How'd She Do That?

Today’s guest, Jackie Thomson is the founder of the prestigious public relations agency, Of Council PR. After graduating from the College of Charleston, Jackie moved to New York City to pursue her dreams of working in the fashion industry. Jackie was a buyer for Gucci and then worked for bridal and eveningwear designer, Reem Acra, with that role, Jackie quickly learned the power of PR and the role of influencers. After sensing her time in NYC was coming to a close Jackie moved back to Charleston and began working and ultimately building Leapfrog PR for 13 incredible years with her dear friend Libba Osborne. The ladies announced in 2021 that they were excited to pursue new ventures, and thus began Jackie's Of Council PR, where she works closely with wildly talented clients and collaborators.  When Jackie isn't overseeing upcoming collaborations, assisting on set for photoshoots with her clients, or sharing her wisdom with women like myself, she is likely enjoying time with her friends and family in Charleston, South Carolina. This is an episode you're going to LOVE!

On today's episode of HSDT, our host, Emily Landers updates listeners on recent happenings around the podcast and continues to pull back the curtain on all things podcasting, starting a business, and thinking creatively about how you can implement multiple streams of income into your life. While Emily won't claim to be an expert in this area, she has learned quite a few things along the way that may be helpful to listeners.  Emily always strives to keep listeners in the loop and share what she is learning as the podcast and ultimately her income streams grow. As we share episodes like this one, please do keep in mind that these bonus episodes are meant to be friendly, casual, and light-hearted. While we do write out a few notes these episodes are meant to be listened to with an open mind and with a collaborative spirit! We can't wait to hear what you think!

In today's episode, we welcome Hailey Daniels & Kailey Fletcher, founders of Double Shot of Sass onto the show!  The identical twin sisters, serial entrepreneurs, and owners of Etoilly Artistry + The Lash Lounge Allen + The Lash Lounge Dallas at Lakewood join host Emily Landers to share more of the BTS of their story. Hailey and Kailey are a favorite to follow on social media for many but have you heard their story in their own words? They have built an impressive beauty empire that continues to grow by the minute and have always put their love for their family and each other - first! The ladies' vulnerability, wisdom, and insight will encourage all of our listeners as they share their stories from their years as undergrads to the present day.  If you're thinking about starting a business, working with your best friend, or launching a brand, this episode is for you! It's a must listen and a must share! Enjoy!

On today's episode, we welcome Christina Greene McAllen! Christina is the founder of her namesake Christina Greene jewelry collection, who was drawn to fashion and jewelry-making long before the company’s start in 2011. From a young age in Houston, TX, she had an eye for arranging and styling everything from outfits and accessories to furniture. For Christina, jewelry-making was a hobby that she loved, and she never imagined that her passion could launch into what it is today. A Texan through and through, Christina knew there was only one place she’d want to headquarter her growing jewelry business. After a season of living in New York City while attending Parsons School of Design and then working in Manhattan, she moved back to Houston to start her brand.  Since its launch, Christina Greene jewelry has been featured by national and local media outlets including PopSugar, the Today Show, The Houston Chronicle, and more. The brand also is very active in charitable endeavors. The Houston Livestock Show and Rodeo, American Lung Association, and Houston SPCA are particularly near and dear to Christina’s heart. We know you'll love this episode!

In today’s episode, Emily documents our stats for the podcast as of April 29th, in hopes of peeling back the curtain on what it looks like to grow an audience and continue to brainstorm what it looks like to make a business out of a podcast. Growth is a hot topic on social media and for business owners, but it seems many wait to "arrive" before sharing numbers online. If you were to ask about our sponsorships, we would share this inside scoop with you so why not share with our listeners as well? In addition, this will be a fun futuristic episode for us all to listen back to and smile - let's keep growing and learning together! This is a quick and fun episode that we hope brings some encouragement to your weekend!

On today's episode of How'd She Do That? Emily welcomes Christina Kim onto the show!  Christina is the principal designer and owner of Christina Kim Interior Design, a New Jersey-based firm specializing in the ground-up construction of modern beach homes. Once an aspiring actress, her obsession with design and innate curiosity lead her to the world of interiors. Her work is influenced by the scenes in LA, NYC, and Paris. She is guided by her design education, travels, and a lifetime of training her eye.  When Christina isn't designing a stunning new home, collaborating with clients, or sharing her story with women like us, she is likely hunting for vintage treasures or spending time with her husband and four children in the Jersey shore town of Manasquan! This episode is a must listen and a must share! Enjoy!

On today's quick and fun episode our host, Emily Landers, is sharing a massive thank you to all of her listeners for their warm birthday wishes! She also references a previous birthday episode she recorded in 2020 that is still timely today! Hear more about the lessons she shares in Ep. 43, appropriately called, '30 Lessons I Learned By 30'. We know you'll enjoy this throwback if you haven't listened already! A great gift for our host would be to tag @HowdSheDoThatPodcast in your Instagram stories with your favorite episodes, perhaps leaving us a 5-star review, a tip in the HSDT 'Tip Jar', or becoming a monthly supporter! Details can be found at https://linktr.ee/emilylanders. We can't wait to hear what lessons resonate with you!

In today's episode, we welcome Bridget Green, founder of Milagro Collective, onto the show! Milagro has provided their customers with heirloom quality, handmade oushak rugs of any size since 2018. Milagro, Spanish for “Miracle,” and Collective together form the perfect recipe for design. Bridget's “collective” style stems from the most prolific Southern design value: mixing the old with the new. Her goal is to help customers find their “home heaven” by balancing loved antiques with fresh, modern design. Until recently, Bridget operated as a one-woman show but that all changed on November 11, 2021, when she welcomed her first baby, Lucy, to the team. In this episode, you'll love hearing about Bridget's swoon-worthy textile designs, curated for the southern home as well as her experience running a business, becoming a mother and ultimately leaving a Fortune 200 company to go full-time with her dream job - the one she created herself! It's a must listen and a must share! Enjoy!

In today's episode, we welcome marketing consultant and tastemaker, Mallory Goldman onto the show! Upon graduating from USC, Mallory began her career in marketing and has since worked for brands like Honest, Parachute Home, and FabFitFun. Before stepping out on her own she was most recently at FabFitFun in Influencer Marketing before the script flipped and she found herself in front of the camera.   Mallory describes her style as classic with a twist and helps others build a wardrobe they can be proud of. Scouring the internet for quality forever-pieces is her superpower and sharing her finds with her friends (that’s us!) is what brings her joy. You'll love hearing about how she finds her curated selection of the best in fashion with a side of beauty, home, and lifestyle. Mallory lives in Los Angeles with her husband Ben and dog Sadie.  This is one you'll definitely want to send to a friend!

In today's episode, Emily opens up about her fears around growing the podcast and what lessons she is currently learning. She talks about her hope and desire that anyone who comes into contact with HSDT would leave having had a genuine experience and connection to all that were doing at HSDT, how she hopes to do this long term, and her curiosity about the future and what it may hold. Emily unpacks lots of questions in this episode that will likely resonate with young entrepreneurs, mothers, and those looking to build a brand both online and off. Share this episode with a friend - it's one you don't want to miss!