Med Spa CEO

Just because your revenue is growing doesn’t always mean your profit is. In this episode, I talk about the exact moment most Med Spa owners get stuck when they shift from a solo referral-based model into a growing team and multi-channel marketing machine, but forget to upgrade their backend systems. I break down the trap of customization on the fly and why high revenue often hides low margins. I also share the Profit Engine Formula that helps you scale with clarity and control. Tune in to learn how to design a menu, consult process, and team accountability structure that actually supports sustainable profitability without the overwhelm.   HIGHLIGHTS Why 50% of small businesses fail. The client's story that inspired this episode. Two metrics every Med Spa owner must track. What AMSPA data says about profit drops when scaling. Ways to use habit data to coach your team effectively. How to keep team performance consistent across providers. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE http://heatherterveen.com/trial Apply for The Med Spa Advantage HERE https://heatherterveen.com/apply   FOLLOW Heather: @heatherterveen Website: heatherterveen.com  

AI is moving fast, but that doesn’t mean you need to lose your values, creativity, or human touch along the way. In this episode, I talk about how entrepreneurs can approach AI ethically, intentionally, and creatively in our businesses. I also share a conversation I had with my 16-year-old daughter Reese, who recently launched a nonprofit and was hesitant to use AI or even social media… until she realized how it could help her nonprofit thrive. Get ready to embrace tools that give you more time, more creativity, and more leadership capacity because smart AI strategy is the new CEO skillset.   HIGHLIGHTS Why my 16-year-old daughter resisted using ChatGPT for her nonprofit. Why I’m doubling down on AI agents (and not hiring humans). The ethical question I ask before implementing AI tools. Why “old souls” may resist AI. How to future-proof your business (and your kids) without losing the human element. What GPS, autocorrect, and your car reveal about how we’ve already adopted AI. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE AI Agents Episode with Mike LeMieux HERE Apply for The Med Spa Advantage HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com Art for Art (Reese’s Nonprofit): @artforart_co

You didn’t start your business just to burn out in the treatment room. In this episode, I break down the common “founder’s traps” that keep you overbooked and overwhelmed, and the mindset shifts and margin-building moves to finally lead like a CEO. I share how to coach your team without expecting them to sell like you, how to restructure your schedule and pricing without a revenue cliff, and create the white space required to actually lead. Get ready to confidently step out of the room, scale with intention, and grow your business on purpose and not just survive the week.   HIGHLIGHTS Why coaching your team doesn't mean waiting for perfection. The #1 mindset trap that keeps Med Spa owners stuck in the room. How to set an actual date to reduce your treatment hours. The 3 part pricing matrix I use to raise rates strategically. How to coach your team to 80% sales performance without micromanaging.   RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE  Apply for The Med Spa Advantage HERE    FOLLOW Heather: @heatherterveen Website: heatherterveen.com

If your calendar is packed with Tox appointments but your revenue isn’t scaling, it’s time to rethink your model. In this episode, I share exactly how to transition from a high-volume, low-margin business to a scalable premium model using signature offers, annual consultations, and intentional client journey design. I break down the mindset and systems you need to turn your transactional Tox clients into high-value relationships. Tune in to learn how to package your expertise into a long-term premium pathway.   HIGHLIGHTS Why “Tox clients” don’t automatically convert into your premium packages. The mindset shift to go from high volume to high value. How to build an ecosystem of signature offers. The role of the Annual Consultation in retention and clarity. How to build back-end systems that support premium retention.   RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE  Apply for The Med Spa Advantage HERE    FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Behind every thriving Med Spa is a team that believes in the mission. In this episode, I sit down with the powerhouse team from Radiance Beautiful Skin, CEO Tara VanderValk, Kristin Whittington, Ana Broadwater, and Sarah Griffin, to talk about how implementing a signature menu and annual consultation process transformed their retention, confidence, and alignment. We dive into what it’s like to be coached together inside Med Spa Advantage, how they shifted from on-the-fly treatment plans to confidently presenting signature packages, and how the CARES consult process has strengthened their client relationships. We also break down the mindset shifts around selling with integrity, growing leadership, and building a team culture that lasts. Tune in to hear how this team moved from sales resistance to service-aligned confidence.   HIGHLIGHTS Why clients expect expert recommendations. What made them join Med Spa Advantage (MSA) despite already being successful. How having a signature menu gives providers clarity and confidence. Using the signature consult with returning clients to increase retention. Mindset shifts from the MSA team coaching calls. How to shift from selling to prescribing outcomes. Advice for hiring high-integrity team members.   RESOURCES + LINKS Learn more about Radiance Beautiful Skin HERE Try Ask Heather AI for 30 Days HERE  Apply for The Med Spa Advantage HERE    FOLLOW Heather: @heatherterveen Website: heatherterveen.com Radiance Beautiful Skin: @radiance_beautifulskin

If your marketing, consults, or offers feel watered down, chances are you're stuck in suggestive mode when what you really need is assumptive authority. In this episode, I talk about why assumptive marketing, used by premium brands like Apple and Chanel, builds trust, attracts high value clients, and scales your business. I also break down the difference between assumptive and suggestive marketing, plus why this subtle mindset shift completely changes how your brand is perceived. Tune in to discover expert tips to upgrade your offers, consults, pricing, and packages to the next level.   HIGHLIGHTS What happens when assumptive marketing is missing. The danger of recommending “safe” starter plans. Why pricing based on time and effort limits your growth. What Apple and Chanel teach you about confident marketing. How neutrality and confidence create sales safety. Pricing rooted in outcomes vs. product/time. The psychology behind why assumptive messaging converts better.   RESOURCES + LINKS Try Ask Heather AI HERE Apply for The Med Spa Advantage HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Ads get a bad reputation in the Med Spa world, but it’s not the ads that fail… it’s the lack of a smart back-end system to make them work. In this episode, I share the exact strategy that helped me turn a $97 front end offer into over $340K in less than seven months. I talk about why you shouldn’t try to convert everyone, how to filter intentionally, and what really separates cold traffic that works from cold traffic that wastes your money. I also share how one of my clients went from doubting to tripling her revenue. Get ready to convert the right ones into lifetime clients.   HIGHLIGHTS Converting everyone should not be the goal of your ads. How a single $97 offer generated $340K+ in revenue. What makes a back-end system truly profitable. The ad agency costs I confidently pay. Why Meta, Google, and YouTube ads do work (if done right). The two non-negotiables for converting cold traffic.   RESOURCES + LINKS Apply for The Med Spa Advantage HERE   FOLLOW Heather: @heatherterveen  Website: heatherterveen.com

Visibility is no longer optional, it’s required. In this episode, I break down why every Med Spa and aesthetic practice needs a media arm to scale sustainably and attract your dream clients consistently. I share the exact mindset shifts, examples, and strategies you need to start building a media presence that reflects your expertise and book more of your signature offers. Get ready to simplify your content strategy, boost your visibility, and finally become known for what you do best.   HIGHLIGHTS What my daughter's nonprofit store taught me about visibility and impact. How college sports and creative careers now require a media presence. The one thing your business can’t ignore in 2025. 3 mindset shifts to make media work for your business. Ways to make your video content echo your core offers. How Ask Heather AI can help you with ideation, offers, and content messaging.   RESOURCES + LINKS Try Ask Heather AI HERE Apply for The Med Spa Advantage HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Ready to grow a business that feels as good as it performs? In this special Q&A-style episode, I’m joined by Danny from The Good in Media (my production team), as he puts me on the spot with 20 questions about all things Med Spa growth, marketing, and mindset. We talk about how to create signature offers that attract the right clients, boost confidence in your pricing, and position your Med Spa as the clear premium choice in your market. I also share how we’ve built these exact strategies into our Heather AI tools to help your team train faster, close with more confidence, and MORE. Get ready to stand out, charge more confidently, and attract your best-fit clients in 2025 and beyond.   HIGHLIGHTS What a signature menu is and why every Med Spa needs one. The marketing mistake most clinics make with à la carte menus. How decision fatigue affects your patients. Why my most controversial ad worked. The danger of being “affordable” without a pricing strategy. How I help teams shift their mindset around charging more. The most important strategy for competition-proofing your Med Spa. What it really looks like to become a category of one. The growth shift top clinics are already making for 2026.   RESOURCES + LINKS Apply for The Med Spa Advantage HERE Get Ask Heather AI HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Feel like your services are getting lost in a saturated market? It’s not about reinventing the wheel, it’s about branding it. In this episode, I break down what I call the Brand Power Ladder framework that shows you exactly how to move from generic services to signature branded solutions. I share how I turned basic tote bags into a viral product line and why that same strategy applies to your microneedling, Botox, or skincare packages. Get ready to charge more, create a loyal client base, and step into category-of-one status!   HIGHLIGHTS The difference between Red Ocean and Blue Ocean in marketing. How “zhuzhing” existing services can 10x your perceived value. The 3 levels of the Brand Power Ladder. How to go from generic to branded CSPs. How Keller’s Brand Equity Model applies to your med spa offers. Examples of products with premium pricing power.   RESOURCES + LINKS Apply for The Med Spa Advantage HERE    FOLLOW Heather: @heatherterveen Website: heatherterveen.com