Jaime Schmidt: Founder of Schmidt's Naturals

This week, we chat with Jaime Schmidt who is the entrepreneur and the founder of Schmidt's Naturals, a brand of natural personal care products that she started in her kitchen in Portland, Oregon in 2010. Jaime is known for modernizing natural personal care products, including the customer-favorite deodorant, and bringing them to the mainstream market. Under her leadership, Schmidt’s grew into a household name lining the shelves of retailers including Target, Costco, Whole Foods, Walmart and CVS across 30 countries. In 2017, Schmidt’s partnered with CPG giant Unilever, with Jaime continuing as the brand’s founder.

Jaime is the co-founder of Color, an investment portfolio that specializes in the consumer product industry, retail and ecommerce, brand positioning, and M&A. She is the author of “Supermaker: Crafting Business on Your Own Terms,” a personalized guide on how to put your business on the map, turning your passion into profit.

She is regularly profiled in prominent press including Inc., Entrepreneur, Forbes and Fast Company. Jaime is an inaugural member of the Inc. Founders Project and has also been recognized as 100 Most Intriguing Entrepreneurs, PNW Entrepreneur of the Year, Women of Influence and Executive of the Year.

Follow us!

Jaime: @jaimeschmidt (and on Fireside here)

Schmidt's Naturals: @schmidtsnaturals

Color: @colorinvests

Going Public: @goingpublic

Dear Twentysomething: @deartwentysomething (and on Fireside here)