How'd She Do That?

Emily Landers
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Oct 19, 2021 • 59min

69. Mollie Creason: Founder & Art Broker of Well & Wonder

On today's episode of How'd She Do That? host Emily Landers welcomes Mollie Creason onto the podcast! Mollie Creason is the founder of Well + Wonder, an online collection of original art from emerging southern artists at prices fit for collectors of all levels. Established in 2015, it has become a go-to resource for those buying their first pieces and for seasoned collectors looking for new artists. Enrolling in an accidental art class during college helped shape the trajectory of what was to come in Mollie's future. While also rediscovering her love for art, Mollie double majored in English. After college, she explored a variety of career paths, including being a paralegal, which led her to eventually seek out advice from a career counselor, who helped Mollie discern what her true passions were! While growing her family Mollie decided to find a way to share her love of art, which led to the creation we all know now as Well + Wonder! Mollie shares the joy of bringing an artist's story to the world, the power of community, and so much more! Support this podcast at https://anchor.fm/howdshedothat/support. 
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Oct 15, 2021 • 19min

Friday Favorites | Major Momentum, Recordings Galore, What's Next?

In today's episode, Emily updates listeners as to the current BTS of the podcast after recording some very exciting episodes this week with the ladies of Noble 31 and J.Lowery. Both conversations have inspired Emily and our team to continue to look ahead, as the fall will turn to winter, and season two is quickly approaching! We hope you enjoy this brainstorming session specifically thinking about how far in advance Emily should record episodes, will HSDT ever be a twice-a-week show, should we record conversations on video (ah!) and so much more! As always, Emily hopes to share these brainstorming (with no notes!) episodes with you to 'pull back the curtain' on what it looks like to start a business from the ground up - in her case a podcast. If you listen and enjoy - we'd love to hear from you on Instagram: @HowdSheDoThatPodcast.
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Oct 12, 2021 • 57min

68. Lauren Wilson: Founder of Dora Maar

Today's guest Lauren Wilson is the CEO & Founder of Dora Maar. Lauren joins host Emily Landers to share about her experience working in luxury fashion for over 10 years including at Moda Operandi, Christie's, and Gucci.  Lauren received an M.A. in Costume Studies from New York University and a B.A. in Communication and a minor in Business from the University of Southern California before starting Dora Maar. Dora Maar, is the ultimate fashion platform to shop a curated selection of preowned luxury fashion from the most coveted closets, all in one place. They are champions of style and the story behind each luxury piece they consign. Through Dora Maar's platform, they digitally power the closets of women whose style inspires and influences their broader community and network, also known as their Muses. Lauren and her team have even highlighted previous and upcoming HSDT guests as muses such as Pamela Munson and Nicola Bathie to name a few. This is an episode you won't want to miss. As always, we can't wait to hear your favorite takeaways.  Be sure to subscribe to How'd She Do That? on iTunes so you're the first to hear when our new episodes drop! 
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Oct 5, 2021 • 54min

67. Stacy Borocz: Owner and Founder of etuHOME

On today's episode of How'd She Do That? host Emily Landers welcomes Stacy Borocz onto the podcast! Stacy is the owner and founder of etuHOME, a home and lifestyle brand created on the belief that entertaining beautifully can elevate the everyday. As Stacy shares, "Surrounding yourself with all of these beautiful pieces will elevate your entertaining, but you will also elevate your every day...meals should be conversation versus time, meals should be enjoyed. Food is sustenance, and it is beautiful, and it can be displayed beautifully even if it is just you on your own." Stacy shares with us her career path, starting with majoring in journalism during college and planning for a career in Advertising. While looking for an opportunity to pay the bills after college she landed a job with the Federation Department store in their training program for merchants and retailers and quickly discovered her love for working in this classic retail space. During this role, she learned about multiple departments from the ground up. This experience helped build the foundation for her career today as she still uses the valuable lessons in her current business. In this episode Stacy also shares her thoughts and greatest lessons on understanding how her business morphs into what the demand is telling her, taking it slow to really test products, and trusting your gut. This episode will have you dreaming of your next meal (and business venture)! Support this podcast at https://anchor.fm/howdshedothat/support. 
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Sep 28, 2021 • 50min

66. Roxy Prima & Phoebe Cornog: Founders PANDR Design Co.

On this episode of How'd She Do That? host Emily Landers welcomes Phoebe and Roxy onto the podcast! After Phoebe and Roxy embarked on their separate journeys through college and their first jobs post-graduation their paths crossed one day when Phoebe reached out and connected to Roxy through Instagram. With a shared love of graphic design and desire to pursue a creative life, they founded PANDR Design Co. PANDR Design Co. is a creative design agency that specializes in custom art installations.  Together they have created over 225 murals across the US, including a few adventures that have taken them overseas as well! In this episode, Phoebe and Roxy share valuable advice on running your own business, trusting your gut when those red flags appear, and not letting fear stop you. They also talk about how they took a step back during the pandemic to re-evaluate their thoughts on the hustle culture and how they now incorporate what they need for self-care into their workdays.
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Sep 24, 2021 • 20min

Friday Favorites | Success & Being Content

In today's episode, Emily shares a recent conversation she had with a girlfriend on success, contentment, and how the little things always add up.  We hope you enjoy this brainstorming session specifically on being content and redefining your definition of success when necessary. Emily also coins a new term - contentment cloud - is this a thing? It's the way she's been feeling recently in regard to HSDT after adding more team members and finding success along the way.  As always, Emily hopes to share these brainstorming episodes with you to 'pull back the curtain' on what it looks like to start a business from the ground up - in her case a podcast. If you listen and enjoy - we'd love to hear from you on Instagram: @HowdSheDoThatPodcast. 
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Sep 21, 2021 • 56min

65. Talitha Phillips: CEO of Claris Health

On today's episode of How'd She Do That? host Emily Landers welcomes Talitha Phillips onto the podcast! Talitha is the CEO of Claris Health, an organization dedicated to bringing care to underserved communities.  After graduating from Pepperdine University, Talitha worked at the United States Senate in Washington D.C. as well as a few other roles before she was introduced to Claris Health as a client who witnessed the organization’s life-changing work firsthand.  She has now served as the CEO for twenty years, leading the transition from a small resource center to a licensed medical clinic with sites in West and South LA as well as a mobile clinic that brings care to underserved communities throughout LA County. Talitha remains an instrumental advocate for children, born and yet-to-be-born, and has implemented a model of care that addresses racial and health disparities especially among people of color. Claris' approach to medical, counseling and support services cares for women and families before, during, and after unintended or other challenging pregnancies.  We know you'll enjoy today's episode, it's likely one you'll want to share with a friend!
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Sep 14, 2021 • 1h 1min

64. Kelly Wynne Ferguson: Founder and CEO of Kelly Wynne

On today's episode of How'd She Do That? host Emily Landers welcomes Kelly Wynne Ferguson onto the podcast! In 2012, Kelly Wynne sketched out the perfect handbag that she couldn’t find anywhere on the market. It was fun, bold, beautiful, and it made you feel good because you knew you looked great.  Fast-forward to now, Kelly Wynne makes beautiful, high-quality accessories that energize your wardrobe. The brand blends bold design with on-trend utility in seasonal looks that are fresh and functional. Kelly's signature style is all about the confidence that carries you every day and everywhere. The Kelly Wynne brand is committed to lifting its customers up and cheering them on. They put their passion into designing accessories to inspire the same passion in you and they want every woman to feel confident in pursuing her dreams. When you need them, they'll be there, on your balcony rooting for you to win! Today’s episode is sponsored by the women behind Pre-K Mama, Amanda Tracy, and Alex Davis. They sell preschool learning packets that are sent straight to your door. Their packets have a theme each month and focus on early literacy, math, and fine motor skills. Their motto is “Simple, fun, and already done!” Please be sure to check them out today! You can do so on Instagram @prek_mama and their website www.prekmama.com. We love supporting women-owned businesses!
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Sep 10, 2021 • 21min

Friday Favorites | Emily's Edit, Our First Ad, Instagram Growth

In today's episode, Emily takes some time to share more about her trip to Mexico as well as new updates for How'd She Do That? Emily shares her thoughts and excitement around Emily’s Edit, a fashion oasis developed by Emily Landers delivering Edits with ready-to-shop links from previous and upcoming guests, for everyday pieces, for your wardrobe, home interiors, accessories, and more. Emily's Edit will be updated weekly on HowdSheDoThatPodcast.com as well as on our HSDT Instagram. You'll also hear about an upcoming sponsorship and ad that will be live in next week's episode (9/14). Be sure to support this brand as they support us! Emily also briefly discusses her thoughts on Instagram and if it's still a platform that allows organic growth - what do you think? Lastly, a special guest joins us in this episode. Any guesses? We hope this is an encouraging and fun update! Please let us know if you're enjoying our 'Friday Favorites' series!
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Sep 7, 2021 • 52min

63: Melissa Mehall & Melissa Blue: Founders Meli's Monster Cookies

On this episode of How'd She Do That? host Emily Landers welcomes Melissa Mehall and Melissa Blue, who started Meli's Monster Cookies 7 years ago with the goal to give the gluten-free community a cookie they would love. Since starting this adventure, these two lifelong best friends, have expanded their brand and business to over 6,500 stores nationwide. Mehall and Blue take us along for the ride as they share their journey from childhood, to pursuing separate career goals post-college as a lawyer and jewelry designer, and then making a change into the realm of entrepreneurship, learning the business of grocery and food distribution to create products they both love and are passionate about! In this episode you'll hear great advice from the two founders, what they learned from staying small and local in the early years, the value of never being afraid to say "Yes!" when opportunities come your way, and much more. Lastly, you won't want to miss their exciting announcement at the end of this episode!

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