Glam & Grow - Beauty Business Podcast

While the highly competitive plant-based beauty space is now more mainstream, there wasn’t a lot of competition in 2008 when Shirley Pinkson and her co-founders at W3LL People (now owned by E.L.F. Beauty) started their performance-driven, plant-based, clean beauty brand. We had the opportunity to sit down with Shirley post-acquisition to talk about the brand’s developments (and her next steps at E.L.F. Beauty).The company was a collaboration of three best friends who went to school together and started the brand from scratch.. Shirley combined her decades of experience in makeup and retail together with her co-founders who brought expertise in branding and science.  While they originally thought they would build the brand in  prestige retail spaces with the likes of Fred Segal (their first account), it didn’t take long before they were approached by Target and have now pivoted towards greater accessibility and awareness.In this episode Shirley also discusses:The hard work of marketing in the those early days which included flyers on cars, stickers, and buttons, and standing outside on the sidewalk in front of their Austin studioThe massive growth of the clean beauty spaceWhy they took five years to launch a mascaraYou’ll also find out about the “very fast love affair” between W3LL People and E.L.F. Beauty.. To learn more about the brand you can visit their website. This episode is brought to you by Wavebreak8-figure ecommerce stores hire Wavebreak to turn email marketing into a top revenue driver.Most ecommerce brands don’t email right... and it costs them. At Wavebreak, our ecommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at  Wavebreak.co

When Cayla O’Connell Davis, co-founder and CEO of Knickey, was in graduate school she stumbled across some truths that led her to strive to make a positive contribution to the fashion industry. She had spent years on the retail side of the business, in merchandising, design, styling, and sales. After graduation, she worked with a company that brought eco-friendly home goods to big retailers. While with this employer she was exposed to the organic cotton industry. The seeds from this exposure grew a couple of years later into a startup that she built with a friend around that industry: organic cotton underwear.Most people are very familiar with cotton, and yet they don't understand the monumental difference between organic cotton and what Cayla calls “chemical cotton.” The latter can contains pesticides, synthetic fertilizers, chloride, formaldehyde, and other carcinogens, and theses chemicals remain on your garments, no matter how many times you wash them.Knickey is also known for its underwear recycling program. This amazing program provides a free shipping label to send used and unwanted underwear to Knickey’s recycling facility, where the underwear is shredded and made into shoddy, which can then be made into insulation, furniture, and padding. You even get credit for a free pair of underwear on your next purchase!In this episode Cayla also discusses:Her passion for sustainability, resulting in a fully organic and Fair Trade certified supply chainThe use of body positivity and diversity in their modelsHow a Vogue story on Knickey led to them selling out of a six-month supply of product in six weeksThe handwritten notes customers send to say thank you for the product If you’d like to shop their line, do so on their website (where you can also find the link to recycle any of your old underwear).This episode is brought to you by Wavebreak. 8-figure ecommerce stores hire Wavebreak to turn email marketing into a top revenue driver.Most ecommerce brands don’t email right... and it costs them. At Wavebreak, our ecommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Emmanuel Rey, Founder and CEO of YUNI Beauty, had a long career working with top beauty brands like Aveda and L’Oreal before he ever decided to take the entrepreneurial leap.  YUNI is known for its focus on wellness and is a clean, natural, sustainable brand that wants its customers to save time, restore health, and relieve stress.When you go to YUNI Beauty’s website you’ll see right at the top of the page: “mindful beauty for an active life.”  When we asked Emmanuel about this, he said, “We don’t want to sleepwalk through life: we want to add value in everything we do and we want that to come through to our customers.”In this episode Emmanuel also discusses:How the beauty industry has evolved regarding ingredients and packaging in recent years (a focus on cleanliness and sustainability)Different regulations and consumer demands in the US vs. the EUThe differences among the terms clean, natural, organic, and greenYUNI’s focus on the benefits of sleep and the multiple products they have that help their customers get more rest You’ll also hear how Emmanuel and YUNI weathered Covid-19 and the changes they saw in the industry as the result of such a disruption. This episode is brought to you by Wavebreak 8-figure ecommerce stores hire Wavebreak to turn email marketing into a top revenue driver.Most ecommerce brands don’t email right... and it costs them. At Wavebreak, our ecommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at  Wavebreak.co

On this week’s episode of the Glam & Grow podcast, we chat with Steph Hon, CEO & Founder at Cadence.Cadence provides sustainable and stylish capsules to make organizing all your self-care essentials a breeze. The capsules can hold everything from vitamins to toothpaste to conditioner.The episode begins with Steph explaining the concept behind Cadence and her heavy involvement in the design of the eco-friendly capsules.She explains the challenges of being a young entrepreneur, and we learn that Steph invested her entire savings into creating Cadence. To save money, she worked full-time and had some side jobs, and lived at her parents' house.Steph talks about the sustainability and packaging of the products and explains her vision for the brand. Cadence is always innovating and working on new products, and this is what we can expect in the future.We also learn how Covid-19 affected Cadence. Whilst many might associate capsules with travel, the brand remained strong during the pandemic with booming sales. Many people choose Cadence because they want to support the planet whilst being organized.The conversation wraps up with Steph sharing her number one goal for this year.Do you want to learn the tricks to success behind a sustainable packaging capsules company? Then tune into this week’s episode of the Glam & Grow podcast, with Steph Hon, CEO & Founder at Cadence.ResourcesCadence This episode is brought to you by Wavebreak. 8-figure ecommerce stores hire Wavebreak to turn email marketing into a top revenue driver. Most ecommerce brands don’t email right... and it costs them. At Wavebreak, our ecommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co.

​​When they were young, Nikita and Akash Mehta would listen to their grandmother tell them stories as she cared for their hair. Those golden memories would, years later, inspire the two siblings to create a modern hair wellness brand, Fable & Mane, inspired by 4,000-year-old Indian beauty secrets.Launching a business is always a challenge, but launching during a pandemic is a special kind of difficult. Yet Akash and the team took full advantage of the storytelling that is at the heart of the brand to leverage the fact that, as many people stayed home, they naturally gravitated toward self-care and wellness.In this episode, Akash also shares:The unique challenges (and rewards) of building a business with a siblingThe use of TikTok to drive impressions and engagementThe Fable Fund and the company’s passion for giving backAkash’s desire to foster collaboration over competitiveness with others in the industryYou’ll also find out some of the challenges that Akash and the company faced during the pandemic and get more insight into why this is a brand to watch.This episode is brought to you by Wavebreak. 8-figure ecommerce stores hire Wavebreak to turn email marketing into a top revenue driver.Most ecommerce brands don’t email right... and it costs them. At Wavebreak, our ecommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

While many tend to think of yogurt and other food items when they hear the term probiotic, Savannah Sachs and her team at TULA love to educate people about the role probiotics can play in clinically-proven topical skincare.TULA believes in beauty from the inside, and thinks of itself as sitting at the intersection of beauty and wellness. TULA was founded by a practicing doctor, Dr. Roshini Raj. She dove deeper into treatments that worked for her patients to create a brand that makes clean and clinically effective skincare, powered by probiotic extracts and superfoods.In this episode Savannah also discusses:How a digital skin quiz offered by TULA helped inform potential customers about their skin while providing ongoing R&D for the product development teamTULA’s efforts in sustainabilityThe differences among prebiotic, probiotic, and postbioticTULA’s growth as an omni-brandYou’ll also find out how TULA navigated Covid-19, giving their retail team a chance to cross-train in the digital space, helping customers suddenly focus more on self-care.You’ll find the discussion interesting and informative and might even take a browse in TULA’s online store when you’re done listening.This episode is brought to you by Wavebreak. 8-figure ecommerce stores hire Wavebreak to turn email marketing into a top revenue driver.Most ecommerce brands don’t email right... and it costs them. At Wavebreak, our ecommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

In this week’s episode of the Glam & Grow podcast, we speak with Giella Poblocki, Founder at GIELLA Custom Blend Cosmetics.GIELLA helps customers design the perfect products based on their hair, eye and skin color, and personal preferences. Customized cosmetics include foundation, mineral powder, bronzer, and more.The episode begins with Giella explaining the brand. We learn about custom blends and how it works.Giella discusses the most significant shift she’s seen in the beauty industry over the past 20 years—people are paying more attention to the ingredients of their cosmetics and what they’re putting on their faces.She speaks about the growth of eCommerce and how GIELLA Custom Blend Cosmetics makes the online buying process as customizable as possible. With the lipsticks, for example, customers can pick aroma, the level of coverage, and sheer, creamy, matt, or shimmer.Giella talks about the biggest challenges the brand faced during Covid-19. She also highlights the brand’s hero products and what makes them so special.The episode wraps up with Giella answering what her number one goal is for 2021.Do you want to hear expert advice from Giella Poblocki, Founder at GIELLA Custom Blend Cosmetics, who’s worked 20 years in the beauty industry? Then tune in to the latest episode of the Glam & Grow podcast.Giella This episode is brought to you by Wavebreak. 8-figure ecommerce stores hire Wavebreak to turn email marketing into a top revenue driver. Most ecommerce brands don’t email right... and it costs them. At Wavebreak, our ecommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year. From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly ROI.Curious if Wavebreak is right for you? Reach out at  Wavebreak.co

If you find an in-season luxury item online at a great price, you might think there’s a scam involved. And that’s precisely one of the consumer education hurdles that Diego Abba and his team at italist have had to overcome as they have built their platform since 2014.italist is a luxury e-commerce site that offers the fashion and accessory choices of leading Italian luxury boutiques. While all the products are shipped from Italy, the brands come from all over the world. Italian buyers are in a unique position of being tastemakers: they already have a reputation for fashion, and that only gets better as visitors from all around the world interact with Italian buyers. italist then takes those buyers’ choices and makes them available to those who can’t easily get to Italy (especially in a post-pandemic travel environment).In this episode Diego also discusses:What the Italian retail price is in relation to the prices consumers can expect to pay in the US and Asia (and how italist benefits from this)The challenge of onboarding traditional Italian retailers onto a global tech platformFuture plans to localize italist into different languages and marketsHow Covid impacted italistYou’ll find the conversation interesting and will likely browse italist yourself when you’re done listening.This episode is brought to you by Wavebreak. 8-figure ecommerce stores hire Wavebreak to turn email marketing into a top revenue driver. Most ecommerce brands don’t email right... and it costs them. At Wavebreak, our ecommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year. From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

On this episode of the Glam & Grow podcast, we spoke with Abdul Mazin, Founder and President of HauteCarat.HauteCarat designs beautiful lab-grown diamond jewelry. Despite the fact that lab-grown diamonds are chemically, physically, and optically indistinguishable from their mined counterparts, there’s still a bias against them among buyers and sellers in the diamond industry. One of the lessons Abdul shares in the episode is the perceived knowledge about the cheaper prices of lab-grown diamonds: that only “budget shoppers” would be interested in them. Yet HauteCarat’s experience has been the opposite. Their customers have large budgets to spend but are more focused on value and ethics.Abdul gives insight into:Why the “old school” players in the diamond industry weren’t selling lab-grown diamondsHow HauteCarat got a chance with Nordstrom How a diamond is “grown”How lab diamonds are better for people and the environment Abdul also shares the evolution of HauteCarat’s wildly popular “try at home” rings, and what pivot they made early on to better qualify those customers.This episode is brought to you by Wavebreak. 8-figure ecommerce stores hire Wavebreak to turn email marketing into a top revenue driver. Most ecommerce brands don’t email right... and it costs them. At Wavebreak, our ecommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year. From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

In this week’s episode of the Glam & Grow podcast, we discuss CBD supplements and more with Chris Roth, CEO & Founder at Highline Wellness.Do you want to learn how a CBD supplement company rose to success? Then tune in to the latest episode of the Glam & Grow podcast, with Chris Roth, CEO & Founder at Highline Wellness.Resources Mentioned:Highline WellnessInstagram This episode is brought to you by Wavebreak. 8-figure ecommerce stores hire Wavebreak to turn email marketing into a top revenue driver. Most ecommerce brands don’t email right... and it costs them. At Wavebreak, our ecommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year. From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co