The Story Engine Podcast

Most entrepreneurs dream of selling their business someday—but few understand what truly makes a company sellable… or why so many founders end up blindsided and disappointed when they finally sit down with buyers. In this episode, Russell "The Marketect" Lundstrom—serial entrepreneur, advisor to thousands of founders, and creator of the Marketect methodology—reveals why most businesses fail to get the exit they expect, what buyers actually value, and how to architect a business today that will command a higher multiple tomorrow. You'll hear the behind-the-scenes story of the humbling moment that reshaped Russell's entire philosophy, the system he spent years refining, and real-world examples of how tiny strategic shifts helped companies 10x their valuation. If you want a business that grows smoothly, sells profitably, and rewards everything you've poured into it, this conversation is essential. On This Episode 00:15 — Russell's background: 35+ businesses, 1,000+ founders, and the journey that shaped "The Marketect" 01:30 — Why marketing fails for so many entrepreneurs (and why Russell created the Marketect role) 02:20 — Pre-internet marketing stories, direct mail, MLM, and Mr. Mom years 03:40 — "I spent $50k on marketing that did nothing" — the recurring founder complaint that bothered Russell 04:40 — The Architect Analogy: Why businesses need a marketing architect before hiring agencies 06:35 — Why companies waste millions hiring "plumbers to build the house" 07:30 — The vision problem: how unclear direction creates broken marketing 08:40 — Why your vision should be 30–40 pages, not a tagline 09:48 — Kyle ties the vision gap to leadership, identity, and imposter syndrome 10:20 — What really creates business value: cashflow, IP, systems, and unique value drivers 11:20 — The Zappos example: Why Amazon paid a premium for customer service, not shoes 13:40 — Most founders don't know the true value of their business—and why it costs them millions 15:48 — Systems: the overlooked multiplier that increases valuations dramatically 16:24 — Why sellers mistakenly let buyers determine the value 17:52 — "Going to market" explained: the difference between selling products vs. selling your business 18:27 — The $100M roadshow: what it looks like and why value drivers matter 18:55 — When founders decide it's time to sell—and why they usually decide too late 20:35 — The real role of a pre-exit marketing plan 21:07 — Russell's personal story: the frustrating, lowball Agora acquisition attempt 22:52 — Inside the Agora boardroom: the deflating moment that changed everything 24:53 — Ego, disappointment, and the harsh reality of what buyers value 26:39 — A success story: How a logistics company got a dramatically higher multiple with one strategic shift 28:50 — The retirement, the buyer relationship, and the importance of legacy 31:00 — Kyle tells Russell's story back to him—live—and Russell responds 37:11 — Russell's closing thoughts and where to find him online 38:35 — Episode wrap-up

What if "celebrity" wasn't something you waited to be granted—but something you could engineer? In this episode of The Story Engine Podcast, I sit down with Clint Arthur, an artist and engineer in the craft of celebrity. Clint has built an entire methodology around creating, manufacturing, and leveraging celebrity so entrepreneurs can amplify their message, rise above the noise, and become the leading voice in their industry. We explore the psychology behind celebrity, why it remains one of the most powerful tools for authority and influence, and how everyday experts can use it to transform their brand, business, and opportunities. If you want to stand out in a crowded market—or understand why some people explode in visibility while others stay hidden—this conversation is a must-listen. ⏱ On This Episode [02:19] – What celebrity really means—and why it's the ultimate business asset [04:58] – Clint's journey into the celebrity space and what sparked his methodology [07:42] – The difference between manufactured celebrity and authentic influence [10:26] – Why celebrity creates instant trust (and how to ethically use it) [13:18] – Kyle and Clint discuss the psychology behind fame and authority [16:54] – Practical ways experts can start building their own celebrity today [19:37] – How to leverage media, stages, and positioning to amplify your reach [22:48] – Case studies of entrepreneurs who transformed their business through manufactured celebrity [26:11] – Closing insights: why creating your own celebrity is no longer optional in today's market

Selling high-ticket transformational services isn't just a skill—it's a personal evolution. In this episode of The Story Engine Podcast, I sit down with Brook Bishop, an expert in high-ticket transformational sales. Together, we explore why selling deep, meaningful transformation requires you to embody that transformation yourself. Brook shares her philosophy on selling with confidence, integrity, and self-worth—and how the sales process becomes a mirror that reflects your own growth, visibility, and value. If you've ever struggled to charge what your work is worth, felt resistance around sales, or wanted to elevate the impact of your transformational offerings, this conversation will shift the way you see sales forever. ⏱ On This Episode [02:14] – Why selling transformation is transformational [04:56] – Brook explains how self-worth shapes your pricing and your presence [07:33] – The emotional journey behind selling deep, life-changing work [10:02] – Why many transformational entrepreneurs undercharge—and how to break the cycle [12:45] – Kyle and Brook discuss visibility, vulnerability, and being seen [15:27] – How to bring more confidence into every sales conversation [18:11] – A story of a client who unlocked new levels of clarity and value through Brook's process [21:38] – Brook's framework for selling without pressure or pushiness [24:20] – Closing reflections on the inner evolution required to sell transformation powerfully

Everyone wants a more profitable business—but most entrepreneurs don't actually know what creates profit, let alone how to consistently increase it. Growing revenue is one thing. Taking home more money is another. In this episode of The Story Engine Podcast, I sit down with Joe Abreu, an expert in helping business owners identify where profit is leaking, where opportunity is hiding, and how to build a business that rewards you financially—not just operationally. Joe breaks down the hidden drivers of profitability, the common mistakes entrepreneurs make when scaling, and the mindset shifts required to consistently take home more income. If you've ever looked at your revenue numbers and wondered why there's not more left over for you, this conversation will give you clarity, tools, and stories you can apply right away. ⏱ On This Episode [02:12] – Why revenue ≠ profit—and why entrepreneurs often confuse the two [04:47] – Joe shares the biggest profit leaks hidden inside most businesses [07:19] – The difference between scaling up and scaling smart [09:54] – Kyle and Joe discuss how small tweaks can dramatically improve profitability [12:38] – What most business owners misunderstand about expenses and margins [15:21] – A real-world example of a business owner who doubled take-home profit without growing revenue [18:03] – The mindset shift that transforms financial chaos into clarity [20:46] – Joe's simple framework for increasing profit starting this week [23:15] – Closing thoughts: how to build a business that pays you first

Writing a book isn't just about words on a page—it's about building authority and creating a strategic asset that moves your business forward. In this episode of The Story Engine Podcast, I sit down with Bill Blankschaen, a master at helping experts turn their ideas into influential books that drive real business results. Bill shares his unique framework for authoring with purpose, why most experts approach book writing backwards, and how to craft a message that not only resonates with readers but attracts clients, opportunities, and credibility. If you've ever dreamed of writing a book—or want yours to make a bigger impact—this conversation will give you clarity, direction, and inspiration. ⏱ In This Episode [02:18] – Why writing a book is one of the most powerful ways to establish authority [04:57] – Bill explains why most authors start in the wrong place—and what to do instead [07:35] – The essentials of crafting a book that aligns with your business goals [10:22] – How to draw out the deeper message behind your expertise [13:41] – Kyle and Bill discuss using stories to elevate your credibility [16:54] – What differentiates a "calling card" book from a true authority-building book [19:29] – Common mistakes experts make when trying to write alone [22:46] – Bill's process for guiding authors from idea to published influence [25:31] – Closing thoughts: how to begin crafting a book that actually moves your mission forward

In a world dominated by clicks, funnels, and automation, is it possible we've lost the human touch? On this episode of The Story Engine Podcast, I sit down with Sam Wakefield, a sales expert and personal development leader who's on a mission to bring door-to-door sales back into industries that have become overly reliant on digital marketing. Sam shares why face-to-face conversations are still one of the most powerful ways to build trust, how he's reframing "old school" sales for modern markets, and why genuine human connection is a sales strategy that never goes out of style. If you've ever felt that your sales process has become too cold, too automated, or too disconnected, this episode will remind you of the timeless power of a real conversation. ⏱ Episode Highlights with Timestamps [02:31] – Why digital-only strategies can leave businesses missing real connection [05:12] – The psychology of face-to-face sales and why it still works today [08:44] – How Sam is helping companies reintroduce personal interaction into their sales process [12:09] – The hidden advantages of door-to-door over digital in certain markets [15:37] – Kyle and Sam discuss blending digital strategies with in-person engagement [19:03] – A story of how human connection transformed a sales conversation into lasting trust [22:18] – Why "old school" methods aren't outdated—they're a competitive advantage [25:41] – Closing thoughts: how to reconnect with customers in a more human way

The coaching world is booming—but most platforms only make the business side more complicated. What if you had a tool that didn't just organize your coaching practice, but actually made you a better coach? On this episode of The Story Engine Podcast, I sit down with Mitch Russo, serial entrepreneur and founder of multiple software and coaching companies. Mitch introduces Click Coach, a powerful new platform designed to streamline the coaching process while helping coaches consistently deliver on the results they promise. We explore the unique features that set Click Coach apart, the philosophy behind its creation, and what this means for the future of coaching. If you're a coach—or aspire to be one—this episode will show you how to simplify your systems, elevate your practice, and focus on what really matters: transforming your clients' lives. ⏱ Episode Highlights with Timestamps [02:34] – Why most coaching platforms fail to support what coaches actually need [05:12] – The origin story of Click Coach and how Mitch saw the gap in the market [08:01] – How Click Coach helps coaches deliver measurable results with less overwhelm [11:26] – The philosophy behind coaching with clarity, accountability, and results [14:58] – Real-world examples of coaches using Click Coach to transform their practice [18:15] – Kyle and Mitch discuss the future of coaching software and AI integration [21:39] – What sets Click Coach apart from generic business platforms [25:02] – Closing thoughts: how coaches can simplify their systems and amplify their impact

Every story you tell—whether on stage, in a book, or in a conversation—has the power to change how people see you, themselves, and what's possible. But often, we miss the deeper truths in our own stories until someone reflects them back to us. On this episode of The Story Engine Podcast, I sit down with Amanda Johnson, a master storyteller who helps people uncover new possibilities by expressing their truth in talks and books. Together, we explore Amanda's own story while also unpacking practical storytelling strategies you can apply right away. From reframing limiting beliefs to structuring stories that resonate, this episode is both an intimate journey and a toolkit for better communication. If you want to share your message with more clarity, authenticity, and impact, you won't want to miss this conversation. ⏱ Episode Highlights with Timestamps [02:25] – Why reflecting back someone's story can unlock new insights and possibilities [05:41] – Amanda shares her own journey into storytelling and coaching [08:13] – The difference between telling a story and crafting one for impact [11:28] – How to identify the deeper meaning behind your personal stories [14:36] – Practical techniques for structuring talks and books that truly resonate [17:59] – Kyle and Amanda explore how vulnerability and truth connect us with audiences [21:12] – Examples of how storytelling transforms both the speaker and the listener [24:47] – Closing reflections: why your story is always evolving—and how to tell it with power

High achievers often look successful on the outside—yet underneath, anxiety, self-doubt, and pressure can take a heavy toll. What if the very drive that fuels achievement could also lead to peace and calm, instead of burnout? In this episode of The Story Engine Podcast, I sit down with Dr. Patricia Zurita-Ona, a clinical psychologist who specializes in helping ambitious leaders and high performers break free from the cycles of fear and worry. Dr. Patricia shares why high achievers are especially prone to anxiety, the hidden ways it shows up, and how her approach empowers people to cultivate calm, resilience, and self-acceptance without losing their edge. If you've ever felt like your success comes at the cost of your peace of mind, this conversation will show you how to achieve both. ⏱ Episode Highlights with Timestamps [02:19] – Why high achievers are particularly vulnerable to anxiety and overthinking [05:04] – Common patterns: how success-driven habits can mask deeper struggles [08:11] – The hidden cost of perfectionism and constant self-pressure [11:23] – Dr. Patricia's approach: moving beyond anxiety toward calm and resilience [14:42] – Practical strategies for shifting thought patterns in stressful moments [18:17] – Kyle and Dr. Patricia discuss how anxiety can become a growth signal, not just a setback [21:09] – Stories of clients who transformed their lives by reframing their relationship with anxiety [25:33] – Closing thoughts: why peace and success don't have to be opposites

What if fitness wasn't just about building muscle or burning calories—but about reshaping the way you lead, work, and live? On this episode of The Story Engine Podcast, I sit down with Mycal Anders, a fitness coach who helps high achievers and executives create total life transformation through the discipline of fitness. Mycal shares why training the body is the gateway to unlocking clarity, resilience, and purpose, and how his approach goes far beyond the gym to impact leadership, relationships, and mindset. Whether you're an entrepreneur, an executive, or simply someone striving for more, this conversation will show you how fitness can become the foundation for real transformation in every area of life. ⏱ Episode Highlights with Timestamps [02:21] – Why fitness is more than just health—it's a tool for leadership and clarity [05:10] – The unique challenges high achievers face when it comes to health and balance [08:36] – Mycal's approach to using fitness as an anchor for discipline and resilience [11:44] – Stories of executives who completely shifted their lives through his coaching [14:59] – How physical training impacts mental strength, confidence, and decision-making [18:12] – Kyle and Mycal discuss the ripple effect of fitness on relationships and business [21:28] – Practical steps leaders can take to start integrating fitness into their transformation journey [24:55] – Closing thoughts: why investing in your body is the key to unlocking your full potential