

How'd She Do That?
Emily Landers
Have you ever looked at different women's careers and thought, 'How'd She Do That?' This encouraging and fun podcast answers that question in each episode while speaking to women who have created inspiring lives and careers.
Join host Emily Landers as she connects with guests from a wide variety of industries and stages of life.
You'll be inspired every time you listen!
Join host Emily Landers as she connects with guests from a wide variety of industries and stages of life.
You'll be inspired every time you listen!
Episodes
Mentioned books

Nov 14, 2021 • 8min
A Special Sunday Surprise!
...can't help but share some exciting personal news coming out of Texas! ;)

Nov 9, 2021 • 59min
72. Joy Eggerichs Reed: Author, Speaker, & Literary Agent
On today's episode of How'd She Do That? host Emily Landers welcomes Joy Eggerichs Reed onto the show!
Joy is a wife, mother, author, and the Founder of Punchline Agency, a literary and speaking agency for people good on the page and the stage! Joy has had several different roles, fields of study, and industry observations throughout her career and we discuss many of them in today's episode.
As a longtime lover of communication, a natural promoter, and connector of people, Joy has used those passions to both hone her own craft and assist other authors and speakers in doing so themselves. In this episode, Joy shares the story of the early stages of her career all the way to the present day which includes her starting her own business, becoming a mother, and moving to France!
We know you'll love this episode!

Nov 2, 2021 • 56min
71. Caroline Boykin: Fine Artist
On today's episode of How'd She Do That? host Emily Landers welcomes Caroline Boykin onto the podcast!
Caroline is a professional artist with over 10 years of experience. While studying abroad in Florence, Italy, Caroline's passion for art was reignited and upon returning to the States she decided to pursue a Bachelor’s of Fine Arts. During a summer ceramics class, originally taken to fulfill requirements for her major, she fell in love with being on the potter’s wheel. With the encouragement of an amazing professor, her soul was lit on fire and she discovered her voice in this medium.
All of Caroline’s work is centered around the fragility in a moment. There can be joy and sadness and courage and fear all within a moment in time and in a breath of life. The subjects of female forms and flora are captured in the peak of the bloom and the second of a pose focusing on internal strength and external beauty. She creates these subjects in sporadic and impulsive mark making capturing movement and life. Texture, color, functionality, and line quality are all important aspects of her expressive artwork.
In this episode, Caroline shares the story of the early days of selling her first pieces of art, to the journey of taking on the next big step to open her own LLC and pursue her art full-time due to the growing requests for her work. She shares some of the greatest lessons she has learned along the way, including never settling and always knowing your worth. You won’t want to miss this lovely conversation, one you will likely want to send to a friend!
Support this podcast at https://anchor.fm/howdshedothat/support.

Oct 26, 2021 • 55min
70. Alex Snodgrass: The Defined Dish
On today's episode of How'd She Do That?, host Emily Landers welcomes Alex Snodgrass onto the podcast! Alex is the founder of The Defined Dish, a blog of simple and healthy recipes online, as well as the New York Times best selling cookbook, The Defined Dish: Whole30 Endorsed, Healthy and Wholesome Weeknight Recipes. After completing the process of her first Whole30, Alex was inspired to start sharing how eating healthy had changed her life for the better. Alex soon recognized her love for sharing food with others and her blog began to grow organically. By teaching herself how to cook, capture, and share these deliciously defined dishes she has been able to create the recipes that we all know and love. In this episode, Alex shares how she found her passion, the process of creating a cookbook, how to discern when to pivot, and the importance of slowing down to enjoy a meal with the people you love. We enjoyed every moment with Alex, and we know that you will too!
Support this podcast at https://anchor.fm/howdshedothat/support.

Oct 22, 2021 • 13min
Friday Favorites | CALL TO ACTION!
Dear listeners, this is an official call to action in regard to next week's podcast episode! We love bringing these encouraging episodes to your ears ever week and each week we have thousands of people listening to the podcast but we don’t always get to hear from YOU. We’re so excited to share that Alex Snodgrass of The Defined Dish will be joining us next Tuesday! It’s an amazing chance to SHARE the episode and help GROW our community! We are excited to continue to get the word out about the podcast but need your help! Listen in today for some more behind the scenes of the podcast. As always, we are so grateful for our listeners and can’t wait to see what’s ahead. Don’t forget to follow us on Instagram @howdshedothatpodcast.

Oct 19, 2021 • 59min
69. Mollie Creason: Founder & Art Broker of Well & Wonder
On today's episode of How'd She Do That? host Emily Landers welcomes Mollie Creason onto the podcast!
Mollie Creason is the founder of Well + Wonder, an online collection of original art from emerging southern artists at prices fit for collectors of all levels. Established in 2015, it has become a go-to resource for those buying their first pieces and for seasoned collectors looking for new artists.
Enrolling in an accidental art class during college helped shape the trajectory of what was to come in Mollie's future. While also rediscovering her love for art, Mollie double majored in English. After college, she explored a variety of career paths, including being a paralegal, which led her to eventually seek out advice from a career counselor, who helped Mollie discern what her true passions were!
While growing her family Mollie decided to find a way to share her love of art, which led to the creation we all know now as Well + Wonder! Mollie shares the joy of bringing an artist's story to the world, the power of community, and so much more!
Support this podcast at https://anchor.fm/howdshedothat/support.

Oct 15, 2021 • 19min
Friday Favorites | Major Momentum, Recordings Galore, What's Next?
In today's episode, Emily updates listeners as to the current BTS of the podcast after recording some very exciting episodes this week with the ladies of Noble 31 and J.Lowery. Both conversations have inspired Emily and our team to continue to look ahead, as the fall will turn to winter, and season two is quickly approaching!
We hope you enjoy this brainstorming session specifically thinking about how far in advance Emily should record episodes, will HSDT ever be a twice-a-week show, should we record conversations on video (ah!) and so much more!
As always, Emily hopes to share these brainstorming (with no notes!) episodes with you to 'pull back the curtain' on what it looks like to start a business from the ground up - in her case a podcast. If you listen and enjoy - we'd love to hear from you on Instagram: @HowdSheDoThatPodcast.

Oct 12, 2021 • 57min
68. Lauren Wilson: Founder of Dora Maar
Today's guest Lauren Wilson is the CEO & Founder of Dora Maar. Lauren joins host Emily Landers to share about her experience working in luxury fashion for over 10 years including at Moda Operandi, Christie's, and Gucci.
Lauren received an M.A. in Costume Studies from New York University and a B.A. in Communication and a minor in Business from the University of Southern California before starting Dora Maar. Dora Maar, is the ultimate fashion platform to shop a curated selection of preowned luxury fashion from the most coveted closets, all in one place. They are champions of style and the story behind each luxury piece they consign. Through Dora Maar's platform, they digitally power the closets of women whose style inspires and influences their broader community and network, also known as their Muses.
Lauren and her team have even highlighted previous and upcoming HSDT guests as muses such as Pamela Munson and Nicola Bathie to name a few. This is an episode you won't want to miss. As always, we can't wait to hear your favorite takeaways.
Be sure to subscribe to How'd She Do That? on iTunes so you're the first to hear when our new episodes drop!

Oct 5, 2021 • 54min
67. Stacy Borocz: Owner and Founder of etuHOME
On today's episode of How'd She Do That? host Emily Landers welcomes Stacy Borocz onto the podcast! Stacy is the owner and founder of etuHOME, a home and lifestyle brand created on the belief that entertaining beautifully can elevate the everyday. As Stacy shares, "Surrounding yourself with all of these beautiful pieces will elevate your entertaining, but you will also elevate your every day...meals should be conversation versus time, meals should be enjoyed. Food is sustenance, and it is beautiful, and it can be displayed beautifully even if it is just you on your own." Stacy shares with us her career path, starting with majoring in journalism during college and planning for a career in Advertising. While looking for an opportunity to pay the bills after college she landed a job with the Federation Department store in their training program for merchants and retailers and quickly discovered her love for working in this classic retail space. During this role, she learned about multiple departments from the ground up. This experience helped build the foundation for her career today as she still uses the valuable lessons in her current business. In this episode Stacy also shares her thoughts and greatest lessons on understanding how her business morphs into what the demand is telling her, taking it slow to really test products, and trusting your gut. This episode will have you dreaming of your next meal (and business venture)!
Support this podcast at https://anchor.fm/howdshedothat/support.

Sep 28, 2021 • 50min
66. Roxy Prima & Phoebe Cornog: Founders PANDR Design Co.
On this episode of How'd She Do That? host Emily Landers welcomes Phoebe and Roxy onto the podcast!
After Phoebe and Roxy embarked on their separate journeys through college and their first jobs post-graduation their paths crossed one day when Phoebe reached out and connected to Roxy through Instagram. With a shared love of graphic design and desire to pursue a creative life, they founded PANDR Design Co.
PANDR Design Co. is a creative design agency that specializes in custom art installations. Together they have created over 225 murals across the US, including a few adventures that have taken them overseas as well!
In this episode, Phoebe and Roxy share valuable advice on running your own business, trusting your gut when those red flags appear, and not letting fear stop you. They also talk about how they took a step back during the pandemic to re-evaluate their thoughts on the hustle culture and how they now incorporate what they need for self-care into their workdays.