One Knight in Product

Jeremy Kirouac is a "Pan-Canadian" product leader and former startup founder who has thrown himself headlong into the world of fractional product leadership, as well as helping advise companies in all things product-related. His hot take? That startup founders live in information bubbles that concentrate solely on revenue and don't spend enough time teaching them good product management fundamentals. This impacts their chances of building a good product company and impacts their relationship with product management teams as they scale. Find Jeremy all over Canada, or on LinkedIn. If you'd like to appear on Hot Takes, please grab a time! Related episodes you should like: Moving Beyond Founder-Led Product Development & Setting PMs up for Success (Jennifer Yang-Wong, VP of Product @ Contrary) Build Products Businesses Want with the Lean B2B Pyramid (Étienne Garbugli, Author "Lean B2B", "Find your Market" and "Solving Product") Your Product is a Joke - How to use Improv Comedy Principles in Product Management (Amogh Sarda, Co-founder @ Eesel) Chris Locke's Hot Take - Product Leaders Need to Adopt a VC Mindset (Chris Locke, CEO @ Aspire) Upping Your Odds of BEATING the LinkedIn Algorithm (Ivana Todorovic, CEO @ AuthoredUp) Greg Prickril's Hot Take - AI is going to change everything for Product Managers (Greg Prickril, B2B Product Management Coach, Consultant & Trainer) May Wong's Hot Take - Product Management is a Team Sport (May Wong, Product Operations Consultant & Coach) Dean Peters' Hot Take - There's More to be Said About the Instagram-ification of Product Management (Dean Peters, Principal Consultant & Trainer @ Productside)

Chris Locke is a long-time product leader who has taken his passion for educating product managers into his agency, Aspire, with which he aims to help product teams bridge the skills gap and equip them with the skills and resources to build products customers love. His hot take? That product leaders need to adopt the mindset of Venture Capitalists to truly drive growth through their product initiatives; placing a series of bets, backed by data, with clear stage gates for decision-making and adopting a portfolio approach to product prioritisation. Find Chris on LinkedIn and remember to check out his training company, Aspire. If you'd like to appear on Hot Takes, please grab a time! A message from this episode's sponsor - Leadfeeder This episode is sponsored by Leadfeeder. No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com: Check out Leadfeeder here. Related episodes you should like: Moving Beyond Founder-Led Product Development & Setting PMs up for Success (Jennifer Yang-Wong, VP of Product @ Contrary) Paying Off Your Organisation's Human Debt Through Agility & Psychological Safety (Duena Blomstrom, Founder & CEO @ People Not Tech) Fearlessly Defeating the Four Horsemen of a Product-Friendly Culture (Eisha Armstrong, Co-founder @ Vecteris & Author "Productize" & "Fearless") Greg Prickril's Hot Take - AI is going to change everything for Product Managers (Greg Prickril, B2B Product Management Coach, Consultant & Trainer) May Wong's Hot Take - Product Management is a Team Sport (May Wong, Product Operations Consultant & Coach) Dean Peters' Hot Take - There's More to be Said About the Instagram-ification of Product Management (Dean Peters, Principal Consultant & Trainer @ Productside) Build Better Products at Scale with Product Operations (Melissa Perri & Denise Tilles, Product Consultants & Co-authors "Product Operations") Applying Product Management Principles to Life (Miloš Belčević, Author "Build Your Way")

Ivana Todorovic is the co-founder of AuthoredUp, the "Ultimate LinkedIn Content Creation & Analytics Tool", and wants to help YOU get better at standing out from the crowd and beating the LinkedIn algorithm. We spoke about all things LinkedIn, including the dangers of "engagement pods", whether it matters where you put your links in the post, how to engage with larger accounts, the power of secondary comments, and much, much more. We also spoke about her startup journey, the pros and cons of being reliant on a larger platform, and why she's so happy she bootstrapped rather than seeking VC funding. Check the episode out now! A message from this episode's sponsor - Leadfeeder This episode is sponsored by Leadfeeder. No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com: Check out Leadfeeder here. Episode highlights:   1. There's no "Quick Fix" for your LinkedIn profile Beware snake oil salespeople who claim to be making millions off of their LinkedIn content and are trying to sell you frameworks to be just like them. There's no cookie-cutter approach, the algorithm is changing all the time, and the majority of these people are basically lying about the results you will get and laughing their way to the bank. 2. It's Important to Soft Sell on LinkedIn Direct sales pitches underperform compared to content that offers value with a subtle call to action. Posts with a soft sell, focusing on the audience’s needs and delivering value without the CTA, perform better. You can't just keep selling things or trying to get people to click links... LinkedIn hates you leaving the platform and they will de-boost your posts. 3. The Pros and Cons of "Link in Comments" Posts with external links often get down-boosted because LinkedIn wants to keep users on the platform. Adding links in the comments or at the very end of the post is a better strategy, though even this approach reduces post impressions. 4. LinkedIn doesn't want your posts to go viral However it might look, LinkedIn explicitly prioritises real conversations and interactions rather than people mindlessly sharing clickbait. Concentrate on having real conversations, replying to comments, and replying to the comments on comments. This will boost your own impressions. 5. LinkedIn Blue and Gold Badges are Statistically Meaningless There's no statistically significant impact on having either of these badges. The badges are just there to make you feel special and keep you coming back to LinkedIn so that they can keep advertising to you. People with blue badges don't obviously have better content than those without, and people with gold badges are just being rewarded for feeding the AI-training hamster wheel. 6. Beware Engagement Pods Engagement Pods are private groups of people who share their posts with each other so they can game engagement and try to defeat the dreaded algorithm. However, these are super-easy to detect and they show up quickly even to external analysis. There are better ways to win at LinkedIn than paying exorbitant fees to snake oil salespeople. Contact Ivana You can catch up with Ivana on LinkedIn or check out AuthoredUp. Related episodes you should like: How to Move Fast Without Breaking Things (Dani Grant, Co-founder & CEO @ Jam) Valentine's Special! A Love Letter to Problems, not Solutions (Uri Levine, Founder @ Waze & Author "Fall in Love with the Problem, not the Solution") Moving Beyond Founder-Led Product Development & Setting PMs up for Success (Jennifer Yang-Wong, VP of Product @ Contrary) The Big Pivot to Reinvent Product Management (Yana Welinder, Founder & CEO @ Kraftful) Nailing your Product/Market Fit Strategy by Focusing on the Mission Critical (Maja Voje, Growth Strategy Expert & Author "Go-To-Market Strategist") Nailing your Brand Marketing by Embracing your Zone of Genius (Orly Zeewy, Brand Strategy Consultant & Author "Ready, Launch, Brand") Helping Superhero Startup Founders Stay Away from their Kryptonite (Richard Blundell, Founder @ Vencha & Co-author "The Go To Market Handbook for B2B SaaS Leaders") Building Great Companies through Community-Led Growth (Lloyed Lobo, Author "From Grassroots to Greatness")

In this engaging discussion, Jenny Wanger, a product consultant and educator known for her Reforge course, shares her hot take on the ineffectiveness of training without team engagement. She argues that product leaders often send teams for training but neglect to foster ongoing support, leading to minimal changes. Jenny emphasizes the importance of integrating training with organizational backing to ensure lasting impact and critiques the checkbox mentality prevalent in many companies. A must-listen for those looking to transform training into actionable outcomes!

Nick Mehta, CEO of Gainsight and customer success advocate, discusses the evolving landscape of customer success in an AI-driven world. He highlights the distinction between customer success and support, emphasizing the need for strategic integration. The conversation delves into the impact of the shift from zero-interest rates on retention strategies and efficiency. Nick also explores how AI can enhance digital-led customer success initiatives, urging businesses to prioritize proactive engagement to drive retention and satisfaction.

Rina Alexin is the CEO of Productside, a leading product training and consulting company (formerly known as The 280 Group). Rina is passionate about furthering the craft of product management around the world. Her hot take? Product managers complain about stakeholders, but they're just doing their jobs and we need to spend some of our energy on understanding them and properly collaborating rather than treating them as annoyances. Find Rina on LinkedIn or check out Productside If you'd like to appear on Hot Takes, please grab a time!   A message from this episode's sponsor - Leadfeeder This episode is sponsored by Leadfeeder. No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com: Check out Leadfeeder here. Related episodes you should like: May Wong's Hot Take - Product Management is a Team Sport (May Wong, Product Operations Consultant & Coach) Untrapping Product Teams and Getting Rid of Bullsh*t Management (David Pereira, Author "Untrapping Product Teams") Dean Peters' Hot Take - There's More to be Said About the Instagram-ification of Product Management (Dean Peters, Principal Consultant & Trainer @ Productside) John Cutler's Hot Take - The Instagram-ification of Product Management is Driving us Crazy (John Cutler, Product Educator & Author @ The Beautiful Mess) Build Better Products at Scale with Product Operations (Melissa Perri & Denise Tilles, Product Consultants & Co-authors "Product Operations") Knowing your Customers, Seeking Evidence and Sticking up for Continuous Discovery (Hope Gurion, Product Leader and Team Coach @ Fearless Product) Transforming your Organisation to the Product Operating Model (Marty Cagan, Author "Inspired", "Empowered" and "Transformed") Applying Product Management Principles to Life (Miloš Belčević, Author "Build Your Way")

Andy Walters, CEO of Emerge Haus and a generative AI expert, shares his vision of an AI-assistant-first world within the next few years. He discusses the efficiency and benefits that AI will bring to customer service, while contemplating the balance between technology and human connection. Walters touches on the profound transformations that AI will spark in various professions, raising concerns about job security in vulnerable sectors. He also highlights the urgent need for effective regulation in managing the rapid advancements of generative AI.

Bjarte Rettedal is a photographer-turned looking to take his interest in behavioural economics and systems thinking and pursue a career in UX design. His hot take? AI models should be under public ownership or at the very least fully transparent. We don't let people release supplements or medicines without extensive testing, so why are we OK with something as potentially high-impact as AI models? Find Bjarte on LinkedIn or bjarterettedal.com If you'd like to appear on Hot Takes, please grab a time!

Greg Prickril is a B2B Product Management coach, consultant and trainer who has gone all-in on AI and is bullish about the impact that he thinks it'll have on product management. His hot take? AI is going to change everything about product management. It's going to mean fewer jobs are required to deliver products, but it also opens up opportunities for business-focused product managers to make a real impact in their jobs, and accelerate them in doing so. Find Greg on LinkedIn, Prickril.com or https://www.coachpms.com/ If you'd like to appear on Hot Takes, please grab a time! A message from this episode's sponsor - Leadfeeder This episode is sponsored by Leadfeeder. No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com: Check out Leadfeeder here.

May Wong is a product operations consultant and coach who also runs ProductTO, an in-person product management meetup in Toronto. Her hot take? Product management is a team sport, and too much product management literature focuses on what the product manager should do, not what the team should do. If you'd like to appear on Hot Takes, please grab a time! A message from this episode's sponsor - Leadfeeder This episode is sponsored by Leadfeeder. No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com: Check out Leadfeeder here.