How'd She Do That?

Emily Landers
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Oct 21, 2022 • 55min

121. Amanda Jones Vaughan: Director of Business Development at Over The Moon

Listeners will love today's episode with Amanda Jones Vaughan, Director of Business Development at Over The Moon!  Upon graduating from Duke University, after a successful collegiate lacrosse career, Amanda stepped into fashion and hasn't looked back. From working at classic American brands like Coach and J. Crew, listeners will see a theme of style throughout Amanda's years as a young professional. She was also VIP client relations manager at Net-A-Porter which called for a lot of autonomy, taking strategic risks, and wearing multiple hats, all while aiming to provide a best-in-class, high-touch experience for clients, brand partners, and the target audience as a whole.  More recently, Amanda has taken on the role of Director of Business Development for one of our favorite wedding and lifestyle sites, Over The Moon. She works with style, innovation, and excitement as OTM continues to grow.  Amanda has been featured in Glimpse Guides, Frances Hart, Vogue, Dora Marr, and The Avenue, to name a few! She's our leading lady and will continue to be in her personal life as she and her family (which includes her husband, Kevin, and son, JJ) welcome twins later this year! Be sure to share today's episode with a friend!
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Oct 19, 2022 • 6min

...a quick thank you!

"Thank you all for letting me into your lives and for the kind feedback you share with me daily! I can't wait to continue to see where HSDT takes us and I have YOU to thank for every moment! Let's do this!" - Sincerely, Emily xoxx
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Oct 18, 2022 • 49min

120. Christina Dandar: Founder of The Potted Boxwood

Today's guest Christina Dandar is the founder of The Potted Boxwood. To Christina, a potted boxwood by the front door, or anywhere in the landscape, is a fairly certain declaration that what is inside is something worth seeing. While it might be true that it is what’s inside that counts, potted boxwoods have the subtle ability to let you know it’s worth opening the door. As a child, Christina was always stealing copies of her mother’s subscription to stylish magazines and she has had an appreciation for tasteful and timeless design since. She believes in buying what you love and making it all work together. Her hope is that her blog would be a useful tool in inspiring design, creating ideas, and showcasing the tremendous talent that exists in the world of interiors. From pretty packaging to stylish events to lush landscapes, chic design is truly everywhere. You'll love hearing the story behind Christina's popular home tours, how she grew on social media, and what's next for her in today's conversation! Be sure to share this episode with your design-loving friends!
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Oct 14, 2022 • 58min

119. Sara Rossi: Founder of Beau and Ro

Today's guest Sara Rossi is the Owner and Founder of Beau & Ro. This New England-bred designer started Beau & Ro while living in New York City and has since expanded into an all-encompassing line that includes dresses, handbags, jewelry, and more. The Beau & Ro team takes great pride in American craftsmanship, but also produces seasonal designs from artisans and craftsmen around the world to create a dynamic collection. Be sure to check out her store in Charleston, South Carolina. Sara and her team recently announced the launch of Olive Workshop, a boutique apparel manufacturer and exporter based in Gurgaon, India. Olive Workshop was co-founded by American designer Sara Rossi and Delhi native Sidd Chaudhary. In India, Sidd helped Sara streamline her apparel production by opening up lines of communication, improving trust, and providing much-needed transparency in the supply chain. Sara realized there was an opportunity to take these new processes in-house and create a factory that does things differently, allowing her to control the lifecycle of a dress from the very first stitch to the final transaction with the consumer. We know guests will enjoy getting to know Sara today. Be sure to share this episode with a friend!
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Oct 11, 2022 • 56min

118. Grace Atwood: Founder of The Stripe

Today's guest, Grace Atwood is the founder + voice behind The Stripe. Grace is currently based in Charleston, South Carolina after 15 years in Manhattan and Brooklyn. She grew up on Cape Cod, which she credits for her love of the ocean (and probably a nautical stripe or two). The blog began in January of 2010 (originally Stripes & Sequins), born out of a love of fashion, beauty, and making. Prior to running this site full-time, Grace was the director of social media for BaubleBar. Before that, she worked in marketing for Procter & Gamble and Coty. She has spoken about social media and blogging at panels for Internet Week, ShopStyle, General Assembly, and IFB. She’s been featured in Glamour, The Coveteur, StyleWatch, Apartment Therapy, and more. In 2019 she was named one of The Daily Front Row‘s 50 names to know right now. Outside of work, Grace’s passions include food, wine, art, yoga, reading, film, her Persian cat Tyrion, and travel. We know listeners will enjoy today's episode! We can't wait to hear what your favorite takeaways!
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Oct 7, 2022 • 52min

117. Bettina Benson: Founder and Creative Director of Chloe Kristyn

Today's guest, Bettina Benson, is a seasoned sales professional, creative visionary, team builder, mother, wife, and Founder and Creative Director of Chloe Kristyn. Through Bettina's vision and intuitive design, Chloe Kristyn is redefining the contemporary dress code with elevated pieces that stand the test of time through the offering of accessible luxury that’s meant to be lived in. Bettina proves that strength and sophistication aren’t mutually exclusive. Bettina’s designs have caught the eyes and won the hearts of executives, prominent news anchors, journalists, national publications, Southern Living Magazine, which recognizes her as a “Tastemaker of the South”, and many multi-brand retailers across the United States. We know you'll love getting to know Bettina in today's episode!
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Oct 4, 2022 • 51min

116. Catherine Cartie: Founder of Catherine Cartie Calligraphy

In today's episode, we welcome Catherine Cartie, Founder of Catherine Cartie Calligraphy onto the show! Catherine is a watercolor artist, illustrator, and calligrapher based in Fort Worth, Texas who specializes in licensing custom artwork and watercolor patterns to clothing companies, wedding stationers, and brands across the country. She also has her own product shop consisting of original paintings and art prints, note cards, gift wrap, and an annual Christmas card collection. Catherine Cartie Calligraphy was founded in 2016 when Catherine found herself as a new mom needing a creative outlet of her own, and it has grown steadily since then.  When Catherine isn't painting or dreaming of a new product or pattern ideas, you can find her on the tennis court, at some kind of kids sporting event, or at her favorite local coffee shop with her friends and her 3 beautifully crazy children Jack, Elliot, and Maes. We know you'll enjoy getting to know Catherine!
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Sep 30, 2022 • 4min

Tomorrow! Tomorrow! I love ya, Tomorrow!

Join us TOMORROW for our HSDT x Renew Hometown Tour hosted by Emily Landers of 'How’d She Do That?' We are looking forward to a morning of shopping, brunch, and TWO encouraging panels filled with some of your favorite previous podcast guests and upcoming, as well as Dallas-based female founders. Sit back and listen to our panelists discuss both how to start a business or brand as well as how to build one. We are looking forward to seeing you all at Northwood Country Club on October 1st from 10 am to noon. https://www.howdshedothatpodcast.com/products/p/hometown-tour-ticket-1
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Sep 28, 2022 • 3min

Do you have your Hometown Tour Ticket? See you soon!

Join us on October 1st for our HSDT x Renew Hometown Tour hosted by Emily Landers of How’d She Do That? and Grace Thweatt of Renew Devotionals. We are looking forward to a morning of shopping, brunch, and TWO encouraging panels filled with some of your favorite previous podcast guests and upcoming, as well as Dallas-based female founders. Sit back and listen to our panelists discuss both how to start a business or brand as well as how to build one. We are looking forward to seeing you all at Northwood Country Club on October 1st from 10 am to noon. https://www.howdshedothatpodcast.com/products/p/hometown-tour-ticket-1
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Sep 27, 2022 • 47min

115. Caitlin Fisher: Founder of CaitlinGeierFisher.com

Today's guest, Caitlin Fisher is a tastemaker with a refined aesthetic and affinity for all things classic.  With a former career in the fashion industry, Caitlin delights in sharing her latest discoveries. In 2009 as a passion project, Caitlin started editing her lifestyle blog, Daily Cup of Couture, which served as her ever-evolving inspiration board for over 12 years. Today, she has created her beautiful website as a destination to continue to showcase her thoughtfully curated selection of fashion, beauty, interiors, and lifestyle with the hopes to DELIGHT & INSPIRE! Caitlin resides in California with her husband Patrick and three young children, Beau, Grace, and Henry. We know you will enjoy getting to know Caitlin on today's episode. We can't wait to hear what you think!

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