Glam & Grow - Beauty Business Podcast dpHUE Haircare with President & Chief Operating Officer Martin Okner
On this week’s episode of the Glam & Grow Podcast, we chat with Martin Okner, President and Chief Operating Officer of dpHUE.
dpHUE is a haircare brand established by color enthusiast and founder Donna Pohlad along with A-list celebrity colorist Justin Anderson. The products are designed to nurture the hair to help make the color look amazing every day. Solutions help make your hair look incredible even between salon appointments.
Martin starts off by discussing his transition from working at private equity firms to a haircare brand. We learn more about dpHUE as a brand, including how it was founded and what differentiates it from the competition.
Throughout the episode, Martin speaks about the effects Covid-19 has had on dpHUE. While there have been challenges for the company, the brand has achieved tremendous success during the pandemic, with many turning to dpHUE’s products when they couldn’t visit the salon.
Martin highlights the brand’s hero products, and we learn what makes them so unique. We also discover that social media and influencer marketing have worked remarkably well for dpHUE’s marketing strategy.
The conversation wraps up with Martin talking about dpHUE’s upcoming plans and key focuses.
Learn how haircare brand dpHUE experienced tremendous growth during Covid-19 by tuning into the latest episode of the Glam & Grow Podcast.
Resources
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