1 Insight

I begin every coaching session with two secret beliefs: You are far more powerful than you know. Especially if you've already accomplished things that impress most people. Tears are a release of emotion. And if I can create a safe enough space, my clients will cry when they share things with me they never shared with another living soul.  I begin this coaching session with one of my favorite coaching questions: “What would make this an extraordinary conversation?” Kristen's reply was intellectually engaging but I couldn't feel her. So, I know we need to dive deep... Like all my clients, Kristen is a top performer with a track record of success. She’s a retired television executive who founded a non-profit that has brought clean water to over 100,000 people in developing countries. And as I dive in, Kristen shares things with me that she’s never shared before. In fact, she’s moved to tears. She leaves the conversation with an insight that will make a massive impact in her life and in the lives of her clients. As you listen to the conversation, pay attention to two things: The moments of insight on my client's side.  The moments on my side where I choose when to dive deep. What do you notice about what I see, hear or feel that give me clues in which direction to go? Please share your insights with me. And let me know where you are more powerful than you know...   Links to resources: The Prosperous Coach For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

A single insight can completely change your life, and that insight can come in many forms. Rich’s came in the form of a phone call, a phone call that he duplicates for his client today. Luisa is a consultant and understands business at the highest levels. Her hope is to work with Rich on the idea of doing something fun and big while using her genius. Rich shares a story about the phone call that saw him commit to something fully though he knew nothing about it. By turning their conversation into that phone call, Rich is able to give Luisa a sense of mission and a way to give back. Her one moment of insight has her on a path and nothing can stop her!   In today’s episode: Doing whatever it takes when you are committed to something Rich’s life-changing phone call Bringing possibility to groups of people that don’t know it’s coming Knowing that you don’t have to do the journey alone Luisa’s life story and how she developed her beliefs Being held back by the fears and the what-ifs Who’s on the other side of the life-changing phone call Allowing yourself to be moved so that you can move others   Links to resources: The Prosperous Coach For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

Coaching is about more than having a coaching business. For most of human history, it wasn’t called coaching, it was called leadership. Rich’s guest today, Shelley Paxton, has spent her entire career as a leader. Shelley is the former Chief Marketing Officer for Harley Davidson, one of the most iconic brands on the planet. Her book is going to be published in January by Simon and Schuster, a mainstream publisher. She is wondering how she can craft the funnel for her business. However, Rich doesn’t like the word funnel, especially for a rebel like Shelley. So, he helps her to create a rebellious program by putting a thousand-dollar cheeseburger on her menu. Don’t know what that means? Well, Rich is going to tell you all about it! If you are crafting out a business and want to know what to put out as opportunities for people to work with you then this is really fun!   In today’s episode: What it means to be Chief Soul Officer of your own life Creating a way for people to work with you even when your bucket is full Importance of blocking off time for yourself Separating from what society says you are supposed to do Having a thousand-dollar cheeseburger on your menu Why you shouldn’t be nervous about pricing when it is high Reminding yourself that people will pay for what they will pay for How limitation creates real value The difference in strength between present-day self vs. future self Recognizing your own zone of genius Distinguishing between work that will drain us and energize us   Links to resources: The Prosperous Coach For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

Building a coaching business or a community is like pushing a car, at first, the inertia makes it a really slow process, but eventually, the momentum will kick in. That’s right where Rich’s guest today, Richard, is sitting with his business. Richard is a consultant and a coach who has worked in tech for 20 years. He works with fast-moving business leaders who love complexity. Richard questions where he is supposed to find interesting people that he will love to work with. Rich is able to inform Richard of the truth, that he can go find the communities that they hang out in or he can create those communities himself!   In today’s episode: Creating communities slowly in order to build momentum Deciding whether or not you’re in it for the long-haul Pushing through the nos to get to the yes Setting up your business to adhere to your strengths and weaknesses Defining what people you are actually looking for Finding where your ideal clients and past clients spend their time Avoiding overwhelm when planning out your mission   Links to resources: The Prosperous Coach   For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

Success is great, sometimes even addictive. It sounds like a good problem to have, but that’s not really the case. Rich’s guest today, Eric, is feeling the effects of that addiction. After reading The Prosperous Coach, Eric took off before he even began working with Rich. He is seemingly living the coach’s dream, having a coaching business with 10 clients at $100k per year. Except, sometimes success hurts. He has all sorts of unique challenges because of the way he set his business up. Instead of helping Eric to reach his goal of doubling his revenue to $2M next year, Rich decides to give him a much bigger challenge that totally shifts the way Eric thinks moving forward. Remember, slow down to speed up, because a goal is a place to come from, not a place to get to.   In today’s episode: The only addiction in the western world that we praise Bonding by sharing your pain with others Putting a rider on the end of your goals Coaching that we love vs. the business of coaching Creating an investment vision to establish long-term power How to look at goals as a place to come from Getting potential clients back into that feeling of power before the proposal Taking your business growth one conversation at a time Identifying your big rocks and putting them on the calendar first Giving yourself some upper limits around time in particular   Links to resources: The Prosperous Coach   For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

With success comes the inherent need to continuously be successful, and when it slows down, that’s when overwhelm hits. Rich’s guest today, Alexis, is no stranger to overwhelm. Alexis in the movie business for a long time before creating a coaching practice of her own, helping other people grow and scale their businesses. Her coaching business has skyrocketed so quickly that she feels that she missed the struggles in her business and that’s why she’s stuck now. The thing to remember is that she hasn’t only been working her way here the past few years, she has been working her entire career to gather these skills.   In today’s episode: Recognizing the trials and struggles that have led you here Blowing into your own sails when you should relax Knowing when it’s time to take a breather Putting yourself on a ban to take the pressure off   For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

Seeking others' approval and love is a desire that we are all born with. It’s only natural, but you can’t let it get in the way of showing your work to the world. Rich’s guest today, David, is literally related to Einstein. David is a successful entrepreneur and has been a coach for many years. He has come for guidance on how to get his book out into the world, but what he can’t see is that he is stuck inside his own head. Through an insight, David is able to get out of his head and into his heart.   In today’s episode: Moving to space where you don’t care about others loving your work What impact that David wants from his book on the world Impact of not living from your heart Knowing the ripple effects of your actions beyond your own life Reminding people that they have the ability to do it themselves Allowing yourself to be moved so that you can move others   For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

Successful leaders, successful entrepreneurs, and successful coaches are often running on empty and they can’t see it. Rich is able to help his guest today, Ngan, realize that she is burnt out and discover what she really needs. Ngan has been a successful business owner for many years and she’s transitioning into being a coach but doesn’t seem to know that she is burnt out. In this short conversation, Ngan has an insight that allows her to face the guilt and fear of slowing down.   In today’s episode: What Ngan desires on the other side of her coaching transition Shifting the mindset of the Vietnamese community Creating space for yourself and others to recover and dream big Dealing with the guilt that comes with slowing down That moment when you need to stop working so hard in order to accomplish more Negative effects of burning out   Links to resources: The Prosperous Coach For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/  

What do you do? We get asked this question all the time. It’s an overwhelming question, but there are very powerful ways to answer. People want to put a label on who you are. You don’t have to play their game. The important thing to remember as a coach is that coaching is a tool, not a title. Use coaching as a part of your answer, but do not identify as a coach!   In today’s episode: Answering the question that you wish you had been asked Using stories to make others curious and interested The dark truth about leadership and success Creating a filter when you answer that question   For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

There’s no secret that making a career change at the top of your game is an incredibly exciting and scary thought. Consciously leaving a successful career means that somewhere inside, you are searching for the person that you want to be. If you are willing to sacrifice the time, money, and energy to go through the J curve of business, then you can do, “scary.” Once you can do, “scary,” then you can finally figure out what you are worth, so don’t be afraid to charge that amount of money! Prior to becoming coaches, Kyle was a high flying executive who worked 80 hour weeks, Aaron's career was focused on social justice, and Alex produced events that generated millions in revenue in the trade show field. They are each on the search for what they want to create. Rich is able to help Alex identify his dream client, Kyle start to dream about a mission so big that he could make a massive impact on the world, and Aaron let go of being so serious and fear-driven. Once you realize what you really want, then you realize that it’s there for the taking.   In today’s episode: Making the shift into something that completely terrifies you Finding yourself in the J curve of business Having more on your plate because you know how to do more Recognizing the real power in hell yes and hell no Reaching the sense of freedom on the other side of emotion Figuring out what to charge for the value that you deliver to people Deciding what’s next once you reach your goals Focusing on the legacy that you want to leave behind Looking for a certain mindset in your ideal clients Pinpointing the dark side of our gifts Learning what you can from your clients’ mistakes Bringing in a sense of play to your coaching to expand your range   For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/