

Grow Your Practice Podcast
Grow Your Practice Podcast
Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits.
Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.
Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.
Episodes
Mentioned books

May 17, 2024 • 39min
Sterling Carter on 4 Keys to Maximizing Profits and Patient Commitment
This episode of Grow Your Practice hosted by Chad Madden features Dr. Sterling Carter, a multifaceted entrepreneur, motivational speaker, and physical therapist with 25 years of service as an army veteran. Carter discusses his journey co-authoring the book 'Double Your Success' with his twin brother, focusing on overcoming challenges and leveraging opportunities for growth in the therapy staffing industry. The discussion also covers practical strategies for private practice owners to improve their business operations by:1. Negotiating with insurance companies2. Writing a patient accountability plan,3. Expanding practice services4. Building a brandAlong with so much more. Sterling is a ‘Profitability Under Pressure’ course customer, which aims at helping clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Deadline is TODAY at 11:59PM EST. Apply here: https://getbreakthrough.com/growYou can find Dr. Sterling at www.drsterlingcarter.com

May 10, 2024 • 42min
Texting For Profit (The 10 Text Challenge)
In this episode, host Chad Madden explains how private practice owners can grow their practice by effectively using texting for patient reactivation. He discusses the importance of maintaining a current patient list and strategies for re-engaging past patients through personalized text messages. The episode also covers the best practices for ensuring compliance, leveraging patient lists for targeted marketing, and utilizing deference questions to encourage reactivations. Chad offers The 10 Text Challenge Template to help practice owners implement these strategies and shares success stories from the practice community. You can find the template here: https://offer.getbreakthrough.com/bonuses-texting-for-profitAdditionally, he introduces the ‘Profitability Under Pressure’ course aimed at helping clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Deadline is May 17th. Apply https://getbreakthrough.com/grow

May 3, 2024 • 56min
3 Keys to Increasing Profit Margins Despite Declining Reimbursements
3 Keys to Increasing Profit Margins Despite Declining ReimbursementsAre declining reimbursements crushing your practice growth goals?Listen in and learn tactics for physical therapy practice owners to combat financial pressures such as inflation and declining reimbursements. This episode covers 3 keys to increasing profit margins and an in-depth look at the new course, 'Profitability Under Pressure.' Discover tools and strategies for improving schedule filling, payer mix, and patient lifetime value, as well as how to implement these tactics. To apply to Profitability Under Pressure today, click here: getbreakthrough.com/apply/ - a limited number of scholarships are currently available to early bird applicants for the upcoming cohort.

Apr 26, 2024 • 43min
Secrets to Increasing Revenue Per Visit
If you’re like many owners, your revenue per visit stays the same. For others, it’s slightly decreased.These rates are not keeping up with inflation. This is a problem.We put together an educational session in a webinar to address this issue.In this episode, I go over:A simple 4-step process any owner can do to create a planHow owners have increased their rev/visit up to $20/visitThe 12 tactics you could implement to increase your rev/visitTools successful owners are using to increase their profitsWe have all dealt with reimbursement cuts, inflation, market pressure, undervalued in the market, but it doesn’t have to stay that way.If you’re feeling the pressure of shrinking margins, you’re doing well and you want to stay ahead, and you enjoyed this Secrets to Revenue Per Visit webinar episode, I invite you to enroll in our next course, Profitability Under Pressure. We also have an Early Bird Scholarship.Deadline is April 30th. You want to save your spot so you don’t miss out.Go hear to sign up for our next webinar, Profitability Under Pressure, and apply to our scholarship:https://offer.getbreakthrough.com/application-pup-short-form

Apr 19, 2024 • 54min
Should You Worry About Revenue Per Visit?
Navigating the Pressures of Private Practice: Revenue, Profit Margins, and StaffingThis episode delves into the primary concerns of private practice owners as revealed by a recent national survey: revenue per visit, profit margins, and staff retention. The discussion highlights the challenges of declining revenue per visit, influenced by factors like insurance company policies and inflation. Strategies for improving financial health, such as understanding and managing expenses, maximizing profitability, and optimizing clinician schedules, are explored. Chad also touches on effective management and marketing techniques, including the importance of reactivations, referrals, and optimizing insurance relations. Real-life examples and solutions for increasing clinic profitability and revenue per visit are provided, emphasizing the importance of looking into business metrics and planning strategically for growth and stability.Ready to learn how you can improve your practice's financial health? Apply for Profitability Under Pressure and learn how you can see $10K more in profits guaranteed.

Apr 12, 2024 • 1h
Learn The Best Strategies for Generating Cash-Based Revenue For Your Private Practice
Have you invested in laser therapy or shockwave modalities? If you're like most PT private practice owners, acquiring the device is only the beginning - getting patients to buy in and purchase cash-based treatment packages is a whole other ballgame. Join Chad Madden as he teams up with Mark Callanen from Enovis during a previously-recorded live webinar to unveil powerful strategies for elevating cash-based revenue in private physical therapy practices. Discover how integrating cash-based services can counteract dwindling insurance reimbursements and propel practice profitability to new heights.During the live webinar, Chad and Mark delved into pivotal topics, including:Introduction to Cash-Based Revenue Strategies: Learn the essentials of maximizing cash-based revenue and its transformative impact on practice growth.Unveiling the Power of Cash-Based Services: Explore the significance of incorporating cash-based services amidst evolving market dynamics.Strategies for Profit Maximization: Uncover operational tips and insights for seamlessly integrating technologies like light force laser and shockwave therapies into your practice.Gain valuable insights from real-world case studies showcasing the tangible benefits of implementing these strategies, from amplified revenue streams to enhanced patient outcomes. Plus, discover practical resources to kickstart your journey towards practice prosperity.Want to learn more: visit getbreakthrough.com/enovis today!If you want help elevating your PT practice growth and improving your profitability, cash-based services are only one of many, many strategies. Learn the rest and get 90 days of support during the Profitability Under Pressure Program. You'll increase your profits by $10K guaranteed. Visit getbreakthrough.com/apply to see if you're eligible for current scholarships.

Apr 5, 2024 • 59min
Exponentially Boost Practice Growth With The 5-Star Patient Experience: A Throwback Discussion with Steve Line
Throwback Episode from September 2021: "Practice Owner & author Steve Line Shares How to Grow Your Practice with “The Feel Good Experience"Join Chad Madden for an insightful conversation with Steven L. Line, the author of "The Feel-Good Experience: Growing Your Physical Therapy Practice with 5-Star Customer Service." In this engaging episode, you'll discover ways you can revolutionize the patient experience in your practice.Tune in to learn about efficiency, management strategies, team development, and using metrics for healthcare practice growth and success."The Feel-Good Experience" provides a comprehensive game plan for healthcare providers, practice owners, and managers to enhance their practices through an integrated approach focused on the patient experience. Steven's practical step-by-step guide is a must-read for anyone seeking better outcomes for their patients, their team, and their practice. Take the first step towards creating a truly exceptional patient experience in your healthcare practice. Are you ready to grow your practice... but are unsure of where to start? Click to schedule a Complimentary Growth Assessment with a Breakthrough Program Director and gain valuable insights for your practice growth potential. Steve's Book is Available Here

Mar 29, 2024 • 53min
$20M Marketing System: Discover the Keys to Building a $20.8 Million Physical Therapy Private Practice
Want to take your physical therapy private practice to new heights? Join us for a game-changing episode and learn the $20M Marketing System for Physical Therapy Private Practices. In a recent webinar, Chad Madden taught a live audience how he used precise marketing systems, honed over 20 years, to grow his PT practice from $4M to $20.8M in 6 years. Tune in to reveal:The #1 Key Ingredient of a Marketing SystemCommon Marketing Pitfalls5 Pathways of New Patient FlowHow to Set Up A Marketing DepartmentDiscover the critical difference between processes and full-blown systems - and why having robust systems in place is the key to unlocking explosive growth for your practice. Chad pulls back the curtain on his proven system-building framework that has allowed him to consistently attract new patients while avoiding the pitfalls that trap other practices.You'll learn indispensable secrets, such as when and how to leap into online advertising juggernauts like Facebook and Instagram. Chad explains how to track and optimize your marketing efforts for maximum impact and returns.Whether you're just getting started or looking to take your established practice to stratospheric new levels, this podcast is packed with forward-thinking insights and real-world tactics you won't want to miss. Tune in and grow your practice while you gain an edge over your competition.To learn more, take advantage of a Free Breakthrough Growth Assessment: offer.getbreakthrough.com/assessment

Mar 22, 2024 • 38min
Data-Driven Practice Growth: Strategies for Scaling and Optimization with Special Guest Bob Kowalick
In the world of physical therapy private practice, understanding the intricacies of revenue cycle management can significantly improve profit margins and practice growth. The Grow Your Practice podcast welcomes back Bob Kowalick, a seasoned physical therapist and CEO of Revenue Cycle Solutions. Kowalick shares insights from his extensive experience, including building a successful physical therapy practice, navigating mergers and acquisitions, and transitioning into billing and data analysis, to help other practices improve their efficiency and profitability.Tune in to learn:Why PT private practice owners need to shift their perspective and better understand the importance of revenue cycle managementHow simplifying practice operations and mitigating internal causes of time variance can increase efficiency, lower costs, and improve revenue per visitWays to use data as a tool for driving informed decision-makingThe importance of creating scalable business systems in order to achieve optimal revenue potentialThe future of revenue cycle managementJoin Chad and Bob as they discuss transformative strategies for physical therapy practices and ways to revolutionize revenue cycle management. From reducing costs to increasing revenue and enhancing overall efficiency, see why embracing business intelligence through data analysis will profoundly impact a practice's bottom line and long-term success. You’ll gain valuable insights and actionable strategies to enhance your business operations, drive better outcomes, and ultimately build a stronger and more resilient practiceGuest: Bob Kowalick - PT and CEO of Revenue Cycle SolutionsContact Information: robert@certifiedrsllc.comBob’s White Paper: Do you have a black hole feeding off your practice? https://drive.google.com/file/d/1kQucoCt-yY8lgSWRtmSf1CeINvIJIQix/view?usp=sharing Want to learn more ways you can increase profitability and grow your practice? Book a Complimentary Breakthrough Strategy Call: https://getbreakthrough.com/strategy/ Book Recommendation:Scale by David Finkel

Mar 15, 2024 • 22min
Grow Profits With Reactivations?
Grow Profits With Reactivations?In this episode, Chad Madden answers an owner's question about how to fill space and schedules with every practice's #1 asset.Learn strategies to improve profitability through reactivations in private practice, including key principles and tips shared by Chad Madden, owner of Madden Physical Therapy and Breakthrough.To apply for Profitability Under Pressure, go to getbreakthrough.com/apply