
How'd She Do That?
Have you ever looked at different women's careers and thought, 'How'd She Do That?' This encouraging and fun podcast answers that question in each episode while speaking to women who have created inspiring lives and careers.
Join host Emily Landers as she connects with guests from a wide variety of industries and stages of life.
You'll be inspired every time you listen!
Latest episodes

Oct 11, 2022 • 56min
118. Grace Atwood: Founder of The Stripe
Today's guest, Grace Atwood is the founder + voice behind The Stripe. Grace is currently based in Charleston, South Carolina after 15 years in Manhattan and Brooklyn. She grew up on Cape Cod, which she credits for her love of the ocean (and probably a nautical stripe or two). The blog began in January of 2010 (originally Stripes & Sequins), born out of a love of fashion, beauty, and making.
Prior to running this site full-time, Grace was the director of social media for BaubleBar. Before that, she worked in marketing for Procter & Gamble and Coty. She has spoken about social media and blogging at panels for Internet Week, ShopStyle, General Assembly, and IFB. She’s been featured in Glamour, The Coveteur, StyleWatch, Apartment Therapy, and more. In 2019 she was named one of The Daily Front Row‘s 50 names to know right now. Outside of work, Grace’s passions include food, wine, art, yoga, reading, film, her Persian cat Tyrion, and travel.
We know listeners will enjoy today's episode! We can't wait to hear what your favorite takeaways!

Oct 7, 2022 • 52min
117. Bettina Benson: Founder and Creative Director of Chloe Kristyn
Today's guest, Bettina Benson, is a seasoned sales professional, creative visionary, team builder, mother, wife, and Founder and Creative Director of Chloe Kristyn.
Through Bettina's vision and intuitive design, Chloe Kristyn is redefining the contemporary dress code with elevated pieces that stand the test of time through the offering of accessible luxury that’s meant to be lived in. Bettina proves that strength and sophistication aren’t mutually exclusive.
Bettina’s designs have caught the eyes and won the hearts of executives, prominent news anchors, journalists, national publications, Southern Living Magazine, which recognizes her as a “Tastemaker of the South”, and many multi-brand retailers across the United States. We know you'll love getting to know Bettina in today's episode!

Oct 4, 2022 • 51min
116. Catherine Cartie: Founder of Catherine Cartie Calligraphy
In today's episode, we welcome Catherine Cartie, Founder of Catherine Cartie Calligraphy onto the show!
Catherine is a watercolor artist, illustrator, and calligrapher based in Fort Worth, Texas who specializes in licensing custom artwork and watercolor patterns to clothing companies, wedding stationers, and brands across the country. She also has her own product shop consisting of original paintings and art prints, note cards, gift wrap, and an annual Christmas card collection. Catherine Cartie Calligraphy was founded in 2016 when Catherine found herself as a new mom needing a creative outlet of her own, and it has grown steadily since then.
When Catherine isn't painting or dreaming of a new product or pattern ideas, you can find her on the tennis court, at some kind of kids sporting event, or at her favorite local coffee shop with her friends and her 3 beautifully crazy children Jack, Elliot, and Maes. We know you'll enjoy getting to know Catherine!

Sep 30, 2022 • 4min
Tomorrow! Tomorrow! I love ya, Tomorrow!
Join us TOMORROW for our HSDT x Renew Hometown Tour hosted by Emily Landers of 'How’d She Do That?' We are looking forward to a morning of shopping, brunch, and TWO encouraging panels filled with some of your favorite previous podcast guests and upcoming, as well as Dallas-based female founders.
Sit back and listen to our panelists discuss both how to start a business or brand as well as how to build one. We are looking forward to seeing you all at Northwood Country Club on October 1st from 10 am to noon.
https://www.howdshedothatpodcast.com/products/p/hometown-tour-ticket-1

Sep 28, 2022 • 3min
Do you have your Hometown Tour Ticket? See you soon!
Join us on October 1st for our HSDT x Renew Hometown Tour hosted by Emily Landers of How’d She Do That? and Grace Thweatt of Renew Devotionals. We are looking forward to a morning of shopping, brunch, and TWO encouraging panels filled with some of your favorite previous podcast guests and upcoming, as well as Dallas-based female founders.
Sit back and listen to our panelists discuss both how to start a business or brand as well as how to build one. We are looking forward to seeing you all at Northwood Country Club on October 1st from 10 am to noon.
https://www.howdshedothatpodcast.com/products/p/hometown-tour-ticket-1

Sep 27, 2022 • 47min
115. Caitlin Fisher: Founder of CaitlinGeierFisher.com
Today's guest, Caitlin Fisher is a tastemaker with a refined aesthetic and affinity for all things classic.
With a former career in the fashion industry, Caitlin delights in sharing her latest discoveries. In 2009 as a passion project, Caitlin started editing her lifestyle blog, Daily Cup of Couture, which served as her ever-evolving inspiration board for over 12 years. Today, she has created her beautiful website as a destination to continue to showcase her thoughtfully curated selection of fashion, beauty, interiors, and lifestyle with the hopes to DELIGHT & INSPIRE!
Caitlin resides in California with her husband Patrick and three young children, Beau, Grace, and Henry. We know you will enjoy getting to know Caitlin on today's episode. We can't wait to hear what you think!

Sep 26, 2022 • 4min
Grab your Tour Ticket!
Join us on October 1st for our HSDT x Renew Hometown Tour hosted by Emily Landers of How’d She Do That? and Grace Thweatt of Renew Devotionals. We are looking forward to a morning of shopping, brunch, and TWO encouraging panels filled with some of your favorite previous podcast guests and upcoming, as well as Dallas-based female founders.
Sit back and listen to our panelists discuss both how to start a business or brand as well as how to build one. We are looking forward to seeing you all at Northwood Country Club on October 1st from 10 am to noon.
https://www.howdshedothatpodcast.com/products/p/hometown-tour-ticket-1

Sep 23, 2022 • 4min
Hometown Tour Details | Grab Your Ticket!
Do you have your ticket to our Hometown Tour in Dallas on October 1st? We can't wait to see you there!
Join us on October 1st for our HSDT x Renew Hometown Tour hosted by Emily Landers of How’d She Do That? and Grace Thweatt of Renew Devotionals. We are looking forward to a morning of shopping, brunch, and TWO encouraging panels filled with some of your favorite previous podcast guests and upcoming, as well as Dallas-based female founders.
Sit back and listen to our panelists discuss both how to start a business or brand as well as how to build one. We are looking forward to seeing you all at Northwood Country Club on October 1st from 10 am to noon.
https://www.howdshedothatpodcast.com/products/p/hometown-tour-ticket-1

Sep 20, 2022 • 48min
114. Gresham Meek: Founder of Gresham Jewelry
In today's episode, we welcome Dallas native, Gresham Meek onto the podcast!
Like most young girls, Gresham grew up making friendship bracelets for her and her friends. However, her hobby quickly swelled to a passion and she began designing and creating jewelry to sell, holding her first trunk show in the 6th grade. Upon college graduation, Gresham dedicated herself to her craft and set out to turn her passion into a full-time job. Fast forward nine years later and hundreds of retailers internationally carry the Gresham brand and she has a flourishing e-commerce site bursting with colorful jewelry, home décor, art, clothing, and more.
The collection has expanded to embrace her multi-faceted design talents, creating a lifestyle brand that is quintessentially Gresham – curated, effortless, and lively. The company, her namesake Gresham, continues to expand rapidly. She focuses on creating a team-oriented work environment based on kindness, creativity, and a cohesive work ethic. As CEO and Creative Director, Gresham believes joy to be contagious and a fundamental cornerstone for long-term success. As such, she plans to continue growing her business always placing this joy at the center and spreading kindness like confetti. We know you'll love today's episode!

Sep 13, 2022 • 7min
HSDT | Hometown Tour Tickets!
Join us on October 1st for our HSDT x Renew Hometown Tour hosted by Emily Landers of How’d She Do That? and Grace Thweatt of Renew Devotionals. We are looking forward to a morning of shopping, brunch, and an encouraging ‘Back to The Basics’ panel filled with some of your favorite previous podcast guests and upcoming, as well as Dallas-based female founders.
Sit back and listen to our panelists discuss the foundational pillars of their businesses as we stay focused through the Fall. We are looking forward to seeing you all at Northwood Country Club on October 1st from 10 am to noon.
https://www.howdshedothatpodcast.com/products/p/hometown-tour-ticket-1