S2E14: Building a Multi-Million Dollar Barre and Yoga Business with Andrea Isabelle Lucas

Sep 26, 2023

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What's it like to know that Hozier (yeah, that Hozier) read your book?

Pretty great. A little surreal and intense.

How do I know that?

Because in this week’s Content People ep, we talked to @Andrea Isabelle Lucas. And I asked her.

Andrea’s the owner and founder of Barre & Soul, a beloved, multi-million dollar Barre & Yoga studio franchise in and around the Boston area.

With Barre & Soul, Andrea’s created a devoted client base, a beautiful brand, and a cool, welcoming studio experience. (I know that because I did my Yoga Teacher Training there back in 2016. 🧘💜)

Andrea’s also an author (her book - the one Hozier read? - is Own It All), and a speaker who’s shared the stage with folks like Michelle Obama and Billie Jean King.

I’m a little exhausted just writing this intro. I won’t even get into the fact that she’s been featured in places like the BBC, Forbes, Entrepreneur, Women’s Health, the Huffington Post, and Boston Magazine.

Just, like, look her up. Andrea’s a powerhouse. (And low-key one of my style icons.)

Our conversation covered:

The light-bulb moment that totally changed the course of her career.
How Andrea arrived at Barre & Soul’s iconic brand look.
Her advice around taking the biggest risk you can stomach. Even if it’s just a baby step.
The moves (and risks) that helped her business succeed in such a competitive space.
An impactful mindset shift that empowered Andrea to rethink boutique pricing.
How it feels to see photos of Hozier reading your book. (Intense.)
An incredible book rec - The War of Art. (Which, btw, I’m already halfway through.)

And a lot more. This was really one of my favorite convos yet.

Hope you like it.

Check it out - link in comments ⤵️

[LINK OUT]

For Show Notes:

Follow the Content People newsletter:

https://meredithfarley.substack.com/

Follow Meredith on LinkedIn:

https://www.linkedin.com/in/meredith-farley/

Find Andrea:

Own It All:
https://www.amazon.com/Own-All-Only-Person-Change/dp/1633538540

Barre & Soul:
https://www.barresoul.com/

Andrea’s site and sign-up for her newsletter:
https://andreaisabellelucas.com/

The War of Art: https://www.amazon.com/s?k=the+war+of+art&hvadid=616931716525&hvdev=c&hvlocphy=9002004&hvnetw=g&hvqmt=e&hvrand=2173763426570252275&hvtargid=kwd-342894155&hydadcr=24661_13611822&tag=googhydr-20&ref=pd_sl_6k2tqkpngm_e

Follow Andrea on Instagram:
https://www.instagram.com/andreaisabellelucas/?hl=en