is worth more probably than you actually going through the product. Now, the product I try to make as amazing as possible, but the sales process is the key. That's what I teach. That's what you guys should be watching. That's the art that I'm making every single day. Right? If you look at the Traffic Secrets book funnel of probably, I don't know, 30, 40 different free plus shipping funnels that I've created in my day, this one out converted all of them. Our average cart value was in the $70 per book funnel, per book sold. Okay? Which is unheard of. I don't know anybody who's got average cart values that high on a free plus shipping offer? Right? So, I share that because I always want to tell you the Two Comma Club Live event, okay, the event's amazing. Okay? Very, very proud of it. One of the best things I've ever produced and put together and choreographed and I'm so, so, so, so proud of it. Okay? But as you understand, the Two Comma Club Live event is also a sales tool. Okay? Watch the funnel. The first time we did the Two Comma Club Live event, we made six plus million dollars from that funnel. That's why I'm doing it once a quarter now. Do you understand? Because six times four is a lot of money. So, I should do that every single quarter. Okay? So, last time it made me $6 million. Okay? Even if you come to the entire event and you've heard every single word and you've perfectly learned and listened and executed every single thing in the process, just watching the sales process is the key. You guys understand this? You pick up what I'm laying down? That is the key. The sales process. That is worth as much, if not more than the entire event. Okay? Watch how we did everything. Watch the ads that got somebody to come to the webinar, watch the email sequences that got you to register for the event, right? What do we do? How do we do it? There's very strategic, every single word and every single email, every single ad was crafted in a certain way. Then you come to the landing page, watch the sales video. I had someone who just sold their company for a billion dollars watch the sales video and said, "That is the best produced video I've ever seen and I've been doing live TV for 20 plus years and sold my company for a billion dollars. That was the best produced video with the most powerful script I've ever seen in my life." Okay? Did you watch it? How many times? Did you transcribe it? If not, what are you doing? You're supposed to be a funnel hacker. Watch what I am doing. Right? And then look at the offer, how'd the offer work? It was $0 up front and you pay $197 after the event, right? Or you can pre-pay and get the replays for $147. 60% of people are prepaying. Look at this business model, look what's happening. Why do we do it? What did we do? What was the upsell? This time we had an upsell we didn't have last time. Okay. The new upsell right now, the upsell alone generated almost six figures in sales, which more than covered the entire ad cost of the event. Plus, the people that are upgrading the event, most of them are coming from the people who paid for the VIP package. So, there was that. Did you watch that? Did you understand it? Did you see it? That alone was worth the price of admission or more. Okay? Then watch the event. Not only was the event orchestrated and choreographed to get people the maximum amount of understanding and knowledge in the shortest period of time, right, the entire timeline is built out that way. It was also structured in a way to sell our Two Comma ClubX coaching program. How did we do it? What was the structure? I had people who paid me $50,000 for me to map out how we do our live events. What's the strategy on presentation number one and two and three. And what's the strategy about lunch and then after lunch and then dinner and then the round table, everything you do, what is the reason? $50,000 people paid me for me to walk them through how we choreograph our live events. Okay? If you were there, you paid $0 up front and you're having a chance to sit through the choreographed live event. Do you understand that? People pay me 50 grand for me to walk them through, but you can watch it. What is Russell doing? Why is he doing it? Why is this presentation first and second? And then why are we watching this documentary? And then what's the sales pitch? I just watched the sales pitch and made $6 million. I should dissect that. What was the offer? What'd the offer looked like? Why did it look like that? Why did it include this? Why did it include that? Okay. We're in the middle of the Coronavirus, what tweaks and changes did he have to make because of the pandemic? How did that work? Right? And then afterwards, how did he do the re-pitch? What did that process look like? How'd the countdown clocks work? How did all the pieces ... All those things are so strategic and if you're missing them, then you missed them. So, for someone to come back and say, "I've learned everything Russell said. I was at all these events. Why is he replaying this? It's not worth my $0." You missed it. On two levels. Number one, okay, think about Hormozi. Think about the number one money earner in ClickFunnels, what's he doing? He finishes the book and he flips it over and starts over again. Okay? It's something that if I was you, I would go through every quarter if you guys have the opportunity. Okay, go through it again. Go through it again because you're going to pick up different things every single time, different understanding. You'll be at a different spot each time. Right? Throughout this event I go through each of the tiers of the value ladder. Some of you guys are past tier number one, you're in tier number two. Some of you are past two, you're in tier number three. Some of you guys last event were at number one and now you're trying to get to number two. Every single time you get something different because you're in a different spot in your life. Okay? Four years ago when you're at Funnel Hacking Live and Stacey Martino talking about the value ladder, you might not have been ready for it and now, maybe you are. Okay? That's number one. Number two, is watch the process. We're funnel hackers. Okay? If you knew how much time and energy and effort and stress went into the choreographing of this event, to make a virtual event and make us $6 million in the middle of the Coronavirus lockdown, you'd be shocked. And right now, our numbers are higher than that for round two. Okay? So, we're tweaking, we're testing, we're figuring things out. So, watch the process, see what we're doing. Okay? So anyway, I want to share that for anyone who's missing the point. Okay? I used to always sign up for every coaching program. I think I paid a coaching program, one of them I paid $100,000 for this coaching program. I remember sitting through it and some people were thinking $100,000, they need to entertain me every second of every day for the rest of my life. And I was like, "No, no, no. All I need is just one idea. One little idea. If I get one tiny idea from this thing, it was worth a hundred grand," right? I used to go to tons of events when I first got started in this game. I went to every single event. Every single month I was going to some event and I'd sit through all of them. Three events, I'm just looking for one thing. I just need one little nugget. What's that nugget? I hear presentation one, two, three, four, five, six, seven. All of a sudden, presentation number eight, three fourths in the guy would drop something. I was like, "Boom. That's how I was looking for." Where he'd say something, he'd do his close a certain way and I didn't learn anything from his presentation, but I watched how he closed the sale and I was like, "That right there was worth 50 grand to me." 100% I would pay 50 grand to learn how he did that, how we closed the sale. Right? How his body movements were, how he anchored the stage, you're studying all the different pieces, right? You as a marketer, the content you're buying is only half of it, the other half is how do they sell it? How do they produce it? All those things. I want to make sure guys aren't missing it. Okay? I think sometimes you guys get so much in the consumer phase of things you're missing the orchestration of what you're trying to do. Okay? Watch what I'm doing. That's literally my favorite thing about our business is the fact that I get to sell you guys stuff, but then I can teach you later how I sold you stuff. It's so much fun for me. I could literally do a course tomorrow for a thousand bucks and show you how we choreographed a $6 million virtual event in the middle of Corona. I can sell it for a thousand bucks all day long or you could just watch it, just consume it. Watch the process, see what's happening. Anyway, I've got to bounce. I'm at my destination. If you enjoyed this episode, please take a picture of it and tag me on social media. I thank you so much for all you do. I love you guys. Thank you for listening. Hopefully you enjoy Two Comma Club Live and after you have a chance, go to the next one, make sure you do it. With that said, thanks everybody and I will talk to you all again soon. Bye everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hanging out behind the scenes of Two Comma Club Live, and Myron Golden was dropping gold. I decided to pick some up and give it to you guys today. Earlier this week, I sat in the ‘green room’ of the Two Comma Club Live  event with one of my favorite people, Myron Golden. Myron is a ROCKSTAR… as a presenter, speaker, and as a person. I was doing my podcast in between my 2CC LIVE talks, so I thought this would be a great opportunity to have Myron talk about how wealth and money LOVE speed, and how knowing these principles can change your life. Myron says… “If you want to create wealth in your business and for you and your family, you have to increase the rate in which you generate revenue. You have to increase the SPEED at which you generate profits.” Want to know how to do this? I hope you do, because this is THE KEY to creating wealth faster than you imagined. And you can implement this pretty quickly once you know the secret! Dive into this episode of Marketing Secrets for some Myron Golden magic! ---Transcript--- Russell Brunson: What's up, everybody? This is Russell Brunson and welcome back to the Marketing Secrets Podcast. Right now, I am actually in the green room, the Two Comma Club Live Event. This is the second time I've done this event. It's been really, really cool. And one of the presentations I wanted and one of the content pieces I needed for the event for everything to make sense was from Myron Golden. And if you don't know who Myron is, he is literally one of the coolest people on this planet. And I asked Martin if he'd fly to Boise to come and give a 20 minute content piece to everybody. And he said yes, which was insane. So he came yesterday and he spoke, and it was just super powerful. But then afterwards, we're sitting in the back in the green room talking about a whole bunch of stuff. And I'm not going to lie, he dropped probably 20 gold bombs and I pick them all up, put them in my pocket. But there's one, I was like, "I want to share this one with everybody." So I'm going to hand the microphone over to Myron here in a second and he's going to tell you guys this concept that's going to help you understand money and wealth and speed and why and how you can use these things to make more money quicker and change your life faster. So with that said, we're going to queue up a theme song and when we come back, you'll have a chance to hear from Mr. Myron Golden. Myron Golden: Well, hello, everybody. Myron Golden here, and I am really, really honored to be on Russell's podcast. And he asked me to share this concept about wealth having a need for speed. Most people don't understand how wealth is actually measured. Most people think wealth is measured in money, but wealth is actually measured more in time than it is the money. For instance, if you make $1 million, are you rich? And the answer is, it depends. What does it depend on? Well, I'll tell. If you make $25,000 a year and you work for 40 years, that's $1 million. Are you rich? No. But if you make that same $1 million in one year, are you rich? You're not Bill Gates rich, but you're definitely at least 40 times richer than the person who makes $25,000 a year. And the amount of money that you made was exactly the same. The difference was how fast you made it. See, most people don't realize that they already make enough money, they just don't make the amount of money they make fast enough or often enough. So if you want to create wealth for your family in your business what you have to do is you have to increase the rate at which you generate revenue. You have to increase the speed at which you generate profits. That's how you create wealth. And so if you make a million dollars a month, you're 12 times richer than the person who makes a $1 million a year. If you make $1 million a week, you're 52 times richer than a person makes $1 million a year. If you make $1 million a day, you're 365 times richer than the person who makes $1 million a year. So increase the speed. See, you spend money all day, everyday. People say, "I don't spend money every day." Oh, you do. Do you have a refrigerator at your house? Do you have an air conditioner or a heater at your house? Do you drive your car or someone in your family drives your car? Do you have cable and electric and all these other utilities? You have insurance. You're spending money all day, every day, and you're only getting paid every now and then. That's your biggest problem. So one of the things you want to do is you want to figure out a way to speed up how you get paid. So here's the first thing you do. Get paid more often. Well, in order to get paid more often, one of the things you have to do is you have to separate your income generation from time. How do you do that? You stop selling your time for money and you start selling a product instead of a service. When you sell a service, it requires time to fulfill. You paint houses. You can only paint so many houses a week. You get three houses this week maybe you're happy, you have a team. But if you get 30 houses this week, now you have a headache because you can't fulfill. So you have to do is sell a product. Why? It takes no longer to sell 300,000 products than it does to sell one. I remember the biggest sale I ever made. I've sold 155,000 copies of my book, From The Trash Man To The Cash Man, but I sold 100,000 copies in 15 minutes to one guy who owned a company. He bought 100,000 copies of my book for me. That was one sale, 15 minutes, and I sold the exact same amount of products. I sold more products, more books in that one sale than all the other books I've sold put together. So when you have a product, you literally give yourself the ability to speed up the rate at which you earn revenue. So have a product, that's number one. Number two, increase your price. You say, "How does that speed it up?" Well, if you sell something right now for say $2,500 and you change the price to say $25,000, now you just earn 10 times the money in the same amount of time. Wealth has a need for speed. So you increase the price. The second thing you do is, increase the number of people you sell to at once. Right now, we're in the green room at Two Comma Club Live. Eight months ago, we were at Funnel Hacking Live. Russell made an offer to 5,000 people. And only if 1% of those people buy, it's a crazy, amazing day. It's 10% of those people buy, crazy town. So one of the things you want to do is you want to make your offer to more people. That's why Russell teaches you the Perfect Webinar, because it gives you the ability to do your presentation one on many. That way, if a whole bunch of people say yes, and a whole bunch of people say no, they're all saying it at the same time and you're getting a much better result. Wealth has a need for speed. I've got one client, Eileen. She came to me. She wanted to buy my coaching program. She put down a down payment. She put down $2,000. She came to me, she said, "Myron," and she needed $18,000 for the rest of the down payment, that was just for half, she came to me, she said, "Myron, I really want to work with you." She didn't come to me. She called me on the phone and she said, "Myron, I really want to work with you. I thought I was going to be able to get the money and I wasn't able to get it. What do I do?" I said, "What you do is you collapse timeframes and make more offers." I said, "Take the number of offers you usually do in a year, make that number of offers every month. Take the number of offers you do every month, make a number of offers every week. Take the number of offers you do every week, make that number of offers every day for the next 30 days and you will have the $18,000." She said, "Okay, I'm going to do it." Well, she called me and told me she didn't have the money. I had no reason to doubt her. She called me back in six days and said, "I have the $18,000. Where do you want me to send it?" What did she do? She collapsed timeframes. She took an offer that she had. She started offering it more. She raised the price, started offering it more often, and made $18,000 in six weeks, and since that time she's had six figure days because she figured it out that it's easier to make a lot of money in a short period of time than it is to make a little money over a long period of time. She sped up her revenue generation and increased the wealth of her family. They were able to buy their family a new house. They were able to go on great vacations all because she realized that wealth has a need for speed. Now, it's your turn. Speed up your income generation. Take your life to another level. Do a Perfect Webinar. Raise your prices. Do all of the things that Russell's telling you to do and you'll look in your rear view mirror one day and you'll say, "Wow, I can't believe I've come this far." My name is Myron Golden. If you want to follow me, I'm on Instagram at Myron Golden, and I'll see you over there for more content. Back to Russell Brunson. Russell Brunson: Dude. That was amazing. Thank you, Myron. Hope you guys enjoyed it. Go follow Myron on Instagram and listen to every single word he says. He is amazing. Anyway, I appreciate that. Hope you guys enjoyed this episode. If you did, please take a screenshot on your phone and go tag me and Myron on Instagram. Post a picture of it, tag me and Myron. And do the same thing on Facebook. Tag us, that way we can see your thoughts, your biggest takeaway, your biggest "A-ha". Thank you, Myron. Thank you, everybody. And we'll talk to you guys all again soon. Bye, everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

How quickly can you explain yours and identify others’ actual business model?… For years now, you’ve heard me go on and on about ‘hacking’; funnel hacking, design hacking, copy hacking, business model hacking… And still, some folks think that when I say ‘hacking’ they hear ‘stealing.’ Please understand that stealing is unethical! Hacking is NOT stealing. It’s not copying. It’s not duplicating. Hacking is ‘modeling.’ It’s taking a close look at what works, analyzing WHY and HOW it works and then using that model as a FRAMEWORK for your business, your funnel, your offer. Inside our company, we even look at industries OUTSIDE of the internet marketing space to see what’s working and we ask ourselves: “How can this work in OUR industry? It’s totally different than ours, but the PRINCIPLES are applicable to what we do. Let’s explore THAT!” So…how would you like to know how to ETHICALLY HACK (not steal) a super successful business, and apply it to YOUR business? Then DO NOT miss this episode of Marketing Secrets. ---Transcript--- What's up, everybody? This is Russell Brunson. Welcome back to Marketing Secrets podcast. All right. As we all know, 2020's been insane, but now that we are rounding out the end of 2020, getting towards the end, I've got some really fun, and exciting, and cool things that I'm working on that I'm so excited for. Most of them I can't tell you about yet, unfortunately. It's coming soon. I promise. I will divulge everything in real time as soon as I am able to here on this podcast, but you guys have been behind the scenes with me now for six or seven years. Again, it's coming soon, but until it does come soon, until it's actually here, I can't tell you the details, but I can tell you what my mind is thinking about as I'm going into these things. I want to share with you guys some of my thoughts about funnel hacking, business models, and really what you need to do to be successful quickly in any business you decide you want to jump into. All right. What I want to talk about is just I spend so much time with you guys, with entrepreneurs talking about all these core concepts, the funnel hacking, and offer hacking, and design hacking, and all these things, right? Where we're looking at other businesses, looking at what they're doing, and trying to understand their models. The reason why is because... It drives me nuts because I get people, somebody like, "Oh, Russel says you should copy." I'm like, "That's not what I said." I never said to copy. I specifically said, "Don't copy. It's illegal and unethical." I said, "Look at business models." You try to understand what someone's doing, right? If I was going to get into the T-shirt business, I would go find out who are the top 10 most successful T-shirt business owners in the world, and see what they're doing. What are they doing? How are they structuring their funnel? Do they have upsells? Do they have downsells? Do they do a whole bunch of front ends? Do they have one front end with a lot of back ends? Is it a Shopify store? Is it ClickFunnels? Is it a funnel to a store? What's the model that's working today look like, right? I would study it. I would spend a lot of time figuring it out, and as soon as I saw it, I'm like, "Oh. That's it." It would be super easy and I would just model it, right? I'm not going to copy it. I'm going to say, "Okay. I can tell by based on these people who are making X amount of dollars a month or a year that they start with this, and they go from here, and they go from here." Now, I'm going to take my own T-shirts and my own designs. I'm going to use that structure and maybe the same pricing strategy, but I'm going to do my own thing. Right? That's kind of what funnel hacking is, but it's interesting because if you look at... I don't know. I think sometimes we all over-complicate this. There's not that many different business models, right? Depending on what business you're in, there's one or two business models, right? It's interesting. I think not enough people spend time just studying like, "What's this person's business model? Let me understand. What's this person's?" One of the things I do when I meet new people for the first time is literally I try to figure out their business model. That's the first set of questions I'm asking them. I'm like, "Okay. So, what do you sell? What's the price point? What's in the funnel? Do you have upsells? Do you do back end? What's the price point? How much money do you make? How much money do you make from this part versus this? What percentage of your revenue comes from here, versus here, versus here?" Within about five, 10 minutes I can usually get a really good snapshot of like, "Oh, that's what the business looks like? I understand it." Right? Then all I start doing is I'm interviewing people, and talking to people, and trying to figure things out. I'm looking at whose business model is the sexiest? Whose is the best, right? It was interesting. I'm not going to name names because I don't want everybody funnel hacking this person and everything, but there's a person I was hanging out with recently, and the first time I had a chance to meet this person, and super impressed with this person. I'll just keep saying that. Honestly, the person's awesome. Anyway, I kind of knew what their revenues were, and I knew what they were doing, and I started asking them questions. Within maybe five minutes or so, I saw their business model. I'm like, "That's it. What am I missing? There's got to be five ways to over-complicate this, right? What if I did this, or this, or this, or this?" They're like, "No. That's literally my business." I'm like, "Oh my gosh. It's so simple, and so brilliant, and so beautiful." It's like, I'm not in that business, but if I was going to do something kind of similar, I'd be like, "There's the structure. That's what the business model looks like. I do this. It drives to this and drives to this." Right? It was so exciting for me. As I'm working through these new projects, I'm like, "Okay. That person's business model fit really good in this business over here, right?" I can see it really quickly. Same kind of thing... I'll just show you guys a super easy example that might make this more tangible like Ben Settle. All you guys know Ben Settle. You've heard me talk about him. He's the guy who pioneered this concept of daily Seinfeld emails. He read the DotCom Secrets book. I talked about this, right? But Ben's business model is so simple, okay? Let me explain it. He's got a landing page that people opt into. When they opt into the landing page, they keep a free copy of his Email Players newsletter that he sells for $97 a month. You get a free issue. After that, he emails you every single day, and he sells you, in every single email every single day, the ability to sign up for his $97-a-month newsletter. That it. That's the business model, okay? He's done that now, send a email every single day, for as long as I've known him, which is almost a decade now. I don't think he's ever missed a day. He's so consistent, but his business model is drive traffic to the landing page. People give you a email address in exchange for a free issue of my newsletter. Then send a email every single day telling a story talking about my newsletter, and get them to buy my newsletter for $97 a month. That's it. That's the business model. Super simple. Super easy. Super non-complicated. That's it. If I was like, "Man, I want to be in a business where I have a print newsletter," it's like, "Okay. What's the business model? Oh, okay. I need a squeeze page. I need a free copy of my newsletter, probably the best one I got. Then every day I'm going to send a email talking about my newsletter." That's it. That's the business model, right? If I was launching a newsletter business like Ben Settle, his is teaching email copywriting. Maybe yours is teaching weight loss, or keto, or it's photography, or I don't know. Whatever your thing, it's that simple, right? Maybe you're like, "I don't really want a newsletter. I don't want to do a print newsletter, but I want to do a membership site." The same model, right? Just use Ben's model, but instead of selling a print newsletter, sell a membership site. Send a email every single day talking about something and pushing it back to the membership site, right? It's a simple model. It takes you 15 seconds. When I met Ben the first time, I asked him some questions like, "So, you do this, this, this?" Within five minutes I'm like, "Okay. I got it. That's the business model. It's so simple. It's super easy." Right? Then another thing that's kind of cool, this is what I've been noticing Ben do recently. He's been doing this print newsletter now for like a decade, right? Each newsletter has got kind of a theme, and so what he's been doing, which is awesome, is he's gone back through the last 10 years of print newsletters. He's like, "Oh, these 10 issues that I talked about how I deal with haters, right?" He took those 10 issues, put them together into a hardbound book, and he sells the hardbound book for like 500 bucks on like, "My top strategies for people when you have haters." That becomes a book. I know because I buy every one of them. I bought that one for 300 bucks, and he went back through. He was like, "Hey, here's 10 emails to do if..." They have to do with, I don't know, bad customer support. He's takes these five, 10, 15 print newsletters, publish, puts them together in one book, and sells the book now for 500 bucks. Right? He does it over, and over, and over again. He's just going through the back archives, putting them all together into a book based on a topic, and sells the book to the same people like me, who read all the newsletters. Loved the newsletter, and they're like, "Oh, I want the book version because that's really cool, too." Okay? That's his business model. It's so simple, right? You've got to think. Sometimes we over-complicate this. I know that I do because I get so excited by the business models, right? But there's this new business I am working on with some partners and some friends, and the first thing I did is we sat down and figured out what's the business model. Right? It's not even the funnel yet. It's just kind of almost a step ahead of that of just like, "Okay. What's the model going to look like?" I said, "Okay. We are going to do a summit to get initial exposure, right? Then from there we're going to have a software that's all about lead gen, and then from there we're going to have this product and this product." Right? A X-amount-of-dollar-a-month continuity program and then a X-amount-a-month high-ticket thing. That's it. That's the business. We know this is what we need to create. This is the things, it's the pieces, and we're doing that. We're executing on them, but that's the business model, right? For me, I'm curious if I was to sit down with you and say, "Okay. What's your business model?" Could you tell me what it is? I remember my very first mastermind meeting ever when I joined Dan Kennedy and Bill Glazer's mastermind group, each person had a chance to share their business. I got up and my business model was simple. I said, "Okay. I drive traffic to this free DVD page. People pay me 4.95 to get my free DVD in the mail. I then send them this DVD in the mail, and then 21 days later we call them on the phone, and then we sell them a $5,500 coaching package, and if for some reason... Oh, and then between when they buy this or they order the DVD and we call them 21 days later, I try to get them to initiate an inbound call. I have a email sequence basically asking them to call me." That was the business model, and we did that, $10 million plus in that business model. A free DVD. 21 days later, call them on the phone. Sell them the coaching program for 5,500 bucks. Rinse and repeat. Do it over, and over, and over, and over, and over again. Right? That was our model, okay? I explained it really quickly, and then people could help me tweak the intricacies like, "Oh, what if you did this? What if you did this, right? What if I asked them about the DVD, you had an upsell or a downsell?" All these things where funnels came from, but we didn't have that initially. It was just, free DVD. Call on the phone. Sell them $5,500 coaching. Done. That was the business model, right? ClickFunnels is really simple. This is the ClickFunnels business model, right? Somebody comes and they buy a book, free plus shipping. We had our upsells and downsells to try to break even our ad cost. From there, we then push people into the ClickFunnels auto webinar. We try to sell a $1,000 version of ClickFunnels. On the thank-you page, we give them a $1 trial... or excuse me, a free trial. Then our goal is either they buy the six-month access for 1,000 bucks or they get the free trial, and then they're in ClickFunnels. After they're in ClickFunnels, our goal is to get them from $97 a month to send up to 297 a month. Then we're at 297 a month, to get them to send up to $2,500 a month. That's ClickFunnels business model. That's it. Everything else is just appendages to that, right? That is the model. That is the structure, and again, there are funnels and intricacies inside of it, but the business really is simple. We're selling software, but we lead with a free book offer. From there, we push people to a webinar that sells the high-ticket version of the software. On the thank-you page, we sell the trial version of the software. After we get them in the software, then we try to send them up through our value ladder. Very simple. Very easy to explain. Our question for you, I want you to think through this, is what's your business model? Could you explain it really simply? Could you write it down on a napkin? If I was to sit down and start picking your brains like, "Okay. What do you do? Tell me this. Tell me this," within two to three minutes, could I get a pretty good idea of what your business model is? Okay? Number two is if either you've got that or you don't. If you don't, it's time to start thinking through, "What's my business model?" Right? Or number one, or yeah. If you're like, "Yeah. I do know that," then congratulations. You're a step further than most people. The second thing I want you to do is start doing this to other business owners. I want you to start picking their brains, but not in a way of... Just picking their brains just to figure out what their business model is and say, "Okay. Explain your business to me. You buy ads, right? What happens then? You buy the ads, and where does it go to? Okay. It goes to my whatever page. Okay. Then after they do that, then where's it go? And then what are you trying to do, and how much money does it make?" You just got to ask these, a couple of steps. Within two or three minutes, you'll know really closely exactly what their business model is. This is a fun exercise I want you guys to do and have some fun with. With that said, Norah just came in, and me and her- I'm wrestling a bear. Norah is wrestling a teddy bear on the floor. It's all stuffy and it's really big. It's a huge teddy bear. It's twice the size of her, and she's wrestling it, and we're about to go out swimming. So, I'm going to end this episode of the podcast, and that's your homework this time, you guys. Write it down for yourself what's your business model, and then go and ask at least one other business owner, if not more, what's their business model? What does it look like? Start asking the questions, and see how quickly you can get a glimpse of, "Oh, this is all they're doing." It's actually really simple, right? There's a lot of things in business, but how do we make this simple? I want to understand the business model, okay? Enjoy that. I appreciate you guys. Thanks so much for listening, and I'll talk to you soon. Learn more about your ad choices. Visit megaphone.fm/adchoices

After your funnel is live, the next question is “How do I get people to actually show up to my funnel?” This episode will give you some ideas. Now that the funnel is ready, it’s time to ATTRACT an audience–your ideal customers–to your funnel. One of my favorite ways to get traffic to your funnel is to create anticipation and desire. When a big Hollywood movie comes out, what happens? The movie star goes on “The Tonight Show” to talk about the movie. And then they show a cool clip of the movie to get you all excited so you WANT to go see the film! The movie star gets you all pumped up to BUY a ticket to the movie. It’s the same with your funnel. You can create the same DESIRE and ANTICIPATION to drive people to YOUR funnel! Want to know how to create this same “I gotta have this” desire for your product, service, or offer? Then check out this revealing episode of Marketing Secrets. ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back the Marketing Secrets podcast. Hope you're having an amazing day today. Today, I want to talk about all the things you do after your funnel is finished. A lot of people create a funnel, and they're waiting for money to come. No. That's where it begins, not where it ends. All right. So to start this one off, there's a funny quote I heard one time from somebody that said something to the effect of like, "I can't wait to get married because then I'll be at the end of all my problems." And there's this older, married couple who laughs, and they say, "Yeah, you just don't know which end it is." Is that the end? It's the beginning. And I think it's kind of funny. It's true in our world of entrepreneurship and building funnels, right. We go out there, and we spend all the time, and this effort, and we're like, "As soon as my funnel's done, then I'll make money. And then I'll be at the end." And you get the funnel done. And I came at the end, and me as an experienced marketer who's been doing this for a long time look at you and smile and says, "Yeah, you don't know which end. This is the beginning." Right? The funnel is the thing that converts to sale. Right? But it's not the thing that gets people to come to you. Right? And so that's kind of what I want to talk about today. And I'm going to lead back... I'm going to step back and put as a wrestling analogy because that's what wrestlers do. We talk about wrestling. So for those of you who are wrestlers, you know that to take somebody down, there's only a couple real take downs, right? There's a single leg, a double leg, and high crotch. Like that's 90% of the take downs. There's other things, but if you look at the highest level like Olympics and things like that, NCA, almost all of the take downs are one of those three. That's the majority of it. Right? So if you're looking at it from outside, you're like, "Oh, wrestling's really easy. I've just got to learn three moves." And from the outside, it looks like that. But the reality is for each of those moves, there's a hundred different ways to set it up and get into that move. Right? So there's so many things I can do to get a high crotch, or double leg, or single leg. There's a million things to do. And these are all setups. And so the skill comes in like... What are all the set ups? How do you do them? How do you do when someone goes here, or here, or here, or here? That's where the secret sauce comes from. Right? And so same thing is true in our world. Right? When you come to building funnels, there's not like an unlimited type, amount of funnels. There's about 10. If you read Dotcom Secrets book, I show them. These are them. Inside click funnels, I see over a 100,000 funnels. Of 100,000 clients, each one have multiple funnels. It's like millions of funnels I've looked at. And the majority of almost all funnels that generate any kind of revenue are one of these kinds of funnels. Right? So it's not like we've got to reinvent the wheel, or figure out the next thing. It's there. And if you don't know what those are, right, if you don't know what the double leg, single leg and high crotch is for funnel world, go read the new updated hard bound Dotcom Secrets book. They're all in there. There's no secret sauce. Like, they're there. You have those, you've got everything you need. Right? And so that's the first step. So the second step now is like, "Okay, how do we get people in? What are the setups? What all different ways that we get somebody to come in, and start buying that book?" Sorry, I'm looking at my book right now. Get them to come into my funnel, and buy whatever I'm selling. Right? So that's kind of the next step. That's what I want to talk about today, is just help you understand that when the funnel's done, now you're on the other side of it. So I've been doing this... And I talked about during, I think the last podcast episode, us launching the understand.me summit, which has been so cool. And it's been doing really well. We launched on the first day. We hit the 1 Comma Club on day number one. And my partners then started freaking out, they were so excited. And it's just... it's fun seeing it all come together. Right? And then... So what was fun is the summit launch. And they went to all the speakers, they promote it, a bunch of speakers promoted it. And then they're like, "Okay. Day two. What do we do now?" And I'm like, "Yes, you were at the end of your problems, but it's the beginning end. It's that end of it. Right? Now, we've got to figure out how do we keep promoting this? What are the things that we do?" And so... And again, there's tons. If you've read the Traffic Secrets book, you've seen I go through tons of different ways to do these things, right? And the reality is that the number of setups for a single leg are unlimited. The setups of the way to get someone in your funnel are unlimited. And you guys start being creative, start thinking about it. What are all the different things? Obviously, can go buy Facebook ads. You can buy Google ads. You can do those things. You can do things with like... they start getting creative. And so what I told our people, and so I'm giving you guys this as an idea, right? I said, "Okay, now a lot of speakers have promoted it. The next phase is how else we get them involved in this promotion? Like what other things we can do?" I said, "The first thing to do is we should interview them, right?" Like when a big new movie comes out in Hollywood, what do they do? They don't just go buy Facebook ads that tell people, "Show up." The actors who are in the show, they go on the road and they start going on the talk shows, right? They're on the Today Show, and the Tonight Show, and Good Morning America, telling the story of the movie, why it's going to be so good. They show a little clip of it, and get people excited. Right? It builds anticipation and desire. I said, "We've got to do the same thing with our summit, right? If you want people to come in, we've got to do the same thing. We've got to build the anticipation and desire, and get people fired up." And so my next assignment for Mike and Mandy was like, "Okay. Go back to all the speakers and say, 'Hey, can we do a Facebook Live on each of your fan pages?'" We can do the Facebook Live. And they said, "Sweet. What do we do on Facebook Live? Do we do another interview?" I'm like, "No, no, no, no. You're not doing an interview. You already did the interview. That's the content. That's what we're giving them. We don't want... The goal here is not to give people more content. It's to create the desire for the content. Right?" Think about like when you look at the Tonight Show and Robert Downey Jr. is coming to talk about End Game, he's not showing you the movie. He's not giving you the content. He's creating desire for the content. He's going to tell you some funny story about what happened while they were filming it. And he's like, "You guys want to see clip of it?" And he shows a little clip, and people are like, "Oh, I must go see the movie." Right? You call all your friends, like "Cancel all your plans," and you buy your tickets, and you're there. Right? Because it created a desire for the movie. Right? So all these setups, right, this set up is for single leg, this is the setup for your funnel. They're all things that create desire for the thing that's inside of your funnel. Right? And so I said, "When you do these interviews, they're not long, the short that's three, five minutes max." Right? And maybe 10, if you really want to go along, but I don't think it needs to be that long. Right? And so it's three to five minutes. And the question was like, "Hey, we're here today with so, and so. They're part of our understand.me summit. We're so excited. And a really quick, this guest, they specialize in blah, blah, blah, blah. And do you want to tell us really quick, why you got excited about this?" And the guest comes on like, "Oh yeah. So I got excited about this because blah, blah, blah, blah, blah." Right? Cool. "Now inside the summit, obviously you told us all your secrets about how you do blah, blah, blah, blah, blah. But tell us what's one quick thing that they're going to learn when they have a chance to listen to your presentation." Right? And the person's like, "Okay. Well, we went deep, but one cool thing they're going to learn, they're going to learn how to do blah, blah, blah, blah, blah." Okay? Notice this, the person that said, "Let me walk you through the process." The person said, "In the summit, you're going to learn this thing." Right? So it's creating desire, is telling them what they're going to learn, not how to do the thing. Right? It's just like, "Here's what you're going to learn." So it gives them that little thing. And now they've got the hook. And then the last thing is for the host to be like, "Okay, now my favorite thing about your interview is blah, blah, blah, blah, blah." Right? And then everyone... And then they have a call to action. Like, "Okay, if you guys want to hear so-and-so's interview, go to whatever.com." And that's kind of how it was. Right? So I told them, "Go to all speakers and do that." And hopefully we can do it on their fan pages because if it is, then all of their fans are going to see this cool interview with that person pushing them back to their thing. Right? And so that's kind of the next phase of promotion. Okay? Again, those are all different setups, right, to get somebody in the leg. Now, you start thinking, "Okay. How else how can we amplify this? How else can we boost it?" And so my next thought is something similar to what we did when I did my interview with Tony Robbins, right? When I launched the Expert Secrets book, I was lucky enough to have Tony Robbins interview me on his fan page. So his fans saw the interview, which was crazy. But then when it was done, we called Tony's team, like, "Hey, a ton of people saw the interview. Can we get access to your ads account? And we'll actually pay for the ads to promote this interview to your people." And Tony's people were like, " What's in it for us?" I'm like, "Well, we'll pay for the ads, and you'll get affiliate commission. So there's there's money in it for you, and all this stuff." And they said, "Sure." So they let us have access to the ads account. We promoted Tony's interview to Tony's people. And that video ended up being seen by over 3.5 million people. Right? Another setup to get more people now to watch the presentation, which gets them then to come to the funnel. Right? So it's just like always taking it to the next step, and the next step, and the next step further. And so that's the next step for us. It's like, "Okay, now, after we've done the interview, let's see if we can promote that to their following and get more noise out there to create more desire for people to come back into our funnels." Okay. And so again, this is just one little strategy. There's a million of them. I just want you guys thinking differently, right? I want you guys thinking differently, besides just, "Hey, my funnel's done. Now what?" Like... Okay, now it's done. What do they do in Hollywood? They take the show on the road, the actors, the people so if it's your product, you should be going on the road, getting interviewed, doing things like that. If there's people in your product, you should be in their fan pages, and getting... interviewing them on their fan pages to get people to come back. There's so many things you can do. If you've got success stories, if you've got students who had success with your product, you can go on their fan pages, their personal pages and interview them about their success story. And then use that as an ad. I remember when Kaelin Poulin was building LadyBoss, I remember she told me she was like... There's a segment of the market that loves her. Right? They're like, "I love Kaelin. She's amazing." And they just listen to her. But she's like... Because you know... If you know Kaelin, this is getting back when she was first getting started. She had her nose pierced, tattoos, she kind of had this edgy feel. And so some people loved that, but she was like, "A lot of the moms didn't connect to me very well." And so she's like, "I understood that. So I was like, how do I open up my, my business to those... I want to attract those people, and I can serve them, but they just don't connect with me as close as you know right now." And so she said, "Well, who of my customers are moms who'd gone through the program and had success?" And she found a couple of them. And she said, "Can I interview you about your success story?" And they said, "Yeah." And so... it's kind of a cool story. She actually went through the Expert Secrets book and took the Epiphany Bridge script questions. And she sent it to all of these women, and said, "Okay, I want you to write your story, answer these eight questions." Right? And took the eight questions from the Expert Secrets book, and filled them out. So like, what's your backstory? What was the... blah, blah, blah. They filled out the questions. And then Kaelin got on the interview, and interviewed them on Facebook Live, asked them the questions. The women got them emotional, and all of a sudden had Kaelin interviewing a mom who had gone through a program that had success. And then Kaelin interviewing a guy who'd gone through it. Maybe that wasn't true. I don't think she lets guys in. Anyway, but you know what I mean. All these different people in different segments that weren't Kaelin. And then they took those videos of the interviews, and those became ads that targeted that demographic. And all of a sudden that demographic was like, "I know I may not connect with Kaelin, but man, I connect with the person that Kaelin helped, and because of that, now I connect with Kaelin." Right? And it starts opening up this huge, new markets, new doors for you. So I'm telling you this because I just want you guys thinking differently. Right? There's so many ways to do this. It's just being creative and starting to have fun with this. Okay? There's the art and the science of funnel building, right? The science is like, "This is the funnel structure." Dotcom Secrets is like, "Here's the science. You build the funnel distractions. It's how it works." Expert Secrets gets into the art of like the messaging inside the funnel, and Traffic Secrets is the art of how do you get the ads out there? You know? And in Traffic, there's art and science. There's how do you do the placements, those kind of things. But there's the art of how do I create things? How do I find things that are interesting? How do I get people's attention? And that's where it gets fun. So, anyhoo, I just wanted to share some of those ideas with you guys, mostly to stimulate your brains today, and get you guys thinking differently. Okay? Because if your funnel's done and it's launched, you're at the end of all your problems, but you're about to find out it's the other end. It's the beginning. And it's time to start learning the traffic side of this game, and start having fun with that as well. So with that said, that yes, I appreciate you all. Have an amazing day, and I'll talk to you again soon. Bye, everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

I'm launching a new company, here is the step-by-step of what I'm doing and why. A couple of months ago, we launched Two Comma Club LIVE, where you can get the virtual experience of all the INSANE goodness from Funnel Hacking Live right in your own home. For the Funnel Hackers who took advantage of our ‘2CCX’ coaching that we offered on the Two Comma Club LIVE event, I also included an opportunity to watch me build an entirely new business from the ground up! A TON of people took us up on that crazy offer BECAUSE they get to see me create this brand new business and launch it IN REAL TIME! You get to watch me take an idea and make it a reality... how it's done, in the order it's done, and everything it takes to make it successful. From ZERO to Profitability! Want to know what this new business is and what's coming next? Then check out this new episode of the Marketing Secrets podcast. Transcript - https://marketingsecrets.com/blog/347-what-i-m-doing-as-i-start-over-again Learn more about your ad choices. Visit megaphone.fm/adchoices

Stop Stopping! Whenever you guys hit a roadblock, you stop. You gotta stop stopping! This is one of the big reasons why many hopeful entrepreneurs don't succeed. It also affects everything else in your life; relationships, health, finances, fitness, you name it. People allow SO many things to STOP their momentum. Procrastination, excuses. food, friends, Facebook, the phone, and on and on. Want to know how you can STOP STOPPING? Then GO and listen to the podcast right now... and don't let anything stop you! Transcript - https://marketingsecrets.com/blog/346-stop-stopping-revisited Learn more about your ad choices. Visit megaphone.fm/adchoices

Two cool ways to help you read faster, and actually remember and implement the things that you learned. I was at this mastermind recently and I was talking to a good friend of mine, Alex Hormozi (who used ClickFunnels to help grow his GymLaunch business from Zero to over $50 Million in just a few years), and he said... "Russell, I don't read a lot of books. I read a few books multiple times." And I thought that was so profound. (He's read my book "Expert Secrets" 9 times). So for retention, Alex reads just a few books many times. It gets better! I recently discovered something where you can read books quickly AND retain way more information. And I mean WAAAY more! I've taken a few speed reading courses in my life and nothing seemed to work. But this technique I stumbled upon is AMAZING! And it's so simple... So check out this episode if you want to become a super speed reader AND comprehend more of what you read! Transcript - https://marketingsecrets.com/blog/345-two-book-hacks-so-you-can-read-and-retain-more Learn more about your ad choices. Visit megaphone.fm/adchoices

The one word that changes EVERYTHING When you understand and execute the magic "B" Word, you can have more success in your life than you ever dreamed of. Not understanding or executing on The Magic "B" Word can have unfavorable consequences. So, what exactly is the 'B' word? It's BELIEF. Want to know how to EASILY adopt an attitude of BELIEF that can catapult you to success faster than you thought possible? Listen to this episode of the Marketing Secrets Podcast so you can get to where you're going FASTER no matter what stage of growth your business is in. Transcript - https://marketingsecrets.com/blog/344-the-magic-b-word Learn more about your ad choices. Visit megaphone.fm/adchoices

The past week has been INSANE! My good friends Dean Graziosi, Tony Robbins and myself just launched a new offer from our joint "Mastermind.com" venture called "The Build Your Brand Challenge"! I did some high level PRE-TRAINING leading up to the challenge and I focused on what I believe is crucial for success: Transformation and Shift. And one of the biggest transformations and shifts happens when you go from GROWTH to CONTRIBUTION. Transcript - https://marketingsecrets.com/blog/343-growth-vs-contribution Learn more about your ad choices. Visit megaphone.fm/adchoices