BAD Marketing Podcast with Eddie Maalouf

Joel Kaplan (CEO, Agency Lab) shares his journey from facing tough times creating content to hitting it big with viral hits, which led him to take charge at Agency Lab. Known for turning smart ideas into big online trends, Joel's move from making content on his own to becoming a key player in online marketing shows just how much you can achieve with the right content and a never-give-up attitude. Having become a pro at making content that everyone talks about, Joel now uses his skills to push Agency Lab to the forefront, creating new wins for their clients. In this talk, we get into Joel's path to becoming well-known online, the smart moves behind his ability to create hit content, and why he decided to lead Agency Lab. Join us to get the lowdown on making it big with content in today's digital world, straight from Joel Kaplan.   FOLLOW JOEL: YouTube: https://www.youtube.com/@officialjoelkaplan Instagram: https://www.instagram.com/officialjoelkaplan TikTok: https://www.tiktok.com/@officialjoelkaplan Agency Lab Instagram: https://www.instagram.com/agencylab.io TIMESTAMPS: 1:56 - Intro + their relationship 4:44 - Joel hitting $1M a month, imposter syndrome 5:50 - Content is VALUABLE 8:05 - Turning off ads to create content. 10:33 - "I was really bad at content..." 12:00 - How much do you focus on content? 14:27 - Where you should start when creating content. 21:10 - Purchasing power of social media followers. 25:09 - Character matters. Do you WANT to go viral? 31:03 - How to tap into your emotions for content. 33:40 - Followers = "Virtual Network" 36:12 - How to stand out when making content. 40:55 - "One of my biggest regrets..." 41:25 - What IS content? 44:44 - The more you give, the more your brand grows. 46:26 - Driving vs. Converting in content. 51:20 - Different directions when making content. 53:47 - Here is why you should make a podcast. 56:52 - What is Joel doing in the next 12 months? 1:03:11 - Harder to get coaches as you scale. 1:04:52 - All of Joel's courses are free! + Outro We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/iMakeBADAds Marketing Course: https://www.brilliantmarketers.com/  

TRY OPENSEND FOR FREE! - https://opensendinc.partnerlinks.io/fs7yi52v11by Francesco Gatti joins Eddie Maalouf to reveal how his innovative software is revolutionizing the e-commerce landscape. Francesco's journey from Milan to California led to the creation of this game-changing software that's reshaping how e-commerce businesses target and engage customers. This software is not just a tool; it's a powerhouse, driving up to 40x returns for online stores and redefining digital marketing strategies. With Eddie, Francesco delves into the transformative power of this technology they've incorporated into this software, which combines identity resolution and advanced targeting to unlock new potentials in customer engagement. They also discuss the challenges of transitioning from traditional business to tech innovation and Francesco's vision for the future of e-commerce. For anyone intrigued by the insane returns this software makes, this episode is packed with insights. Discover how Francesco's software is setting a new standard in the industry. FOLLOW FRANCESCO: LinkedIn: https://www.linkedin.com/in/f-gatti/   TIMESTAMPS: 00:04 - Podcast Start 00:35 - Sponsoring Agency Founders + Ridiculous Numbers 01:45 - Where did you come from/what are you doing? 03:00 - Moving from an agency to a software 04:12 - How did the conversation start to make the software? 05:36 - What is the core function of the software? 07:28 - What information does the software pull? 08:55 - The tech behind the software 10:24 - Email opening percentage + is it spam? 18:11 - Retargeting & the insane ROI 19:10 - Is this legal? 19:54 - Upcoming/new features of the software 24:28 - What is the software called? 26:34 - Focusing on the user experience We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/

Jordan Bazouzi (Founder, Nu Reach Media) shares his story of working a 9-5 job as a welder to now owning a 6 figure/mo Marketing Agency in just 3 years. Jordan has spent over $200,000 investing in himself to constantly learn and grow. This amount of learning and knowledge has made his company grow insanely fast in such a short amount of time. He is a true believer in himself and his mind. This was an amazing and inspirational episode, so we hope you enjoy it as much as we did. FOLLOW JORDAN: Instagram: https://www.instagram.com/bazouzii/ Twitter: https://twitter.com/JordanBazouzi YouTube: https://www.youtube.com/@jordanbazouzii   TIMESTAMPS: 00:00 - Intro 00:55 - Podcast Start 01:25 - Who is Jordan Bazouzi? 04:13 - How Jordan Started his Agency 07:42 - It’s EASY to Save Money 13:30 - COVID-19 (Making a Pivot) 17:30 - Biggest Keys to get to 6 figures/mo 22:41 - Investing in Yourself 29:48 - Working Remote vs in Office 30:51 - Hardest Part of Running a SMMA 32:33 - How Jordan gets Clients 36:16 - BAD ASS Marketing Campaigns  40:22 - Future Plans 44:28 - Fortune Cookie Advice We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@badmarketing EDDIE: Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ Youtube: https://www.youtube.com/@eddiemaalouf

Michael Jordan (Partner at BAD Marketing) shares how he got started in the digital marketing world and found success selling on Amazon. He now runs the Amazon Department at BAD where he and the team deliver results for clients that leave even the Amazon reps speechless. After leaving his corporate job in 2017 and launching several of his own brands, Michael also started an agency that was eventually acquired and merged into BAD Marketing. In this episode, we discuss his journey so far and some why he chose to sell his agency to join forces with BAD Marketing. FOLLOW MICHAEL: Instagram: https://instagram.com/_mjordan Twitter: https://twitter.com/bizlikemike LinkedIn: https://www.linkedin.com/in/michaelkjordan/     TIMESTAMPS: 00:00 - Intro 01:28 - Who is MJ? 04:45 - What does MJ do at BAD? 07:47 - Becoming Elite at E-commerce in High School 10:09 - Print on Demand Company After High School 17:30 - Starting to Sell on Amazon 27:00 - CEO stress 28:20 - Starting Amazon Private Label shop 29:33 - Becoming a Digital Nomad 34:25 - Moving to Denver/ Lifestyle 36:07 - Stress from Running his own Agency 37:25 - Talks with Eddie 39:53 - Do it by myself or do it with a team? 41:43 - Amazon Advice/ Tactics 55:42 - Unprocessed value 56:17 -  Fortune cookie advice   We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast

Justin Phillips (Founder The Last eCom Co) shares his journey to making MILLIONS on Social Media, from starting a HBCU clothing brand, to creating Organic Content, to his perspective on investing in information. His passion for teaching and marketing has resulted in him running several successful 6 and 7-figure brands as well as consulting brands of the same size and larger. He is an absolute beast in sales, marketing, and the mastery of Ecom. His marketing strategies have been seen in major campaigns and partnerships with NBA, Shopify, NBA2k, and a ton of other multi billion-dollar brands. Aside from his dedication to giving back, Justin is an avid reader and finds joy in expanding his own knowledge base so that he can share the wealth with others. His passion for reading has undoubtedly contributed to his vast understanding of entrepreneurship and his ability to inspire and educate others.   FOLLOW JUSTIN: Instagram: https://www.instagram.com/justinp/ TikTok: https://www.tiktok.com/@ecomjustinp Workshop: https://www.lastecomworkshop.com/optin-598929031689042143797   TIMESTAMPS: 00:00 - Intro 01:30 - Podcast Start 3:26 - How he started his HBCU Clothing Brand 6:09 - Influencer Marketing 13:30 - Selling the Brand 14:40 - Gaining Followers on Social Media 16:58 - Organic vs Paid Ads 18:14 - Instagram Shoutouts 27:07 - How he runs his Webinars/ Coaching calls 34:17 - How Justin tries to be Profitable 36:30 - His Goal with Coaching 37:08 - Where his Mindset came from 41:01 - Advice to Start your own Business 42:48 - Investing in Information 48:30 - Fortune Cookie Advice We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ Youtube: https://www.youtube.com/@eddiemaalouf

Louis Leindenfrost (Founder, Carte Blanche) shares how he blew up the brand, getting influencers to wear it, and future plans for Carte Blanche. The success of Carte Blanche is a story like no other. In such a short amount of time the brand has been able to sell out EVERY SINGLE DROP thanks to Louis’s discipline and strategy.  Celebrities like Rick Ross and Todd Gurley have been seen sporting the brand frequently, which has given the business a significant boost. Louis has a distinct perspective on how his company can achieve even greater success by taking the  name brand approach like LV and Gucci have taken in the past and still hold onto to this day. If you’re interested in building a successful clothing brand and everything that goes into it behind the scenes then you’re going to love the knowledge that’s dropped in this episode. FOLLOW LOUIS: Instagram: https://www.instagram.com/louisleidenfrost/?hl=en Twitter: https://twitter.com/LeidenfrostL Carte Blanche: www.shopcarteblanche.com Carte Blanche IG: https://www.instagram.com/carteblanchesupply/?hl=en   TIMESTAMPS: 00:00 - Intro  01:47 - Podcast Start 03:03 - First Steps into the Grind 07:54 - Finding Suppliers on Etsy 10:11 - Starting an Ad Agency 11:48 - What was ‘Print Your Songs’  14:41 - Business acquisition/uv printing 17:03 - Transition to Now 18:19 - Start of Carte Blanche 21:55 - First Clothing Drop 25:51 - Getting Big Influencers to Wear it 29:43 - Reselling the Products 31:12 - What Role is Carte Blanche Filling in the Fashion Industry 35:11 - Mistakes Made in Starting the Brand 37:07 - Ad Strategy 39:25 - Pricing of Carte Blanche 41:20 - What’s the Plan for the brand? 44:48 - Discipline in Business 48:02 - Discipline outside of Business 52:24 - Fortune Cookie Advice   FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/

BREAKING NEWS: 4Media and Hemon have MERGED to form BAD MARKETING!  In this episode of the all new BAD Marketing Podcast, Eddie Maalouf (Founder of 4Media Marketing) and Ashton Shanks (Founder - Hemon Media Group) sit down with Andrew Deitsch (Creative Director - 4Media) to discuss why they merged, why they chose this crazy name, and the future of the company.  Get ready for BAD things moving forward! THE AGENCY FOUNDERS: Instagram: https://www.instagram.com/theagencyfounders Website: http://theagencyfounders.com/ FOLLOW ASHTON: Instagram: https://www.instagram.com/ashton.shanks/ Twitter: https://twitter.com/AshtonShanks   TIMESTAMPS: 00:00 - Intro 00:27 - Why We Merged 04:58 - BAD Name Change 09:58 - Client View of the Merger 12:17 - Future for HemonX 15:10 - Services Overview 18:20 - Moving on/Final Thoughts FOLLOW BAD: Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast

Ryan Magin (Shortform Content Expert) shares the keys to virality on social media. He has worked with Alex Hormozi, Ryan Pineda, Grant Cardone, and more and he teaches rapid content production skills & how to monetize content through being a personal brand.  Fun Fact about Ryan, is that he is the man who started the “Hormozi Caption Craze” (caption style) and because of his work through that he has built a highly successful editing business.  In the past year, Ryan and his team has created over 1,000 pieces of viral content for people’s personal brands. His approach to video editing has more to do with psychology than anything else, and that concept is the reason his team can create so many captivating viral videos in such a short window of time. In this episode, Ryan shares his approach to interviewing people, challenges the notion of niche content, and how he goes viral over and over again. FOLLOW RYAN: Instagram: https://www.instagram.com/ryanmagin/ TikTok: https://www.tiktok.com/@ryan.magin? YouTube: https://www.youtube.com/@ryan-magin   TIMESTAMPS: 00:00 - Intro 01:40 - Podcast Start 2:50 - Paying for a Seat at the Table 9:28 - Who is Ryan Magin? 17:57 - Why Conversation Content Does Better 23:13 - Views vs Followers 25:30 - Attachment to the Person not the Business  28:24 - Value Based Followers vs Bulk Followers 34:10 - Dictating How Videos will be Received  40:31 - Burner Accounts + Podcast Clips 49:03 - Document Style Content 52:00 - The Cost of a Videographer 58:50 - Struggles with Editors 1:09:35 - Team Building/ Gender Differences 1:17:50 - Different Types of Editors 1:20:39 - Ways to get Editing Jobs 1:25:51 - Advice for New Editing Agencies 1:45:27- Ryan’s Fortune Cookie Advice   FOLLOW 4MEDIA: Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast

Mina Elias, founder of Trivium Group, joins us this episode to discuss his journey with his previous projects, which eventually led him into making his own Amazon advertising agency.  Mina was born in Egypt and moved to Dubai at a young age. His parents sought better opportunities and a brighter future for their family, and Dubai seemed like the perfect place to find them. Growing up in Dubai, Mina developed a passion for supplements and fitness. He became an expert in the field, leveraging his engineering background to scale his own supplement brand. As Amazon continues to dominate the e-commerce landscape, the demand for expert Amazon advertising agencies will only grow. Mina has proven to understand the game, and that makes him one of the best to be in the space. FOLLOW MINA: Trivium Group: https://triviumco.com YouTube: https://www.youtube.com/channel/UCrbS0KD_OE2516ZLut1VYGw LinkedIn: https://www.linkedin.com/in/mina-elias-52313772/ Instagram: https://www.instagram.com/theminaelias/   TIMESTAMPS: 0:00 - Podcast Intro 1:33 - Introduction of Mina Elias and his background 2:38 - Starting an Amazon advertising agency 3:22 - The value of consulting and charging for time 10:40 - The benefits and challenges of consulting and managing clients 12:38 - “Trivium Tribe SOLVED This” 15:37 - How Mina started Trivium Group 18:10 - The biggest spenders in Amazon advertising 20:32 - Twitch Ads & Ninja’s Mixer Deal 26:02 - UFC fighters getting paid more on Twitch / UFC vs Boxing 29:26 - Mina's background and move to the United States 30:44 - Building a community based on shared cultural background 32:24 - Eddie’s Lebanese online community in the works 35:22 - The wealth gap and economic disparities in the Middle East 40:03 - The importance of connections and support within the Lebanese community 49:04 - Mina's challenges as an immigrant 1:00:36 - When Mina got into MMA 1:02:10 - Hiring and creating a positive work environment 1:07:31 - The challenges of managing a growing agency 1:14:04 - “Amazon is changing so much…” 1:23:19 - Seeking guidance/advice from mentors & industry experts 1:26:13 - The value of paying for expertise and consulting services 1:28:25 - Wrapping up the conversation + Fortune Cookie Advice FOLLOW 4MEDIA: YouTube Channel: https://www.youtube.com/channel/UChX4gP8T7zOKCTw4UDRkb6w Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast

JB Brown (M&A Investor/ Advisor) is a billion-dollar business titan that has driven many companies to unprecedented heights of success. His remarkable track record includes selling over a billion dollars in products and services, as well as brokering deals worth over $200 million in various businesses. With a diverse portfolio and expertise across multiple industries, JB has emerged as a prominent industry thought leader and highly sought-after consultant.  In this episode, he shares his story of realizing that money alone doesn't guarantee happiness. Despite achieving financial success in his career, he felt very unhappy and unsatisfied. This made him start a journey of self-discovery to find out what truly brings joy and fulfillment in life. FOLLOW JB: Facebook: https://www.facebook.com/yourbuddyjb LinkedIn: https://www.linkedin.com/in/jb-jonathan-brown-0988107/ Instagram: https://www.instagram.com/realjbbrown/ Website: https://meetjb.com   TIMESTAMPS: 0:00 - Introduction 3:00 - JB's early entrepreneurial experiences  8:00 - JB's experience in the fraternity and throwing profitable events  14:00 - Working for Enterprise Rent-A-Car  30:00 - The impact of COVID-19 on e-commerce + buying/selling businesses  38:00 - Personal Struggles and Finding Hope  43:00 - The importance of environment and mindset in business  45:00 - The role of mergers and acquisitions in business growth  48:00 - The personal side of selling a business / factors to consider 54:00 - The impact of selling a business on personal life and relationships  57:00 - Maslow's hierarchy of needs and the relationship between money and happiness 1:04:23 - The importance of finding joy and fulfillment  1:10:45 - Understanding your goals and values  1:13:31 - The concept of opportunity cost  1:19:16 - The mindset and characteristics of successful entrepreneurs  1:23:19 - Having different circles of friends  1:28:16 - Key metrics that investors look for in an exit  1:37:19 - Tax Strategies when Selling a Business  1:47:45 - Structure & Value of a GOOD Deal  1:49:11 - Tax implications & potential gains of holding stock 1:53:20 - Fortune Cookie Advice  FOLLOW 4MEDIA: Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast