The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits

In this final episode of the Digital Agency Show, host Brent Weaver gets interviewed by UGURUS Lead Mentor, Jennifer Buzza. They talk about the shutdown of UGURUS after 12 great years, lessons learned from the business and recording 375+ episodes, and much more. Tune in for this Brent's final thoughts on a great run.

Michael Knorr is the CEO of That! Company, a white-label digital marketing agency that has helped over 700 agencies scale their businesses by providing SEO, PPC, and digital marketing services under their clients’ brands. With nearly two decades of experience, Michael has built a business model that allows agency owners to grow without getting bogged down in execution—freeing them up to focus on strategy, client relationships, and revenue growth.

John Horn is the CEO of StubGroup, a digital advertising agency specializing in expert PPC management for businesses of all sizes. Since joining the company as employee number one, John has helped StubGroup grow into a leading boutique agency, managing over 15,000 campaigns and generating more than 3 million leads and $400 million in revenue for clients.

In this episode, Chris dives into the psychology of motivation and how understanding what drives people can transform the way agencies close deals, lead teams, and shape company culture. He explains how the M Code Assessment helps businesses tailor their sales approach to match different motivation types and why traditional hiring practices often overlook high-potential talent.

Rai Cornell is the CEO and strategic marketing consultant at Cornell Content Marketing, where she helps B2B businesses build long-term demand generation strategies. With over 17 years in the industry, Rai has evolved her agency to focus on psychology-driven marketing, helping clients attract emotionally engaged buyers while moving away from short-term, manipulative tactics. Her approach emphasizes building trust, authority, and sustainability through organic marketing strategies.

Fletcher Wimbush is the CEO of Discover.ai, a company dedicated to revolutionizing hiring processes through innovative AI-driven tools and systems. With over a decade of experience in talent acquisition, Fletcher has helped businesses streamline recruitment and build high-performing teams. His Fact-Driven Hiring System ensures leaders make better decisions, reduce turnover, and create long-term success.

James P. Friel is the CEO of FG Ventures, where he advises and invests in seven-figure businesses to help them scale to eight figures and beyond. A business thought leader and former Global Head of Digital Strategy at HSBC Bank, James has built multiple seven-figure companies and worked with CEOs and executives from Fortune 500 companies to startups, helping them optimize profits and achieve scalable growth.

Courtney Tarrant is the COO and co-owner of The Ad Girls, a boutique Facebook and Instagram advertising agency that has generated over $40 million in revenue for their clients. With a focus on empowering female entrepreneurs, Courtney’s messaging-first methodology has helped countless brands create meaningful connections with their audiences while maintaining impressive 35-40% profit margins.

Max DesMarais is a digital marketing expert and leader at Vital Design, a full-service digital marketing and design agency. With a team of 100 employees and over 100 active clients, Max specializes in SEO, content strategy, and paid media. Vital Design has grown into a powerhouse agency, catering to industries like higher education, e-commerce, and manufacturing. Max has built his own website to attract 120,000 monthly visitors and helped dozens of clients achieve exceptional ROI from digital marketing efforts.

Marcel Petitpas is the CEO and co-founder of Parakeeto, a company dedicated to helping agencies measure and improve profitability by streamlining operations and reporting systems. Over the years, Marcel has worked with hundreds of agencies worldwide, enabling them to focus on the right metrics to achieve profitability without relying heavily on financial data or accounting professionals. Marcel is also the host of the Agency Profit Podcast and a sought-after speaker in the industry.