The Story Engine Podcast

On this episode of The Story Engine Podcast, we are talking with Kyle Leavitt, CEO & Co-Founder of Customer HUB. Kyle discusses the challenges and triumphs of entrepreneurship, particularly focusing on the importance of creating systems that allow for time freedom and the liberation of entrepreneurs from traditional service-based business models. He shares insights on the misalignment often experienced in the pursuit of success, the significance of leadership and vision, and the role of storytelling in connecting with clients. Personal anecdotes about family life and the struggles of software development further illustrate the journey towards achieving a balanced and fulfilling entrepreneurial life. In This Episide Entrepreneurs often seek financial and time freedom. Misalignment occurs when success doesn't match expectations. Scaling a business can lead to more responsibilities and burnout. Doing fewer things better is key to success. Leadership is about setting a clear vision for the team. Storytelling can create empathy and connection with clients. Personal experiences shape our business journeys. Software development requires focus on core problems. Creating systems can alleviate confusion and support growth. Family time is essential for a balanced life. We Discuss 02:54 The Misalignment in Entrepreneurial Success 05:56 The Journey to Time Freedom 09:05 Scaling and the Importance of Systems 11:54 Leadership and Vision in Business 14:56 The Role of Storytelling in Business 17:58 Personal Experiences and Family Life 21:02 Navigating Challenges in Software Development 24:07 Reflections on Growth and Learning 27:02 Creating Freedom Through Customer Hub

On this episode of the Story Engine Podcast, we're talking with Hamish Knox. Hamish is a sales expert from The Sandler Group. He discusses the unique Sandler approach to sales, which focuses on gathering information rather than giving it, and how this can transform client relationships. Hamish shares transformative client stories that highlight the shift from metrics-oriented sales to relationship-focused interactions. The conversation also covers common sales myths, the role of accountability, and the significance of supporting clients as whole human beings.  In This Episode Creating clarity through storytelling is essential in sales. Sandler's approach emphasizes buyer safety and effective communication. Salespeople should focus on gathering information, not just giving it. Building relationships is more important than metrics in sales. Time management can improve significantly with accountability practices. Supporting clients as whole human beings enhances relationships. Effective communication requires clarity and ownership of messages. Sales is a non-linear process that requires adaptability. Transforming a metrics-oriented mindset can lead to better outcomes. Creating clarity in communication is a leader's primary responsibility. We Discuss 03:59 Understanding Sandler's Approach to Sales 06:39 The Importance of Human Connection in Sales 09:44 Transformative Client Stories 12:52 Gathering vs. Giving Information in Sales 15:49 Overcoming Common Sales Myths 18:42 The Role of Accountability in Sales 21:32 Supporting Clients as Whole Human Beings 24:38 Creating Clarity in Communication

In this episode of the Story Engine Podcast, Kyle interviews Barton Scott, a mineral expert and founder of Upgraded Formulas. Barton shares his journey in the health and wellness industry, focusing on the importance of mineral absorption and the impact of nutrition on overall health. He discusses the connection between physical health and emotional regulation, emphasizing how energy levels influence achievement and personal performance. Barton also highlights the target audience for his upcoming book, which aims to help high achievers regain control over their health. The conversation delves into Barton's personal struggles with health, his childhood experiences, and the moments that led him to find clarity and control in his life. The episode concludes with insights on the importance of sharing knowledge about health and wellness with others. In This Episode Barton Scott is passionate about mineral absorption and health. Many people struggle with nutrient absorption due to poor digestion. Understanding one's body and health is crucial for achieving goals. Nutrition and psychology are deeply interconnected. Energy levels significantly impact personal and professional success. The upcoming book targets high achievers seeking to improve their health. Childhood health struggles can shape one's future pursuits. Moments of clarity in health can lead to significant life changes. Sharing health knowledge is essential for community well-being. Health is a foundational aspect of personal development and achievement. We Discuss   03:11 The Importance of Mineral Absorption 06:03 Understanding Sensitivity and Health 08:51 The Connection Between Nutrition and Psychology 11:58 The Role of Energy in Achieving Goals 14:48 Target Audience for the Upcoming Book 17:59 Personal Health Journey and Insights 21:07 Childhood Struggles and Their Impact 23:59 Moments of Clarity and Control in Health 27:06 Crafting a Personal Story

Today on the show we have Dane Palarino with Dad Bod Sculptors. Dane shares his journey of prioritizing health and fitness as a high-performing entrepreneur and family man. He emphasizes the importance of taking care of oneself first in order to effectively serve others. Dane discusses the challenges faced by men over the age of 35 in balancing their health, work, and family responsibilities. He highlights the negative impact of neglecting one's health on self-confidence, relationships, and overall well-being. Dane offers a solution by providing a playbook and support system through his company, Dad Bod Sculptors, to help men prioritize their fitness and nutrition.  In This Episode Prioritizing health and fitness is essential for high-performing entrepreneurs to effectively serve others. Neglecting one's health can lead to negative consequences in various areas of life, including relationships and self-confidence. Men over the age of 35 need a playbook and support system to prioritize their fitness and nutrition. Building a sustainable system for health and fitness allows individuals to show up as their best selves in all areas of life. Prioritizing self-care is essential for personal growth and well-being. Replacing old habits with healthier ones is key to achieving lasting transformation. Building confidence and self-esteem requires consistent effort and self-reflection. Creating a legacy of meaning involves being present for loved ones and leading by example. Taking control of one's health and fitness can have a positive impact on all areas of life. We Discuss 02:40 The Importance of Prioritizing Health 06:51 Finding a Playbook for Health and Fitness 09:39 The Consequences of Neglecting Health 17:50 The Impact of Health on Relationships and Self-Confidence 20:43 Creating a Sustainable System for Health and Fitness 26:00 Seeking Inspiration and Taking Action 28:08 The Opposite Frequency Moment: Achieving Transformation 31:43 The Power of Self-Reflection and Personal Growth

Today on the show we are talking with Dena Patton. Dena is the co-founder of a business coaching and consulting company and the founder of the Girls Rule Foundation, a nonprofit that empowers and advances girls through leadership and empowerment programs. She shares her journey of becoming a go-getter and a go-giver, and how philanthropy became a natural progression for her. Dena emphasizes the importance of teaching girls core skills such as financial literacy and leadership principles at a young age, so they can make informed decisions and have the confidence to pursue their dreams. She introduces the 100 School Initiative, a program that aims to teach these skills to girls and empower them to create a better future. On This Episode Philanthropy is a natural progression for many entrepreneurs who have achieved success and want to give back. Teaching girls core skills such as financial literacy and leadership principles at a young age is crucial for their personal and professional development. The 100 School Initiative aims to empower girls by teaching them these skills and providing them with the tools to create a better future. Courage is essential in telling our stories and making a positive impact in the world. We Discuss 08:42The Journey to Philanthropy 18:26The Importance of Teaching Girls Core Skills 21:38The 100 School Initiative 28:18Dena Patton's Personal Struggles and Success 32:15The Impact of Teaching Girls Essential Skills 35:23Closing Thoughts and Gratitude

On this episode we are talking with Jon Marino about the process of preparing a talk that transformed his business. We discuss our personal connection through a retreat in Hawaii and the importance of storytelling in our work. Jon shares how working with Kyle has helped him improve his communication and teaching skills. We also talk about the power of focusing on the audience and the value of deepening the understanding of customers. Jon introduces his new offering, a deep dive into customer personas, and shares his excitement about helping entrepreneurs find direction and make a bigger impact. In This Episode Preparing a well-crafted talk can have a transformative impact on a business. Focusing on the audience and their needs is key to effective communication and teaching. Deepening the understanding of customers through personas can help businesses better connect with their target audience. The process of preparing a talk can lead to personal growth and a clearer sense of direction. Working with a skilled mentor or coach can help improve communication and teaching skills. We Discuss 02:32 The Power of Storytelling and Connection 04:24 Enhancing Copywriting and Marketing Skills 09:36 Deep Diving into Customer Personas and Branding Guides

Today in the show we are talking with Trevor Crane. We discuss the power of collaboration and the importance of seeking help and support in achieving success. Trevor shares his personal journey of overcoming challenges and redefining bankruptcy as a turning point in his life. He emphasizes the need to take responsibility and find partners who can help accelerate growth.  In This Episode Collaboration and seeking help are essential for achieving success. Taking responsibility and redefining challenges can lead to personal growth. Storytelling and vulnerability are powerful tools for connecting with clients. Finding partners and support can accelerate growth and help achieve goals. Applying to be a published author and joining the waitlist for 'Collaborate' can provide opportunities for personal and professional development. We Discuss 04:08 The Power of Collaboration 09:44 Defining Your Mission and Target Audience 15:58 Taking Ownership and Seeking Support 23:11 From Bankruptcy to Success 26:14 The Transformative Power of Collaboration 30:34 Living the Dream: Finding Your Happy Place

On todays episode we're going to be talking about ticks, particularly verbal and nonverbal ticks and their impact on credibility and audience perception. Verbal tics include filler words like 'um' and 'uh' as well as nonverbal tics like sporadic movements. While these tics may not seem like a big issue on the surface, they can make speakers appear less competent and confident, and even like frauds or liars. I'll provide strategies for reducing verbal tics, including focusing on powerful storytelling, enrolling oneself in the message, and prioritizing the audience. In This Episode Verbal tics like filler words and nonverbal movements can erode credibility and make speakers appear less competent and confident. Factors like nervousness, being unprepared, and going off script can increase verbal tics. Reducing verbal tics requires focusing on powerful storytelling, enrolling oneself in the message, and prioritizing the audience. Verbal tics take away valuable speaking time that could be used to serve the audience. Practicing content and stories with a strategy can help reduce the reliance on scripts and improve speaking effectiveness.   We Discuss 00:00 Verbal Tics and Credibility 03:10 The Subconscious Perception of Verbal Tics 05:03 The Importance of Powerful Storytelling 06:02 Prioritizing the Audience: Cure for Imposter Syndrome    

This week on the Story Engine podcast I'm talking about Information vs. Clarity. What is the difference between the two, and what do our listeners want?   One leads to confusion, the other leads to action.   I'll break that down on today's episode and show you exactly a simple shift in perspective in how you approach teaching.   On This Episode The intention you bring to your sales process is crucial. Focusing on the listener's needs and removing barriers creates clarity. Excessive information can overwhelm and confuse the audience. Clarity allows for action and lasting change. Prioritizing clarity in presentations leads to better results. We Discuss   00:00 The Importance of Intention in Sales 01:26 Information vs. Clarity in Sales and Public Speaking 03:50 The Negative Effects of Excessive Information 05:15 Creating Clarity for Action and Lasting Change 07:13 Case Study: Shifting from Information to Clarity 08:12 The Freedom and Authenticity of Clarity

On this episode we are talking with Krisstina Wise. Krisstina shares her personal journey with money and success, highlighting the importance of addressing money trauma and finding a healthy balance between wealth creation and health/happiness. She emphasizes the need to understand how much money is enough and develop a clear financial plan. Krisstina also introduces her CURBS program, which focuses on teaching individuals how to create wealth and financial freedom. The conversation touches on the significance of addressing limiting beliefs around money and the benefits of gaining clarity and confidence in managing finances.   In This Episdoe Addressing money trauma and finding a healthy balance between wealth creation and health/happiness is crucial for financial well-being. Understanding how much money is enough and developing a clear financial plan is essential for financial freedom. Addressing limiting beliefs around money and gaining clarity and confidence in managing finances can lead to a more fulfilling and balanced life. Krisstina Wise's CURBS program focuses on teaching individuals how to create wealth and financial freedom. Money is a tool that can enhance relationships, provide options, and fund experiences.   We Discuss 06:57 Finding Balance: Addressing Money Trauma and Prioritizing Health and Happiness 10:57 How Much is Enough? Understanding the Importance of Financial Clarity 15:17 Creating Wealth and Financial Freedom: Introducing the CURBS Program 20:05 Overcoming Limiting Beliefs: Gaining Confidence in Managing Finances 25:27 Money as a Tool: Enhancing Relationships and Funding Experiences