

eCommerce Scaling Secrets by Alex Fedotoff
Alex Fedotoff
Alex Fedotoff is a founder of D2C brands- 8 figure D2C Brands portfolio and e-learning company eCommerce Scaling Secrets.
On this podcast, you will find top-notch media buying advice, eCommerce strategies, and the newest techniques to start and scale eCommerce business.
On this podcast, you will find top-notch media buying advice, eCommerce strategies, and the newest techniques to start and scale eCommerce business.
Episodes
Mentioned books

Apr 1, 2022 • 38min
201: How He Self-Funded a $70 MILLION per year Swag Platform from Mom's House
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Mar 24, 2022 • 29min
200: The Secrets to Bootstrap a $1 MILLION per month e-Commerce Business | Garret Akerson Interview
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Mar 17, 2022 • 28min
199: How to Reach 7 Figures Organically | Eric Bandholz, Beardbrand CEO
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Mar 4, 2022 • 28min
198: Built a $2,000,000/year Store by Solving One Common Athlete's Issue
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
Today, I’m talking with the one and only Glenn van Geldorp - a former pro soccer player turned eCom rockstar!
Football is probably the most-played sport in the world, and Glenn found an issue not enough people on the market were talking about.
Here's a guy who keeps no secrets and is ready to tell you everything you need to know to follow his steps!
In this value-packed video, Glenn shares the steps he took to solve that issue, how he built a $2,000,000/year eCom biz from it, and shares his experience along the way developing skills that will far outlast any athletic career.
Hope you enjoy!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Feb 26, 2022 • 17min
197: The Anatomy of Top Converting Funnels + FREE Templates To Max Your Conversion Rates
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
It is no doubt Shopify is the absolute best ecommerce platform to launch and scale a new brand.
Using just the basic platform features, anyone can start generating millions of dollars in sales in just a few months.
We have done exactly this. Dozens of times.
But the basic product pages will only get you so far.
The best way to scale your brand in 2022 is by using FUNNELS, and in this video I’ll show you exactly how we build and scale funnels to increase conversion rates, boost AOV, and skyrocket profitability.
There’s a few specific steps we have, and a few different solutions to implement this strategy for your own brand.
it’s totally possible to build a billion dollar brand using these generic pages.
Check out Vino's store at https://kabo.co/
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Feb 25, 2022 • 34min
196: Forbes 30 Under 30 Entrepreneur's 4 Rules for $4,000,000+ in Recurring Subscription Revenue
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
Today we get to learn from a real leader in the ecommerce industry with a tremendous background.
Vino Jeyapalan is a Forbes 30 Under 30 recipient, former employee at Facebook, previous owner of 753 Commerce Group, and is now the CEO of the dog food company, Kabo.
Vino seems to have the Midas touch - every project he’s worked on turns to gold.
Today we breakdown his experience and challenges in ecommerce, and go into depth discussing how he built his latest venture.
Kabo is a subscription based ecommerce company that delivers fresh, healthy dog food to your home every month.
While subscription models like these can be extremely profitable, they also come with some unique challenges.
Watch the full video interview and let me know what you think!
Alex
Check out Vino's store at https://kabo.co/
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Feb 15, 2022 • 6min
195: A 100X Product Research Method SO GOOD It Feels Illegal To Know
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys!
When AdSpy was first released years ago, it felt like a cheat code.
It unlocked so much opportunity in the ecommerce world.
You could scroll through AdSpy, find a new product, and instantly see what the engagement numbers were like.
If the numbers were higher than average, you could test that product with a 50% chance of turning it into a winner for yourself.
But what if I told you there’s a new tool that provides you with even MORE data?
Rather than just seeing the likes and comments on a competitor’s Facebook ad…
Now you can actually REVENUE numbers and AD SPEND numbers.
You can see exactly which creative is performing the best for them, and which ones are not performing.
Now instead of testing the same product and hoping it will turn into a winner…
You’re now armed with data to turn this competitor’s product into a profitable brand for yourself.
Check out today’s video where I breakdown this new product research method and tell you how you can access it.
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Feb 7, 2022 • 9min
194: The Perfect Template To FIRE People Easily & Fairly
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
Do you HATE firing people? So do I…BUUUT…
This is really something that helped me grow from 0 to 9+ figures with MULTIPLE businesses!
This is a part of life and a part of YOUR personal success to know HOW to do it properly!
So, #1 - it’s not about firing, it’s about knowing WHAT the BOTTLENECK is…
#2 - setting up the RIGHT EXPECTATIONS to see if the employee is ABOVE or BELOW the established KPIs
#3 - legal responsibility! Don’t underestimate this factor!
This, and MORE…in my new YT video that will help you TAKE it to the NEXT LEVEL!
Comment “TEMPLATE” below and get the PERFECT template for tracking PERFORMANCE to know WHOM TO FIRE!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Jan 29, 2022 • 11min
193: The 3 things you must have to Overcome Crisis
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey - Alex here!
Very few people have the courage to share their losses or struggles.
But today, I want to share some major lessons I’ve learned from handling crisis in my biz and personal life.
In today’s video, you’ll learn:
- The scenario you must AVOID at all costs when crisis strikes. (This could set you back for months… if not years)
- The 3 biological pillars to master to be able to handle any crisis
- The #1 mindset to have to respond to crisis
… and more.
I’ve made my share of stupid decisions reacting to crisis.
BUT I don’t want you to have to make the same mistakes I did.
Make sure you watch all the way through to soak up my major lessons.
And let me know what you think down below in the comments.
Enjoy!
- Alex
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Jan 27, 2022 • 25min
192: The 2 BEST Strategies 8-9 figure Ecom Brands Exploit
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys!
Trying to elevate your marketing or advertising from one of the best ecom marketers in the world?
Today, I'm speaking with Eric Dyck, co-founder of the DTC (direct-to-consumer) newsletter and director of content marketing at Pilothouse, a full-serve marketing agency for Fortune 500 companies.
https://www.directtoconsumer.co
He'll be sharing with you:
- The unique win-win collaboration structure he created for DTC and Pilothouse that has exploded growth for both since March 2020
- Why high-level founders focus their efforts on organic communities
- a special software ecom brands can leverage for high-growth repeat subscription revenue
- how he got Kelloggs (yes! the cereal company) coming to him to become a Pilothouse agency client
Check out today's video to find out more...
Here's the video
- Alex
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...