
Authentic As F*ck with Sun Yi
Want to build a personal brand without feeling fake as f*ck?
Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.
Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!
Latest episodes

Aug 7, 2024 β’ 1h 18min
Daniel Alonzo: How To Sell With Confidence & Consistency
Watch Episode 110 Trailer: https://youtu.be/SigD5KDggcsWatch Full episode: https://youtu.be/eIAYE4xNVRUChapters00:00 Introduction02:47 The Power of Authenticity and Transparency06:04 Being Coachable and Following Through09:28 Building a Successful Business in the Insurance Industry13:29 Recruiting and Leading a Team: Selling the Dream24:17 The Power of Consistency in Sales25:22 The Importance of Conviction in Selling29:28 Overcoming the Fear of Cold Outreach37:24 Harnessing the Power of Social Media for Recruiting41:25 Providing Value and Building an Online Presence42:00 The Challenge of Getting Agents to Use Social Media Effectively43:25 The Power of Sponsored Ads and Landing Pages45:56 Embracing AI and New Technologies for Business Success46:41 Perfectionism in Content Creation48:18 Taking Action and Overcoming Perfectionism51:17 The Power of Authenticity01:00:31 Building a Solid Business Foundation01:05:43 Debunking Myths for Success0117:56 ConclusionAuthentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.So excited to share in Episode 110 of the AAF podcast: Selling With Confidence & Consistency w/ Daniel Alonzo. Don't miss this inspiring conversation about entrepreneurship and storytelling.Daniel Alonzo is a coach, entrepreneur, and author of the upcoming book "Wealth on the Beach," with a following of 50,000 on social media. After a college injury ended his baseball dreams, he joined a financial services company at 21 and, despite early rejections, became financially independent by 28. He now oversees 48 financial service locations and over 1,500 agents, while also speaking to large audiences and hosting retreats and seminars on financial independence and personal growth.Alonzo's dedication to leadership and success has been recognized in media outlets like Success Magazine and the Forbes Riley Radio Show. He inspires thousands through speaking engagements at venues like the Georgia Dome and Los Angeles Convention Center and runs the Wealth on the Beach Club, a private Facebook coaching group. His nearly 25-year career showcases his commitment to helping others achieve their best lives.Comment, tag, and share with someone who would love this. Enjoy!Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow: Daniel AlonzoInstagram https://www.instagram.com/danielalonzo/Youtube https://www.youtube.com/user/alonzoashWealth on the Beach Podcast https://podcasts.apple.com/us/podcast/daniel-alonzos-wealth-on-the-beach-podcast/id1433822727?i=1000418325151&mt=2***π Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267π’ Leave a rating on Spotifyhttps://open.spotify.com/show/5cgz2J6yGP9OAzMYutaL3u?si=4b18cfbb22fc4593β€οΈ Leave a rating on Google Podcastshttps://music.youtube.com/playlist?list=PLtAz8r-ZIxhmSNxNi_5Ux4AJYyChFHyF5&si=UfVKtV5m-PauA7D9***SummaryDaniel Alonzo, an investor, entrepreneur, speaker, author, business coach, and motivational speaker, shares his journey to financial independence and the importance of being authentic and transparent in business. He emphasizes the need to be coachable and do what you say you're going to do. Daniel discusses his experience in the insurance industry, where he started at 21 and steadily grew his income over the years. He also highlights the challenges of recruiting and leading a team. Overall, Daniel's story serves as inspiration for aspiring entrepreneurs and emphasizes the importance of hard work and perseverance. In this conversation, Daniel Alonzo shares his insights on sales, building a business, and recruiting. He emphasizes the importance of doing the 'boring' things consistently, such as follow-ups and organization, to achieve success. Daniel also highlights the need for conviction in your product or service and the belief that it can truly benefit others. He discusses the fear of cold outreach and offers advice on overcoming it. Daniel shares his experience with recruiting and the power of social media in reaching potential recruits. He emphasizes the importance of providing value and building a strong online presence. Daniel Alonzo discusses the challenges of getting agents to effectively use social media for their business. He shares his own success story of using sponsored ads and landing pages to recruit and generate leads. The conversation also touches on the importance of being coachable, letting go of ego, and embracing new technologies like AI. Daniel emphasizes the need to adapt and learn new strategies to stay successful in business. Daniel Alonzo and Sun discuss the importance of taking action and overcoming perfectionism in content creation and business. They emphasize the need to start and learn along the way, rather than waiting for everything to be perfect. They also debunk the myth that rich people are inherently bad and highlight the importance of building a solid business foundation. The conversation concludes with a discussion on the importance of authenticity and staying true to oneself in pursuing success.Keywordsfinancial independence, authenticity, transparency, coachability, insurance industry, recruiting, leadership, hard work, perseverance, sales, building a business, recruiting, conviction, cold outreach, social media, providing value, social media, agents, training, sponsored ads, landing pages, recruiting, leads, coachable, ego, AI, content process, content creation, perfectionism, taking action, business, rich people, authenticityTakeawaysBeing authentic and transparent in business can lead to success and build trust with clients and team members.Being coachable and doing what you say you're going to do are key factors in achieving success.Starting a business at a young age is possible, as long as you have the competence and results to back it up.Recruiting and leading a team requires selling the dream and inspiring others to believe in the vision.Hard work and perseverance are essential in building a successful business and achieving financial independence. Consistency in doing the 'boring' things is key to success in sales.Having conviction in your product or service is crucial for effective selling.Overcoming the fear of cold outreach requires belief in the value you offer.Social media is a powerful tool for recruiting and building a business.Providing value and building a strong online presence are essential for success in the digital age.Most agents are not effectively using social media for their businessBeing coachable and open to new strategies is crucial for successLetting go of ego and embracing new technologies can lead to growthAI can be a valuable tool for generating content ideas and staying on pointDon't wait for perfection, just start and learn along the way.Rich people are not inherently bad; money exposes who they truly are.Build a solid business foundation as your bread and butter, and use content creation as a bonus.Authenticity is key in pursuing success; be true to yourself and your own style.

Jul 31, 2024 β’ 54min
Gloria Chou: How To Get Featured On Forbes Without Paying For PR
Watch Episode 109 Trailer: https://youtu.be/ICXr2NydX4sWatch Full Episode: https://youtu.be/lPazkKY4zZwChapters00:00 Introduction and Background02:35 The Power of PR for Building a Personal Brand06:02 The CPR Method: Crafting a Pitch That Grabs Journalists' Attention13:34 The Importance of Confidence and Advocacy in PR21:45 Positioning Yourself as an Authoritative Voice25:15 The Simplicity of PR: Writing a Pitch and Sending It Out29:27 The Importance of Pitching and PR30:07 Effective Follow-Up Strategies31:23 Building Confidence and Cultivating Mindset33:31 Authenticity and Human Connection in the Coaching Industry37:43 Healing and Self-Love for Business SuccessAuthentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.So excited to share in Episode 109 of the AAF podcast: How To Get Featured On Forbes Without Paying For PR w/ Gloria Chou. Don't miss this inspiring conversation about entrepreneurship and storytelling.Gloria Chou is an award-winning Small Business PR coach and host of the top-rated Small Business PR Podcast. Her untraditional yet proven PR methods that allow anyone to gain top-tier, earned media without needing to hire an agency, have industry connections or any PR experience have been featured in Forbes, Business Insider, Crunchbase and on over 50+ podcasts.Through her online community of nearly 10k mainly BIPOC and WOC founders, and signature PR Secrets Masterclass, Gloria helps early-stage founders "hack their own PR" to go from unknown, to being seen, heard, and valued with her proprietary 3-step CPR Pitching Methodβ’β one thatβs helped 10,000+ small businesses get over a combined 1 Billion free, organic views in top tier outlets such as the New York Times, Vogue, Fast Company, Forbes and more.As a former U.S. Diplomat thatβs never worked in PR, marketing or had any industry contacts, Gloria cold-called thousands of newsrooms to crack the code on PR, and now helps other entrepreneurs do the same. Gloriaβs #1 mission is to make PR more accessible so that all foundersβespecially those who have been marginalized and underrepresented, can learn how to grow their businesses and confidently tell their stories without breaking the bank. Gloria was also recently awarded the βPitch Writing Expert of the Yearβ for 2021 as a part of the Influential Businesswomen Awards and a member of 2022βs Forbes 1000 list.Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow: Gloria ChouLinkedIn https://www.linkedin.com/in/gloriaychouInstagram https://instagram.com/gloriachouprYouTube https://www.youtube.com/@smallbusinessprX https://twitter.com/gloriachoupr***π Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267π’ Leave a rating on Spotifyhttps://open.spotify.com/show/5cgz2J6yGP9OAzMYutaL3u?si=4b18cfbb22fc4593β€οΈ Leave a rating on Google Podcastshttps://music.youtube.com/playlist?list=PLtAz8r-ZIxhmSNxNi_5Ux4AJYyChFHyF5&si=UfVKtV5m-PauA7D9***SummaryGloria Chow, an award-winning small business PR coach, shares her untraditional yet proven PR methods. She emphasizes the importance of PR for building a personal brand and increasing conversion rates. Gloria's mission is to make PR accessible to all founders, especially women of color. She teaches the CPR method, which involves crafting a pitch that is relevant, specific, and positions the entrepreneur as an authoritative voice in their industry. Gloria also provides tips for finding the right journalists to pitch to and avoiding common pitching mistakes. In this conversation, Gloria Chou and Sun discuss the importance of pitching and PR in growing a business. They explore the common mistakes people make when pitching and provide tips for effective follow-up. Gloria shares insights from her PR program, emphasizing the importance of confidence and mindset. They also discuss the coaching industry and the need for authenticity and human connection. Gloria opens up about her personal journey with psychedelics and how it has impacted her business and mindset. Overall, the conversation highlights the power of pitching, the value of community, and the importance of healing and self-love.KeywordsPR, personal brand, conversion rates, founders, women of color, CPR method, pitch, journalists, pitching, PR, mistakes, follow-up, confidence, mindset, coaching industry, authenticity, community, psychedelics, healing, self-loveTakeawaysPR is essential for building a personal brand and increasing conversion rates.The CPR method (Credibility, Point of View, Relevance) is an effective framework for crafting a pitch that grabs journalists' attention.Finding the right journalists to pitch to can be done through Google News Alerts, Twitter, and LinkedIn.Avoid common pitching mistakes such as sending irrelevant pitches, using a marketing brochure approach, and sending long, attachment-heavy emails.The CPR method can be applied to pitching investors, getting on podcasts, and securing wholesale deals. Pitching is essential for growing a business and getting media coverage.Effective follow-up is crucial for successful pitching.Confidence and mindset play a significant role in PR success.Authenticity and human connection are key in the coaching industry.Healing and self-love can positively impact business and mindset.

13 snips
Jul 24, 2024 β’ 1h 43min
Christopher Engman: Orchestrating And Closing Mega Deals
Christopher Engman, a serial entrepreneur and large deal advisor focused on sustainability, shares his insights on orchestrating mega deals. He discusses the importance of stakeholder mapping and innovative social selling techniques to align teams effectively. Engman highlights the balance between confidence and humility in entrepreneurship, and the mental barriers in fundraising. He also emphasizes the role of personal branding and strategic video production in closing big deals, providing key strategies for entrepreneurs looking to succeed in B2B sales.

Jul 17, 2024 β’ 2h 2min
Adeyemi Adeyosoye: Inner Child Work, Manifestation, And Opening Sexuality
Watch Episode 107 Trailer: https://youtu.be/shI6g8EBYR0Watch Full Episode: https://youtu.be/sCzaM1aUa9YChapters00:00 Introduction and Setting the Stage03:05 Childhood in Nigeria and Upbringing08:27 Traveling to the United States and Cultural Differences16:04 Taking Responsibility for Success22:13 Maturity and Inherent Age in African DNA25:06 Introversion and Extroversion27:47 The Gift of Noticing and Observing29:53 The US: Living in a Bubble35:08 Finding Opportunities in Germany36:34 Surrendering and Striving for Excellence46:07 The Strength and Weakness of American Belief in Oneself52:29 The Pain and Challenges of Success57:42 The Importance of Inner Child Work01:04:18 Manifesting a Better Job01:11:49 Trusting Life and Giving01:19:25 Manifesting Financial Success01:22:15 The Misinterpretation of Manifestation01:27:37 The Role of Psychedelics and Inner Child Work in Transformation01:29:01 Believing vs. Knowing: The Power of Personal Experience01:31:29 Unlocking Core Life Force: The Impact of Opening Sexuality01:44:12 Exploring the Emotional Differences Between Men and Women01:45:05 Creating a Safe Space for Men to Heal01:46:28 The Power of Authenticity in Building Connections01:53:52 Debunking the Myth of External AchievementsAuthentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.So excited to share in Episode 107 of the AAF podcast: Inner Child Work, Manifestation, And Opening Sexuality with Adeyemi Adeyosoye. Don't miss this inspiring conversation about entrepreneurship and storytelling.Adeyemi has spent 11 years exploring the realms of spirituality, quantum physics, plant medicine and energy. With a background in Mechanical Engineering and business, he moved from a successful career to embark on a profound quest for spiritual understanding. His powerful healing journey led him to develop his own energetic formula, to empower both himself and his clients in unlocking their full potential and experiencing radical transformation.More recently, after hosting 30+ psychedelic experiences with clients, he launched his new membership program, Otherside, a private and invite-only space for accomplished men on their own journey of transformation. Otherside will guide them to unlock and master their spiritual and emotional selves using his own proven and highly effective transformation formula.Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow: Adeyemi AdeyosoyeInstagram https://www.instagram.com/adeyemiadeyosoye/Website https://www.adeyemiadeyosoye.com/Youtube https://www.youtube.com/@Adeyemiadeyosoye***π Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267π’ Leave a rating on Spotifyhttps://open.spotify.com/show/5cgz2J6yGP9OAzMYutaL3u?si=4b18cfbb22fc4593β€οΈ Leave a rating on Google Podcastshttps://music.youtube.com/playlist?list=PLtAz8r-ZIxhmSNxNi_5Ux4AJYyChFHyF5&si=UfVKtV5m-PauA7D9***SummaryAdyemi shares his life story, starting from his childhood in Nigeria and his strict upbringing. He discusses his early travels to the United States and the cultural differences he observed. Adyemi talks about the impact of his disciplined upbringing and the pressure to succeed academically. He shares how he separated himself from his peers and took responsibility for his own success. Adyemi also discusses his early introduction to spirituality and his curiosity about the world. He reflects on the maturity of Nigerians and the inherent age encoded in African DNA. Adyemi and Sun discuss their experiences of feeling different from other kids and the gift of noticing and observing the world around them. In this part of the conversation, Adeyemi shares his thoughts on the differences between the US and other countries. He mentions that Americans live in a bubble and are not exposed to different perspectives. He also discusses the inherent belief in oneself that Americans have, which can be both a strength and a weakness. Adeyemi then talks about his decision to move to Germany and his experiences there, including finding a job at Adidas. He emphasizes the importance of doing everything to the highest frequency and surrendering to the flow of life. Sun shares her own experiences of striving for excellence in her work and the fulfillment it brings. They also discuss the pain and challenges that successful entrepreneurs often face in their pursuit of fulfillment. In this conversation, Adeyemi and Sun discuss the concept of manifesting and how it relates to personal growth and success. Adeyemi emphasizes the importance of doing inner child work and resolving past traumas in order to manifest from a place of authenticity. He shares examples of clients who were able to manifest significant financial success after addressing their underlying emotional blocks. Sun expresses her skepticism towards the popularized version of manifesting and highlights the need for discipline and present moment awareness in the manifestation process.The conversation explores the concept of manifesting and the right and wrong ways to approach it. Adeyemi shares his perspective on the inherent need to manifest and the importance of finding happiness and fulfillment before seeking external manifestations. He emphasizes the need to remove anything that is stopping one from resting where they are and becoming a human being instead of a human doing. Adeyemi also discusses the role of psychedelics, inner child work, and sexual energy in the transformation process. He highlights the difference between believing and knowing, and the impact of opening one's sexuality on personal growth and relationships. The conversation explores the differences between men and women in terms of emotional awareness and the need for healing. It highlights the importance of creating a safe space for men to explore their emotions and let go of control. The conversation also emphasizes the power of authenticity and the impact it can have on building connections. The guest shares his journey of focusing on helping men and the unique challenges and opportunities that come with it. The myth that is debunked is the belief that true power comes from external achievements, when in reality, it comes from being true to oneself.Keywordsupbringing, discipline, travel, cultural differences, success, spirituality, curiosity, maturity, noticing, US, differences, bubble, exposure, belief in oneself, Germany, job, Adidas, frequency, surrender, excellence, fulfillment, pain, challenges, manifesting, personal growth, success, inner child work, trauma, authenticity, financial success, emotional blocks, discipline, present moment awareness, manifesting, happiness, fulfillment, rest, human being, human doing, psychedelics, inner child work, sexual energy, transformation, believing, knowing, shame, presence, masculine energy, feminine energy, men, women, emotional awareness, healing, safe space, authenticity, connections, power, external achievementsTakeawaysThe impact of a strict upbringing and the pressure to succeed academicallyThe importance of separating oneself from others to find authenticity and successThe gift of noticing and observing the world around youThe maturity and inherent age encoded in African DNA Americans live in a bubble and are not exposed to different perspectives.Americans have a strong belief in themselves, which can be both a strength and a weakness.Surrendering to the flow of life and doing everything to the highest frequency can lead to fulfillment.Successful entrepreneurs often face pain and challenges in their pursuit of fulfillment. Manifesting involves using your thoughts and will to create a reality that doesn't yet exist.Doing inner child work and resolving past traumas is crucial for manifesting from a place of authenticity.Manifesting something that is in alignment with your soul's desires leads to faster and more fulfilling results.The popularized version of manifesting often overlooks the importance of addressing emotional blocks and finding one's authentic frequency.Manifesting requires discipline, present moment awareness, and a willingness to do the necessary inner work.Manifesting is often driven by a dissatisfaction with one's current situation, but true power lies in finding happiness and fulfillment in the present moment.The journey of transformation involves removing barriers to rest and becoming a human being instead of constantly striving and pushing for change.Psychedelics, inner child work, and opening one's sexuality can be powerful tools in the transformation process.Believing is different from knowing, and experiencing something firsthand can shift one's perspective from belief to knowledge.Opening one's sexuality can unlock core life force energy, enhance personal presence, and improve relationships.Men may have a different journey of transformation due to societal pressures and expectations, but the principles apply to both men and women. Women are often more emotionally adept and aware, while men are often untapped from their emotions.Men need a safe space to explore their emotions and let go of control in order to heal.Authenticity is key to building deep connections and creating a meaningful life.The true power comes from being true to oneself and finding one's passion and purpose.

Jul 10, 2024 β’ 1h 15min
Lucas OβKeefe: Journey From Elementary School Teacher To Content Creator
Watch Episode 106 Trailer: https://youtu.be/BJXlSpCGnGEWatch Full Episode: https://youtu.be/mAL8W9HfGZMChapters00:00 Introduction and Focus on Storytelling02:30 Childhood and Pursuing Creative Interests05:23 Parental Support and Encouragement07:56 Creating Positive Experiences and Building Confidence10:08 The Joy of Publishing and Sharing Creative Work14:27 High School Years and Finding Social Comfort20:24 Working as a Lifeguard and Swimming Instructor22:53 Building Trust and Creating a Supportive Community25:37 The Power of Online Communities and Collaboration29:23 Building Connections with Students for Engagement38:07 Finding Your Unique Style as a Content Creator50:14 Passion Project: Teaching through Videos53:02 Transitioning to Instagram and Lessons Learned57:43 Monetizing Content and Going Full-Time01:11:56 Overcoming the Fear of Judgment and FailureAuthentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.So excited to share in Episode 106 of the AAF podcast: Lucas OβKeefe's Journey From Elementary School Teacher To Content Creator. Don't miss this inspiring conversation about entrepreneurship and storytelling.Lucas, a distinguished Adobe Global Ambassador and a retired elementary school teacher, masterfully blends his passion for creativity and community to inspire and engage an audience of over 350,000 online followers. As a full-time content creator, he draws on his diverse experiences to produce enriching and captivating content to inspire today's creative entrepreneurs.Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow: Lucas O' KeefeInstagram https://www.instagram.com/thelucasokeefe/LinkedIn https://www.linkedin.com/in/lucasokeefe/Youtube https://www.youtube.com/@thedigitalclassroomexperience***π Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267π’ Leave a rating on Spotifyhttps://open.spotify.com/show/5cgz2J6yGP9OAzMYutaL3u?si=4b18cfbb22fc4593β€οΈ Leave a rating on Google Podcastshttps://music.youtube.com/playlist?list=PLtAz8r-ZIxhmSNxNi_5Ux4AJYyChFHyF5&si=UfVKtV5m-PauA7D9***SummaryLucas O'Keefe, a distinguished Adobe global ambassador and retired elementary school teacher, shares his life story and journey as a content creator. He discusses his childhood, upbringing, and the support he received from his parents to pursue his interests. Lucas talks about his passion for creativity and how he always wanted to be an author. He also shares his experiences as a lifeguard and swimming instructor, which taught him the importance of building trust and creating a supportive community. Lucas reflects on his high school and university years, where he found his confidence and discovered his love for teaching. Lucas O'Keefe shares his experience as a teacher and content creator. He discusses the collaborative and supportive nature of online communities and the importance of creating engaging and meaningful content for students. Lucas also talks about the challenges and changes in the teaching profession, including the teacher shortage and the impact of COVID-19 on education. He emphasizes the importance of building connections with students and creating a positive learning environment. Lucas shares his journey into content creation and the experimentation he has done to find his unique style. Lucas O'Keefe shares his journey of becoming a full-time content creator and the lessons he learned along the way. He started on YouTube, then moved to TikTok and Instagram, where his account grew rapidly. He emphasizes the importance of adapting to changes in social media platforms and staying ahead of trends. Lucas monetized his content through digital products and brand partnerships. He also discusses the challenges of going full-time and finding a work-life balance. Lucas encourages others to overcome the fear of judgment and failure and to keep trying new things.KeywordsLucas O'Keefe, storytelling, life story, childhood, upbringing, creativity, author, teacher, lifeguard, swimming instructor, vulnerability, trust, community, support, engagement group, teaching, content creation, online communities, collaboration, support, teacher shortage, COVID-19, education, student engagement, personal connection, content creation, social media, YouTube, TikTok, Instagram, monetization, digital products, brand partnerships, work-life balance, fear of judgment, failureTakeawaysParents who support and encourage their children's interests can help them discover their passions.Building trust and creating a supportive community are essential in helping others overcome vulnerability and fear.Engaging and connecting with an audience is key to teaching and content creation.Finding confidence and a sense of belonging can take time, but it is possible with perseverance and self-discovery. Online communities can provide a collaborative and supportive environment for learning and sharing ideas.Teaching is a challenging profession, with factors such as a teacher shortage and the impact of COVID-19 affecting the education system.Building connections with students and creating a positive learning environment are crucial for student engagement and success.Content creators should experiment with different styles and formats to find what resonates with their audience.Creating engaging and meaningful content is important, whether it's for students in the classroom or online. Adapt to changes in social media platforms and stay ahead of trends.Monetize your content through digital products and brand partnerships.Find a work-life balance when transitioning to full-time content creation.Overcome the fear of judgment and failure and keep trying new things.

Jul 4, 2024 β’ 1h 39min
Erwin B. Valencia: Your True Calling Will Find You Once You Stop Trying
Watch Episode 105 Trailer: https://youtu.be/qSrdq0FPgJAWatch Full Episode: https://youtu.be/mymCXrdDaDwAuthentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.So excited to share in Episode 105 of the AAF podcast: Your True Calling Will Find You Once You Stop Trying with Erwin B. Valencia. Don't miss this inspiring conversation about entrepreneurship and storytelling.Dr. Erwin Benedict Valencia is an AWARD-WINNING MULTI-HYPHENATE: High-Performance Coach, Wellness Expert, GRATITUDE Scientist, Mentor, Speaker, 2x Non-Profit Founder, Community Leader, AI Enthusiast, Wellness Tech Advisor, and more.His most recent post was with the New York Knicks as Director of Training and Conditioning, leading all Medical, Performance, & Wellness initiatives for close to a decade. He initiated the team's mindfulness program alongside legendary coach Phil Jackson, started the 1st-ever in-season daily breathwork program in the NBA, and was the first to collaborate with the meditation app Headspace for it to be used as part of the team's recovery strategies.His current passions lie with his two non-profits, Grasshopper Project and GRATITUDE GANG, focusing on MENTORSHIP and MENTAL HEALTH respectively. He is currently on a year-long SABBATICAL, spending more time in the Philippines, rediscovering his roots, giving back, and practicing what he preaches.Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow: Erwin ValenciaInstagram https://instagram.com/erwinbvalenciaTikTok https://tiktok.com/erwinbvalenciaX https://X.com/erwinbvalenciaYouTube https://www.youtube.com/@erwinbvalenciaClubhouse https://www.clubhouse.com/@erwinbvalenciaLinkedIn https://www.linkedin.com/in/erwinbvalencia***π Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267π’ Leave a rating on Spotifyhttps://open.spotify.com/show/5cgz2J6yGP9OAzMYutaL3u?si=4b18cfbb22fc4593β€οΈ Leave a rating on Google Podcastshttps://music.youtube.com/playlist?list=PLtAz8r-ZIxhmSNxNi_5Ux4AJYyChFHyF5&si=UfVKtV5m-PauA7D9***Chapters00:00 The Power of Generational Stories06:01 Community Service and Legacy Building10:26 Cultural Heritage and Personal Development00:00 The Power of Community Building and One-on-One Relationships09:00 Leadership and the Role of Natural Community Builders30:45 The Importance of Patience and Purpose Discovery51:06 Manifesting a Dream: The NBA Opportunity01:00:57 The Reality of Working in the NBA01:07:36 Passion Projects and Philanthropy: Making an Impact01:16:20 The Importance of Hard Work and Dedication01:20:38 Misconceptions and Unrealistic ExpectationssummaryDr. Erwin Benedict Valencia shares his personal journey and the impactful stories from his family that have shaped his life. The conversation delves into his childhood, family background, and the generational impact of storytelling and community service.The conversation delves into the themes of community building, leadership, and finding one's calling. It explores the importance of one-on-one relationships, the role of natural community builders, and the significance of authenticity in leadership. The journey of discovering one's calling and the impact of sports on leadership are also highlighted. Erwin Valencia shares his journey of discovering his purpose, patience, and the pursuit of his dream career in sports medicine. He emphasizes the importance of being patient and open to the signs that guide us towards our purpose. His story unfolds through various stops along the way, from finishing physical therapy in the Philippines to pursuing sports medicine in the U.S. and eventually landing a position in the NBA. His natural curiosity, passion for teaching, and dedication to his craft lead to unexpected opportunities and a fulfilling career in the sports industry. Erwin Valencia shares his journey of working in the NBA and the sacrifices and misconceptions associated with it. He also discusses his passion projects and the impact he aims to make through his foundations. The conversation highlights the importance of hard work, dedication, and the reality of pursuing one's dreams.keywordsDr. Erwin Benedict Valencia, storytelling, family background, childhood, generational impact, community service, wellness, mentorship, gratitude, AI enthusiast, New York Knicks, mindfulness program, meditation, legacy, impact, Filipino culture, community building, leadership, calling, authenticity, one-on-one relationships, sports, natural community builders, purpose, patience, pursuit, dream career, sports medicine, discovery, journey, opportunity, curiosity, teaching, dedication, NBA, career, fulfillment, NBA, career journey, passion projects, mental health, philanthropy, misconceptions, hard work, dedication, impacttakeawaysThe power of storytelling in shaping personal values and aspirationsThe generational impact of community service and the importance of leaving a positive legacyThe influence of family background and cultural heritage on personal and professional developmentCommunity building is rooted in one-on-one relationships and authentic connections.Natural community builders play a crucial role in nurturing and leading communities.Leadership qualities often emerge from experiences in sports and team activities.Discovering one's calling is a journey that requires authenticity and a willingness to embrace opportunities.The importance of finding stability while pursuing one's passion is emphasized, as well as the impact of natural gifts and talents in shaping one's path. Patience is key in discovering one's purpose and pursuing a dream career.Being open to the signs and advice from others can guide us towards our true purpose.Curiosity, dedication, and a passion for teaching can lead to unexpected opportunities and a fulfilling career. The reality of working in the NBA involves pressure, sacrifices, and mental health challenges.Passion projects and philanthropy play a significant role in making a positive impact on communities.Hard work, dedication, and the willingness to put in the hours are essential for achieving one's dreams.Misconceptions about skipping steps to achieve a dream job can lead to unrealistic expectations and unpreparedness for the challenges of the real world.

Jun 27, 2024 β’ 1h 28min
Glo Atanmo: Journey From A Broke Travel Blogger To A Thriving Entrepreneur
Watch Episode 104 Trailer: https://youtu.be/rVssu45wUOoWatch Full Episode 104: https://youtu.be/_CmvTjSVkagAuthentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.So excited to share in Episode 104 of the AAF podcast: Glo Atanmo's Journey From A Broke Travel Blogger To A Thriving Entrepreneur. Don't miss this inspiring conversation about entrepreneurship and storytelling.After venturing to almost 100 countries across 6 continents, her digital storytelling has landed her in Oprah Magazine and Forbes. At the same time, sheβs partnered with brands like Google, Facebook, Instagram, Target, Delta Air Lines, GoPro, and more, on marketing campaigns that went on to reach tens of millions of people.You can hear her down-to-earth advice on The Glo Show podcast, watch her pep talks on YouTube, or scroll through her Instagram for daily inspiration.Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow: Glo AtanmoInstagram https://www.instagram.com/glographics/Website https://www.thelifeleap.comYoutube https://www.youtube.com/@GloAtanmo***π Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267π’ Leave a rating on Spotifyhttps://open.spotify.com/show/5cgz2J6yGP9OAzMYutaL3u?si=4b18cfbb22fc4593β€οΈ Leave a rating on Google Podcastshttps://music.youtube.com/playlist?list=PLtAz8r-ZIxhmSNxNi_5Ux4AJYyChFHyF5&si=UfVKtV5m-PauA7D9***summaryGlo Atanmo shares her journey from a challenging childhood to becoming a successful digital storyteller and entrepreneur. She discusses her experiences as an immigrant, her early adoption of digital platforms for storytelling, and the impact of her upbringing on her beliefs and values. The conversation delves into the themes of identity, integrity, and the power of using one's voice to challenge the status quo. The conversation covers topics such as personal growth, authenticity, social media dynamics, entrepreneurship, and travel experiences. It delves into the challenges of finding oneself, navigating social media demands, and embracing authenticity in business and personal relationships. The narrative also explores the journey of self-discovery, resilience, and determination in the face of adversity. Glo Atanmo shares her journey from struggling with societal expectations to finding fulfillment and purpose through coaching and impact-driven work. She discusses the challenges of immigration, the importance of confidence, and the transformative power of medical trauma. Her decision to disable DMs reflects her commitment to setting boundaries and prioritizing genuine connections.keywordsdigital storytelling, immigrant experience, childhood trauma, integrity, identity, using one's voice, character development, entrepreneurship, personal growth, authenticity, social media, entrepreneurship, travel experiences, resilience, determination, self-discovery, immigration, societal expectations, confidence, impact-driven work, coaching, medical trauma, setting boundaries, genuine connections, social media, engagement, boundaries, authenticity, consumer expectations, misbelieftakeawaysThe power of digital storytelling as a means of connection and expressionThe impact of childhood trauma and immigrant experiences on identity and beliefsThe importance of integrity and character development in entrepreneurship and personal growthThe value of using one's voice to challenge the status quo and inspire others Embracing authenticity in business and personal relationships is essential for personal growth and fulfillment.Navigating social media demands and maintaining authenticity can be challenging, but it is crucial for building genuine connections.Resilience and determination in the face of adversity are key to overcoming challenges and achieving success in entrepreneurship and personal growth. The impact of societal expectations on individuals pursuing non-traditional career paths.The importance of confidence and the ability to adapt to new challenges.The transformative power of medical trauma and the shift towards impact-driven work.The significance of setting boundaries and prioritizing genuine connections in the digital space.Setting boundaries in social media engagement is essential for personal well-being and maintaining authenticity.The common misbelief that makes things harder than they need to be is a key obstacle to personal and business growth.Minimizing unhealthy expectations from consumers and engaging authentically is crucial for a sustainable and fulfilling social media presence.

Jun 19, 2024 β’ 56min
Jay Jay Live: How Magic Brings People Together
Watch Trailer Episode 103: https://www.youtube.com/watch?v=M8Ge0M9OBEgWatch Full Episode: https://youtu.be/fUCZOQEqclsAuthentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.So excited to share in Episode 103 of the AAF podcast: How Magic Brings People Together With Jay Jay Live. Don't miss this inspiring conversation about entrepreneurship and storytelling.@JayJayLive, International Speaker and Global PR Agency helps companies and personal brands use the power of the media to position themselves as the go-to in their space.He is disrupting the PR space by creating a tech platform that allows people to feature themselves in the media without paying the crazy retainers and all the fake fluff and hype.Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow me: Jay Jay LiveInstagram https://instagram.com/JayJayLiveWebsite https://whitefriar.com***π Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267π’ Leave a rating on Spotifyhttps://open.spotify.com/show/5cgz2J6yGP9OAzMYutaL3u?si=4b18cfbb22fc4593β€οΈ Leave a rating on Google Podcastshttps://music.youtube.com/playlist?list=PLtAz8r-ZIxhmSNxNi_5Ux4AJYyChFHyF5&si=UfVKtV5m-PauA7D9***

Jun 13, 2024 β’ 49min
Eric Siu: How Recognizing Patterns Can Help Level Up Your Business
Watch Trailer: https://youtu.be/ITDOJSDOMtYWatch Full Episode: https://youtu.be/gcOU27bfCsIChapters:00:00:00 - Introduction: Eric's Story and Background00:02:22 - The Power of the Internet00:04:25 - Finding Community through Games00:06:40 - Driving to San Diego for College Enrollment00:08:56 - The Lessons Learned from Poker00:11:02 - The Fun of Going Deeper in Learning00:13:04 - The Importance of Teamwork and Communication in Gaming00:15:02 - Lessons from Poker for Business Success00:17:04 - Discovering a New Path in Marketing00:19:19 - Connecting the Dots and Pattern Matching00:21:29 - The Power of Uncommon Sense00:23:30 - Betting Everything on YouTube Ads00:25:39 - The Importance of Resilience and Emotional Control in Business Decisions00:27:51 - Creative Business Deal: Seller Financing00:29:55 - The Next Chapter of Your Life00:32:05 - Going Deep and Generational Wealth00:34:11 - Bosses and Acquisitions00:36:06 - The Importance of Focus and Financial Arbitrage00:38:00 - Integrating New Acquisitions00:39:59 - Trust but Verify00:42:03 - The Pain and Productivity of Work00:44:15 - Leveling up: More than just a mental block00:46:25 - The Importance of Having a Co-founder00:48:36 - The Importance of Long-Term CompoundingAuthentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.So excited to share in Episode 102 of the AAF podcast: How Recognizing Patterns Helped Eric Siu Level Up His Business. Don't miss this inspiring conversation about entrepreneurship and storytelling.Eric Siu is the founder of the digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, with over 100M downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers. Eric also hosts a marketing mastermind where 100 of the best in media, marketing, and business get together in Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'. He also speaks around the world on marketing, SaaS, and SEO. Eric also invests in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.Full Episode: https://youtu.be/dCFCnM1nQW8Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow me: Eric SiuYoutube @LevelingUpOfficialInstagram https://www.instagram.com/ericosiu/?hl=enLinkedIn https://www.linkedin.com/in/ericosiuX https://x.com/ericosiuWebsite https://www.levelingup.com/***π Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267π’ Leave a rating on Spotifyhttps://open.spotify.com/show/5cgz2J6yGP9OAzMYutaL3u?si=4b18cfbb22fc4593β€οΈ Leave a rating on Google Podcastshttps://music.youtube.com/playlist?list=PLtAz8r-ZIxhmSNxNi_5Ux4AJYyChFHyF5&si=UfVKtV5m-PauA7D9***

Jun 6, 2024 β’ 1h 3min
Ryan Alford: Being Resourceful & Making Money
Watch Trailer: https://youtu.be/esH5mT4nj6cWatch Full Episode: https://youtu.be/dCFCnM1nQW8Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.So excited to share in Episode 101 of the AAF podcast: Ryan Alford On Being Resourceful & Making Money. Don't miss this inspiring conversation about entrepreneurship and storytelling.Ryan is a marketing influencer and a visionary entrepreneur. He owns five diverse companies and is the host of Right About Now, the number one marketing and business show on Apple Podcasts that's generated eight figures in revenue. He is also building the podcast network, adding shows and talent that want to leverage that system and leave a legacy while driving true outcomes for themselves and their partners.His agency, Radical, helps B2B companies win in marketing that works. Now Vertical works as an extension of your team to bring modern skillsets and big ideas to generate results.Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow me: @RightAboutNowwithRyanAlford Youtube https://youtube.com/channel/UCc8gmekIb1SS1s216ASNT_w Instagram https://www.instagram.com/ryanalford/?hl=enLinkedIn https://www.linkedin.com/in/ryan-alfordX https://x.com/jryanalford?lang=enWebsite https://ryanalford.com/Radical Website https://www.radical.company/radicals/***π Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267π’ Leave a rating on Spotifyhttps://open.spotify.com/show/5cgz2J6yGP9OAzMYutaL3u?si=4b18cfbb22fc4593β€οΈ Leave a rating on Google Podcastshttps://music.youtube.com/playlist?list=PLtAz8r-ZIxhmSNxNi_5Ux4AJYyChFHyF5&si=UfVKtV5m-PauA7D9***Chapters:00:00:00 - Introduction to Ryan Alford00:02:41 - Growing up in South Carolina00:05:32 - Growing Up with a Scarcity Mindset00:08:13 - Natural Influences and Team Sports00:10:52 - The Importance of Discipline and Delayed Gratification00:13:29 - Reflection on High Performance and Drive00:16:11 - Personal Responsibility and Setting Non-Negotiables00:18:43 - Creating a Standard for Kids00:21:27 - Giving the Best Chance in Life00:24:13 - Rising through the Ranks00:27:03 - Learning Humility in Entrepreneurship00:29:52 - The Value of Failure and Independence00:32:46 - Transitioning to Starting My Own Agency00:35:36 - Lessons Learned from a Failed Venture00:38:13 - Learning from Past Business Mistakes00:40:57 - Building an Agency00:43:40 - Resourcefulness and Grit00:46:13 - Building a Personal Brand00:48:59 - Investing to Go Bigger in Your Business00:52:04 - Risk Tolerance as a Superpower00:54:39 - Living for the Present00:57:15 - Taking Action and Building Confidence01:00:03 - Building Profitable Podcasts for Creative People01:02:32 - Scaling back and paying the bills
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