

eCommerce Scaling Secrets by Alex Fedotoff
Alex Fedotoff
Alex Fedotoff is a founder of D2C brands- 8 figure D2C Brands portfolio and e-learning company eCommerce Scaling Secrets.
On this podcast, you will find top-notch media buying advice, eCommerce strategies, and the newest techniques to start and scale eCommerce business.
On this podcast, you will find top-notch media buying advice, eCommerce strategies, and the newest techniques to start and scale eCommerce business.
Episodes
Mentioned books

Dec 13, 2021 • 24min
177: Exposing The "Winning Product" LIE (And What To Do Instead)
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
Are you still LOOKING FOR a so-called ‘winner product’?
Well, honestly, I have LONG AGO stopped taking part in that rat race if you know what I mean…
Testing products one after another and getting 0 results…hoping to find that 1 UNTAPPED product on adspy…burning dollars slowly as the tests fail…
NO, PLEASE!
How about, for a change, you'll try to BUILD something SUSTAINABLE?
Yes? Then, I’ve got a ready-to-go framework for you:
WHY mass-testing products is DETRIMENTAL
WHY you need to DEVELOP marketing skills instead of just trying to HACK Fb
WHY strong COPYWRITING is the KEY to marketing any product
WHAT the right approach towards MEDIA BUYING is
MARKET RESEARCH instead of adspy ‘research’
WHY a video editor is one of the MOST CRUCIAL hires
building TRUST and boosting VALUE through graphic design
professional content vs. ‘borrowed’ content
CRO - how to improve your landing page
This, to begin with, and soooo much more…Take my PROVEN FRAMEWORK, apply it to your biz and FINALLY QUIT that everlasting ‘product research’ routine!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Dec 9, 2021 • 46min
176: The easiest way to make $100k/yr...
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
The easiest way to make $100k/yr...
more videos are here:
https://www.youtube.com/watch?v=igYziNgaE4c&ab_channel=AlexFedotoff
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Dec 8, 2021 • 1h 2min
176: My $20,000,000 Ecom Page Formula
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
My $20,000,000 eCom Page Formula.
https://www.youtube.com/watch?v=roAqByIZHOc&t=923s&ab_channel=AlexFedotoff
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Dec 7, 2021 • 13min
176: How to Scale to $100,000,000 & Beyond (Alo Yoga Case Study)
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
How much is your biz making? 9 figures? NOT YET? Really? Well, let me show you how to GET THERE…
Today, I’ll BREAK DOWN the case of Alyoga - a 9 figure apparel brand that I’M COMPETING AGAINST right now…
In fact, Aloyoga has recently been valued at OVER 1 billion, with over 200 mil in sales last year! The company that was established not so long ago...
I will DIVE DEEP into their case and talk about:
FINDING and CREATING trends…
Customer profile - WHY it is VITAL to craft a specific message to a specific audience
Building a COMMUNITY and boosting customer LTV
Marketing - how Aloyoga made it through IG
How CLEAR BRAND IDENTITY increases perceived value
Strong BACKEND - how they do it
Honestly, I loved this case study MYSELF...The more I study this company, the more I wanna build a SIMILAR BRAND!
Make sure you check this out!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Dec 7, 2021 • 10min
176: 5 Books That Made Me an eCom Millionaire
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
Do you want to know WHAT the 8-9 figure ecom minds read?
Well, let me tell you what I READ...in fact, I will name the 5! BOOKS that made me my first mil!
You will find out the names in the vid...But just a few tips for you to guess:
The power of HABIT - how to make things work!
What is the difference between a 9 fig entrepreneur and a noname?
Financial tips from a 700+-mil-networth guy.
The SCHOOL OF EXAMPLES for ecom entrepreneurs.
The HOLY BIBLE of copywriters/advertisers - you should AT LEAST guess this one!
Read, think, learn, evolve...Move from 6 fig to 7, from 7 to 8, from 8 to 9...aaaand I’ll see you there!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Dec 2, 2021 • 16min
175: Dropshipping is DEAD. Here's Proof
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
Are you still DROPSHIPPING? That’s bad…
With all these iOS updates, CPMs going UP, and all that...it’s really hard to maintain profitability as a dropshipper…
I’m gonna tell you a secret...DROPSHIPPING IS DEAD...
But it’s dead in a way you know it...Today, you will find out how to PIVOT from a DS store to a MORE SUSTAINABLE BIZ…
In particular, I’ll talk about:
Shein and Wish - FIGHTING the giants
FB engineers paradigm - WHAT it is
Payment processors NIGHTMARE
Scaling using a single channel
Aaaaand...FINALLY, a NEW PARADIGM you will want to SWITCH to!
Tune in, see what to do, win!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Nov 25, 2021 • 37min
174: How he does $100k per month with Pinterest ads
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
TIRED OF FB and HOW IT TREATS YOU?
How about doing 6! fig in 30 days JUST with Pinterest?
Meet my man Brandon - the guy who’s making 169k/mo ON Pinterest!
Brandon was SO GENEROUS that he LAID DOWN his COMPLETE Pinterest ads strategy for you today:
the #1 MISCONCEPTION people have about Pinterest
how WINNER Pinterest ads look like
80/20 BREAKDOWN of Pinterest advertising
Pinterest targeting - WHO’S the buyer there
how to HACK Pinterest algorithm for BEST performance
If you wanna DIVERSIFY your social paid ads; OR just START OUT strong, OR JUST interested in anything concerning ecom...Check this out NOW!
secure.pinbp.com
Code: ALEXF
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Nov 23, 2021 • 17min
173: My $20,000,000 Ecom Page Formula
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
Without further ado...I’m giving you a 20 mil. ecom page formula that WILL FIX ALL YOUR issues FOR GOOD!
This formula is a PLUG IN AND GO TEMPLATE that you can literally start using TOMORROW and start making sales at high CR %...
The FORMULA and its BUILDING BLOCKS are FULLY BROKEN DOWN in my new vid:
ALL elements of the HIGHLY CONVERTING landing page
PROVEN EXAMPLES so you could get inspired by (read: COPY) them
ALL the resources you need to BUILD it
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Nov 19, 2021 • 25min
172: How she made $80 mil in 1 year - [ Ju Rhyu Interview ]
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
Imagine STARTING your biz from 0, with NO INVESTMENT, and GROWING to 80 mil PER YEAR…
Think that’s impossible? Well, it is not, and I got a PROOF for you…
Meet Ju Rhyu - a CEO of Hero Cosmetics and a mastermind behind this TREMENDOUS growth!
Ju has willingly shared with us ALL of her SECRETS that helped her succeed:
how to grow a cosmetics brand on Amazon
the KEY INGREDIENT to Hero Cosmetics’ success
product diversification - WHEN to take the next step
HOW to get into retail and WHAT to do there
team building and management tips from a CEO of a 80 mil. biz
the SCALING STRATEGY that Ju used to grow Hero Cosmetics
Ju has proven to me that a GREAT IDEA with the RIGHT RECIPE can build a strong sustainable brand...See how in my new vid!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Nov 16, 2021 • 14min
171: 3 BFCM MIstakes & What To Do Instead
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
Are you READY for the BFCM period?
Not yet? Well, you should be starting with your early BF offers ALREADY!
Do you know that EVERY year, brands that do ot participate in BFCM leave from 10 to 20% of their TOTAL YEARLY REVENUE on the table…
Today, I will tell you the 3! MAIN mistakes brands make to NOT maximize their Q4 strategy:
no SPECIAL PROMO OFFER to put on the table
lack of EMAIL and SMS marketing strategies
logistics are NOT READY for increased volumes
The MAIN focal points of your future BFCM strategy BROKEN DOWN for you by yours truly…
Enjoy!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...


