How'd She Do That?

In today's impromptu bonus episode, our host, Emily Landers, continues to share BTS of all things HSDT! In this episode Emily shares a lesson she was reminded of yesterday that truly touches every area of women's personal and professional lives. Listen in as Emily unpacks how she looks to find the positive in every season of life. Her current brainstorming includes questions like: How can I find the silver linings in my current season? What tasks will I delegate when I am able to do so? Where can I encourage others in ways that make an impact? We are so excited about all that's to come for both Emily and her listeners as the podcast welcomes women into conversations around entrepreneurship and continues to encourage female founders around the world.

Today's guests Kaki McGrath and Lauren Stephens are sisters and also the founders of the popular clothing brand, Dudley Stephens. Dudley Stephens is a family-owned and operated fashion brand that uses fleece to elevate our everyday. Launched in 2015 by Lauren (who handled celebrity dressing and VIP relations at Gucci and Calvin Klein) and Kaki McGrath (who brings a background in sports and entertainment marketing) with their mother, Bonnie, the line has grown from its signature turtlenecks to tops, dresses, and accessories for women, men, and children. The brand is proudly female-founded and run, with styles sourced from innovative recycled materials. Their pieces are sold direct-to-consumer and through select storefronts. Dudley Stephens works hard to promote positive change through initiatives that are authentic to their brand, which you'll hear more about in today's episode. We know listeners will enjoy getting to know Kaki and Lauren throughout this conversation - it's one you will want to share with a friend!

Today’s guest, Demi Tebow is a model, actress, advocate, and entrepreneur.  Demi was crowned Miss South Africa in 2017 and went on to win the title of Miss Universe 2017 which debuted her career as a speaker and influencer. She moved to the United States during her Miss Universe reign and married her husband Tim Tebow in 2020.  As you listen you'll get to know more about Demi as she shares her story, from her upbringing in South Africa, to her time as Miss Universe, and her passion for entrepreneurship with a purpose. We know listeners will be encouraged by Demi's story. In honor of Demi's upcoming birthday, HSDT is proud to partner with TTF and Compassionate Hope, a global charitable organization focused on providing hope and a future to victims of human trafficking and exploitation in Asia.

Today's guest Sarah Bray West is the founder of her eponymous sunhat line, Sarah Bray Bermuda. In this episode, you'll follow Sarah's career from her home state of Texas, on to New York City, and Bermuda, where she currently resides. For the past decade, Sarah has been a writer and editor in New York City penning for House Beautiful, ELLE Decor, Veranda, Town & Country, Hamptons, Beach, and more! While this was an amazing experience for Sarah to learn about and report on so many fashion and decor brands of all shapes, sizes, and styles, she ultimately grew disenchanted with promoting the over-consumption of luxury goods for a living. In early 2020, Sarah moved to the mid-Atlantic island of Bermuda (this Texan is luckily married to a fifth-generation Bermudian!) and took some time to realign her career values and brainstorm how she could make a living around inspirational, but not wasteful, shopping. Thus began her popular collection of beautiful sunhats made from antique, vintage, recycled, and biodegradable materials. We know listeners will enjoy getting to know Sarah in today's episode - it's one you will definitely want to share with a friend!

In today's impromptu bonus episode, our host, Emily Landers, continues to share BTS of all things HSDT! This episode pulls back the curtain on how Emily plans to ensure her relationships with women on her weekly episodes continue long after they stop recording.  Emily's current brainstorming includes questions like: How can HSDT build relationships with guests and brands outside of weekly episodes? Is it events? Is it collaborations? How can she make a profit with the podcast outside of sponsors and product? She is eager to find the answers to all of these questions and more! Brainstorming with listeners is always the best place to start.  We are so excited about all that's to come for both Emily and her listeners as the podcast welcomes women into conversations around entrepreneurship and continues to encourage female founders around the world. 

This week we celebrate our 100th episode with guest, Katie McClure of Mirth.  We are so grateful to our wonderful listeners who come back each week and have supported us since the beginning - our first episode launched on June 6th of 2020. If you would like to support HSDT you can do so at anchor.fm/howdshedothat/support. Let's celebrate!  Mirth was started by two stylish sisters (Erin Breen and Katie McClure) who have always loved a good caftan. Launched after discovering heritage textiles over the course of several years of travel and exploration, the sisters created a line of comfortable pieces with handmade fabrics sourced from artisan communities, bringing a story to each piece. Mirth caftans are meant to be worn on the beach, to dinner, and everywhere in between.  With a modern take on traditional handloom weaving and abstract block printing, Mirth's mission is to help sustain and celebrate craft and provide opportunity and ethical employment to artisans in developing countries. We know listeners will enjoy hearing the behind-the-scenes of one of GOOP's favorite brands, the travels that inspire their designs, and the lessons Katie and Erin have learned along the way. We can't wait for you to hear all about it in today's episode!

Today, we celebrate TWO years of How'd She Do That? Podcast! In this quick and fun episode, Emily encourages listeners to go for it - whatever 'it' might be! In her emotional 2 year recap of HSDT, Emily takes a moment to thank listeners who have been with her since the very beginning, welcomes new friends, and casts vision for the future! Relax and enjoy this quick message of gratitude from our host, Emily Landers.  And as you go about your day, don't forget to ask, "How'd she do that?" Happy Birthday, HSDT!

Over the past ten years, this week's guest, Caroline Wright Turnipseed, has successfully grown consumer and retail brands through innovative marketing strategies. Her experience prior to forming CWT Consulting Group is unique, as she led teams in all areas of marketing and at a variety of sized companies. Whether in-house at Lilly Pulitzer ($250M), Victoria’s Secret ($7B), or Gal Meets Glam ($35M), Caroline was able to develop creative ways to delight consumers and fuel sales. After creating such a vast network from her time in-house at retail companies, launching CWT Consulting Group was a no-brainer. Her multi-channel results-driven approach to marketing has led to major results for both new-to-market and established brand clients. Caroline is a go-getter, who excels at getting things done quickly and with an over-deliver mentality.  Caroline excels at thinking out of the box and creating strategic, scalable initiatives that bring large numbers of new consumers to brands. We can't wait for you to hear all about it in today's episode! 

In today's episode, we welcome Caroline Adams & Marisa Renfro, founders of Casamia onto the show! Caroline’s original wedding day was set for Spring 2020 at Round Hill in Jamaica. Marisa was her go-to in terms of asking for fun & creative ideas for the wedding weekend as Marisa is a notorious party-thrower. Because of the pandemic the wedding was postponed, and to make up for the wedding weekend Marisa and her husband had Caroline and her fiancé over for dinner. To Caroline’s surprise, the dinner was a recreation of her Welcome Party inspired by The Ivy with a Jamaican twist, and Marisa nailed it. From there, the wine was flowing and Marisa explained the idea of somehow delivering tablescapes to people’s homes. They started spit-firing ideas, and with Caroline’s business savviness the concept became a reality. Both of them were determined to bring happiness to people’s tables nationwide. Voilà Casamia! The ladies' vulnerability, wisdom, and insight will encourage all of our listeners as they share their stories from their years as undergrads to the present day. Enjoy!

Today's guest Damaris Bailey is the designer of her eponymous line and the mother to three little girls — Rose, Luciana, and Valentina. 
 In this episode, you'll get to know the lovely Damaris and her wisdom from the many lessons she's learned throughout her career and through motherhood. After her second daughter, Luciana, was born with a rare genetic abnormality, the reality of life’s risks felt overwhelming. When her third daughter, Rose, was born, it ushered in an era of optimism, courage, and urgency. Damaris knew she must stop letting fear dictate her future, and instead let herself be guided by beauty and possibility. Finally, she created the fashion label she’d always dreamed of, which happens to be the label WE have been dreaming of. You will love hearing more about Damaris' brand and business. This is an episode you'll want to listen to again and again!