How'd She Do That?

Today, we celebrate TWO years of How'd She Do That? Podcast! In this quick and fun episode, Emily encourages listeners to go for it - whatever 'it' might be! In her emotional 2 year recap of HSDT, Emily takes a moment to thank listeners who have been with her since the very beginning, welcomes new friends, and casts vision for the future! Relax and enjoy this quick message of gratitude from our host, Emily Landers.  And as you go about your day, don't forget to ask, "How'd she do that?" Happy Birthday, HSDT!

Over the past ten years, this week's guest, Caroline Wright Turnipseed, has successfully grown consumer and retail brands through innovative marketing strategies. Her experience prior to forming CWT Consulting Group is unique, as she led teams in all areas of marketing and at a variety of sized companies. Whether in-house at Lilly Pulitzer ($250M), Victoria’s Secret ($7B), or Gal Meets Glam ($35M), Caroline was able to develop creative ways to delight consumers and fuel sales. After creating such a vast network from her time in-house at retail companies, launching CWT Consulting Group was a no-brainer. Her multi-channel results-driven approach to marketing has led to major results for both new-to-market and established brand clients. Caroline is a go-getter, who excels at getting things done quickly and with an over-deliver mentality.  Caroline excels at thinking out of the box and creating strategic, scalable initiatives that bring large numbers of new consumers to brands. We can't wait for you to hear all about it in today's episode! 

In today's episode, we welcome Caroline Adams & Marisa Renfro, founders of Casamia onto the show! Caroline’s original wedding day was set for Spring 2020 at Round Hill in Jamaica. Marisa was her go-to in terms of asking for fun & creative ideas for the wedding weekend as Marisa is a notorious party-thrower. Because of the pandemic the wedding was postponed, and to make up for the wedding weekend Marisa and her husband had Caroline and her fiancé over for dinner. To Caroline’s surprise, the dinner was a recreation of her Welcome Party inspired by The Ivy with a Jamaican twist, and Marisa nailed it. From there, the wine was flowing and Marisa explained the idea of somehow delivering tablescapes to people’s homes. They started spit-firing ideas, and with Caroline’s business savviness the concept became a reality. Both of them were determined to bring happiness to people’s tables nationwide. Voilà Casamia! The ladies' vulnerability, wisdom, and insight will encourage all of our listeners as they share their stories from their years as undergrads to the present day. Enjoy!

Today's guest Damaris Bailey is the designer of her eponymous line and the mother to three little girls — Rose, Luciana, and Valentina. 
 In this episode, you'll get to know the lovely Damaris and her wisdom from the many lessons she's learned throughout her career and through motherhood. After her second daughter, Luciana, was born with a rare genetic abnormality, the reality of life’s risks felt overwhelming. When her third daughter, Rose, was born, it ushered in an era of optimism, courage, and urgency. Damaris knew she must stop letting fear dictate her future, and instead let herself be guided by beauty and possibility. Finally, she created the fashion label she’d always dreamed of, which happens to be the label WE have been dreaming of. You will love hearing more about Damaris' brand and business. This is an episode you'll want to listen to again and again!

Today’s guest, Jackie Thomson is the founder of the prestigious public relations agency, Of Council PR. After graduating from the College of Charleston, Jackie moved to New York City to pursue her dreams of working in the fashion industry. Jackie was a buyer for Gucci and then worked for bridal and eveningwear designer, Reem Acra, with that role, Jackie quickly learned the power of PR and the role of influencers. After sensing her time in NYC was coming to a close Jackie moved back to Charleston and began working and ultimately building Leapfrog PR for 13 incredible years with her dear friend Libba Osborne. The ladies announced in 2021 that they were excited to pursue new ventures, and thus began Jackie's Of Council PR, where she works closely with wildly talented clients and collaborators.  When Jackie isn't overseeing upcoming collaborations, assisting on set for photoshoots with her clients, or sharing her wisdom with women like myself, she is likely enjoying time with her friends and family in Charleston, South Carolina. This is an episode you're going to LOVE!

On today's episode of HSDT, our host, Emily Landers updates listeners on recent happenings around the podcast and continues to pull back the curtain on all things podcasting, starting a business, and thinking creatively about how you can implement multiple streams of income into your life. While Emily won't claim to be an expert in this area, she has learned quite a few things along the way that may be helpful to listeners.  Emily always strives to keep listeners in the loop and share what she is learning as the podcast and ultimately her income streams grow. As we share episodes like this one, please do keep in mind that these bonus episodes are meant to be friendly, casual, and light-hearted. While we do write out a few notes these episodes are meant to be listened to with an open mind and with a collaborative spirit! We can't wait to hear what you think!

In today's episode, we welcome Hailey Daniels & Kailey Fletcher, founders of Double Shot of Sass onto the show!  The identical twin sisters, serial entrepreneurs, and owners of Etoilly Artistry + The Lash Lounge Allen + The Lash Lounge Dallas at Lakewood join host Emily Landers to share more of the BTS of their story. Hailey and Kailey are a favorite to follow on social media for many but have you heard their story in their own words? They have built an impressive beauty empire that continues to grow by the minute and have always put their love for their family and each other - first! The ladies' vulnerability, wisdom, and insight will encourage all of our listeners as they share their stories from their years as undergrads to the present day.  If you're thinking about starting a business, working with your best friend, or launching a brand, this episode is for you! It's a must listen and a must share! Enjoy!

On today's episode, we welcome Christina Greene McAllen! Christina is the founder of her namesake Christina Greene jewelry collection, who was drawn to fashion and jewelry-making long before the company’s start in 2011. From a young age in Houston, TX, she had an eye for arranging and styling everything from outfits and accessories to furniture. For Christina, jewelry-making was a hobby that she loved, and she never imagined that her passion could launch into what it is today. A Texan through and through, Christina knew there was only one place she’d want to headquarter her growing jewelry business. After a season of living in New York City while attending Parsons School of Design and then working in Manhattan, she moved back to Houston to start her brand.  Since its launch, Christina Greene jewelry has been featured by national and local media outlets including PopSugar, the Today Show, The Houston Chronicle, and more. The brand also is very active in charitable endeavors. The Houston Livestock Show and Rodeo, American Lung Association, and Houston SPCA are particularly near and dear to Christina’s heart. We know you'll love this episode!

In today’s episode, Emily documents our stats for the podcast as of April 29th, in hopes of peeling back the curtain on what it looks like to grow an audience and continue to brainstorm what it looks like to make a business out of a podcast. Growth is a hot topic on social media and for business owners, but it seems many wait to "arrive" before sharing numbers online. If you were to ask about our sponsorships, we would share this inside scoop with you so why not share with our listeners as well? In addition, this will be a fun futuristic episode for us all to listen back to and smile - let's keep growing and learning together! This is a quick and fun episode that we hope brings some encouragement to your weekend!

On today's episode of How'd She Do That? Emily welcomes Christina Kim onto the show!  Christina is the principal designer and owner of Christina Kim Interior Design, a New Jersey-based firm specializing in the ground-up construction of modern beach homes. Once an aspiring actress, her obsession with design and innate curiosity lead her to the world of interiors. Her work is influenced by the scenes in LA, NYC, and Paris. She is guided by her design education, travels, and a lifetime of training her eye.  When Christina isn't designing a stunning new home, collaborating with clients, or sharing her story with women like us, she is likely hunting for vintage treasures or spending time with her husband and four children in the Jersey shore town of Manasquan! This episode is a must listen and a must share! Enjoy!