Rich Sheridan, world-renowned entrepreneur and bestselling author of Joy, Inc. and Chief Joy Officer, is on a mission to inspire organizations to create joyful cultures. He is the CEO and Chief Storyteller at Menlo Innovations, recognized by Inc Magazine as the Most Joyful Company in America. People from all over the world have visited Menlo to see firsthand the unique culture and systems at the company. Barry O’Reilly welcomes Rich to this week’s Unlearn Podcast to talk about how leaders can inspire joy at work. Listen to Your Intuition Rich’s experience at “one of the highest-flying entrepreneurial tech firms” motivated him to listen to his instincts. He tells Barry that they were so far removed from what their customers wanted, that he knew instinctively they would not survive. His intuition proved correct. “They weren’t learning anything,” he remarks; “...they were only applying what they learned from years past.” He vowed to do things differently in his own company so that they didn’t make the same mistake. “All of us have that little place in our guts when something goes wrong… I just learned to pay attention to that signal,” he tells Barry. Look For the Opportunity When things aren’t going well, that’s where the opportunity is. Many systems exist because they helped you get to where you are, but “there are bits that calcify”, Barry says; leaders need to be true to themselves and see where changes need to be made. Rich points out that when things are going wrong, the leader must become a student again. He recommends going to books first: read the first 30-40 pages, and if it resonates with you, keep reading. You may discover a new idea or an opportunity that will help your company grow. Experiments Over Meetings “Let’s try it before we defeat it.” This simple change of approach has inspired dramatic change in many organizations, Rich says. Ideas need a chance to be proven before being discarded, because only then would you really know if they work. “I think that word ‘try’ is probably one of the most underutilized but most important behaviors for companies to do innovation,” Barry argues. “Take an approach that says take action versus take a meeting,” Rich agrees. He and Barry discuss the benefits of doing small experiments. When you create a culture of experimentation, your systems will always evolve. The leader’s job is to foster that culture by driving out fear: “My role as a leader [is] to pump fear out of the room,” Rich emphasizes. He shares how his daughter inspired him to unlearn leading through fear. It takes self-awareness and a good dose of humility to acknowledge where you’re going wrong and to course correct, Barry comments. He tells Rich that he has learned to be more intentional about who he chooses as role models because our own leadership behavior is conditioned by our models. Looking Ahead The biggest challenge of the pandemic is loneliness and isolation, Rich says. However, coming back together will likely be as difficult as the separation was, and it will take a while to get over the anxiety. He believes we will continue to embrace the new ways of working we learned during the pandemic. He and Barry agree that we see each other as whole persons now, because of this experience. As such, we will continue to be more empathetic and see each other’s humanity, building deeper relationships and a stronger culture. The past year has also reinvigorated his entrepreneurial spirit, Rich says. Full show notes can be found at BarryO'Reilly.com Resources Rich Sheridan on LinkedIn | Twitter  Rich Sheridan books Menlo Innovations Chatter by Ethan Cross

Margaret Molloy and Barry O’Reilly connected by following each other’s podcasts and work. Margaret grew up in Ireland, and attended Harvard in the US. She currently serves as Chief Marketing Officer at Siegel+Gale, a leading brand strategy and design experience agency. She is a recognized leader in diversity and inclusion, and has built a global community around her How CMOs Commit podcast, as well the popular panels she regularly convenes. Simple is Smart “I study topics deeply to understand them profoundly, to be able to communicate them simply,” Margaret tells Barry. Being able to distill a brand to its essence and then communicate that in clear, simple language is very compelling, she argues. COVID-19 has only amplified the value of simplicity as it removes “cognitive tax” during this stressful time. “I believe the buying public will reward brands who truly appreciate the opportunity to remove that cognitive tax... Simplicity is just another way to say removing friction,” she remarks. Barry adds, “When you can create these simple, clearly understood messages, that's what connects with people.” Illuminating Blind Spots It’s an act of courage and grace for someone to show you your blind spot. Understandably, it’s common for your first reaction to be defensiveness. This was certainly Margaret’s initial reaction to being told by an attendee that her gender-equal panel did not reflect ‘The Future of Branding’ as the name promised since it was not racially diverse. The experience challenged her view of herself and showed her that race was her blind spot. “Shortly after that I caught myself, and I realized I had just received probably the most constructive feedback I had ever received in my career,” she says. She had to unlearn her mental model of being color blind: she needed to be color brave. “Ever since that day I have worked to build my network and extend myself to make sure that I have diverse representation on our panels,” she points out. Interestingly, it was because someone else illuminated his own blindspot, and he learned from the experience, that the attendee felt inspired to pay it forward to Margaret. From Defensiveness to Curiosity It takes courage to listen to and accept feedback that’s “contrary to what you believe to be true of yourself”, Barry comments. He asks Margaret how she is able to get past defensiveness in those moments. “The heart and soul of it is curiosity, and what I've learned over the years is that curiosity and judgment can't coexist,” she responds. Taking a posture of curiosity helps you move from judging yourself or defending your position, to growth. It’s really hard to take criticism in areas where you feel accomplished, she says, but being curious helps. “The older I've become, I've actually become more curious... The unlearning for me is that you don't have to have all the answers. In fact, your impact is much more a function of your ability to frame good questions.” Looking Ahead Margaret believes that the evolution of brand as customer experience will continue to play out in the future. An aspect of this evolution will include how companies demonstrate their purpose and how customers discern their authenticity. She believes that forward-thinking marketers will shift focus from buyers to users in order to build community and ultimately, customer loyalty. She advises listeners to “look out for companies who build products out loud…” Barry agrees that the traditional paradigm of secrecy about upcoming product features and releases should be changed. It’s one of the reasons they founded Nobody Studios, he says. Read the full show notes at BarryO'Reilly.com Resources Margaret Molloy on LinkedIn | Twitter Siegel+Gale How CMOs Commit with Margaret Molloy

Mark McNally has seen the upside and downside of new company ventures. He has been involved in 14 startups, as a senior executive or CEO each one building on the lessons he learned from the one before. Barry O’Reilly describes him as a “radical thinker, venture innovator, founder and Chief Nobody at Nobody Studios.” Mark’s bold vision to create 100 compelling companies over the next 5 years was so intriguing to Barry that he jumped at the opportunity to join Mark on the boldest bet of their careers. In this week’s show, they discuss the vision for Nobody Studios, as well as their lessons learned and unlearned over the years as entrepreneurs. And why now is the moment for the missing piece of the venture ecosystem . The Bold Vision For Venture  “...What we're about to do next is launch a venture studio together with an amazing collection of diverse innovators, entrepreneurs, and creators who want to change the way new companies are created, sourced, explored, and scaled to sustainable businesses,” Barry tells listeners. “But not only that, we're going to be the first company to make venture investing accessible to the masses by crowdfunding the company to enable anyone to own equity in the studio and every single company we create in the future forever.”  Missing out on making simultaneously exploring companies of the future frustrated Mark. “I decided I really wanted to create a vehicle that allowed people to be more involved and more aggressive in making bets on things that aligned with their vision of the future,” the result is Nobody Studios. People First Nobody Studios’ founding principle is people first. If you have ideas and talent, no matter where you are in the world, the company invites you to join them on their journey. “I'm a big believer that if we focus on building up people around us, then our journey will be just fine,” Mark remarks.  Making people part of something bigger is in the company’s DNA, he tells listeners. Transparency is another of their key tenets. “We're giving them [people who get involved] this kind of really open access to how this grows,” Mark says. Another powerful principle is learning from one another: “As much as we're mentoring people that recognize their gaps, we're also letting them mentor us.” To achieve their goal of building 100 companies in five years, Barry says that they have to build a system to get ideas to market as quickly as possible. He is excited about the unique incentive structure, where you’re rewarded for your contribution across the company’s portfolio. Why Venture Capital Needs Venture Studios Our purpose at Nobody Studios will be to de-risk pre-seed stage business ideas. We’ll do this by minimizing the time, speed, and capital involved in validating truly repeatable, scalable business models before significant venture investment.  Venture capital investors usually wish they could: Stop an investment; Split one company into multiple companies; Merge several companies into one company;  Pause companies when the timing isn’t right; Optimize talent by putting players in their best positions over time. Making Wealth Creation Accessible To All For Nobody Studios to accomplish the goal of 100 companies, we’ll need a tremendous amount of talent, capital, influence, and ideas.  There's a whole array of opportunities for you to get involved: Becoming part of the effort in some capacity, whether part-time or freelance, joining Nobody Studios itself, or one of the companies that we create.  Investing. We're actually going to be the first venture company to offer equity in the studio through crowdfunding.  The potential upside is pretty fantastic for anyone involved, because the equity will be spread across the whole portfolio of businesses.  Meaning you wouldn’t be betting on just one company—you’ll have a stake in every company we create, forever!  Resources NobodyStudios.com  Nobody Studios on LinkedIn | Instagram | Facebook

Kai Haley is the Head of UX Methods and Practice at Google and the founder and leader of the Google Sprint Leadership Academy. She is an expert at leading change, creating movements and creating high performance teams. Barry O’Reilly says of her, “She was one of the first people to embrace design sprints at Google and helped formulate that practice, codify it, and has coached hundreds - if not thousands - of people how to use these tools to identify product visions, drive successful user-centered products, and build cultures of innovation all across Google and outside.” She joins Barry in this week’s show to talk about how design sprints started, lessons she unlearned along the way, and the importance of designing for people first. Looking Outside Look for patterns and inspiration outside of your field, Kai advises. “I do gravitate towards looking outside of wherever I'm focused right now to how are people solving things over here, or what inspiration could we gain from something else?” she says. Her undergraduate study in anthropology helps her to keep the human and cultural connection top of mind in any design project. “When I'm looking outside of the discipline of design I'm keeping my eyes on the people and who this is for and who are we trying to solve these problems for,” she tells Barry. Origin of Design Sprints Creating a high performance cross-functional team requires a shared language and a shared idea of success. Getting design sprints off the ground meant that Kai and her team needed to bring together elements of design thinking, user research, business methods and psychology. The term ‘sprint’ was used to get the engineering team to buy in, as they were already used to ‘agile sprints’. Kai tells Barry that the first sprints were just four hours long, while other people were running longer sessions. Starting small gained her buy-in as everyone praised how impactful the exercise was, and asked for more. Her manager soon asked her to have one every two weeks. “In a very small and quick way I was able to get what we needed as a team, which was shared vocabulary, shared understanding of success, ideation, and then we could choose a direction together and then send people off to start executing against it,” she comments. Key Lessons Barry asks Kai to share the key lessons from her design sprint journey. She explains that every design sprint would be different, so when she trains people she doesn’t use a rigid framework. Instead she wants them to focus on the goal to accomplish; she wants them to use the tools she teaches and modify them for their unique circumstances. “How are you going to get alignment and buy in before you even get people into the room? And then once you get them into the room, how do you make sure you don't waste their time?” she asks leaders to consider.  She and Barry discuss other key lessons, including: It takes attention and focus to help people learn how to learn. Nurture a culture that encourages people to try things. Think about the humans you are designing for. Kai advocates for an inclusive co-creation approach. “Movements are really important because they give people something to believe in.” Share a common vision and metric of success. Start where you can show the impact. Focus on the people who want to change. Read the full show notes at BarryOReilly.com Resources Kai Haley on LinkedIn | Twitter

Nancy Householder Hauge is the Chief HR Officer at Automation Everywhere, one of the fastest-growing companies in the world. She sees herself as Chief People Officer because she believes in putting people first even in the midst of disruption. Nancy has won the Stevie Award for women in hi-tech and is considered one of the most influential women in Silicon Valley.  Barry O’Reilly admires her talent for spotting winners and her sense of humor. Nancy has coached future female leaders and truly understands the challenges that organizations face when they are transforming. She joins Barry to talk about how she spots future disruptors, the importance of thinking time, and why automating human jobs should be celebrated rather than feared. Spotting Future Disruptors Nancy credits her time at Sun Microsystems with giving her an appetite for companies that disrupt. She believes that getting ready for the future means unlearning the past and being open to something new and different. Three things get her intuition buzzing that a company may be a future disruptor, she says: The people are smart; They are good, as people, and at their mission; They are passionate about what they can achieve. She tells Barry that she joined Automation Everywhere because the CEO asked her a provocative question that made her want to help solve it. Barry comments, “People that are smart and passionate and deeply ingrained in something new seem to be able to ask those provocative questions; and great teams are good at asking those provocative questions of one another... to actually tease out some of the real meaning, the real value, the real things that matter to folks.” [Listen from 2:50] Automation is Good Automating repetitive manual tasks frees humans up to do the work our brain was made to do. It uncovers talents in us that we couldn’t explore because we were bogged down with “arcane processes and mundane work”. “The really wonderful discovery I've had around bots,” Nancy tells Barry: “One is I've never met anybody who wants to go back to manual after they've automated something. And the second thing is we've never built a bot... that didn't promote a human being. In other words, they got to do something more interesting.” Because Automation Everywhere robotized many repetitive tasks, they were able to use the data generated to create individual development plans for their employees, which helps ensure each employee is getting what they need to thrive. This is something that could not have been developed without automation, Nancy proudly emphasizes. Barry comments, “...bots are here to unleash people to do highly complex, creative work and take away the menial tasks that are holding them back from blooming…” “Automation has given me access to my ‘if only’ list,” Nancy continues. [Listen from 9:40] Read the rest of the show notes on BarryOReilly.com Resources Nancy Householder Hauge on LinkedIn

Barry O’Reilly and this week’s guest, Zhamak Dehghani met 10 years ago when they worked together at ThoughtWorks. Zhamak is currently the Director of Emerging Technologies at ThoughtWorks and the creator of Data Mesh, which Barry describes as “one of the most exciting paradigm shifts in how we manage data at scale.” He and Zhamak discuss why traditional data architecture models are failing and how applying product thinking principles to data management is a way to harvest the data’s full potential. “This show,” Barry remarks, “is for those who are curious to understand how to bring the convergence of product thinking, data management, and distributed systems development together to create platforms and products of the future.” Early Values Zhamak has always believed in distribution of responsibility and decentralization of ownership. She finds that these design principles are more compatible with real life. Colleagues taught her the Unix philosophy early in her career which now forms the basis of her data management approach. “They taught me those wonderful ideas to build systems and programs that do one thing and one thing really well. But most importantly they work together really well,” Zhamak says. “‘Simple is beautiful and beauty is the truth’... Reduce systems to their simple principles; then together can emerge complex behaviors.” She saw an opportunity to bring the UNIX principles to data. Challenging Assumptions It often takes someone new to a system to point out obvious flaws to long-time practitioners. Zhamak says that when she came into the world of big data, she was agnostic to the accepted assumptions, so she felt free to challenge them and conceive a different paradigm. For some reason when it comes to data, people eschew UNIX principles and see it as something to be centralized. Unsurprisingly, a data lake becomes monolithic and departments become siloed. Reimagining the world of data requires a new language, she points out: “The moment you need to imagine something different you need to use a very different language.” Instead of seeing data as an asset - which you want to hoard and get more of - Zhamak advocates that data can be seen as a product which should be used to serve internal and external customers. Barry adds that the idea of the single source of golden data makes companies unable to move as they get bigger. Move to Product Thinking Barry comments that the shift towards product thinking started with Amazon. Their monolithic database was preventing them from scaling. “They realized that they needed to create these smaller, more autonomous units that had the capabilities to build things just like product teams. This is where this notion started to emerge from changing the organizational design... both technically and just how teams would work together,” Barry says. In this new way of working, teams could experiment and own outcomes. They could make small, quick changes and see the effects.   What is Data Mesh? Instead of trying to fit data into a mold, Zhamak feels that its dynamism should be embraced. “Create an architecture and ownership of data that starts with the assumption that data can be useful and shareable and trustworthy right at the point of origin; and then allow for different domains and different aggregations, different projections to get created as a mesh picture,” she posits. She explains how this new view of data impacts ways of working and the type of platform a company would create. The four principles of the Data Mesh philosophy are, “domain ownership of the data; data as a product; self serve data platform to enable autonomous teams; and a federated computational governance to balance the interoperability of a decentralized world with the trust and security built-in.” Read the rest of the show notes on BarryO'Reilly.com Resources Zhamak Dehghani on LinkedIn | Twitter Data Monolith to Data Mesh article Data Mesh Principles article

On reading Lean Enterprise, this week’s guest, Chris Goddard, reached out to Barry O’Reilly several years ago to help implement its principles and practices at his company, G-Research. Chris has been with G-Research, a leading quantitative research and technology company in the algorithmic investment space, for almost 20 years. He is currently the Chief Technology Officer there. Barry says of G-Research, “Working with the team has really helped me evolve my thesis on the power of gathering and synthesizing data to inform your products and business model investments, much of which is actually captured in my latest article, Precision Product Creation…”  Becoming a Leader Being thrown into a job that he didn’t sign up for turned out to be a blessing in disguise for Chris. “What it really taught me was how the ecosystem of everything hung together;” he says, “how you needed to think about the building blocks as being bigger than just lines of code…” That experience set him up to progress to more strategic roles over his 20-year career at G-Research. He says that it’s important for leaders to ask good questions and to look for inspiration outside their field. Also, you have to accept that you will be wrong sometimes and face up to your mistakes.  Signals of Change and a Culture Shift At a certain point, the strategies that brought you success in the past no longer suffice. At that point, a leader needs to move in another - often counterintuitive - direction. G-Research’s founder asked Chris, “Why does it feel like it's not working? Like we were adding more resources and that the business was doing well, but it felt like it was getting harder.” Chris tells Barry about the changes happening in the company, as well as how he realized that the company needed to shift their focus from functionality to developing their craft. With Barry’s help, Chris says, the company underwent a culture change. He jokes about the ‘Barry Post-Its’ that now decorated the previously bare walls. “It felt like it just cracked open the creativity that was in the business,” he comments. Becoming More Open The transition from developing all their own software to embracing open source is just one of the culture changes G-Research adopted. Barry comments that he admires the spirit of the team - he loves how they see ideas as hypotheses that they openly challenge. Chris remarks that they also started measuring more: they wanted to see how the new methods were impacting the company. He and Barry talk about the risk metric that G-Research used to measure speed to market. Interestingly, the team itself also grew more close-knit. They each wanted to learn about what their colleagues were doing, and took pride in being part of the team. The Power of 10,000 Using open-source software is like getting “the power of 10,000 engineers when you only have a few hundred,” Chris argues. He tells Barry that it comes down to what you’re contributing to open source. You don’t have to expose your IP, but if you can solve general problems that many people have and put the code out there for them to use and modify, it will benefit everyone. You’re also showing the quality work you do, he says.  Looking Ahead and Top Tips Chris is thinking more about what could be around the corner technology-wise, particularly exploring how best to use the public cloud even while investing in private data centers. Barry asks him to give advice to a leader who senses that their future success is being limited by their present actions. Chris advises such leaders to keep in touch with the people doing the job, keep abreast of technology trends and read a lot. He stresses that sometimes you just need to “stew on it.” He remarks, “Actually if you sometimes just let your mind tell you the answer you'll find it's there. You just have to kind of quiet down a bit.” Resources Chris Goddard on LinkedIn Thinking, Fast and Slow by Daniel Kahneman Download Barry’s latest article: Precision Product Creation

“Amy Farrow [is] a seasoned executive who lives at the center of customer-focused product and technology innovation,” Barry O'Reilly says. Amy is a collaborator, team builder, and problem solver at heart, traits that she brought to her former roles at Salesforce and Twitter, and which she continues to champion as the current Chief Information Officer of Lyft. Amy and Barry talk about the value of reflection and how to leverage learning to build a better organization, including what not to do in times of challenge or crisis. As Barry points out, this episode “is a fantastic podcast to understand the convergence of customer insights, technology, and product to create great experiences.” Learning From Customers “There’s what you see and then there’s what you don’t see. And often what you don’t see is more impactful than what you do see,” Amy remarks. She and Barry discuss the importance of learning about and directly from customers. In her early career, Amy didn’t really understand why this was so important. Her time at Salesforce in particular gave her a new perspective. Barry comments that customer discovery is part of building great products and delivering great service. If a customer has a problem, help them to solve it as best as you can and bring back what you learned to the team so you can improve the product. Building this type of culture ultimately becomes a competitive advantage, as it did for Salesforce. Keep Moving Forward Leveraging your team’s expertise in a crisis is critical; to do that you first have to bring people together and build trust in one another. Barry comments that high-performance teams feel free to make mistakes and to discuss them openly without laying blame. In this healthy culture, teams respond quicker and learn faster than the competition, he says. In a challenge or crisis, keep going forward, Amy adds. Take small steps toward solving the problem. She says that she tries to understand why the problem arose without laying blame. Instead, her focus is on studying the problem and finding ways to solve it with the help of her team. The Value of Reflection  Reflecting is hard work: Amy describes it as ‘cognitive load’ to constantly think about your actions. However, it’s critical work as it helps you to understand what is working and what you should do differently. “One bad pattern I see is this belief that you retrospect at the end... Why would you wait?” she remarks. You should reflect multiple times, including at the start of the year. Last year was tough for everyone, so she chose to reflect on her team’s accomplishments instead of the negatives. “We definitely learned from it, but I also just felt like people needed to let it go and move on from it more than any other year,” she tells Barry. Barry also shares an uplifting story about celebrating small wins. These small acts have a “profound impact on building team, on building trust, on role modeling ... just upping the bar in terms of the culture you want to create in the company,” he comments. Amy emphasizes that it’s important for leaders to take action on what they learn from these reflective exercises. Looking Ahead Barry asks Amy what she is excited about for the future. She describes two ongoing unlearning events in her personal life. Overall, she believes that the end of this year will be much better than the start. Her advice to listeners is to “Keep learning forward”. Take what we learned about work and life and apply them to make work better in the future. Read the rest of the show notes on BarryOReilly.com Resources Amy Farrow on LinkedIn

Quincy Caroll has a passion for delighting users, fans, and communities through world-class mobile, web, and computer applications and services. Quincy is this week’s guest on the Unlearn Podcast. He and host Barry O’Reilly discuss the bold product decisions he experienced while working on initiatives such as GarageBand at Apple, pivoting eBay’s search algorithm to scaling Crunchyroll, the world-leading Manga streaming platform from 300,000 to 3 million users.  A Product Person Quincy changed careers several times throughout his professional life. What he learned along the way helped him to become a “product person”. Barry asks him to explain some of the things he learned about himself during this period. Quincy responds that being a product person allowed him to work with all kinds of people. The diverse perspectives and experiences are invaluable in developing products, he comments. He is happy that the focus is now on group mentality and fostering team success. “Now it’s about the actual function of the role as it is, like either mentoring other people or setting up the team in such a way that the chemistry is right.” Getting The Timing Right Companies, products, and projects are all about the right timing. How they come to be and how they ultimately develop depends on the time spent on them and what concepts and disciplines are used to create them. Barry comments that craft discipline is a concept that is still forming even now. He remarks on Quincy’s time at eBay. Quincy adds that during his time there, he worked on, and was able to complete, significant platform-level projects within eBay’s system. However, he also faced the challenge of convincing the company not to end certain projects. Many organizations face this same challenge, Quincy comments: they either end projects too quickly, or let them run for too long. Quality over Quantity Quincy and Barry discuss the challenges of business owners who are rigid regarding product development. Barry comments that many people have challenges getting their ideas launched and supported due to these owners. “Companies need to look at different variables to create quality rather than quantity,” Quincy says. One such variable is an employee’s working process. Employees may structure their entire working process around a particular method to get a desired outcome. He warns that changing their structures in hopes of improving company profitability may have adverse effects. He advises that these kinds of issues can be resolved by testing new technologies and analyzing the resulting data to decide what methods work. Cultural Crystallization Cultural crystallization is unraveling an original framework into its components and deviating from the established norm. For companies to develop, they need to crystallize the culture of not only the company but also the industry and the product. They need to unravel the cultural framework around promotion. To do this, product developers need to be heard. Quincy gives an anecdote of presenting a product to the heads of department through the use of comic books. Through this innovative way, he was able to keep the board members actively engaged while informing them about his product. Barry comments that the conventional ways of promotion and pitches through slides are boring and outdated and that we need to keep things fresh and engaging. The Age of Information We live in the age of readily accessible information. Quincy talks about being able to liaise and engage in product development with people around the world. Leaders need to capitalize on that to help build production. The tools are there and we must use them, he emphasizes.  Resources Quincy Caroll | LinkedIn

Diana Kander is a New York Times Bestselling Author, an entrepreneur, and keynote speaker. Barry O’Reilly likes to reference her Ted Talk and $1 experiment in many of his videos. Diana has spent her career challenging assumptions and asking thought-provoking questions. Barry welcomes her to this week’s show as they discuss tips and tricks that lead to innovation. The Road to Innovation Her parents’ ability to essentially create something from nothing fed Diana’s urge to get into entrepreneurship and innovation. Her immigrant parents had to work hard to provide for the family. Through their hard work, they were able to build their own business.  New Mindset, New Growth One of Diana’s biggest unlearning experiences happened while starting up her own business. She gives an anecdote of her interaction with a high growth program leader. She talks about having to change her mindset and approach to business due to that interaction and how it grew her company 1000% in one year! Barry adds that breaking free of existing behaviors within that frame and thinking big but starting small can help a business grow. Saying No and Letting Go “Good strategy means you say no, even to customers you know,” Barry says. Customers you go after are the customers you will get, Diana emphasizes. Sales from larger companies will take longer to get, but the return is worth it. She says that you should say no to companies that can prevent you from going after the kind of business you really want. She cites her experience of letting go 90% of her own customers so she could have more growth and profitability. Barry iterates that being serious about your business growth means sometimes letting go of existing customers. Quality Decision-Making Making decisions on a 1 to 10 scale allows you to make higher quality decisions. Diana says that many people are misguided on how to say yes to things because they think about decisions as a yes or no binary, rather than on a scale of one to ten. In the business decision-making process, it’s important to have people around you who can help you find ways to work through hard decisions. Pivot Indicators Diana calls the things we monitor to inform our decisions, ‘pivot indicators.’ There should be systems in place - such as a decision-making rubric - that monitor the outcomes of our decisions and help people make progress in uncertain situations. Diana says that your decision-making rubric is a living document that will evolve as you do new things and experience what works. She adds that she has a decision diary for when she’s making tough decisions, with a checklist for those decisions. “50% of decisions are probably wrong because you have limited information,” Diana expresses. Looking Ahead Diana is currently focused on leading people through innovation, creating an environment that helps them get through an innovation project, and big transformation within a company. Diana’s tips to managers are to create pivot points within their work environment, give employees their space to do their tasks, and trust their employees to achieve the business’ desired outcomes. Resources Diana Kander | Twitter, LinkedIn, Instagram, Website