Trailblazers

This week, we chat with Jaime Schmidt who is the entrepreneur and the founder of Schmidt's Naturals, a brand of natural personal care products that she started in her kitchen in Portland, Oregon in 2010. Jaime is known for modernizing natural personal care products, including the customer-favorite deodorant, and bringing them to the mainstream market. Under her leadership, Schmidt’s grew into a household name lining the shelves of retailers including Target, Costco, Whole Foods, Walmart and CVS across 30 countries. In 2017, Schmidt’s partnered with CPG giant Unilever, with Jaime continuing as the brand’s founder.Jaime is the co-founder of Color, an investment portfolio that specializes in the consumer product industry, retail and ecommerce, brand positioning, and M&A. She is the author of “Supermaker: Crafting Business on Your Own Terms,” a personalized guide on how to put your business on the map, turning your passion into profit.She is regularly profiled in prominent press including Inc., Entrepreneur, Forbes and Fast Company. Jaime is an inaugural member of the Inc. Founders Project and has also been recognized as 100 Most Intriguing Entrepreneurs, PNW Entrepreneur of the Year, Women of Influence and Executive of the Year.Follow us!Jaime: @jaimeschmidt (and on Fireside here)Schmidt's Naturals: @schmidtsnaturalsColor: @colorinvestsGoing Public: @goingpublicDear Twentysomething: @deartwentysomething (and on Fireside here)

This week, we chat with Shira Lazar who is the Founder and CEO of the Emmy Nominated digital media brand, What's Trending. In 2018, she became the host of the afternoon drive show "Lets Go There" weekdays on the first national LGBTQ+ station Channel Q syndicated and on Radio.com. While in quarantine in April 2020, Shira launched PeaceInside.Live, a wellness community and platform offering virtual classes, workshops and retreats. Peace Inside Live is constantly working to break down the barriers of entry to make tools for well-being accessible for all via community experiences and workplace programs.As a leading broadcaster and interviewer in the digital space, Shira has been the face of the biggest live-streams on the web from awards shows to red carpet premieres including, The Oscars, The Grammys, Tony Awards among many others. She has also been named one of Fast Company’s Most Influential Women in Technology, Huffington Post’s “Women in Tech to follow on Twitter”, honored on the Variety Women of Impact list and Cynopsis Top Women In Digital. A digital trailblazer, she speaks at conferences around the world, is a regular contributor on The Huffington Post, Inc. and Entrepreneur and has appeared frequently on networks like Cheddar, Bloomberg TV, CNN and Fox News Channel discussing Internet culture and digital trends.Follow us!Shira: @shiralazar (and on Fireside here)What's Trending: @whatstrendingPeace Inside Live: @peaceinsideliveDear Twentysomething: @deartwentysomething (and on Fireside here)