The Russell Brunson Show

How to find the secret things you didn’t even know you were looking for. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody, this is Russell Brunson, welcome back to the Marketing Secrets podcast. Hope you guys are pumped and excited for today, because I am. The sun's up, it's beautiful. I just got out of the dentist and wanted to hang out with my friends. All right everybody. I hope that you guys are all been amazing. I'm working on so many fun things right now that I'm not even sure what to share first or second or third or where to go or what to do. But I wanted to just jump in today because I had an interesting conversation yesterday with Mr. Steve Larson, who's one of my favorite people, not only inside the ClickFunnels community, but just in the world. He's super cool. And I appreciate, I was hanging out with him, talking to him and it's been fun. Those who don't know Steve, he came into my world as my funnel builder for a couple of years and then went off on his own. It's been fun watching him build his movement and his tribe. But he was there, like when I was writing the Expert Secrets book. It's fun because when I decided to take on a project, to start writing, and you go through this phase of brainstorming and searching and researching and finding things out and discovery and like, so he was there during the whole process. Literally sitting next to me during most of it, which was pretty cool. I don't know. A pretty cool opportunity. He tells me stories about a lot. Like, remember when we were doing that and you were coming up with this and like... It's kind of fun because yesterday he messaged me and he's like, "Hey, I'm looking for a coach in this area of my life, who would you recommend? Like, what should I do?" And I kind of stopped for a second. And I was like, "You know what? There's a lot of good people. And I was recommending a few people and stuff like that. But I came back and I was like, "You know what?" Me and him have talked about this a lot, but I was like, "Honestly, the thing that's going to get your learning and your understanding of the next level more than anything is probably not the next coach, as much as you sitting down and actually writing a book. This is not a podcast about writing a book. I did one of those recently, but I wanted to talk about this because there's so many people that want to become an expert. They want to write a book. They want to make courses. They want to make podcasts. Things like that, right? We talk about the value and the importance of publishing. If you've been around me for any amount of time, you know I'm such a big believer in everybody needs to be publishing daily. Like, what are you publishing? Like pick a podcast and do it daily, or write a blog post daily, or do YouTube or Facebook live. It doesn't even matter. The goal though, is as you start doing that, you start finding your voice, right? If you've read the Expert Secrets book, I talk about actually... excuse me, the Traffic Secrets book. I talk about the two reasons why you need to publish daily. It's because number one, it's going to help you to find your voice. Number two, it's going to help your audience to find you. I'm a big believer in that, but there's something magical about actually writing a book. That's been interesting. I'm writing my fourth book right now, and I'm not telling details about it yet, but I'm writing it and it's just been so fun. I kind of forgot about this process. Like, as you start writing... because you to take this concept and break it down. How do you make it simple? How do you make it interesting? What are the case studies and the use cases? Like have other people talked about this already? I want to make sure I'm not saying the same thing other people have said. You get in this like research phase. You're studying and you're learning and trying to figure things out. And by going through that process, it's insane the insights you start getting. I almost feel like God, or whoever you want to believe, I obviously believe it's God, but he's like, "If you're willing to go on this journey, I'm going to start making these insights clear." It's the same reason why Tony Robbins always talks about he doesn't want people dabbling he wants you to go through immersion. Where you're going through a four day event, or you're reading a book or you're doing these things, because immersion, you start connecting these dots you don't see normally. All I can say is that the process of writing a book for me, I started seeing patterns and things line up that I've never seen it in any other situation, even publishing daily. There's something about it where these patterns, these ideas, and these things start showing up. It's funny because last year I wrote the Traffic Secrets book. Man, maybe two years ago. Dang it. Anyway, whenever it was. Then after I got done, I went back and I rewrote the Expert Secrets and the Dotcom Secrets book for our hardbound versions, you know? It was interesting, as I was going through, I'm reading the Expert Secrets book, and I'm doing the editing, I'm just like, "Where did some of this stuff come from?" Not that I'm like patting myself on the back. Some of this stuff's amazing. I don't know where I... Like, how did I come up with this? I don't remember the process. It's going back to like when Steve and I were sitting there in that room in that office writing the book. It was like brainstorming and researching and thinking and looking at patterns. And all of a sudden it's like, because I'm deep in this like treasure hunt trying to find the piece of gold, it's like the pattern shows up and it's like, Oh my gosh, here it is. It's like this gift is just handed to you on a silver platter. I feel like that's happening right now in this book, because I'm going through it, I'm discovering and finding these things I never have seen before, which is just so interesting. It comes down to too, honestly, it is immersion. It's immersion in different areas. It's immersion in your learning and immersion in your content creation, immersion in your product development. If you're creating a course, if you dive deep into it, start doing this stuff, again, hopefully, if you look deep, if you start trying to figure and really learn the stuff, these insights will start popping out. If you're going and you're studying somebody, instead of just like, "Oh, I'm going to listen to a podcast once a week." Or, "I'm going to go read a chapter every few days." But you go to true immersion where you're like, "Okay, I'm going to binge read this book in a day." Or, "I'm going to go to a three-day event or five-day event or whatever." But you started going through immersion. You start seeing things in a different ... I don't know how to explain it more than these patterns start appearing that you don't see when it's disjointed. I had something similar happen. This is kind of more on a spiritual side, but, a lot of you guys know I'm a member of the Church of Jesus Christ of Latter Day Saints. Some people nickname us the Mormons. Typically, what I would do, is read a chapter in my scriptures every single day, right? Which is awesome. You get different insights that are really, really useful and helpful. Then one day I bought a first edition Book of Mormon, which is super rare and kind of a cool special thing for me. So I bought this book and I was like, I want read this entire book. And there's a guy, back in the days, and he's Parley P. Pratt and he read the entire Book of Mormon in a day, back in the 1800s or something. So I found out when his birthday was, and I took the day off of work and I'm going to read this entire book in a day. It's a big book and it's not light reading. And I spent 18 hours reading and I got about halfway through. So I don't know how that dude did it in a day. But, anyway, regardless, I spent 18 hours reading this book and I got super deep into it. It was very similar. I had these breakthroughs and these patterns, these things showing up that I'd never seen before. Because I had seen things like in isolation, of a chapter, a verse or whatever, but when you read it, it's 300 pages at once, you start seeing the patterns starting to appear. Anyway, I wanted to share with you because I want you thinking about that. Like you're learning, your creation, is doing it in a state of immersion because these patterns start showing up. So anyway, I hope it helps. I just got home from the dentist. I'm going to go have some food real quick and head in the office and get back to writing. So with that said, I want to challenge you guys. Immersion. Either studying or learning or creating or whatever, block out time and go deep and start looking at the patterns and the things that appear because it's a gift. It's amazing. You'll find things you weren't expecting. It's pretty, pretty special. So with that said, appreciate you guys. Have an amazing day and I'll talk to you all again soon. Bye everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

Something my wife and I have been testing that has changed our relationship, and will change yours too. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey everybody, this is Russell. Welcome back to the Marketing Secrets podcast. I got a really cool hack for your language. It's going to change your entire life. All right. So this one's simple. This is probably four years or five years ago, back in the very beginning of my podcasting days, back before Marketing Secrets, back when it was the Marketing in Your Car podcast, for my OGs. You guys remember that? I shared something that I was doing with my kids that was really fun. And I talked about how, when you meet most people, when you go to the grocery store or something like that, "Hey, how's it going?" They're like "Good." Or you see someone at the airport, "Hey, how's it going?" "Good." You start traveling, "How are you doing today?" "Good." Everybody's like, "Good, good." And good is boring. Good is the enemy to great, right? And so I started teaching my kids. I was like, "Hey, when somebody asks you, 'How are you doing?' Instead of saying 'Good,' say, 'I'm awesome.'" I think just try that. So my kids started doing it, I started doing it. I remember, I had to be at the airport at six in the morning, and the cashier when you're buying your gum and your water's like, "How are you doing today?" Because they have to ask that. Ad you're like, "Doing awesome." And they're like, "Oh, I wasn't expecting that." And it just shifts the person you're talking to every single time. It was like so simple, so dumb, but for the last four or five years, and I'm not perfect at this, but I always try. When someone asks how I'm doing, I never say "Good." All right? Instead I say, "I'm doing awesome." And it just kind of catches them. Even if I'm not doing good. I'm like, "Oh, I'm doing awesome." And then they're like, "Oh." and it shifts them. And it shifts you. So that's a little language hack. Right? So there's little things like that, that I'm always looking for, that are super dumb and super easy. And I found one the other day. Someone posted on Instagram, I'm not sure who it was. I think it was Lisa Bilyeu, but I'm not positive. So I'm going to give her credit, but it may not have been. But what she said, I think, or whoever it was, I think it's her. But the person who said it said, "Next time, instead of saying, 'I'm sorry,' shift it to, 'Thank you.'" And I was like, what? And then she gave an example. She said, for example, let's say you're running late and you run out to the car. Instead of saying, "Oh, I'm so sorry. I'm late," instead say, "Hey, thank you so much for waiting for me." Little shift. Now I want to show you how huge this actually is. Okay? When you say, "Oh, I'm so sorry. I'm so sorry." What does that do to you? It brings guilt upon you, then the person feels badly. "Oh, don't feel guilty. No, it's totally fine, la la la." And it shifts this whole conversation, where everything's based on guilt and remorse and feeling bad about something. And it just ruins the whole thing. Where you shift it to say, "Oh my gosh, thank you so much for waiting for me," suddenly the person's like, "Oh, you're welcome." And you just gave gratitude to that person. That person received gratitude. Like, "Oh, no worries. It's totally cool." And all of a sudden, it shifts the entire dynamic, the feeling, the energy, everything shifts after that. Now this has been a fun one for me because my amazing wife who I love so much, she definitely... Guilt drives her a lot of times. And so she says, "I'm sorry," everything, over and over and over again. And so I've been playing this with her just to see what happens. And so she had to leave for a couple of days and I had to run the kids and everything, and it was crazy, hectic, and stressful, and hard. But as her husband and as the man, I'm like owning it. Right? I'm doing it. I'm doing all the things. I'm doing the hard work. And I'm feeling really, really good about it. And she called me, she was like, "Oh, I'm so sorry that you're doing all this." And I'm like, "Don't feel sorry. I don't want you to feel sorry for me. I'm freaking stepping up. I'm your man. I want you to be thankful for this." And so I told her, I said, "Hey, instead of saying, sorry, say thank you." That makes me feel better about it. I don't want to feel like, man, like I'm this stranger. Like she feels sorry, and now there's guilt. She feels guilty, then I feel guilty that she feels guilty. It just ruins the whole experience, versus her saying, "Thank you." And so for the last week and a half, two weeks, she's been doing this. Instead of every time she's slips and catches yourself like, "Oh, I'm so sorry. Oh wait, thank you so much for doing that for me. Oh, thank you for taking care of the kids. Thank you for stepping up. Thank you for staying late. Thank you for coming home early. Thank you for..." And just shifting it from "I'm sorry," to "Thank you." And I cannot tell you the shift in my energy and her energy and the experience together. It is night and day. For me, as the receiver of that, has been amazing. And so I want to share that little hack with you because I promise you, for some of you guys, this will change your life. This will change your relationships. Don't say, "I'm sorry," anymore. Unless you do something stupid, go say sorry. You should be apologizing, but for every situation that's like, you're late, you're on time, someone's doing a favor for you, whatever. Shift it from "I'm sorry," to "Thank you." And that little tiny shift, as little as it seems, it changes the energy of the moment, changes the person's attitude, changes your attitude, makes them feel gratitude, it makes you feel gratitude. It makes them feel gratitude and everything good will come from that. And so, anyway, I wanted to share it with you guys today because it's exciting for me. And hopefully it'll be an exciting tool for you as well. So that said, you got two tools now. Number one, "How are you doing today?" "Doing awesome." Number two, "Oh, thank you so much for waiting for me. I appreciate that." Those two little shifts will change everything. All right. Have fun with them. Try it out. Let me know how it goes. I appreciate you all. Thank you guys for listening. Did you notice that? I said, "Thank you." If I had said, "I'm so sorry I wasted your time today. I'm so sorry that you had to take four minutes to listen to this today." It would have been different, right? So thank you. Thank you for listening. I appreciate you taking the time today. Hopefully gave you value. You guys give me value by listening and I'm grateful for that. Anyway, that said, appreciate you guys. Hope you enjoy this episode and we'll talk to you guys all soon. All right. Bye, everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you're struggling with difficult times, as most of us are; this is one tool I learned from Tony that's been helping me a ton. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up, everybody. This is Russell Brunson. Welcome back to The Marketing Secrets podcast. Today, I want to go a little Tony Robbins on you if you're okay with that. We've been dealing with some hard things and something I learned from Tony about, man, eight or nine years ago has helped me and I want to share with you guys as well. All right. So I'm not going to go to specifics, but I think everybody, especially in the last year, has gone through hard things, challenges, things that are frustrating. Things don't make sense. Things make you angry, things that make you sad. And it's hard. Anyway, I think for the most part, most of the stuff I talk about is the fun stuff and the exciting things. And I think that maybe the positives and the negatives of social media and all the things we do is that usually we share a highlight reel, which hopefully inspires people and things like that. But there's also the other side we don't talk about as often, but it's there. And we've had a lot of, I think like everybody, a lot of ups and downs, especially over the last 12 months or so, but we recently had one that's been the toughest by far. Again, I'm not going to talk about the details at all, but as my family, I've been kind of navigating this and going through it. The one thing that keeps coming back to me is it's interesting. It's this thing that I learned from Tony Robbins very first time I went to UPW. So I didn't know how long ago it was. It was over 10, maybe 12, probably 12 years ago. Dang. Anyway, so that the time I was at UPW was actually, it was right after Jim Rowan had just passed away, which was interesting. And Jim Rowan was Tony Robbins' first mentor and he passed away and the event was like three days later. And so we're at this event and of course, Tony starts talking about his mentor who just passed away. And he talks about how obviously how sad it was for them. And then he started talking about this concept and he expounded on it at other events I went to. He talked about the meaning that we attach to things. And it was interesting because so many of us experienced the same things, right. But the meaning that we attach to things is how we end up feeling and how we cope with things. Right? And so, for example, he said, when Jim Rowan first passed away, his first year, the first initial news and your mind automatically attaches a meaning to it, right? Here's the news, boom, here's the meaning and the whatever meaning is attached to it, that's how you feel about situations. He said, by default, the meaning he got was like, "Oh my gosh, my mentor died. This is so sad. Like I wish I could have talked to him. I wish..." And all these things. Right. And this was meaning is that this thing is so sad and so hard. And it's because of it, it was hard. He's like, for the first couple of days, I struggled, I was really struggling, but he's like, as I stopped and I was able to sit back, I started noticing like, what was the meaning that I put to this? Like the, his death and like the meeting was man, I wasn't ready for him to go. You know, it was too early. all these things like, that was the meeting that my, that my brain by default attaches. And because I was able to step away and become conscious of meaning that attached. I was able to think about well, what meaning would I like to attach to this event? I can change the meaning. And so he sat back and he said, "I'm going to change the meaning." And instead of saying, "This is such a horrible thing. I'm like going to change the meaning. It means like, man, I'm so grateful for the time I had with him. I'm so grateful things I learned from him, such an amazing man." And he lived such a great life, like how amazing it was. And so he shifted the meeting. "When I shifted the meaning, like the feeling was different. And I went from being sad to being like, man, this is such a, I was so grateful for this person." And again this is just a tiny little shift, but so powerful. And as I've been experiencing dealing with things over the last little while, I've been trying to be more conscious of what things in my brain... What's the meaning that my brain attaches by default when an experience happens. And typically when it's a sad or a tragic or a hard experience, your brain defaults to like the worst thing, right. Boom, with slapping that label on, slapping that meaning. And if you can learn ow, to step back from the initial, what your brain quickly labels something on, you can shift things, right? Like for example, someone walks up to you and they slap you in the face. Like the meeting is going to attach like this person just slapped me. I'm going to slap them back and boom. And all of a sudden, like the scuffle happens, right. But if this is a slap in the face, you stop, you like, what's the meaning? Why did they do that? What's the purpose of being like, "Oh my gosh, the person slapped me because they thought that... Whatever." And it's like, you come back. No, no, wait, let me explain and you can diffuse the situation. You can change it by shifting the meaning that you're attaching to it. And something that Tony talked about later, it was a date with destiny, he talked about becoming a master meaning maker. So what's the meaning you're going to attach, like making the meaning. And so you start dissociating yourself from like the thing that your brain immediately attaches and saying, "Okay, experience happens. It's stopping." What's the meaning that you choose to apply to this situation, this event that just happened. Right? And now you apply different meaning. And it's like, "Oh." And I know for me, like man, especially social media and all social media triggers all of us, right. Where you see something, you see somebody post something and all the triggers start happening and you start firing your brain. You want to like, duh, unleash your wrath upon them in the comments. And what I've been trying to do really quickly is stop and looking and saying, "Okay, I'm going to assume that this person has really good intentions when they're posting. I may not agree with it but I do agree that most people do things out of good intentions, even if I feel they're misguided or whatever, but they have good intentions." Right? I believe politically, people on the left and the right and in the middle and all sorts of all that they say, everyone's acting out of good intentions. They're all doing what they think is right. Even though I think some people are completely wrong, it doesn't matter. They think I'm completely wrong. Right. And so it's like when they post something, I have the meaning of like, "Oh, they're evil, they're bad." Like that's the initial default that has come back saying, "Wait, wait." Instead, what if I attach the meaning that person has the good intentions. And I may not agree with them, but they're doing the best based on what they think is right. Right. And then we see, it's like how people parent, how people vote, how people, all these things. And it's tough because we want to fight. We want to be right. What I've been trying to do a step back and not default comment, not default fight back, but instead come back, say, okay, the meaning attached to that person's comment, it's not that they're dumb or they're wrong or they're whatever. It's just like, that person thinks that they're doing what's best for them. They have good intentions. I love them for the fact that they're doing their best based on the knowledge they have. And it's hard. I'm going to tell you, it's hard. I'm sure all you guys struggle with that. But for me, it's what I'm trying to do for a lot of reasons. One is it's keeping my sanity on somethings. Number two, it's helping me to be happier through these hard times. Right. Something tragic and horrible happens, it's okay, there's different meanings we can attach to this. It's not fair. It's why did it have to happen? Why did we... All these things or can make man what's the blessing, what's the shift? What's the thing we can change. And so I know it's not an easy thing. This is not something that's going to be like, Oh cool. I'll just start applying different meetings by default. But I do promise you that in most situations, our brains will slap the worst possible meaning on every situation. And if we can look at that and stop and pause and become conscious of it and step back and say, "Okay, I'm going to choose a different meaning. This is the meaning I'm going to attach instead." Is that this person confused, they slapped me because they didn't know who I was. They thought I was the wrong person, or they didn't understand the situation. Let me step back instead of punching them back and escalating this thing into a blood bath, which is actually fun. I'm all for fighting, but... I'm just kidding. Instead is come back and say, "Well, okay, they attached the wrong me. That's why they did this thing. Let me try to help them understand." I didn't, and coming back, we have an argument, I wasn't trying to be rude. This is the meaning that I attach to this and this is the reason, and this is why. Anyway, I hope that helps. I'll share this with my mom this last week. So obviously there's this whole, in the COVID situation, there's all these things, the vaccines. And my mom and I have very differing opinions on the vaccine and what you should do and what you should not do. And I'm not going to get political or talk like ... It's up to everybody individually, do your own research and figure out what's right for you. Right. But my mom and I definitely have different opinions on it. And she's very strong at one side, I'm very strong in the other side. And so we had this conversation and, in a spot where I wanted to get defensive and I wanted to try to point out my point of view and, try to prove through all my facts and all the logic and reasoning I have. I'm sure she wanted to do the same thing. When she told me and I was able to understand, she's doing this based on what she thinks is best for her and her best intentions. And I have to let her. I have to respect that. That's her decisions. It's not my decisions. And if I want her to love and respect my decisions, I need to respect hers. And so it was able to turn something that had probably a conversation that would have turned heated, frustrated, and probably burned some bridges for awhile into something where it's like, "Look, I love you and respect you, and I'm going to let you do what you feel is best. I'm going to do what I feel is best. And we can still love each other, respect each other." And the meaning is not like, "Oh, this person's dumb or they're wrong." Or they're whatever you want it by default want to attach to the situation, which makes me want to come fight and, and argue and all sorts of stuff. It shifted back to like, no, instead of that, the meaning is going to attach that this is what they feel is best for them. And I love them and I want them... And maybe I'm wrong. I don't know. Maybe I'm not wrong. I don't think I'm wrong, but it's their opinion. It's what they think is best for them. And so I'm going to love them and respect them for that and support them and just pray for them. And that's kind of it. So, anyway, I know this is a little different podcast episode, but I just wanted to give you guys that tool because something that's been helping me a lot, especially the last week or so. And yeah, it's just so as we're navigating these difficult times, any tools we can use help and learning about meaning and how to create your own, becoming a master of creating your own meanings, I learned from Tony a decade ago now, something that I'm using more and more, and it's been super helpful for me. So I hope that helps. Remember that your brain is going to slap a meaning on it. By default, it's going to be the worst possible one that's going to cause you to want to fight or flight or whatever that thing is. It's like your job to consciously stop and pick the meaning, pick the meaning that serves you the most, not the one that's going to cause the most turmoil in your life. And when you shift the meaning, it's just shifts the energy, it shifts the focus, and it can change your destiny. So hope it helps you guys. I appreciate you all. Thanks for listening. If you haven't studied everything Tony's ever put out, please do it. It'll make you better. It'll make you happier. It'll make life so much more full. I promise you, it has been for me. I'm grateful for him and his teachings. And that said appreciate you guys and good luck learning how to attach your own meanings to things. Thanks again. We'll talk soon. Hey, this is Russell again and earlier today I recorded the podcast about meaning and I just been thinking a lot about that over the last little bit. And just wanted to jump back in real quick and just add a couple more thoughts just for those who may not, maybe it didn't connect with yet because I wasn't very good at giving examples. I'm thinking more about, like some examples. I think about meaning in my life that I attach. For example, when my kids do something on my attach, like, "Oh, like I'm a bad dad because of that." Or my kids are lazy or all these different things we may attach, and a lot of times we beat ourselves up or beat other people up because we're attaching these meanings to different experiences and things that are happening. When instead of saying again, "Oh, I'm a bad dad." It's like, Oh, my kids are just, they have a lot of energy or I need to, how do I better explain this to them so they understand that importance of it or whatever that thing might be. Right. It's just shifting that, that meaning away from a lot of times the blame on us or blame on other people or opinions or judgments on other people to have more love and respect and understanding that everybody's kind of trying their best. And so I just want to kind of add that in there. I was thinking also I shared the conversation a little bit with my mom and I. And it's interesting because on her side, she's sharing me her thoughts and she's so emotional because she's scared for me because of my decisions. And I'm very scared for her because of her decisions. And so we have the same underlining fear for each other. Yet, we have the opposite beliefs on the topic. And so it's tough. And it's hard when both people are trying to do the right thing. Right. And so coming back and when the meaning becomes like hey this person really loves me and they really care, and this is their choices and that's what they feel is right. And I have to respect them. And I love them for that. I'm just like, I'm hoping that they will do the same thing for me. It's just shifting those meanings. So anyway, I just want to kind of add that in there for anybody who's trying to make it more real for themselves and think about it. Think about the times in your life, when you feel guilty, I'm a bad mom, I'm a bad dad. I'm a bad boss. I'm a bad employee. I'm a bad worker. I'm, all the guilt that we take on ourselves because we all do it and shifting that meaning, it's something different. So anyway, there's my addendum to the end of the podcast. I hope that helps shed a little bit more light. Anyway. Thanks for listening. Appreciate you all and we'll talk soon. Learn more about your ad choices. Visit megaphone.fm/adchoices

Last night I taught the youth of our church how to set goals. I want to show you the insights of what I taught them. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody, this is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today I want to talk to you guys about a really cool experience I had yesterday, that hopefully will help you with setting your goals, creating some routines, and ultimately getting the thing that you desire most in this life. All right. I hope you guys are doing awesome today. Thanks again for listening. I always appreciate the fact that you guys are here and you're paying attention, because you know what? I could be talking to myself right now, and I'm grateful for my audience at all times. But I want to tell you guys a really cool story. So in my church, I’m assuming most churches are like this, but we have a youth program, right? For the young men and the young women, and we're always trying to figure out, what are cool ways to help them and to serve them? And I was lucky, I got asked a couple months ago from one of the leaders of our church who asked if I'd be willing to come and speak to the youth about goal setting. And they're like, "You do seminars and stuff, right? Can you come teach on goal setting?" I was like, "I do, do seminars, I've never really taught on goal setting, but I definitely am a big believer in that and I would love to come and speak." And so, last night I had a chance to actually do it and it was such a cool experience. There about 100 kids there, including my three teenagers, which was awesome. And then I got to do this thing. And obviously it ended being about a two hour session. We helped them to pick goals in four different areas of their life. We helped them pick goals. A physical goal, an intellectual goal, a social goal, and a spiritual goal. And so, that was the thing. So I talked initially about goals and I tried to get them excited. I had one person who goes to church with us who basically said, "Goal setting's boring. Kids aren't going to want to hear about this." And I was like, "Are you kidding me? Goal setting is the greatest thing in the world. You can pick anything, and then you can go set a goal and then if you have the right process and the right path, you can achieve it." And I was thinking when I was in high school, I wanted to be State champ and I actually was a really bad wrestler, but I was like, "I want this goal." And so, I had the goal and I created a process. And by my junior year I became the State champ. My senior year, I took second place in the nation. I went into wrestling in college, all these things, right? When I started my business, I was like, "I want to make a million dollars." And I didn't know anything about business but I was like, "All right, I have a goal. Now that I have a goal let we reverse engineer. How do I actually have success with this goal?" And then I went and I executed on it and I had success with it, right? Same thing when I decided I'm going to be an author. Like, "But Russell, you suck at writing." Like, "Oh crap, that's true." "And you've never written a book." "Oh yeah, that's true too." But I wanted to write a book, so I set a goal, I'm going to write a book. And then I went and I figured it out and I created a process and I wrote a book. And then I was like, "I want to be a New York Times best-selling author." They're like, "But you don't know how to do that." I'm like, "I know, but I have a goal. So let me figure it out." And now this last year I hit that. So when we started the event business I was like, "I want to be the biggest event in our industry." "But you don't know how to run an event." "I know, but this is the goal I have." So anything you want, if you know the right way to set a goal and how to do it, you can achieve it. And so, that's what we talked about last night with them and it was really, really fun. And obviously, it's tough because they're youth and I got an hour and a half, I could literally do a three day event on this and it would be fascinating and fun, well it'd be fascinating for me. So I was trying to figure out how do I do this in a way that would get them excited and motivated? I'm not going to make these kids fall asleep and not embarrass my kids in front of their friends, so that was the criteria. And it's funny because, man, I prepared a lot for it. I was even more nervous for this event than I am normally a marketing event. And I think it's because of first off, kids and second off, my kids were there and I didn't want to embarrass them, so I was nervous, but I think it turned out really good. So I obviously don't have two hours to go through everything with you, but I wanted to share a couple of things that we did because I think it'll be helpful for you guys as you're setting your goals. Because I strongly believe that if you have a goal and you are excited by it enough, you can figure it out, okay? So like I said, what we did initially is we broke things into four different categories. A physical goal, intellectual, social, and a spiritual goal. And so, the first thing I asked them was "What is the goal you actually want?" So let's say we started with the physical goal. So I was like: "Okay, what's the goal you want?" And so, I was talking about my physical goal. I want to look like the dude who plays Captain America. That guy looks awesome, right? There's my goal, so that's the first thing. Then I was like it has to be something that is trackable, right? So saying, "I want to look awesome," is hard, but saying, "I want to gain 20 pounds. I want to lose 20 pounds." Something that you can actually say, there's the finish line where you can see it and you can check it off. When I was in high school I was like, "I want to be a State champ." There's the finish line. I need to see the finish line or else a goal is just like, "Oh, I want to be healthier." What does that even mean? Eat celery once a month? Technically you're healthier. That's not a goal, right? A goal is something very, very trackable where it's like, "There's an end date that if I do this thing, I cross the finish line and I get my hand raised. I did the thing, I got the goal," so that's the first thing is making a tangible goal of what you want. Number two is looking at well why do you want to actually achieve that goal? Okay. You've heard a lot of people, there's books and courses talking about your why, you got to have a why, why you're doing it, right? And while I think most of those courses are cheesy, personally, that's just me. But it is true though. If I was like, "I want to be State champ." "Why?" "I don't know." Then I'm not probably going to get it. If I was like, "I want to be State champ because I saw another person win State title. I saw their hand get raised. I saw that feeling. I saw the look in their eyes and I desire that, I want that. I want to experience that. I want to feel what it feels like to get my hand raised. I don't know what it is, but I can see it. I can visualize it, I can taste it and I want that." So the second question is, why do you want that goal? Okay. So what's the goal that's trackable and then why do you want it? And the more intense your why is the more likely you are to get it. In fact, right now, at the time of recording this, we're in the middle of Two Comma Club live and one of my friends, who’s one of the wrestling coaches with me, has been going through it, and he messaged me during the lunch break and he said, "Man, I just watched the commercial you guys had with Two Comma Club board and people opening their boxes." And he's like, "I started crying." And he starts talking to me, he gets emotional again. And then he messaged me two hours later, he's like, "I'm so sorry, I got emotional, I didn't mean to do that." I'm like, "No, dude, that's the key." He's been around me for three years now, four years now and he's been going through the stuff and he wanted it. He had a goal like, "Oh yeah, I want to hit Two Comma Club, it sounds good." But his why wasn't big enough, right? After he felt that and he saw that, right? To the point where he was emotional. Now his why just got amplified. The desire increased. You've got to have that desire or else it's just like, "Oh yeah, I want to get six pack abs." But unless you have the why that increases the desire, then what's the point of it? You're not going to go after it, you're not going to do what you need to do to actually accomplish the goal. So the second question is why do you need to achieve that? And then because we're in a church setting I also had this followup question there that said, "How would that help you become more like Jesus Christ?" Which for, I think anyone, whether you're Christian or not, that's a good question. He's the great example, he's the best example that's ever lived on this planet. It's like, "How would accomplishing the goal help me grow closer to him?" So that's a sub question. All right, so number one, what is your goal? Number two is why you want to achieve the goal. The number three is who's going to be your guide? Who's already achieved that goal, right? If I want to get six pack abs, I want to look like Chris Evans from Captain America, that dude's already done it before. So I'm not going to just be like, "Okay, well I'm going to go try to figure it out." I'm going to be like, "Who's the dude or the lady who's already achieved this goal, that already has a roadmap, that already has a blueprint, that already has a framework, that already has the thing that I can do? And I'm going to find that person and I'm going to model them," right? If they've written a book, I'm going to read the book. If they made a YouTube video I'm going to watch the YouTube video, if I can talk to them on the phone, I'm going to talk to them on the phone. Who is the person that can be my guide? I don't want to go and just wander aimlessly into the night, right? That happens all the time. People set goals like, "I'm going to go and make a million bucks." And they jump online and they start goofing around, they'll do anything. It's like, "Man, if you honestly have a goal to hit Two Comma Club, you should join our Two Comma Coaching Program, because literally we have a framework. This works for over 1,000 people." You'd be insane not too but people are like, "Oh, I'm just going to figure out my own." Why would you do that? Do you hate success so bad you're going to just wander around and hope to figure out the way. It's like, you're out in the forest and there's a dude who's like, "I got a map that could to take you guys out." You're like, "I'll figure it out, I'm good." Why don't you just take the map? Are you insane? Just grab the map. It's right here. Okay, so the third step is who's got the map? Get the map, figure out whose got the process, who's your guide, who's already done this in the past and follow a framework. Don't just make the thing up on your own. Don't just guess, okay? So who's your guide? And then the third step is how are you going to do it? I want to win the State title, I want to get six pack abs, I want to hit Two Comma Club, I want to, whatever your thing is, right? This measurable goal, okay? Then there's always sub goals that lead underneath it. And these sub goals are more routine based. So for example, let's say it was wrestling, I want to be State champion in wrestling, okay? What were my sub things I had to do to accomplish that? Well, it means I have to lift weights. I got to get started on this, so I got to lift weights every single day. What's another thing? Okay, my cardio has got to be in shape, I got to run, so I'm going to do cardio. Number three, I got to wrestle a lot. Number four, I get my nutrition right, so I have my health. I list out here's all the sub things I need to do to accomplish that major goal, okay? So here's the sub things. If it was Two Comma Club, if I wanted to do Two Comma Club, what would I do? Okay, well, every single day I got to be publishing something. So I got to publish something. Russel's says publish daily, I got to publish something. Number two, I got to be creating offers. What's the offer I'm going to create? What are the offers… I’ve  got to be creating offers. Number three, I need to be driving traffic, I need to be getting on people's podcasts, I need to be getting interviewed, I need to be doing stuff, right? So I figure out what are the steps? What are the sub things you need to actually be successful? So list those out. Okay. Then I had everybody go down and say, "Okay, what's the date that you're going to accomplish this by?" You need to have a tangible date?" Like, "Oh yeah, I'm going to win the State title." "When?" "I don't know, someday." "I'm going to get Two Comma Club." "When?" "I don't know, someday." You need to make a date, so you got something you're marching towards. I need to hit Two Comma Club before Funnel Hacking Live, right? Funnel Hacking Live 2022, whatever that is. You pick a tangible date. This is the date that I will hit that thing. Set the date, and then after that I was like, "How are you to celebrate after you achieve it?" Okay? Because there's always like the stick in the carrot, right? The stick is the thing that's going to kick your butt and move you forward. That's the goals, that's the routines, that's all the stuff that’s going to be pushing you forward. But then the carrot at the end is the thing that's driving and saying, "Oh, I want that." For me, I wanted to win a State title because I wanted to get my hand raised, that feeling, I wanted that, right? A lot of you guys want the Two Comma Club, you want to get the award on stage, right? Six pack abs, I want to take my shirt off and have my wife be like, "Dang, I want to wash my clothes on your abs," right? Whatever that thing is for you. But how are you going to celebrate? Okay, so I attach the date to the goal and how I'm going to celebrate. All right, and after that was done, then I handed out everybody this weekly schedule and I printed them out on a paper. Basically it was Monday through Sunday and it has all the columns. We build stuff in Excel sheets, so there's a Monday column, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday. And then down the side or the times. So 5:30 AM, 6, 6:30, 7, 7:30. So there's all of these sales down the side, Excel style, right? All the way down until 11:30 PM. So we hand this thing out. So it was a big, huge grid of every hour of the week. I said, "Okay, for you to actually be successful, how can people set New Year's resolutions, New Year's goals and they come in on January 2nd and there's 8,000 people in the gym and you come in February 2nd and there's no one in the gym," right? Because no one sticks to their goals. And the reason why is because they had these lofty goals like, "Oh, I'm going to get in shape," but they're not tangible. They're not tracked, they have no why, they're not following any guide and they don't have those sub steps to do it. So you guys have these things now, you have these sub steps, you take the sub steps and you plug them into a routine." Okay? When I was wrestling, I knew that if I was going to be in successful wrestling, I couldn't just hopefully hit and miss things and hopefully have success. I said, "Okay, if I'm to be successful, I have to run every morning. So I took my my little routine calendar out and I said, 'Every morning at whatever, from 6 to 7:00 AM, this is my running time.' And I block out those hours and they became sacred time to me." From 6 to 7:00 AM I am running and nothing else, right? And then I said, "Okay, I have practice every day from two to five. So two to five's blocked out. This is wrestling practice, I'm going to work on my skillset." And then I said, "Okay, from five to six, my dad's coming and we're drilling, actual drilling and then over here, this is what I'm going to be doing." And I blocked out those times on my calendar that became sacred time where every single day I'd wake up and I didn't to think, I said, "Okay, boom, 6 o'clock. This what I do to achieve. If I want to get that goal, this is the daily tasks I have to do to achieve that goal." Right? And I mapped it out, it was blocked out of my calendar, it was sacred. And so, with these kids, I did the same thing, I said, "Okay, you got your physical, your intellectual or social and spiritual goals. What are the things you need to block out on your calendar, right? If you have spiritual goals, you got to read scriptures every day. So plug it in. If you got to do whatever every day, you're plugging it in. If you're publishing content every day, right? Okay, every day I'm recording a podcast. You block out time. Every day at 6:30 I know I'm recording a podcast. That's sacred time and I'm not messing with it." So I had them do this on this piece of paper so they could see it visually and I said, "Okay, now go back into your phone, on your calendar and plug those times into your calendar on your phone, now you've got them. Now that they're plugged in and you've got them, the phone will pop up every day and be like, 'Hey, time to go do this thing.' And you can actually do the things." And I said, "Building out the routines are the things that make it so that all the stuff starts flowing up, so you can actually reach and achieve your goal eventually." And so, that's the framework that we gave people. And then the last thing I did is I said, "Okay, the other thing you got to do is once a week, you got to have a return and report with yourself, like a reflection time where you're coming back and saying, 'How'd I do?'" Okay? The reality that's going to probably happen is after the first seven days you're done, you sit down and you're like, "Okay. I told myself I was going to publish every single day. I literally didn't. I did it two days this week or I did it once, that sucks, but next week I'm going to recommit. I'm going to do better." You look back at your calendar and you say, "Okay, I'm going to recommit, I'm going to do better this time." You rebuild it out, okay, now we're going to do it. And that becomes the next thing. And then next week you come back and you look at your calendar, "How'd I do? Well, I did three days this week, but I didn't do the seven like I promised myself, okay, that's all right. I'm going to recommit and start over again." And you keep looking at it. Every week you make the adjustments like, how did I do on my times? How am I feeling? Did I do enough stuff? Did I not do enough stuff? What do I need to tweak? Every seven days you have the chance to rebuild, come back and refix that the thing and just keep going and keep doing that consistently, what's going to happen is the first week, you're not going to see many changes. Within a month you may start feeling some things, within 6 months, within in a year, within 5 years, within 10 years, your destiny will be different. That's the key. So anyway, I wish I could do this with the work sheets and handouts with you guys because it'd be more impactful, but I wanted to show you guys that because that's how I set my goals. It's not just a lofty goal, right? "Russell, what are your goals?" "These are my goals." They're like, "Cool, how are you going to achieve them?" Okay. Well, it's more than that. It's like, hey, what's my goal. Why do I want that? And I want to amplify that desire as much as I can, I want to make it emotional so that I feel it, I desire it, I want it. And then I figure out a guide, I'm not going to go make this stuff on my own. Who's already got this stuff figured out? Who am I going to model? Who's got the framework?/ I'm going to buy it from that person. I'm going to read the book. I'm going to do the thing, whatever I need to do. Build out the sub steps, plug the sub steps into a routine and that routine becomes sacred time, and now I just go do my daily business and I don't miss my sacred time. And if I do that, all of the other things rise back up, right? I do the daily routines that helps me and I'm plugging in everything I've learned from the guide and the daily routines. So I do the daily routines, I'm following the guide, my why gets amplified more and more as I go and eventually I hit my goal. That is the secret. So anyway, I hope it helps you guys. I don't really about talk a lot about goal setting, things like that in most of my things, but since I had a chance to teach that class, it was just a fun time for me to reflect and think on it and hopefully there's some value for you guys in that as well. So with that said, let me know if you guys want to hear more stuff like this. Normally I just talk marketing, but there's fun stuff that I do as well. Maybe I should share some more of those things with you guys. Anyway, I appreciate you all. Thanks so much for everything. If you haven't come to Funnel Hacking Live yet, you need to come. We're preparing for it. This year is going to be insane. Tickets are on sale right now. They're selling faster than ever before, which is crazy, probably because it's a hybrid event this year, it's probably the only year we'll do Funnel Hacking Live hybrid where it's virtual and in-person, but make sure you get your tickets because it's going to be insane. But that's it. Thanks you guys. I appreciate you all and we'll talk to you guys all again soon. Bye everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

How and why we’re creating so many hooks, to bring more people into our world. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today, we're going to talk about cheesy videos, thrown out hooks, and a whole bunch of other fun stuff. All right, all right, everybody. I hope you guys are doing great today. Oh, man. I want to tell you about the fun things I've been doing in my life. Well, let me step back. Okay, so those who have followed the ClickFunnels journey for a long time, you know that we're always trying to figure out different ways to get people to join ClickFunnels and to buy my products and all the things. And it's funny, because I get people all the time who ask me, "Why are you still making so many ads and creating products and writing books, and all these kinds of things?" And, for me, it's a couple of reasons. One is I love what I do. So there's the most important thing. Number two is I feel like the things we're doing help us grab different segments of the market and bring new people into our world, which is exciting. Number three, if you've read the book, Crossing The Chasm, we're at the spot now where we have I think penetrated the early adopters and the innovators in our world, and now we are moving across the chasm to try to get the rest of the world to become funnel hackers and to join this movement that we're so excited and so proud of. And so those are some of the things that are happening. And so number four, I think number four, who knows what number I'm on, number four is I feel like I'm trying to create examples for you guys to model. And so there's a lot of the reasons why I do it, and that's one of them. So one of the things we did a few years ago was we hired the Harmon Brothers. You guys know they did Squatty Potty and Fiber Fix, and some of the most amazing viral videos of all times. So they've done I think four or five. Anyway, They did a bunch of videos for us that have gone viral that have been really good, that were really, really fun. And last year, I actually was watching Kaelin Poulin. Those who know Kaelin, AKA the LadyBoss, she grew up in our world doing a lot of our stuff. And it was interesting because about a year ago or so, she started doing these videos and they were like viral videos, but instead of typically the Harmon Brothers style video, they hire actors and actresses and everything, instead Kaelin was the actress in each of the videos. And they were scripted out and they were funny, and I watched these videos that she was rolling out and they were so cool and I was so excited by it. And I messaged her a couple months later just to see how they were going, and I can't remember the numbers, the number I remember my head which could be completely wrong was 6X. She was like, "This has grown our company 6X, these new videos." And I got excited. I was like, "I want to do that, make funny videos." But I'm the person in it as opposed to hiring actors and stuff, but I didn't have the time or the bandwidth. My team, we have a million things happening. And so it's cool though, there's another company that's competitors to Harmon Brothers, but their business model's a little different. Instead of doing one highly produced video that costs $1 million, they do a whole bunch of smaller videos. And so the guy that owns it, his name is Travis Chambers. He lives here in Boise, and so messaged him, because I was like, "If I could do these videos and not have to leave Boise, that'd be amazing." And so we ended up working out a deal, and basically we're doing 12 videos with them where each month we launch a new video and they're fun. So they do all the scripting. I told him, I'm like, "I don't want to think. I just want to show up, film stuff, go home, and then a month later the videos launch and I'm not involved in the process of it." And so it's been fun because their team goes and they do the writing, they do all the things, and I show up and I them. And so some of you guys have probably seen some of the videos. The first one was me with a Coke and a Mentos bottle and a kitchen in an Airbnb we had rented showing if you put a Mentos in a Coke and it explodes and trying to catch all the Coke in a bottle. And the first time, it didn't work. Second time, we put a funnel and it works and you catch way more. And so it's this video, and it's me acting. I know. If some of you are watching it, you've seen me like, "This is cringe-worthy, Russell. You should not be acting." I'm like, "I know, I'm not an actor." But that was the first one we did. Next one we did, it was this lemonade stand scene, which was really funny. We blew things up, and it's hard for me to go back and watch these, I'm like, "Oh, it's so painful for me to watch myself act. It's so embarrassing." Then we did a Mission Impossible theme where they strapped me to a harness and I was drop from the ceiling. Then we did a first person shooter one, which is really fun. And yesterday we filmed the one that was an angel and the devil where I was the angel and I was the devil on a dude's shoulder trying to convince him to use ClickFunnels. And then today we're filming one for the Five Day Lead Challenge with lead magnets and a bunch of other stuff. And anyway, it's just fun. So every other month, we go and spend two days, we knock out two videos, and then we're doing 12 of them. Basically, we're launching one a month. So we're putting these things out there. And it's funny because I guarantee some people, especially I'm sure my competitors, are like, "Russell, you're such a dork. Why are you doing this? It's so embarrassing? Why are you putting yourself out there?" And I'm doing it for a couple reasons, and most of them were the same reasons I talked about earlier. I'm legitimately proud of what we do, and my job, if you've read the Traffic Secrets book, is to create hooks, to grab people's attention so I can tell them my story so then we can make them an offer. And so all these things are just different hooks. Me dropping from the ceiling to get people to OFA challenge is the hook. Me being an angel and a devil and acting horribly, because I'm not a good actor, is a hook to get somebody to stop the scroll so I can tell them my story, so I can bring them into our world. And all these things are that way. So I'm telling you guys this because I know some of you guys aren't making ads because you're embarrassed. "Oh, I look stupid. I'm not funny. I'm not blah, blah, blah," whatever the insert excuse here. Some of you guys are doing it because you don't know how to act or you don't feel comfortable on camera. Do you think I feel comfortable on camera doing these things.? No, I don't not, even a little bit. It's so awkward for me. They were making me do these voices that were so embarrassing. I watched the video afterwards, it's all super cringe-y. But then it launches and, oh my gosh, it grabs people's attention. It stops the scroll and it's bringing new blood into my world. And so that's why I do it, because it's the way I reach more people, it's new hooks to throw out there. It's new creative putting out there all the time. The more creative you put out, the more people you can grab, the more attention you can get. And so that's one of the big reasons. Number two is I'm trying to model for you guys what's working. You look at Kaelin's videos, and if you haven't, go follow their fan page and watch her videos. They are killing it with it. And she's a better actress than me by far. Her videos, I mean, come on now, she's just great at what she does. I'm the dorky version trying to be cool like her, and I'm not as cool as her, but they still work. And so it's modeling, "Why is Russell doing this? This is goofy." Instead of being, "Why is he making these goofy videos?" it's like, "Huh, maybe there's something behind these. Maybe I should try to make something like that. How can I have some fun with it?" I remember when we first started thinking about how do we throw more hooks out there? Dean Grasiozi was the one I was following at the time, and he was putting out so many videos. He was doing magic trick videos. He was doing him and his daughter's soccer game videos. He was doing thing after thing after thing, and I was like, "I need to put out more hooks. I don't even know what to do." And it was hard for me. And so by hiring somebody and putting it in a process, it's something where it's forcing me to put out these hooks way more often. And so, anyways, hopefully, again, I know a lot of you guys, you go and you buy the book, you buy the course, and you hear me talk about throwing out all these hooks. Yes. That's a big part of it, but that's not the full point of it. The full point isn't for me just to tell you about getting hooks. It's for me to actually do it so you can see me and be like, "Oh, that's what Russell's talking about. He actually practices what he preaches. Unlike most of the gurus who just talk about something, Russell's actually doing this. Let's model what he's actually doing anyway." Anyway, so I'm sure if you've seen the videos, that's what they are. If you haven't seen him yet, I'm sure you will see them and they will keep popping up and you'll be like, "Man, that Russell Brunson, he's the hardest working man in this industry. He cares more about this craft than anybody because he's willing to embarrass himself and put out all these hooks." And it's true, because I love what I do. I love my message. I love the people that we're serving. And so I'm willing to be uncomfortable and be goofy to get their attention. It's interesting. I remember hearing, I can't remember who it was, but this is probably a decade ago or something, I was studying, I wasn't studying acting, but I was studying actors who were successful, and I remember reading a quote from somebody saying, "If you realized how to be a good actor, you do things that make you feel so uncomfortable then on camera seem normal." And I remember hearing that and I was like, "Oh, weird." And I remember the very first time I was trying to get PR, oh excuse me, I tried to do an infomercial. That was the first time. I tried to do infomercial and I remember my host came on and he was interviewing me on the infomercial and after the first take or so he stopped. He's like, "All right, this is the deal." He's like, "If you talk normal, you sound like you're dead on TV." He's like, "You have to be up like this and super excited and then you sound normal on TV." And so he said, "That's the energy you have to have, it's way up here, to be able to sound normal." And so he kept training me and forcing me to do these things that stretch, that made me feel uncomfortable. He's like, "Take it to the level 10, level 12, level 15," wherever it is. And then he's like, "Now you seem normal." And sure enough, when we watched the infomercial back, I was like, "Oh, it actually doesn't sound goofy. It sounds normal. Whereas if I sounded normal, it sounds like I'm dead." And that was just a big a-ha. Same thing when I did media training before I tried to do my PR the very first time. You've got to grab someone's attention. If you talk like you normally do, nobody's going to pay attention, you're not going to get people's attention. And that was 18 years ago, 15 years ago, whenever it was. Nowadays, it's way harder. How many ads do you swipe through on Facebook or Instagram every single day? How many times has somebody heard about Dotcom Secrets or Expert Secrets or ClickFunnels or One Funnel Away Challenge, and they even ignored it until they saw me dropping from the ceiling like Ethan Hunt in Mission Impossible, or until he saw Shoulder Angel Russell fighting with Shoulder Devil Russell. And then all of sudden, they're like, "Wait. What?" And they watch it and they're like, "Okay, I've got to try this thing out." What's the hook that's going to finally get the person's attention? You don't know until you go out there and do it, and do it, and do it. So anyway, that's why. That's the purpose. I hope that it helps. With that said, I'm going to get cleaned up, because in one hour they're picking me up for my next video. This one's going to be goofy too. Not as goofy as yesterday's. Yesterday's, I'm actually really excited for the shoulder angel and shoulder devil one. But today's is one for our Five Day Lead Challenge. Like I said, every single month, we're picking a new video to do and trying new hooks. Some hooks will work, some won't, but you don't know until you throw them out there. So that said, you guys, get back to work. Go make some more hooks. Make some more videos. Throw it out there. Get your audience's attention and try to change the world in your own little way. Thanks again, and I will talk to you guys all again soon. Learn more about your ad choices. Visit megaphone.fm/adchoices

One of the questions I get a lot is “should I write a book?”. I’m going to tell you what I think, and why I’m starting book #4. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What’s up, everybody. This is Russell Brunson. Welcome back to Marketing Secrets Podcast. That beep means I need to put my seatbelt on before I drive away. And I am here today to answer the question, should you write a book? Today, something that has been on my mind is this question I get asked a lot, which is, should I write a book? And it's funny because, as you guys know, I've written three books. One of them was a New York Times bestseller. Woohoo! So that's pretty exciting. But it's funny because I never was a writer. I didn't want to be a writer. I hated writing in school. Even to this day, someone asked me, two days ago actually, he said, "Russell, do you like writing books?" I was like, "No, writing books is horrible. It is the most painful process of all time." And so, no, I do not like to write books, yet I've written three, and I'm probably going to write more. And people ask, "Well, why would you do that?" I'm like, "Well, it's the most painful process part of all the things I do." It's the hardest thing to do, but at the same time, it's also the thing that live the longest, that lives beyond yourself, that lasts, especially if you write a book that matters. I know there's a lot of people who teach how to write a book really fast, and I'm not talking about that. I'm talking about should you write a book that's going to be your legacy, the thing that people are going to remember you by? And a couple of things, I remember when I first got started, it was about 18 years ago, I remember going to events where people were selling the dream of, "You need to write a book. It's going to give you credibility," all these things. And so I put it in my head, I want to write a book. But I didn't for almost 10 years. But I remember when I started, I was like, "I'm going to write a book. It's going to be called Dot Com Secrets, because I don't know why. I just love that name." A lot of people told me they hated it. In fact, Jeff, Walker was like, "It's the worst name of a book ever." But whatever, I still like it. So anyway, I decided I'm going to write a book. I remember there was something cool about just in my head knowing that I'm writing a book. Even though I hadn't actually written anything, I just was like, "Okay, well, what's the outline? What's the table of contents? What's it going to look like? What should I write?" I started brainstorming it. But there was something when I flipped the switch to I was writing a book that just became exciting. I don't know. And I remember after I got done and I was like, "This is so hard. I'll never write a book again." But then when I decided I'm going to read Expert Secrets, there was something magical. I don't know. Maybe it's the romance of being an author and writing, and I don't know all that stuff, but there was something magical where I was like, "I'm writing again," and I got in that fun stage. And the same thing with Traffic Secrets, the romance. And I remember after each book, I was like, "I'll never write a book again. I'll never write a book again." But about the time that I got done the Expert Secrets book, I was hanging out with Brendan Bouchard. He's written, I don't know, a ton of books. And I remember he told me, he's like, "No, you're an author." He's like, "You just write a book every two years. That's just how it works. For the rest of your life, you should do that." And I was like, "Huh, interesting." And it took me a while, I'm not going to lie. Almost until I decided to do Traffic Secrets. After that, I was like, "All right, I'm going to do that. That's going to be a thing where I'm going to read a book every two years for the rest of my life." And so when Traffic Secrets got to the end, I was burned out because it was a brutal one. Plus, as some of you know, after finishing Traffic Secrets, I went back and I rewrote Dotcom Secrets and I rewrote Expert Secrets. So that was a season of too many words, hundreds of thousands of words. And I was just like, "I don't know if I can keep doing it." It was hard. So I haven't written anything in, it's been over a year. Holy cow. Weird. Yeah, because basically 2020 happened. We blinked and 2020 happened, and now we're back right now it's February of 2021, and I haven't written anything. So it's been over a year. It was just crazy. Anyway, I tell you this because I knew my next book what I want it to be, and I've told you guys on this podcast it's called Bootstrap. This is going to be the ClickFunnels story. And I'm excited. The problem is I also know, to write that book, it's going to be big and overwhelming and there's a lot that goes into it. And while I've started the process of it, I just know it's probably a two to three year project, if I'm honest with myself, because I have to learn how to write it a different style. It's not a how to book. It's like a storybook. And I want to sync it to The Hero With A Thousand Faces and all these story arcs. I interview 1000 people because I want to get everybody's perspective. I don't want to tell the story from my perspective. I want to tell it from everybody's perspective. And so that's one that's big. Plus, I don't have an ending to the story yet. What's the ending of the story? "And then we were happy." No, it's got to be awesome. "And then we went public," or, "Then we whatever," something cool. So I'm still waiting for the ending of the story. So it was hard to write the beginning if you don't know the ending and I'm hoping the book's not going to be a tragedy. I don't think it will be, but you never know. I don't know. I don't have a full picture, so I can't write that one yet. Although, I do know that is my legacy project of like telling the ClickFunnels story and how we did it all kind of stuff. So I sit back and I know that I have a lot of friends that have written personal development books. I've never wanted to do a personal development book, but there's something that, man, for almost probably nine or 10 months now it's been in my thoughts and I keep thinking about it, keep thinking about it, keep thinking about it. And yesterday I was like, "What if I just wrote that book first?" And then I was like, "Huh? It'd be a lot easier to write. I could get it done. We could launch it next year. It could be out in the world." But is it worth writing? I don't want to write a book just to write a book. A lot of people just write a book because, "Oh, I need a book." I want to write a book that's going to change people. That 500 years now people will reference it. That's the kind of book I want to write. So it's just like, can I make this something that's amazing, that's different, that's unique, that's not the same conversation, but it's a different conversation that'll inspire and help people for a long time? And so that's been the questions going through my head. And recently I figured out the title of it, and then I bought the domain, which was not cheap. So I bought the domain for it. And then it was, "Okay, this could be a thing." So yesterday I reached out to somebody who I know who actually designed the very first Dot Com Secrets book covers. He's name is Rob Secades. And I was like, "Rob, I'm thinking about writing a book. Do you want to design the cover for me?" And he got all excited. I got all excited. I'm like, "Ah!" So now he's designing the cover of the book. And now officially, as soon as that conversation ended, in my head, I was like, "I'm writing a book. I haven't even told my wife about it yet." Gosh, she's going to freak out. I almost want to not tell her and then just be like, "Hey, it's done," when it's done, because she knows the pain that I go through to write a book. But that got me excited, and then I emailed our publisher and was like, "Hey, if I wrote a book on this, would you be interested?" And this morning I got emailed back and he's like, "Heck yeah, that'd be amazing." He was freaking out and, "Let's do this thing," And he's like, "To hit the dates you want to sell this thing by here's when we have to have the manuscript back and everything." And I was like, "Oh," and now I'm sitting in my car, out front of the office excited because officially the switch has been turned on. I'm writing my next book and I'm not going to tell you what it is yet. But I do want to tell you that there's this weird energy that comes with it. And so to come back to the question initially for you guys, which is, should you write a book? The answer is a deafening yes. You should write a book. Same questions, well, when should I start writing it? I would propose you start writing it today. You've just got to flip the switch. When you start flipping the switch, these last 24 hours, my mind has been trying to figure out, what's this book? What's it look like? What's the outline? What's unique? What's different? What's the frameworks we're going to use? The swirling in your head, in your mind, and all these things, I'm like, "Oh, it's amazing." So if I was you, I would commit, "I'm going to write a book." And you don't have to write today, and maybe you hate writing, and that's okay. But just, "I'm going to write a book." And if you're like, "What's the title going to be?" And then I would hire someone to go create the book cover, because for me at least I can't design a site until I've got a logo. I don't know. I'm very visual that way. But I see a book cover and it's like, "Oh my gosh, I can see the tangible thing that people will be holding in their hands someday to make this real." And then your mind will start looking for the answers like, "Okay, what is this going to look like? What's page one? What's the first section? What's the second section? What's chapter one, two, three? Where do I want to take people? What's the mission of this book? What's the goal? All those things. Maybe somebody I'll write a whole course on how to write a book because that could be a fun thing too. But for now, I just want you think about that. If you start, you'll start opening your mind to the ideas. And even if it takes you 10 years to write a book, that's okay. But now you're putting things down. I remember Matt Fury told me one time, he's like, "If you wake up every morning and you write two pages a day," he's like, "that's 700 and whatever pages a year." He's like, "That's three books a year." So even if you say, I’m just going to write one page a day. If you wrote one page a day, that’s 365. That's a big book. It gives you tons of time to take weekends off and whatever. But if you wake up and say, "Everyday, I'm going to write one page a day," if you do that consistently, within eight, nine months, you've got a book done, which is exciting. And there's something magical in the romance of just saying, "Hey, what are you up to you?" "I'm writing a book." "What? You are?" "Yeah. I'm writing a book," which is crazy exciting. So anyway, I just want to put that out there. I do think everyone should read a book. I think one of our missions for all of us on this earth is to come down to this earth and we have an opportunity to help other people. You've heard me talk about this a lot. I believe that entrepreneurship is all of us has been called to serve a group of people. So the first part is identifying who are the people I've been called to serve, and then you find them and say, "How do I serve?" And you start looking through those things. And then I feel like one of our other role roles is, we're going through this life experience, we're learning all these things, and we're having experiences and tests and trials and problems and reading books, we're studying things, and I think part of our job is to curate your learning. It's like all the stuff you experience in this life, we should be curating those things. And you can be curating for yourself, for your spouse, for your kids, for your kids' kids, for your grandkids, the people you've been called to serve, whatever it is. We've all been here given our own unique minds, our own brains, our own experiences, and I think so many times we go through life and experience stuff, which gives us growth, but then we never actually leave anything behind to contribute to the next set of people, the people after us who were coming, who are like, I'm on the earth now. Does anyone got a playbook for how to navigate this?" And so all the growth that you went through, all the things you learn, all the things you experience, like all this stuff, if you don't leave a playbook behind for somebody else, oh, what a tragedy. If you look at, and I'm going to talk about this in my new book, by the way, but one of my favorite principles from Tony Robbins is the six human needs. And there's the needs of the body and the needs of the spirit, and I'm going to go deep into it right now, but there's four needs of the body and there's two needs of the spirit. And the two needs of the spirit are growth, number one, and then contribution. I think most people here on this earth get to the spot where you figure out the needs of the body and then you can move to the next tier, and now you start focusing on growth, which is your personal development. I think so many people go through that, and it's amazing. But then the most fulfilling, the last step in this process, is contribution, which is now you're leaving something behind. How do you contribute to other people? All the growth you've gone through, what's the purpose of it? And if you don't leave something behind, then so much of the things you went through is in vain, because it only affected you. And so I want to argue that at that as much as I love the romance of writing a book, I think a bigger part is you creating this thing that gives you the ability to contribute your life's lessons back. And so I'm excited for this new book for me, because it's not that I know the answers to these questions, but it's been a question that I've been chasing for the last decade. And I think that I've gotten further to the answer than most people who have had a chance to be on this planet yet I think it's something that everyone who's been on this planet should understand. If I can give you a treasure map that gets you there faster, it'd be a disservice if I didn't. And so that's why I'm writing this next book, and I'm pumped and I'm excited. And I hope that, first off, you're excited for the book. I'm not going to tell you the title or the name or anything. I just want you to freak out with me a little bit. Ah, freak out. But more importantly, because I think if I told you the title and all stuff it would distract from what I want you to think about, which is yourself, which is like all the growth you're going through right now, what's the contribution you're going to leave behind? And so think about that, okay, based on that, I'm going to write a book. And it may be a decade process, but I'm going to start the process so I can tell people, if they to ask me, "What are you doing?" "I'm writing a book?" "What? How cool is that?" I'm like, "What are you doing?" "Nothing." "How you feeling?" "Okay." If they're not doing anything, they're not creating anything, so it's like, most people's lives are so boring and static and just like, blah. But we're creators, we're entrepreneurs. We're the crazy ones. We need to be creating or else we're dying. And so just that process of somebody asking, "What are you doing?" "I'm writing a book." "Really? You're writing a book? What's it about? Tell me about it." It opens up this excitement and this energy and gets your mind spinning, and there's so many cool, exciting things for you. So should you write a book? The answer is, yes. You've gone through too much to not share it with the people you love. Even if nobody reads it, maybe one person reads it, would it be worth it? Yeah. If one person can learn from the things that you experienced and that can change their life, it was totally worth you documenting the process and turning it into a manual, even if it’s for that one person. And if you follow the process I teach you guys with the free plus shipping funnels and all that kind of stuff, you can get into a lot more people's hands and hopefully help thousands or tens of thousands or millions or more. And that ripple effect will be because you decided to contribute, which is exciting. So, all right, that's all I got. I'm out for the day. I'm going to go start outlining my new book. So excited. Appreciate you guys for listening. If you enjoyed this episode, if you're writing a book, take a snapshot on your phone of this. You just push the two phone buttons. Boom. It takes a picture. Post that picture up to Instagram or Facebook or any of the other social platforms that you chill on. And tag me and tell me that you're committed to writing a book. I'd love to see it. Appreciate you all. Thanks for listening and I'll talk to y'all soon. Bye, everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is my new favorite software for creating products, order form bumps, upsells, and more. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey, what's up everybody? This is Russell Brunson, I welcome you first off to the Marketing Secrets podcast. I'm excited to be hanging out with you guys and I'm thinking about doing some upgrades to this podcast. Which makes me sad, because part of me loves the way it is now, but part of me keeps thinking like, "What could we do to make it amazing?" Anyway, keep paying attention, because there's probably some cool stuff coming really soon. But Today I want to talk about something that is really cool, that is here today that I am freaking out about. And yeah, it's by far my favorite new tool that I've been using. Yeah, so you excited to hear about it? It's going to change everything for you. All right, so, I got to tell you guys a story. I remember... So, my first mentor in this business, his name is Mark Joyner. And I remember, if you don't know, it's Click Funnels and we had it live for, I don't know, maybe two years or something. We actually had Mark fly out and I got to build the funnel for him and it was really, really cool. I remember we were sitting there and I'm building his funnel and having so much fun, and he says something to me. He's like, "Man, I've never seen somebody who's really that excited about their own product." I was like, "Oh yeah, I'm obsessed with ClickFunnels. I'm here every day for hours and hours and hours every single day." Oh, I wish ClickFunnels would log time, like how many hours you spend in there. Because I guarantee, I think I spent more time inside of ClickFunnels than any other human on this planet because I love it. And how cool is it to be able to create a product and use a product you love so much, you use it literally every single day? There's not many people that can say that. In fact, I guarantee you that none of my competitors, the founders of the company, used their own product a fraction of what I use our own product because I use it every single day. Every day we're launching new funnels, we're testing new things, we're checking our stats and our ads and we're making split tests and tweaks. I'm obsessed with it, as you guys know. But it's been a long time since something like ClickFunnels has come out that I've been excited for, and it's actually interesting the backstory behind this. When we first launched ClickFunnels, there were three partners. The first it was me and Todd Dickerson, and then we brought in a third co-founder, some of you guys know him, his name is Dylan Jones. And Dylan was the one who built the original ClickFunnels editor. He was part of the team for a couple of years, and then eventually we ended up buying him out and he's been off on his own, having the time of his life for the last couple of years. Recently, he started just playing around with some new ideas and he wanted to get back to coding and creating and stuff like that. He messaged me a little while ago. He was like, "Hey, I have this new tool that I created. I want you to check it out." I'll give you the tool upfront and I'll talk about what it does. It's called one-pager. So it's onepager.io. So www.onepager.io, if you want to see what it is. But it's this really cool editor that makes these one-pagers. They're called one-pagers, right? At first, I was like, "Okay, I don't get it." He's like, "No, it's really cool. You can use it for making lead magnets or creating process flows or everything." I still didn't get it at first, right? I was kind of struggling. Then he demoed himself using it. It's so cool. He opened up this grid and then you drag the grid and you create a little blocking. Oh, what you want in this block? You want text or video or a headline or a checklist or whatever, and then you drag another block and really quickly, in like five seconds, I watched him build out a SWAT analysis one-pager and then he did another one. I was like, "Oh my gosh, this is cool." I'm like, "Let's do a one-pager for a concept inside my books." He's like, "Well, give me a concept.", so I'm like, "Okay, here's my storytelling framework." He looked at my storytelling framework and within five minutes he built a one-pager for it. That was insane. We're like, "Literally I could use it as a lead magnet", I said, "Hey, give me your email address and I will give you this one-pager, which is going to teach you my story framework" or I could sell them and give you the episodes and be like, "Hey, you bought my book, if you want here's my six one-pagers for me showing you all the processes of the book, section 97 bucks." I created an upsell for it in a heartbeat. In a few minutes, I created an upsell that fast from my book, or I can make an order form bumps or I can make... Oh, there's so many things. And I became mildly obsessed. I say mildly obsessed because I know to this day, there's nobody who spent more time inside of one-pager than me. I have built out now... I found out about it right before we launched the five day lead challenge, somebody has asked us to do the five day lead challenge. And in that challenge, I was teaching people to make lead magnets. I'm like, "Okay, everyone use one-pager." In fact, I got Dylan to go and create it so that everyone could create their first one-pager for free. So I was like create a one-pager and use that as a lead magnet. So in the five day lead challenge, we taught... I think we had 45,000 people registered for that, I taught them all like, "Hey, here's how to make a one-pager, go use that. Now you have a lead magnet you can go give away." And so I had everyone go create a one-pager lead magnet. And then we did the one funnel away challenge. I structured it where every single day I taught a principle, but I made a one-pager out of that principle. And every day they learn a principle from me. And then they get a one-pager with all the stuff in it, right? And the day two, day three... So I built 30 one-pagers for the one funnel away challenge. I did five one-pagers for the five day lead challenge. And now it's like every thought I've ever had, every concept, everything, every framework I've built, every principle, every everything I've ever created or dreamt of I'm turning into one-pager. That's how obsessed I am because it's taking these things, these concepts and it turns them tangible. It's hard to explain what a one-pager is until you actually see one. But it takes something and it makes it tangible, where it's like, "Oh, now this framework, this abstract concept you shared with me, now I can actually see it, I can touch it. It's a thing that I can actually... It's a one-pager." Ah, it's so insanely cool. And I'm excited because I literally have been using this tool every single day. And as I looked over the last literally 45 days, there's two products I've used every day. And that's Monday through Monday, seven days a week and that's ClickFunnels and it's one-pager. And I have to... In full disclosure, I got so obsessed with one-pager I asked Dylan if I could buy into it, become a partner and so now I am. So, yes, I do have ulterior motives to tell you about it. But the reality is these are the only two products that I use every single day, every single day in my business. That's it. Like, there's other ones I use every once in a while, I log into my odd responders, I log into my analytics. But the two things I use every single day are ClickFunnels and one-pager. And that's pretty cool. How cool is it to create products that you use every single day? Not just like, "Oh, this is a good idea. You can use it once." Like, every single day. Every day I'm in one-pager and now I'm going through everything I've ever taught. All my books, all my speeches at Funnel Hacking Live, all my projects that got partially done but not finished, I'm turning them all into one-pagers. One-pager after one-pager, I'm building lead bags, I'm building order form bumps, I'm building courses, I'm building everything with this amazing new tool called one-pagers. So, anyway, if you're not staying on one-pager right now, you don't have a poll. You should pull over the car, pause the thing, go to onepager.io. And what's cool about it is you create a one-pager and you can give it to somebody, right? So I give it to you and you can go take it and you plug it into a one-pager account and you give a free one page account. Because it stores all the one-pages people are giving you, right? So you can have all the content, the curriculum, the things you're learning, and they're all stored in your one-pager account, which is cool. And then had Dylan set up so the very first one-pager, you get one for free. So you got one, you can give away for free. You can make a lead magnet, doesn't cost you anything. Then obviously upgrade, you can create unlimited and it's insanely cheap, the software. We're going to be raising the price soon. But right now it's really, really cheap. And then you can start creating these things. And Dylan is in full out creation mode. He's adding all sorts of new things to it. He's adding new elements, just new stuff. That's amazing inside of it. He's working on membership modules and things like that, where you could have password protected one-pagers and you have all... Anyway, once they get unlocked, when somebody buys from you. And the future is really, really cool, but literally the product's been live to the world for 45 days now and I've used it every one of those days. And so, anyway, it's not that often I get excited about a tool. In fact, I have not been... I told Dylan this, before we became partners and before I bought into the company I said, "This is the most excited I have been to buy software, it's ClickFunnels. That's it." And he got pumped and I got pumped and now it's part of my daily routine. I'm in one-pager every single day. So if you're a creator, if you're a designer, if you're thinking about things, if you're trying to create products, if you're trying to create lead magnets, you're trying to create order for bumps or courses or whatever, you should go start using one-pager. If you're a speaker, if you're a presenter, if you're... Whatever you are, one-pager is amazing. It's one of the fastest ways I know to create a product, fastest way to get an idea out of your head, fastest way to get a tangible thing. So, anyway, you should all go to onepager.io and just go get a free account and just played with it, it's seriously that cool. Anyway, so I'm pumped. Like I said, it's not very often that I use a product every single day. And the only two products I use every single day right now are ClickFunnels and onepager.io. So, there you go. And also, just to add to that, there's one other product that we're working on right now, that I can't tell you what it is yet, but it is amazing. I do think it will be the third product I use every single day. So, we're probably three months out, frankly didn't talk about that one, but it's cool too. So I'm sharing this for a lot of reasons. Number one, I want you guys to go sign for onepager.io. Number two, I want you to think about what is it you could create for your marketplace you would actually, legitimately use every single day. Because if you're going to use it every single day, there's a good chance that your market will as well. And so it's just kind of a test. In fact, I can tell you in the past, I created software in the past that I sold, but I never really used it myself. Like, "Oh yeah, it does this one little thing." But it wasn't something that became a staple in my life. Do you create something that literally you can't live without, where you're using it daily? Man, how powerful is that? Then your customers start using it, they're using it daily. It just changes everything. So anyway, hope you guys check it out, onepager.io. Have some fun with it, play with it. And like I said, I'll talk to you all again soon. Bye everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode I talk about challenge #5, testing the new control.Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode I talk about challenge #4, finding a new product origin story. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey, everyone this is Russell Brunson. Welcome back to the Marketing Secrets podcast. Hope you're enjoying this week of challenges. Today we're going to be moving into challenge number four. This is finding a new product origin story. Now, again, this is parts of a training that I recorded with my Two Comma Club X High End Coaching Members and you guys are having a really cool chance to listen to behind the scenes of what I taught them and hopefully this gives you ideas on some cool ways and some simple ways to make your business more successful. So that said we're going to cue the theme song. When we come back, you'll have a chance to listen to challenge number four. So challenge number four is going back to whatever thing you're selling, your product, your book, your webinar, whatever it is. I want to challenge you guys to find a new product origin story from some separate things, some sexy hook you can then tie back into the thing that you're selling and try that on an ad, try it on your landing page. Try it on something and just see if you can amplify what it is you're selling. I did a podcast three years ago and I didn't know how to explain it. I think I called it, turn up the sexy or something. I said, "I don't know how to explain this, but you take your offer and you have to make it sexier." Most people's offers are so bland. It's like someone comes to the page, "Oh, nah, I can do without it." But if you come to the page and you're, "Oh my gosh, if I don't have that thing, I can't sleep tonight." That's what you need and it comes back to turning it sexier. I didn't know how to explain that. It's just ah, try help people and make it sexier, make it more exciting, make it... How do you do that? I couldn't explain it. And this report, I read that and I was, this is the most simple, easy way to do that is to find this outside third-party story that uniquely is interesting and fascinating and then tie it back to your product. And so hopefully that helps. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode I talk about challenge #3, doing 100 speeches to other people’s audiences. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I hope that you've enjoyed the last two episodes. Challenge number one, we talked about simplifying your business. Challenge number two is talking about publishing daily for existing audience. And now, challenge number three is called, do a hundred speeches to other people's audiences. Now, these are all parts of a special presentation I gave them at Two Comma Club X high end coaching members earlier this year and I wanted to break it up and share it with you guys because I thought there's a lot of value in it. Hopefully, it'll get the wheels in your head spinning about how to have more success with your online business. With that said, we are now going to cue the theme song. When we come back, here's a listen-in on challenge number three. Now, I want to go to the next step. Next step is send an email a day. These are people that are already on your list, right? The definition of you sending an email a day to your list is, they're already on your list. Now, we're talking about, how do we get more people onto the list? Okay. I think that for the most part, most of you guys here in the community, you get good at publishing, but for the most part, publishing happens to your existing group, right? The podcast, it's going to the people who are on my podcast. If I'm doing a Facebook live, it's for the people who are on my Facebook live. If I'm doing an email on my list, it's for people on my email list, right? It's targeting the people who are already following you and the more you do it, the more people will come and follow you but what I want to challenge everyone to do is, how do I amplify the number of people who are on my platform? How do I get more people coming to me so that when I'm doing a podcast, I'm doing an email, more people see it? I want to show you guys a story of something cool that I saw one of my friends, his name is Eric Lofholm and January 1st this year, he posted something on Facebook. At first, I was like, "Huh? Interesting." He posted this, he said, let's see if I can pop it here, he said, this is on January 2nd. I think January 1st, he said, "I have a goal. I'm going to try to do 550 speeches this year. January second, he gave speech number one of 2020, shooting for 550 speeches this year." I was like, "Huh, that's interesting." I'm like, "I wonder where this is going to go. I'm really curious." Then, the next day or January four, two days later. "My goal this year is to do 550 speeches. So far, I've been posting my year to date results. I had two people reach out to me to book me. Yay! No speeches today, I'm at seven for the year so far. A few people asked me my definition of a speech. Here it is: a talk that reaches two or more people." Okay? The definition of the speech: a talk that reaches two or more people. That includes being a guest speaker at sales meeting, delivering a seminar, being on a podcast, delivering a webinar, delivering a keynote or a corporate training. Anyway, that's what he defines that. As long as two people are listening, he considers it a speech. Okay? All right. And then, January 6th, "I'm off to my goal of 2020. Here are my results today. Delivered five speeches, had nine coaching calls, booked two speeches, created four pieces of content delivered one sales presentation at two members of my team. My speech goal was 550 for the year, I'm at 12 speeches so far a year today." That's January 6th, so his average is basically two a day since the beginning of the year. "January 8th, three speeches so far today. Reached about 300 people this morning, 2020 goal, 550 speeches, 18 speeches a year today so far. January 9th, three speeches today, 22 speeches a year today. January 13th, six speeches today 32 speeches a year today. January 14th, eight speeches today, 40 speeches a month to day. January 15th, three speeches today, 43 a year today, 550 is the goal. January 16th, five speeches today, 48 a year today, 550 is the goal. January 17th, two speeches today, 50 ..." and it keeps going on. "January 20th, five speeches today. January 21st, 62 a year today. January 13th, 68 today. January 22nd, 65. January 24th, 74. January 27th, 78." He's one month in, he's got 78 speeches he's given all pushing people into his funnel. He's not pitching to his existing audience. We talked about publishing to your existing audience and most of you guys are doing that. Now, this is going outside, doing speeches to other people's audiences to bring people into your world, sucking them in the lead magnet. If we're not bringing new leads, new people in, then our funnels, our publishing wells will eventually start drying up. Okay. "February 3rd, 98 a year today. February 14th, 127 a year today. February 24th, 148 today. February 28th, March 4th, March 4th." It keeps going, "March 19th, 202 speeches today." All right. It keeps going on from there. Do you guys see what he's doing? Obviously, publishing daily to his own audience, he's going to have to figure out, where can I go and I can give a speech? He devises a speech to somebody else's audience to get more people coming in. Okay. My question for you guys is, again, instead of focusing on building the next new funnel, it's, where can I go to find people to bring people into my funnel? How can I do more of this? Okay? And by Eric putting out this intention of, I'm going to do 500 speeches on other people's fan pages, other people's podcasts, other people's things this year, it's more than one a day. It's forcing me to do it and you look at, the momentum is slow at first, slow at first and the more he did, the more he booked and now, March 19th, he's two months into the new year's, he's got 202 already done of his 550 goal. If he keeps consistent with these, he probably could 2,000 or 3,000 and winning is going to happen to his business, because of that. How many leads and customers and people are going to come into his funnel because he's out there doing presentations to bring people into his world. All right. I was talking to Stacy Martino yesterday and she's like, "Hey, I want to put you on our podcast or do a Facebook live to do your book. I've seen you a lot." I'm like, "Yeah, I've done a lot." In fact, how many of you guys have seen this? I've been doing, on average right now, I'm doing eight a day. I'm doing eight speeches a day, 30 minutes speeches to other people's lists. Okay, I’m in quarantine, I got nothing else to do. Eight a day, I do 30 minutes speeches and I'm doing eight a day right now. Last week, we did eight times five so I did 40. This week, I took Friday off to hang out with you guys but pretty much did almost 35, 40 this week. And from that, we've sold over 30,000 copies of the book. I'm going out there doing the thing, doing the thing, doing the thing. The question then obviously is, "Where do I do speeches to?" I don't know, and it comes back to the foundation of what we've been talking about and teaching you guys for years now, it's the Dream 100. I want you to look at this from a different lens. I think a lot of times, people build this Dream 100 list and they sit on it waiting, "Well, someday I'm going to send them a package with my box" or "Someday, I'm going to do it." And I'm like, "No, no, today's the day." This is how I want to challenge all of you guys to do this, is come back to your Dream 100 list and say, "Hey, on Facebook, who are the people that I could potentially do a speech on their fan page to?" And then, list out those people. "On Instagram, who are the people I could potentially do a speech to their audience with?" And list out the people. "Who are the podcasts that I could potentially speak on a podcast? Who are the YouTubers I can make a YouTube video with? Who are the emailers with emails? Who are the bloggers who have a blog?" And making that list and then, it's not to wait until someday your thing's ready, it's today. Send an email and say, what I recommend is email and Facebook to say, "Hey man, I'm a fan of your Facebook following. I have this really cool free report I wrote called 17 Ways To Do Awesome Stuff and I have a presentation that I can give and I can go anywhere from 10 minutes to 30 minutes, it's going to help people to be more productive. And then at the end of it, I'll give them a free copy of my PDF with 17 Ways To Be More Productive. Can I come and do that presentation to your audience? I think they would love it." And you asked first person. Send an email, second person, "Hey, Joe. I'm a fan of your Facebook page. Love what you do, I watch all your episodes. My favorite one has been this. I have a question for you. I have a really cool report I wrote right out called 17 Ways To Be More Profitable In The Coronavirus Thing and I would love to come and give a 10 to 15 minute presentation on your fan page with you where I can go through these things and then give people a free copy of the thing. Can I do that? Would you mention me? I'm doing a speech for free to your people." Cool. Next person, next person and just emailing them, one at a time, one at a time, one at a time. If you email 10, 15, 30, a hundred people, how many speeches do you think you could land? My guess is, if you email a hundred people, you'd lend a minimum of 10 speeches. And I guess it's probably a lot higher, but you get 20 or 30 of them. I don't care who you are, if you've got no name at this point, it doesn't matter if you got a sexy hook, something that's timely for their audience, a free presentation you normally charge for you give for free to their people, you'll be able to get people right out to come and play. Come on. Especially since I have this community, can you network with each other, can you guys do speeches to each other's lists?? Now's the time to start getting out there and sharing your message. Now that I'm in quarantine I'm doing it as well. Usually, I'm so busy I'm not able to do presentations, but man, I've been doing all my crazy and what's happening? We're filling our funnel with brand new leads, brand new people every single day. Okay? I want to challenge you guys to do a hundred speeches to other people's audiences over the next 12 months. The rest of this calendar year. Okay? That means it's one every, every other day, every third day or something like that. Basically, make a lot at first but if you're like Eric Lofholm, I just showed you guys, it starts slow and as you do one, it opens the next one and the next one and the next one and it'll be able to ramp up over time. But this is how you're getting new people in so this is different than publishing daily. Yes, I said, "Spend 20 minutes publishing something daily to your existing audience and then go out there and do at least one presentation a day to get new people into your audience so they can see the stuff you're publishing every day." Promotion, publishing. Promotion, publishing. Okay? They're hand in hand. I think I've done a disservice on telling you to publish, publish, publish, and people are like, "I'm publishing and nothing's happening." It's like, "Okay, now, you've got to promote what you're publishing. Getting people in and out. It goes out to going to the different audiences in your Dream 100, doing presentations, doing speeches to everyone and call them to get people to hear a lead magnet so they can hear your publishing and you can sell them the one thing you actually tried to sell them at the end. Do that makes sense? Yeah. Coleen said, "At first, sometimes, it seems hard, but then it snowballs and everyone wants to have you on their show." Yes, yes. Yes. Someone said, "How do you find these audiences?" It's easy. Let's say it's podcasting. You're on a podcast app and I go ahead and I'm like, "Okay." I scroll down to where it says Top Shows, I click on Top Shows. Right next to Top Shows, it says See All so I click on See All and it's showing all the top shows and at the very top here, it says Categories. What category am I in? I click Categories and then here's all the categories in iTunes. There's news, comedy, sports, history, true crime, social culture, arts, business, education, fiction, government, health and fitness kids and family, leisure, music, religious spirituality, science, technology and TV and film. There's the categories in iTunes. If you're like, "My business doesn't fit in those categories," you may not be in a good business because if there's not people podcasting about the thing that you're selling or the market you're in, it may not be a big enough business to really focus on. Your business should fit into one of these categories. I'm going to be like, "Okay, let's say I am a health and fitness," I'm looking at the fitness. Boom, it shows me the top podcasts in health and fitness, the top 200 podcasts. I just gave you, if your health and fitness, there's 200 Dream, 100s so you already doubled how many people you need to have. I'm going to go to every single show host, I'm going to contact them and be like, "What's up, dude. I see that you run the Adaptive At-Home Workouts. I have a finished product. I would love to do presentation showing my number one best workout blah, blah, blah, blah, blah." Okay? And then you go through person by person by person. The next question is, "Russell, how do I find their contact information?" I don't know, you just start clicking around. So click on this right here, it says Sometimes Everyone Hears Things. There's no contact so listen to the podcast and see what do they pitch at the end, what website they sent me to. Then, you go to the website URL I look for contact link. It's just doing the research, doing the homework. Okay? Now, there's 200 people on Podcasters. Now, those are the top 200, but the good news is there's even more. In fact, the Marketing Secrets Podcast gets 15,000 downloads per episode and it's not even in the top 200 in the business category. There are tons of big podcasts you can be on that aren't in the top 200. Then, you can just go to the search bar here and type in, "health and fitness" or in a keyword, type in, "biohacking." I'll type in "biohacking" and I click on it and biohacking may not be the top 200 in health and fitness, but holy cow, there are probably 50, 60, 70 different biohacking podcasts here. Biohacking. Then you go there. There's just podcasts alone. Then, go to Google and type in, "biohacking blogs, biohacking YouTube channels," go to Facebook and start searching biohacking, you start searching it and you go on that thing and you start finding just swarms of people that you could challenge to do with. Cool? Does that help you guys? YouTube, same thing, YouTube, same with Google. They're everywhere. All right. Learn more about your ad choices. Visit megaphone.fm/adchoices