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Content People

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Sep 19, 2023 • 44min

S2E13: Astrology, Psychic Abilities & Branding with Jessica Lanyadoo

This is a really fun one. Jessica Lanyadoo is a renowned Humanistic Astrologer, Psychic Medium, tarot reader, and Animal Communicator. She's developed a huge following and fan base - and she was a really wonderful Content People guest. Jessica and Meredith talk about: Jessica's career path in astrology, how she discovered her psychic abilities, what it was like to carve out a career path - and a business - in such a unique space, and what it means to show up authentically online. A bit about Jessica: Jessica started her private practice in San Francisco in 1994 and has met with thousands of people across the globe for one-on-one, couples, and business consultations. She's the host of the top-ranking astrology and advice show, Ghost of a Podcast, and she was the co-host of TLC’s digital show Stargazing. Her first book, Astrology For Real Relationships, published by Penguin Random House, came out in 2020.Did you like hanging out with us? Sign up for the Content People newsletter here: https://meredithfarley.substack.com/Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Jessica:On Instagram: https://www.instagram.com/jessica_lanyadoo/?hl=enOn TikTok: https://www.tiktok.com/@jessicalanyadoo?lang=enHer Website: https://www.lovelanyadoo.com/aboutHer Patreon: https://www.patreon.com/JessicaLanyadooRead Her Book: Astrology for Real Relationships https://www.amazon.com/Astrology-Real-Relationships-Understanding-Along/dp/1984856243
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Sep 12, 2023 • 34min

S2E12: Content Creator Clara of ColorMeLoverly

Welcome to S2E12 of Content PeopleThis week we talk with Content Creator Clara of ColorMeLoverly. You might know Clara from her TikTok, where she’s earned a following of more than 220K her fictional PR agency has amassed a trove of high-profile but problematic clients. See her advice to Joe Jonas, for example. Or check out Clara’s fantastic substack Hmm, That's Interesting - which has more than 12K subscribers - where she digs a little deeper into the cultural mores and nuances behind the hot-button issues of the day. Hmm, That's Interesting Clara’s also on Instagram and has a delightful literary podcast called One More Chapter with Clara and Clare.Our convo covered: - How Clara grew her following on TikTok- What sparked the idea for her now-famous PR parody- Why her newsletter is currently her favorite medium- How “feeling cringe” is totally normal when you’re trying something new - and how she deals with it.- Why promoting your work and content can feel harder for women than for men.Subscribe to the Content People newsletter here.Follow Meredith on LinkedIn here. I loved getting to chat with Clara. Hope you enjoy the convo or find it useful.
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Sep 5, 2023 • 41min

S2E11: Dieux CEO & Co-Founder Charlotte Palermino

We chat with @Charlotte Palermino: CEO and co-founder of @Dieux Skin. TikTok’s skincare fairy godmother ✨ An all-around absolute force.If you’re in the beauty or skincare industry, or just around on TikTok, you know Charlotte.She pioneered and grew Cosmopolitan’s Snapchat. Then she moved in-house to Snapchat, before co-founding Dieux Skin - a brand beloved by celebs from Hailey Bieber to Harrison Ford. (Yes, for real.)Our convo covered:-What Snapchat got wrong that TikTok gets right.-Why (and how) she moved from Cosmopolitan to Head of Editorial at Snapchat.-What made skincare a natural next step for her.-Why Dieux Skin paid their brand designer in equity. (Loved this + took notes.) 😇💲-How Charlotte plans (or doesn’t) her viral TikTok content. 📈-The problem with “reef safe” sunscreen marketing…and more.Eye Dieux really hope you like it. (Had to. Not sorry.) 💛👁️Follow Meredith: https://www.linkedin.com/in/meredith-farley/Subscribe to the Content People Newsletter: https://meredithfarley.substack.com/Follow Charlotte: TikTok - https://www.tiktok.com/@charlotteparler?lang=enInsta - https://www.instagram.com/charlotteparler/reels/?hl=enShopMyShelf - https://shopmy.us/charlotteparler/shelvesDieux Insta - https://www.instagram.com/dieuxskin/Dieux TikTok - https://www.tiktok.com/@dieuxskin?lang=en
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Aug 29, 2023 • 43min

S2E10: Mastering LinkedIn, Midjourney and Career Pivots with Drew Brucker

Drew Brucker: Ever heard of him?JK. If you're on LinkedIn, you probably know this dude.Drew’s a razor-sharp marketer. A bleeding-edge Midjourney expert. And kind of famous here on LinkedIn.I was so glad to get to pick Drew's brain for this week's ep of Content People.We covered:- Why Drew started posting on LinkedIn.- What he thinks it takes to be successful on the platform.- The podcasts that influenced his approach to content.- Why staying up on AI is going to be imperative.- How to engineer a career pivot. (Hint: Storytelling matters.)Drew also walked me through the basics of Midjourney. And how he thinks it will massively transform marketing SOPs.Follow and connect with Drew here on LinkedIn: https://www.linkedin.com/in/drewbrucker/Follow and connect with Meredith here on LinkedIn: https://www.linkedin.com/in/meredith-farley/Subscribe to the Content People newsletter here: https://meredithfarley.substack.com/
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Aug 15, 2023 • 59min

S2E9 with Dr. Lindsay C. Gibson, author of Adult Children of Emotionally Immature Parents

Ok. This is a BIG ONE. This week’s guest is Dr Lindsay C. Gibson: A clinical psychologist and bestselling author who specializes in helping people identify and deal with emotionally immature people, or EIP’s. Her book Adult Children of Emotionally Immature Parents was a breakthrough best-seller. And she’s since followed it with a series of popular, related books, including: Recovering from Emotionally Immature Parents, Self-Care for Adult Children of Emotionally Immature Parents, and her latest work, Disentangling from Emotionally Immature People.Dr Gibson has been featured on some really huge platforms - like the Ten Percent Happier podcast  - and her interview also happened to be one of their most popular episodes.It was such a privilege to chat with her.Our conversation focused specifically on dealing with EIPs in the workplace.We covered: How Dr Gibson defines Emotionally Immature People (EIPs) And how to spot them in the wilds. How emotionally immature behavior might manifest at work. The workplace dynamics and patterns that Adult Children of Emotionally Immature Parents can be especially mindful of. How to spot an EIP in a job interview. (Hint: They don’t seem to have time for your questions. You already feel like a burden.)Stay Up To Date via the Content People newsletter: https://meredithfarley.substack.com/Where to find Lindsay C. Gibson online:Website: www.lindsaygibsonpsyd.com/Books: Disentangling from Emotionally Immature People Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents. Who You Were Meant to Be: A Guide to Rediscovering Your Life's Purpose Recovering from Emotionally Immature Parents: Practical Tools to Establish Boundaries and Reclaim Your Emotional Autonomy Self-Care for Adult Children of Emotionally Immature Parents: Honor Your Emotions, Nurture Your Self, and Live with Confidence
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Aug 8, 2023 • 38min

S2E8 with Leadership Coach & LCSW Tina Greenbaum

Want to do a magic trick?Imagine your favorite food. How does that thought feel in your body?Ok, nice job. Now think of your least favorite food. How does that thought feel?For me: Mac and cheese gives me warm, happy feelings. Cilantro (gross) - my stomach clenches and my throat tightens.Tina Greenbaum LCSW, executive performance coach, and CEO of the Master Under Pressure  program, posed the above questions when I asked if there is anything leaders can do right at this moment  to get in touch with their intuition, inner wisdom and guidance at work. TL;DR: → Situations that give you the favorite food feeling = things are in alignment. → Least-fave food feeling = something isn’t quite right. You might want to get curious about what’s happening below the surface (for you and for the other folks involved).Tina was a wonderful guest. In addition to that nifty little food trick, we covered: Projection, transference, and why leaders are sometimes conflated with tricky parents. How breathwork expands your nervous system’s capacity for stress. And helps you make better decisions. The power of positive productive thinking. Why women at work need boundaries of steel. When feeling bored is helpful information. Her program, Mastery Under Pressure.Subscribe to the Content People newsletter: https://meredithfarley.substack.com/Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Tina:On LinkedIn: https://www.linkedin.com/in/tinagreenbaum/On Instagram: https://www.instagram.com/masteryunderpressure/?hl=enAnd check out her Mastery Under Pressure website here: https://masteryunderpressure.com/
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Aug 1, 2023 • 57min

The Business of Beauty Content with Gloss Angeles Host Kirbie Johnson

Our next guest: Kirbie. Frickin. Johnson. If you’re in or adjacent to the beauty industry, you know Kirbie:Co-host of the chart-topping beauty podcast Gloss Angeles. Producer, writer, West Coast beauty editor and frequent contributor to little ‘ol outlets like Allure. Beauty soothsayer who shoots from the hip when it comes to marketing terms like “reef safe sunscreen” and “clean beauty.” Writer of the fantastic (and perfectly named) Ahead of the Kirb newsletter.I was so thrilled to talk to Kirbie. I’ve been listening to her and co-host Sara Tan spill the tea on beauty products, brands and trends for nearly three years now.Our convo covered: How SEO impacts the beauty brand product decisions 📈 The power (and often the necessity) of a Founder’s Story for female-owned beauty brands Why Kirbie got into content - and how its changed across her career  What being the only journalist allowed BTS at Euphoria did to her TikTok algo ✨ How TikTok, Youtube and Instagram all create different communities and require different content.LINKSSubscribe to the Content People newsletter here. https://meredithfarley.substack.com/Find Kirbie... everywhere: Her substack: https://kirbie.substack.com/Her website: https://kirbiejohnson.com/Her TikTok: https://www.tiktok.com/@kirbiejohnson/video/7254257226972630318?lang=enHer Instagram: https://www.instagram.com/kirbiejohnson/?hl=enThe Gloss Angeles Site: https://www.glossangelespod.com/episodes-blog
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Jul 24, 2023 • 28min

AI, LinkedIn and Entrepreneurship with Heather Murray

Heather Murray, folks. Heather’s the founder of Beesting Digital, the voice behind the AI for Non-Techies newsletter (🔥) and she’s basically famous on LinkedIn (26,000 followers and counting) for the actionable and insightful info she shares about #AI. Heather's Info:Follow Heather here on LinkedIn: https://www.linkedin.com/in/accessible-ai/To work with Heather: Email her at heather@beesting-digital.com Subscribe to her newsletter: https://ai-non-techies.beehiiv.com/subscribeMeredith's Info: Follow Meredith here on LinkedIn: https://www.linkedin.com/in/meredith-farley/Subscribe to the Content People newsletter: https://meredithfarley.substack.com/Want to be a guest? Or sponsor an ep of Content People? Email Meredith at MeredithFarley@gmail.com
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Jul 18, 2023 • 38min

How to build your personal brand with Aliza Licht

This was a really special episode. I interviewed Aliza Licht. Aliza is a best-selling author, the former SPV of DKNY and the creative brain behind the infamous twitter handle @DKNYPRGIRL. (RIP!)We talked about her best-selling new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. One of the juiciest parts of the convo: How personal branding is different for men vs women.Subscribe to the Content People newsletter https://meredithfarley.substack.com/Follow Meredith on LinkedIn https://www.linkedin.com/in/meredith-farley/Follow Aliza - on Insta https://www.instagram.com/alizalichtxo/?hl=en- on LinkedIn https://www.linkedin.com/in/alizalicht/- her podcast https://alizalicht.com/podcastAnd check out her previous book, Leave Your Mark https://www.amazon.com/Leave-Your-Mark-Career-Social-ebook/dp/B00NERQSHA/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1689651019&sr=1-2
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Jul 11, 2023 • 35min

Marketing is changing (again). Susan Wenograd explains why.

An information-packed convo with fractional marketer Susan Wenograd. From the advent of the abandon-cart email to the highs and lows of paid media, Susan has seen it all - and she knows how to fix your marketing problems.Subscribe to the Content People newsletter: https://meredithfarley.substack.com/  Follow Meredith on LinkedIn:  https://www.linkedin.com/in/meredith-farley/Check out Susan's website: https://susanwenograd.com/Check her out Susan's LinkedIn: https://www.linkedin.com/in/susanwenograd/Listen to Susan's podcast That's Marketing, Baby!https://www.thatsmarketingbaby.com/

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