The Artist Business Plan

In this episode of the Artist Business Plan we sit down with curator, consultant, and educator Pennylane Shen to have an INTENSE masterclass on all the ins and outs of what you should be doing for your art career. We discuss setting short term and long term goals, marketing, and showing your work where it's meant to be shown. Grab your pen and take notes!Guest: Pennylane Shen is an artist consultant, curator and educator. She holds a Master’s Degree in Visual Culture Theory from NYU and has lectured in various forums throughout North America and the UK. For well over a decade, Pennylane has worked in the gallery industry,  including the longest standing commercial gallery in Canada. Among a few of her past curation and education projects are the NYC Crit Club, The Vancouver General Hospital Art Collection and The Vancouver Mural Festival. Since 2006, her company Dazed and Confucius sees over 1000 artists one-on-one each year in addition to hosting professional development seminars for artists worldwide. While Pennylane's company caters to artists' needs such as marketing and career support, what sets them apart from other artist consultants is their core philosophy. Dazed and Confucius prioritizes strong concept and identity building and attention to the quality artwork itself first and foremost. https://www.dazedandconfucius.com/ For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @dazed.and.confuciusIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Frederico Solar Fernandez

In this episode of The Artist Business Plan we sit down with artist and art professor Sonya Sklaroff who leads an amazing masterclass on why a few certain skills you learn in school can really benefit your art career. Public speaking, writing, professionalism, and flexibility are some of the topics we cover, and you can learn a lot from teaching others as well!"Think outside the box.. what box? In art their is no box.” - Sonya SklaroffGuest: Sonya Sklaroff has been a professional artist in New York City for 30 years. She received her BFA from the Rhode Island School of Design and her MFA from Parsons School of Design where she is currently an associate professor. She has exhibited her work in galleries internationally and her paintings can be seen in public, corporate, and museum collections worldwide. Since March of 2020, Sonya has been working on a series of Pandemic Paintings. These works incorporate aspects of her daily life using her imagination, her dreams, elements of the city, and expressive color to create a profound and personal new body of work.Her new limited edition artist book, “Pandemic Paintings: Sonya Sklaroff” has just been published, with a preface by the celebrated chef, Rachael Ray.www.sonyasklaroff.com/books For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @sonyasklaroff If you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Frederico Solar Fernandez

In this episode of The Artist Business Plan we sit down with artist Sandeep Johal to discuss how it is never too late, or too early, to create and start your art career. Listen to this beautiful in depth conversation about representation, role models, crises, and building a stronger belief in yourself. Not one to miss.“There’s no statute of limitations on your dreams.”- Sandeep Johal Guest: Sandeep Johal is a Canadian visual artist whose practice engages drawing, collage, textiles, and large-scale murals. Johal has worked on a number of notable site-specific commissions including a mural project for the Vancouver Art Gallery. Johal contributed several illustrations to the book Stories For South Asian Super Girls. She has been an artist-in-residence at Burrard Arts Foundation (2021) and Indian Summer Festival (2018) as well as the 2019 recipient of the Darpan Magazine Artistic Visionary Award. https://www.sandeepjohal.com/ For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @sandeepjohalart If you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Esteban del Sol

In this episode of The Artist Business Plan we sit down with curator Georgie Pope of Independent Collectors. She leads an awesome masterclass on how to prepare for collectors. Engage with collectors from the start and engage with your why. Don't assume a collector is going to collect your work- they have their own individual taste, so do your research."There is no one stereotype collector. Get to know your collectors and do your research.”- Georgie PopeGuest: Georgie Pope is the Curator of Independent Collectors – the largest global guide to private collections of contemporary art, structured as a non-commercial and 100% public platform. For the past six years, Georgie has worked as a Supervisor and Art Mediator at the Boros Collection, Bunker Berlin. Earlier this year, Georgie Co-founded and launched a fresh initiative called The Fairest. The Fairest is a new art fair model, to create exposure and direct market access for young, emerging or independent artists, regardless of gallery representation or medium. The Fairest calls for more fluidity, experimentation, collaboration and narratives in the art world.   https://www.the-fairest.com/ For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @_georgiepope If you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Esteban del Sol

In this episode of The Artist Business Plan we sit down with marketing expert Colton Briner to learn how to add some stank to your personal marketing approach. We learn how to identify your unique strengths for your business, how to create ambassadors for your work, and why you should, and how to gain third party accolades. "20 percent is how you make it and 80 is the story you tell." - Colton BrinerGuest: Colton Briner is the founder of Scrappy AF Solutions and is a top notch marketing coach. He uses what he learned as a CMO helping to grow a business to a $1B+ valuation to take average-performing marketing teams and make them exceptional. He specializes in viral content development, commercial campaigns and account-based marketing. He helps young organizations get their branding and marketing up to par with industry incumbents and I support established businesses in accelerating growth and building pathways into new markets.https://scrappyafsolutions.com/ For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Esteban del Sol

In this episode of The Artist Business Plan we sit down with artist and creativity coach Angela Terris. She leads an amazing masterclass on moving into a growth mindset, getting over negative money beliefs, and changing your relationship to money so you can start making lots of it! Money helps you have time to do the things you really want, so don't be afraid of it.“If they can start imagining it, it can start becoming reality for them. They are mentally practicing.”- Angela TerrisGuest : Angela Terris is an ex-digital artist gone handmade. She trained at Chelsea School of Art in London and set up my first creative business at the age of twenty-two. She illustrated over twenty children’s books for Parragon Publishing and Scholastics among many others, created illustrations for Next clothing and stationery companies, and designed ceramic homeware for Liberty London, House of Fraser, and independent galleries around the UK. She is also a creative coach drawing on her background in psychology, confidence coaching, running her own creative business, and working in non-profit art organisations to support creatives to do their best work. She is the co-author of three books on creativity and coaching and recently self-published her first illustrated book called ‘Mindfulness for Peace of Mind - a practical guide to finding your inner calm’. https://www.angelaterris.com/ For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @angelaterris If you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Esteban del Sol

In this episode of The Artist Business Plan we sit down with artist Jim Bachor who leads an amazing masterclass on drawing attention to your website and boosting those sales! Have different price-points so as many people who want to support you can. People want to support you so make it easy for them. Share the process, think about this.. people are excited about a movie for months, there are trailers, lead up, now share the process for your art, get people excited.“People want to come along for the ride. They want to be excited. It's 'what are you working on now' not 'what did you already make'." - Jim BachorGuests : Jim Bachor adapts the ancient art form of the mosaic and applies it to contemporary American life. From potholes to junk food to breakfast cereal, his vibrant work permanently locks into mortar unexpected concepts drawn from the present. By harnessing and exploiting the limitations of this indestructible technique, Bachor’s work continually surprises the viewer, while challenging long-held notions of what a mosaic should be. His pothole art project has attracted world-wide attention since 2013.https://www.bachor.com/ For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @jimbachor If you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Frederico Solar Fernandez

In this episode of The Artist Business Plan we sit down with Renate Thome and Manuela Seve of Alpha’a a b2b marketplace connecting companies to visual arts. Artists take note as this episode is chalk full of incredible tips for creating generational wealth as an artist. Guests : Renata Thome is the Senior Strategist, Co-Founder and Chief Creative Officer for Alpha’a Inc, with over 8 years of experience in creating and leading strategies for expansion over three continents.  She is a climate advocate and creative thinker with a track record of using the Arts as a tool for communication and transformation of pressing global issues.Manuela Seve is co-founder and CEO of Alpha’a, a b2b marketplace connecting companies to the visual arts.  She has been in the tech and art sector for the past 6 years successfully raising funds from industry leaders such as: Metaprop vc, Lightspeed among other funds. Manuela was named 33 under 33 entrepreneurs in 2018 in New York city.https://www.alphaainc.com/opportunitiesFor more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @alphaaincIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Frederico Solar Fernandez

In this episode of The Artist Business Plan we sit down with artist Trey Speegle who leads an amazing masterclass on creating multiple artistic revenue streams and putting your all into your art business. Have your North Star that guides you and learn how to be a self-motivated artist entrepreneur."Microscope, telescope. Microscope, telescope. You have to look intensely at something and then you have to pull back and see what it is you’re doing that fits into the world.” - Trey SpeegleGuest: Using one of the world’s largest collections of vintage paint-by-number paintings, artist Trey Speegle uses humor, affirmations and word play that resonate with a broad, pop appeal. Speegle has collaborated with Stella McCartney, Squarespace, Anthropologie Home, Armorlux, Fred Perry, PAOM, Jonathan Adler and Fringe Studios. In 2014, he created a mural in Michelle Obama’s Partnership for a Healthy America. In 2016 Regan Arts released Trey’s book Transform Your Life with Color By Number. His Speegle Studio, The RePOP Shop & Gallery 52 are housed in a former gas station in Jeffersonville, New York in the Catskill Mountains.http://treyspeegle.com/ For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @speeglestudioIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Frederico Solar Fernandez

In this episode of The Artist Business Plan we sit down with artist Preston Smith who leads an amazing masterclass on showing up and following through on your goals. He shares important practices on how to become your best friend instead of your worst enemy. Together, we'll learn how to create your own once in a lifetime opportunity and turn it into the start of the rest of your life. Guest: Preston M. Smith's artwork over the years has transitioned from moody pop surrealist paintings into vibrantly colorful, tactile, highly textured and almost "edible" abstract works. Preston’s work has been showcased alongside David Lynch and at the Inaugural Purple Ball for President Obama’s Inauguration in 2009, where he was commissioned to paint 12 portraits of the President. Recently, Preston is coming off of a successful Solo Exhibition at ShockBoxx Gallery in Hermosa Beach California and his first two showings at the LA Art Show in Downtown L.A.. His work has also been selected by a panel of curators as a winner in the 1st 2018 ArtSlant Artprize Showcase and has been on display at the world famous La Luz De Jesus Gallery, and in numerous exhibitions throughout Los Angeles and across the country.  https://www.pmsartwork.comFor more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @pmsartworkIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Frederico Solar Fernandez