
How'd She Do That?
Have you ever looked at different women's careers and thought, 'How'd She Do That?' This encouraging and fun podcast answers that question in each episode while speaking to women who have created inspiring lives and careers.
Join host Emily Landers as she connects with guests from a wide variety of industries and stages of life.
You'll be inspired every time you listen!
Latest episodes

Sep 13, 2022 • 49min
113. Cathleen Holloway: Founder of Holloway Events
Today's guest, Cathleen Holloway, is the founder of Holloway Events. Cathleen’s passion for weddings began at an early age with her first Martha Stewart Weddings Magazine. Fifteen years later she started her career in the industry working for a couture boutique.
Cathleen went on to work for a well renowned bridal designer as well as opening a couture salon alongside the founder of a national collective. She was already “the-go-to” for wedding questions from friends and family, but after planning her own wedding in 2018 the requests from friends to plan their events began flooding in. Between years of working with couture wedding gowns, her passion for interiors and living a curated lifestyle, her eye for detail is unmatched.
Holloway Events hopes to help create weddings that kicks off the start of the rest of their clients lives; reflecting the couple’s lifestyle and aesthetic. You’ll love hearing more on today’s episode!

Sep 12, 2022 • 46min
112. Liz Brunner: CEO & Founder of Brunner Communications
Today's guest, Liz Brunner is the CEO and founder of Brunner Communications and best-selling author of Dare to Own You: Taking Your Authenticity and Dreams Into Your Next Chapter, recommended on Forbes.
Leveraging more than 30 years of media and communications experience, expertise, and leadership, Brunner is sought by high-profile individuals and organizations to build meaningful reputations and powerful brand identities within their markets. She is also a frequent speaker at corporate conventions, as well as universities, including Emerson College.
In February 2020, Liz launched her podcast, Live Your Best Life with Liz Brunner, where she shares stories of recreation. All of her guests have taken their life experiences, the good and the bad, the successes and even the failures, and used that knowledge to not only create their “next chapters,” but to inspire others as well. We know listeners will enjoy getting to know Liz in today's episode!

Sep 12, 2022 • 48min
111. Madison Snider: Founder of Fewer Finer
Today's guest, Madison Snider is the Founder of the finer jewelry brand, Fewer Finer. After a few years of dreaming up ideas for beautiful, wearable, symbolic pieces, Madison launched Fewer Finer in 2018. The brand was created around the idea that there’s an emotional component to those pieces of jewelry you choose to invest in—with time and love they become a staple part of who you are.
Madison holds her jewelry to an extremely high standard, creating quality pieces that you’ll fall even more in love with as time goes on. Today, Fewer Finer is elevating the industry by bringing that sentimental value and quality craftsmanship to every piece of jewelry. We know guests will enjoy listening to Madison's story from the early days of her career to her current entrepreneurial ventures and love of jewelry. We are grateful to Heirloom Palm Beach for their support of today's episode. Be sure to check them out!

Sep 12, 2022 • 55min
106. Beth Dye and Kate Hawken: Founders of Maxwell and Geraldine
Today's guests are identical twin sisters, Beth Dye and Kate Hawken. The founders of Maxwell and Geraldine are living on opposite coasts of the U.S. and love to talk every day - especially while brainstorming the perfect dress.
A few years ago, Beth and Kate started dreaming about making chic, beautiful dresses that were missing from their closets. You know those hard-to-find, easy-to-wear styles that add instant polish? When you find one, it’s like winning the wardrobe lottery. You hold on to it for years and reach for it again and again. They wanted more of them, and they thought we might too.
The ladies started with a secret weapon -- stretch smocking -- which flatters every figure. The forgiving, gathered fabric sits on top of your skin and smooths your curves for a perfect fit. They sourced 100% opaque cotton for a crisp look and designed each dress with a pop of color to add some joy to your wardrobe.
In this episode, you'll hear about the early years of their careers and how all things Maxwell and Geraldine came to be! It's a conversation we know you'll enjoy!

Aug 26, 2022 • 36min
Summer Series X Brooke Lancaster
Welcome to our 'Summer Nights' Series sponsored by Liza Pruitt! We have loved sharing some of Liza's favorite artist's summer memories throughout the month of August and how those moments inspire the art they create now! This week our group show went LIVE on LizaPruitt.com!
Today's guest, Brooke Lancaster is a Georgia-based fine artist. Brooke made the decision to pursue painting full-time in March 2020. It has given her the freedom to spend more time with her family as well as create when inspiration strikes.
In Brooke’s recent clotheslines you can see her fascination with highlights and shadows. The infinite possibilities of clothing and memorable items give her a sense of nostalgia and the process of hanging clothes to dry reminds Brooke that there are no limits to what tomorrow may bring when painting artwork. In a studio that is a constant mess, Brooke enjoys bringing order to her canvases. She finds peace and purpose in the balance.
Listeners will love getting to know Brooke in today's episode and hearing more about her journey. We hope you enjoy our final installment of our 'Summer Nights' Series sponsored by Liza Pruitt!

Aug 23, 2022 • 53min
110. Addie Sellers: Founder of Ruth & Ralph
In today's episode, we welcome Addie Sellers, founder of Ruth & Ralph onto the show!
As a new mom, Addie fell in love with classic hand-smocked clothing. After designing her own smocked pieces for her daughter, she partnered with a manufacturer out of El Salvador who shares her same ethical standards and attention to detail. Addie's goal is to create soft, functional, and beautiful smocked outfits that your little one can live in! Based out of Fort Worth, Texas, you can find unique and timeless styles at Ruth and Ralph.
Addie has been a great support to HSDT and we're thrilled to share her story with our listeners today! Thank you, Caroline Bramlett, of LCB Style for making this episode possible through your sponsorship! Be sure to check her out!

Aug 19, 2022 • 38min
Summer Series X Mary Craven Dawkins
Welcome to our 'Summer Nights' Series sponsored by Liza Pruitt! We are so excited to continue to share your favorite artist's summer memories throughout the month of August and how those moments inspire the art they create now! Stay tuned for our group show going live on August 24th on LizaPruitt.com! Today's guest, Mary Craven Dawkins is a Nashville-based photographer. Her process of photographing involves capturing real, candid, authentic moments of you and your loved ones. Mary Craven documents the beauty in our everyday life and the people we cherish the most. Her goal is to capture those present fleeting moments and get them on film. These images are not just for her clients but they are for future generations to treasure and remember, just the way it happened. She seeks to always capture those special moments for her clients so they have them forever.
Listeners will love getting to know Mary Craven in today's episode and hearing more about her journey to becoming a photographer. We hope you enjoy listening as we reminisce on all things summer!

Aug 16, 2022 • 47min
109. Molly Fienning: Co-Founder and CEO of Red Clay Hot Sauce + Babiators
Today’s guest, Molly Fienning is the Co-Founder and CEO of Red Clay Hot Sauce + Babiators
Prior to Red Clay, Molly Fienning co-founded and served as Co-CEO of Babiators, one of Forbes' 100 Most Promising Companies and the leading sunglasses brand for babies & kids. Babiators sunglasses have been featured in Vogue, the Ellen Degeneres Show, People Magazine, the Wall Street Journal, and Inc Magazine. Her next venture, Red Clay, is a modern, Southern hot sauce and hot honey brand named "Tabasco for the 21st century" by Food & Wine Magazine and "a hot honey to elevate your meal" by The New York Times. Also featured on The Today Show, Southern Living, Martha Stewart Living, and more. Red Clay's mission is to craft delicious hot sauces using sustainable practices and the highest-quality ingredients available for chefs, foodies, and home cooks nationwide.
Listeners will enjoy learning more about Molly, who graduated from Harvard University with a BA in Electrical Engineering & Computer Science, her life postgrad, and the stories behind her successful businesses. Molly lives in Charleston with her husband Ted and their two wonderful boys, Sawyer and Fox.

Aug 12, 2022 • 33min
Summer Series X Jana Young Siegel
Welcome to our 'Summer Nights' Series sponsored by Liza Pruitt! We are so excited to continue to share your favorite artist's summer memories throughout the month of August and how those moments inspire the art they create now! Stay tuned for our group show going live on August 24th on LizaPruitt.com!
Fine artist, Jana Young Siegel, who is based in Atlanta, GA joins host Emily Landers for today's episode! Listeners will enjoy hearing more about Jana's journey and what inspires her work. Jana graduated from the University of Georgia in 2015 with a BFA in Fabric Design. She found her love for painting + drawing through her textile design and continued to paint after graduation.
Jana enjoys exploring and creating new textures with different materials but loves and frequently relies on the fluidity of inks and fluid acrylics to create her work. Her subject matter is immensely inspired by nature + design and she loves highlighting different textures. We hope you enjoy listening as we reminisce on all things summer!

Aug 9, 2022 • 46min
108. Sarah Tucker: Content Creator & Entrepreneur
Today’s guest, Sarah Tucker is a Digital Creator and Founder of Sarah-Tucker.com - your one-stop shop for all things classic, beautiful, encouraging, and timeless!
Sarah began blogging when she and her husband moved to Switzerland a month after they were married. She wanted to document all of our fun travels, and my new life as a wife. Since then she’s shared life with her two sons, fixing up their beautiful old colonial home, daily faves, gift guides and so much more! She’s truly created a one-stop shop for inspiration online.
When Sarah isn’t partnering with her favorite brands, creating content for her website, or using her platform to support local businesses, she says you can usually find her at a sporting event for her kids, traveling, and enjoying time with family. Thank you, Floraison for sponsoring this episode!