BAD Marketing Podcast with Eddie Maalouf

Mina Elias, founder of Trivium Group, joins us this episode to discuss his journey with his previous projects, which eventually led him into making his own Amazon advertising agency. Mina was born in Egypt and moved to Dubai at a young age. His parents sought better opportunities and a brighter future for their family, and Dubai seemed like the perfect place to find them. Growing up in Dubai, Mina developed a passion for supplements and fitness. He became an expert in the field, leveraging his engineering background to scale his own supplement brand. As Amazon continues to dominate the e-commerce landscape, the demand for expert Amazon advertising agencies will only grow. Mina has proven to understand the game, and that makes him one of the best to be in the space. FOLLOW MINA: Trivium Group: https://triviumco.com YouTube: https://www.youtube.com/channel/UCrbS0KD_OE2516ZLut1VYGw LinkedIn: https://www.linkedin.com/in/mina-elias-52313772/ Instagram: https://www.instagram.com/theminaelias/ TIMESTAMPS: 0:00 - Podcast Intro 1:33 - Introduction of Mina Elias and his background 2:38 - Starting an Amazon advertising agency 3:22 - The value of consulting and charging for time 10:40 - The benefits and challenges of consulting and managing clients 12:38 - "Trivium Tribe SOLVED This" 15:37 - How Mina started Trivium Group 18:10 - The biggest spenders in Amazon advertising 20:32 - Twitch Ads & Ninja's Mixer Deal 26:02 - UFC fighters getting paid more on Twitch / UFC vs Boxing 29:26 - Mina's background and move to the United States 30:44 - Building a community based on shared cultural background 32:24 - Eddie's Lebanese online community in the works 35:22 - The wealth gap and economic disparities in the Middle East 40:03 - The importance of connections and support within the Lebanese community 49:04 - Mina's challenges as an immigrant 1:00:36 - When Mina got into MMA 1:02:10 - Hiring and creating a positive work environment 1:07:31 - The challenges of managing a growing agency 1:14:04 - "Amazon is changing so much…" 1:23:19 - Seeking guidance/advice from mentors & industry experts 1:26:13 - The value of paying for expertise and consulting services 1:28:25 - Wrapping up the conversation + Fortune Cookie Advice FOLLOW 4MEDIA: YouTube Channel: https://www.youtube.com/channel/UChX4gP8T7zOKCTw4UDRkb6w Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast

JB Brown (M&A Investor/ Advisor) is a billion-dollar business titan that has driven many companies to unprecedented heights of success. His remarkable track record includes selling over a billion dollars in products and services, as well as brokering deals worth over $200 million in various businesses. With a diverse portfolio and expertise across multiple industries, JB has emerged as a prominent industry thought leader and highly sought-after consultant. In this episode, he shares his story of realizing that money alone doesn't guarantee happiness. Despite achieving financial success in his career, he felt very unhappy and unsatisfied. This made him start a journey of self-discovery to find out what truly brings joy and fulfillment in life. FOLLOW JB: Facebook: https://www.facebook.com/yourbuddyjb LinkedIn: https://www.linkedin.com/in/jb-jonathan-brown-0988107/ Instagram: https://www.instagram.com/realjbbrown/ Website: https://meetjb.com TIMESTAMPS: 0:00 - Introduction 3:00 - JB's early entrepreneurial experiences 8:00 - JB's experience in the fraternity and throwing profitable events 14:00 - Working for Enterprise Rent-A-Car 30:00 - The impact of COVID-19 on e-commerce + buying/selling businesses 38:00 - Personal Struggles and Finding Hope 43:00 - The importance of environment and mindset in business 45:00 - The role of mergers and acquisitions in business growth 48:00 - The personal side of selling a business / factors to consider 54:00 - The impact of selling a business on personal life and relationships 57:00 - Maslow's hierarchy of needs and the relationship between money and happiness 1:04:23 - The importance of finding joy and fulfillment 1:10:45 - Understanding your goals and values 1:13:31 - The concept of opportunity cost 1:19:16 - The mindset and characteristics of successful entrepreneurs 1:23:19 - Having different circles of friends 1:28:16 - Key metrics that investors look for in an exit 1:37:19 - Tax Strategies when Selling a Business 1:47:45 - Structure & Value of a GOOD Deal 1:49:11 - Tax implications & potential gains of holding stock 1:53:20 - Fortune Cookie Advice FOLLOW 4MEDIA: Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast

Will Rivera (@willchangelives) shares how he went from working in an Amazon warehouse to becoming an ecommerce legend. His rags to riches story is a true inspiration. From how he got arrested to inspiring millions of people online, Will is a true testament that hard work and dedication can change your life. Over the past few years Will has taken the ecommerce industry by storm with his positive attitude alongside the value he has provided to young entrepreneurs. If you've been on social media, you've most likely seen his face, as he has amassed a following of over half a million just on Instagram alone! Recently he has started to venture into other entrepreneurial spaces such as his gym and his multi-family apartment building. He truly is taking over and building a legacy that will last a lifetime. FOLLOW WILL: Instagram: https://www.instagram.com/willchangelives Youtube: https://www.youtube.com/channel/UCNJm-QbohaMzH-YTe6LyqSg Gym: https://www.richandfitclub.com/ Ecom Degree University: https://www.ecomdegreeworkshop.com/learnold46268814 TIMESTAMPS: 00:00 - Intro 1:30 - Podcast Start 3:14 - Who is Will? 8:50 - Making the Decision to Drop Out of School 10:02 - Starting Side Hustles 12:13 - the Most Money He Made From Dropshipping 17:11 - Meeting Neo Davis/Learning Webinars 24:35 - Adding Upsells to His Webinar 38:41 - Investing in His Business 39:02 - the Impact of Ad Spend 41:55 - Knowing When to Cut Losses 42:45 - Reflecting on His Journey and the Success He Has Achieved 45:51 - Buying an Apartment Building 55:34 - Plans to Create His Own Software 57:31 - Managing His Real Estate Properties 1:00:10 - Impact of Owning an Apartment in His Business 1:15:53 - Fortune Cookie Advice FOLLOW 4MEDIA: Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast

John Goss + Austin Dixon (Adegen Hair Loss) share their revolutionary product line, spreading hope and confidence to anyone who is suffering from hair loss. During this episode John shares his journey of developing the adegen protocol, why other solutions on the market don't actually work, & the trials of taking a product to market. John was voted "best hair" in his senior high school yearbook, but by the time he was a freshman in college, he had already started losing his hair. He suffered a massive hit to his confidence, and started trying everything on the market possible to bring his hair back. He started traveling the world, consulting with doctors, and even going through multiple hair transplants to bring his hair back. After spending 100s of thousands of dollars of his own money to figure out a cure, he finally discovered a system that worked for him. He eventually brought this product to market through adegen and brought Austin onboard to help with the digital marketing and ecommerce side. Since recording this episode, both Eddie and Andrew have noticed dramatic results after using the Adegen products regularly, and have been blown away by the results. FOLLOW ADEGEN: Instagram: https://www.instagram.com/adegen/ Adegen Facebook Group: https://www.facebook.com/groups/2291338267626879 TIMESTAMPS: 0:00 - Podcast Intro 3:50 - What is Adegen? 5:50 - John's story 10:15 - John's experience with OTCs 12:15 - How hair loss affects you mentally 17:20 - Hair Transplants ARE NOT Permanent 20:26 - Adegen was formed out of Desperation 22:18 - World changing companies were all startups 26:18 - Big Pharma 33:30 - Technological Advances/ conspiracies 36:43 - John shares friend's testimonial 41:20 - John discovering e-commerce 43:08 - Realizing his product could be sold 46:00 - Abundant thinking, saving vs spending 47:33 - "I was gonna end up homeless on the beach." 52:10 - John packaging Adegen on his own 55:18 - How Austin joined John 57:12 - Austin's story 1:05:40 - Launching Adegen and starting the FB group 1:07:05 - John's "Pursuit of Happiness" Moment 1:08:06 - Adegen's Covid struggles and starting a company 1:11:23 - Huge day of sales, John's aha moment 1:20:14 - The Key to Hair Treatment 1:21:25 - What causes hair loss? 1:23:53 - Why Finasteride and Minoxidil don't work 1:25:52 - ARB approach 1:33:23 - FDA compliance 1:36:54 - The future of Adegen 1:38:46 - The Purpose of the Dermaroller 1:41:47 - Andrew & Eddie pledge to take the challenge 1:47:45 - The growth customers have had 1:49:42 - Fortune Cookie Advice FOLLOW 4MEDIA: Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast

Kieran O'Brien (Founder, MediaKits & ShopGenie) talks about his journey in the auto repair industry, successful approaches to fundraising, and invaluable lessons learned from his experiences in selling his companies. He started his first company at 16 and has since sold MediaKits, a consumer SaaS platform for influencers and personalities. Now, he has found a new venture and launched a platform named ShopGenie.io, a brand new platform focused on data analytics for the automotive industry. Kieran's vision is to build a massive long-term business and create a platform that changes the face of the industry. Kieran is passionate about cars and marketing and has always tried to combine these two passions in his businesses. At one point, he was the top competitor with 4Media's Auto Marketing Team in the space. Since then, he has become great friends with Eddie and the rest of the 4Media team. FOLLOW KIERAN: Website: https://www.kieranobrien.com Instagram: https://www.instagram.com/kieranobrien/?hl=en LinkedIn: https://www.linkedin.com/in/kieran-o-2522a9125/ Facebook: https://www.facebook.com/kieranobrienofficial YouTube: https://www.youtube.com/c/KieranOBrien1 Kieran's New Business: https://www.shopgenie.io/ TIMESTAMPS: 00:00 - Introduction 00:59 - Success in the automotive marketing space 03:07 - Selling his companies 04:25 - The inevitability of Mediakits.com's acquisition 09:03 - Kieran's new venture 12:29 - Fundraising 13:13 - The importance of smart money versus dumb money 15:22 - Investors need to ride or die with the business 19:59 - ShopGenie 24:29 - The success of Shop Accelerator 27:24 - Leaving Shop Accelerator 31:57 - Building proprietary AI tools and revolutionizing the auto repair industry 32:58 - Kieran's long-term plan for ShopGenie 35:00 - The importance of identifying opportunities and taking action 38:08 - Building something impactful versus building something quickly to flip 41:27 - Financial discipline and leadership 42:24 - The value of having a corporate background 43:00 - The LifeTime Fitness gang! 44:49 - The importance of seeking out mentors 48:52 - Kieran's Fortune Cookie Advice 50:57 - Outro FOLLOW 4MEDIA: Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast

Luc Simmons & Nikola Stojanovic (Partners, 4Media London) share how they scaled and sold their agency to 4Media, what the acquisition process was like, and what it's like growing up in Serbia and the UK. After meeting online, Luc and Nik partnered up to create a digital marketing agency. After years of running a successful business, they were approached by Eddie to talk about what it would look like to be acquired. Now they run 4Media London, a European based team that works hand in hand with our US team to deliver incredible results for even more clients in the ecommerce space. In this episode, they talk about their personal journey in the space and the process behind being acquired by a larger company. The guys also discuss refunds and managing client expectations, how to successfully launch a product, how to blow up a brand without good content, and the benefits of Email + SMS in 2023. You don't want to miss this episode, make sure to follow Luc and Nik below! Thanks again to the guys for flying all the way from UK and Serbia to be on the podcast. FOLLOW LUC: Instagram: https://www.instagram.com/lucsimmons/ Twitter: https://twitter.com/luc_simmons LinkedIn: https://www.linkedin.com/in/luc-simmons-590232184/ FOLLOW NIKOLA:Instagram: https://www.instagram.com/nikolastojanovic3/ LinkedIn: https://www.linkedin.com/in/nikola-stojanovic3/ TIMESTAMPS: 0:00 - Introduction 1:55 - Podcast Start 2:14 - Who is Luc and Nikola? 4:40 - Difference in accents and slang 6:18 - How they started working together 11:14 - Roasting Eddie Maalouf on His Birthday 14:34 - Making content vs going to the gym 15:22 - The Benefits of Working with Coaches 17:40 - Flow Media Group's Journey to Success 23:58 - Negotiating Partnership and Employee Equity in a Business 25:21 - Roast Night at the Office 28:44 - Eddie's Late Start to the Day 30:02 - Time Zone Differences 31:19 - First Trip to Buc-ee's 36:53 - Modern Technology in Serbia 43:09 - Client Refund Negotiation 47:24 - Resolving a Misunderstanding with a Client 49:57 - Client Concerns and Troubleshooting Ad Account Issues 58:18 - Working with a Client to Create a Successful Product Launch 59:52 - A Client Who Disappeared and Never Came Back 1:07:47 - Services to Blow Up a Brand with No Professional Photos 1:10:34 - The Benefits of Utilizing Email and SMS Marketing for Ecommerce Brands 1:16:35 - Last Agency Founders Experience and Acquisitions 1:24:23 - Merging Businesses: Pros and Cons 1:28:47 - Eddie's Proposal to Partner with Nikola & Luc 1:43:16 - Acquisition of Flow Media 1:46:48 - Benefits of Establishing Work Hours for Remote Teams 1:48:24 - Acquiring Talent for an Agency 1:49:53 - The Benefits of Keeping Existing Systems and Processes 1:57:31 - Exploring Opportunities in the US and Serbia 2:05:20 - Benefits of Having a Physical Product for Ecommerce Agencies 2:20:15 - Quitting Law School and Pursuing Digital Marketing 2:22:19 - How Nikola Made $1,500 to Come to America 2:24:52 - Making Money in Serbia at 19 Years Old 2:33:47 - Exploring Automation and AI 2:36:38 - Licensing Rice Krispies in Serbia?! 2:38:55 - Fortune Cookie Advice FOLLOW 4MEDIA: Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE: Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW: Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast

Jaylen LaGrande (CEO of 3:16 Collection and Million Dollar Brands) comes on the podcast to discuss his success and struggles as a business owner. He started his career eleven years ago with a brand called Religious Expressions, selling t-shirts through multiple brands. Over the last three years, 3:16 Collection has made about 6 million in sales, transitioning from brick and mortar to ecommerce. Through Million Dollar Brands, Jaylen teaches people how to identify problems and create solutions through their clothing brands, emphasizing the importance of community building. 3:16 Collection has gone from selling just T-shirts to a full-scale clothing line including joggers, backpacks, jewelry, accessories and (soon to release) sneakers. He emphasizes that he wanted something unique to him as a believer and fashion lover, and something on the next level. He believes that his brand stands out from other Christian t-shirt companies due to the quality of the garments and the unique design process. It takes a lot of effort to create a successful brand, and Jaylen has done just that for his products. FOLLOW JAYLEN: Instagram: https://www.instagram.com/jaylenlagrande/?hl=en YouTube: https://www.youtube.com/user/JaylenLaGrande Facebook: https://www.facebook.com/jaylenlagrande 3:16 Collection: https://www.316collection.com Million Dollar Brands: https://jaylenlagrande.shop TIMESTAMPS: 0:00:00 - Who is Jaylen LaGrande & 3:16 Collection? 0:03:46 - Creating a Faith-Based Fashion Brand: The Story of 3:16 Collection 0:05:26 - Exploring the Process of Building an Apparel Brand 0:11:10 - The Unexpected Success of a Risky Design Idea 0:12:17 - How a $0.38 Investment Led to a 200K Month Business 0:16:15 - Challenges of Balancing Business Roles and Growing a Company 0:20:05 - Refocusing Efforts for Company Growth 0:23:36 - Scaling a Business Through Brick and Mortar and Digital Advertising 0:27:40 - Analysis of the Stimulus Mentality During the COVID Pandemic Rush 0:29:10 - Exploring Success during the Pandemic 0:30:44 - Exploring International Expansion for Apparel Business 0:38:46 - Logistics Challenges in Starting a Clothing Brand 0:40:07 - Tips for Starting a Brand 0:43:21 - How to Launch a Brand with Just One Product 0:44:26 - Investing in Apparel Manufacturing and the Current State of the Industry 0:47:30 - Exploring the Benefits of Exclusivity and Storytelling in the Clothing Industry 0:55:10 - Discussion on Hiring Laws and Company Culture 0:56:54 - Discussion on Unfair Hiring Practices and Discrimination 1:02:55 - The Need for Updated Laws Regarding Hiring Practices 1:08:41 - Finding Balance in Business FOLLOW 4MEDIA: Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast

Neal Karski, CEO of Patient Engine, talks about his experience running a marketing agency from the middle of the woods in Blue Ridge, Georgia. He explains how he came to this lifestyle choice and how he has been able to build a successful agency while living in such a remote location. Karski also encourages people to invest in themselves and to fall in love with who they are. He speaks of the importance of making changes in order to be happier with oneself. FOLLOW NEAL: Work with Patient Engine: https://www.patientengine.co/ Instagram: https://www.instagram.com/nealkarski/ TIMESTAMPS: 0:00:00 Intro 0:01:20 Podcast Start 0:02:05 Living in Blue Ridge 0:03:49 Exploring the Benefits of Gun Shooting and Social Media Advertising 0:05:54 Body Sculpting: Understanding the Benefits of Coaching for High ROI 0:08:29 Bridging the Gap Between Sales and Marketing for Successful Clients 0:10:27 Building an Agency and Putting Strategies into Practice 0:17:14 Agency Lab and Branding for Patient Engine 0:19:11 Rebranding and Investing in Business Growth 0:21:16 Learning the Intangibles of Business and Core Values 0:25:16 Scaling a Business from Inception to $100K in Seven Months 0:27:49 Moving to Blue Ridge, Georgia and Automating Lead Conversion 0:33:31 Investing in Paid Ads and Growing from 10 to 150 Clients 0:35:41 Discussion of Key Marketing Strategies for Agency Growth 0:37:10 Benefits of Attending Conferences for Business Growth 0:41:59 Handing Off Sales Responsibilities 0:45:31 Hiring a Sales Person and Closing 250 Clients 0:47:18 Benefits of Rewarding Employees for Performance 0:54:12 Lead Flow and Business Goals 0:57:07 Guaranteed Results and Refusing a $5 Million Cash Offer 0:58:53 Retirement and Financial Security 1:00:08 Finding Meaning and Purpose Through Work 1:01:52 Body Sculpting: Finding Purpose and Helping Others 1:05:33 The Benefits of Helping Small Business Entrepreneurs Succeed 1:07:15 Discussion on the Impact of Remote Work on Job Opportunities 1:11:15 Building a Remote Culture and Team Building Activities 1:16:45 Patience in Business 1:21:17 Neal's Fortune Cookie Advice 1:24:46 Investing in Education 1:26:26 Recommended Books for Personal Growth FOLLOW 4MEDIA: Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast

Ravi Abuvala (CEO - Scaling with Systems) shares his journey from being a waiter to a massively successful entrepreneur. He shares how to maximize efficiency, why content is king, how he's using AI in his business, and the idea of reputational currency. During this episode, he gets vulnerable with us and even shares some things about his personal life that he has never shared publicly before. We want to thank Ravi for being such an amazing guest, and coming to speak to our community of Agency Founders in Nashville. This episode is a MUST LISTEN if you're a fan of 4Media Uncut. FOLLOW RAVI: Instagram: https://www.instagram.com/raviabuvala YouTube: https://www.youtube.com/channel/UCtlUhgwHbSXQQuh4fzDmVLA Website: https://www.scalingwithsystems.com/ TIMESTAMPS: 00:00 - Intro 01:12 - Podcast Start 01:39 - Ravi's Backstory 05:18 - Getting Advice from Professionals 11:19 - Ravi's Learning Hustle 15:50 - Burning Your Network 16:47 - Eddie and Ravi working together 19:35 - Reciprocated Value 22:29 - Organic Content & SOP's 24:52 - The Genesis of Scaling with Systems 29:26 - Mergers and Acquisitions 30:11 - Reputational Currency 31:29 - Mergers and Acquisitions cont. 35:39 - How to be Efficient/ Get More of What you Already Have 39:18 - Benefiting from Content 43:59 - Using Asana & ChatGPT in Content 50:50 - Content Simplicity 52:07 - Does being time-efficient strain your relationships? 1:08:17 - Things are Neither Good nor Bad, but Thinking Makes Them So 1:11:58 - Ravi's Rules for investing 1:21:47 - Ravi's Fortune Cookie Advice FOLLOW 4MEDIA: Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? FOLLOW EDDIE: Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ FOLLOW ANDREW: Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast

Dee Deng (Founder, Right Hook Digital) , Tommy Patterson (Founder, WKND) and Kyle Hunt (COO, WKND) join us at Agency Founders for a round table about running a business/ agency, scaling it, and the process of letting people go. Dee Deng is the Co-Founder of Right Hook Digital, one of the largest growing agencies in the space. His Company manages millions in ad spend for their growth clients across Australia and the USA. He currently lives in Australia where he works with his team of over 100 remote employees. We're so grateful to Dee for taking the time to fly to the US and hang out with us for a few days. Tommy grew up with nothing, and after getting evicted at 9 decided "I'm going to be a millionaire." He has since started multiple 7 figure businesses, attended and spoken at conferences all around the world, and has one of the fastest growing agencies in the ecommerce space. Kyle Hunt is Tommy's COO and right hand man. His goal is to help DTC Brands scale to multi 8 figures as fast as possible through operations. You're going to want to watch the whole thing to get the inside scoop on certain SOP's in our businesses, Auditing your own Business, and Changing your Mindset to increase efficiency/profitability. FOLLOW DEE:Instagram: https://www.instagram.com/realdoseofdee Twitter: https://twitter.com/realdoseofdee YouTube: https://www.youtube.com/channel/UC2VyjYG9EjzeUFMOzZbksaA Website: https://righthookdigital.com/ FOLLOW KYLE:Instagram: https://www.instagram.com/kylexhunt/ Twitter: https://twitter.com/huntkyle FOLLOW TOMMY:Instagram: https://www.instagram.com/tommypatterson/ Twitter: https://twitter.com/WKNDCEOWebsite: https://www.wknddigital.com/ TIMESTAMPS: 00:00 - Intro01:46 - Podcast Start/ Introducing the Panel08:50 - Reading vs Listening to Books11:36 - Company Waste Management14:52 - Dee's "Disobedient Rubik's Cube"20:33 - Dee's Book Recommendation/ Operation Efficiency24:35 - Scaling and Refining Agencies28:57 - Metric Space Process Maps33:05 - Changing "why" to "what caused"35:31 - Being out of Touch with your Business37:02 - We are what we Tolerate39:32 - Quiet Quitting42:47 - Facing Problems Head On44:13 - Auditing Your Own Business50:43 - Human Capital Debate52:19 - Headaches per Dollar Earned57:30 - Only Hire Fully Formed Adults59:33 - Grass isn't Greener on the other side1:00:37 - Company Culture1:22:27 - Separating Relationships from Business1:29:16 - Tommy Cutting Team Members1:31:39 - You Cannot Fix a Problem You Don't Understand1:42:27 - Business During Covid1:52:55 - Experience vs Potential1:57:53 - Kyle's Fortune Cookie Advic 2:01:19 - Dee's Fortune Cookie Advice2:03:39 - Tommy's Fortune Cookie Advice FOLLOW 4MEDIA:Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIEInstagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREWInstagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.comYouTube: https://www.youtube.com/andrewdeitsch Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast