

Grow Your Practice Podcast
Grow Your Practice Podcast
Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits.
Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.
Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.
Episodes
Mentioned books

Jul 12, 2024 • 17min
Building a Physical Therapy Practice from Scratch with Trina Sanders
Physical therapist Trina Sanders shares her journey into private practice, emphasizing time management, marketing strategies, and hiring the right team. She discusses challenges of starting a new practice, effective productivity tips, and the use of a virtual assistant. Tune in for practical advice on scaling and growing your practice.

Jul 5, 2024 • 36min
Aligning Incentives with Declining Reimbursements: Grow Your Practice LIVE Ep 5
In this episode of the Grow Your Practice Podcast, host Chad Madden tackles the challenge of aligning incentives amidst declining reimbursements. Chad discusses effective strategies to motivate team members while addressing the financial pressures faced by private practices. Key highlights include the importance of transparent financials, implementing incentive plans, and the necessity of involving team members in decision-making. Chad also shares valuable insights from his own practice and interactions with other practice owners. Tune in to learn how to navigate financial challenges and foster a collaborative environment in your practice.We will go even deeper into this topic and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn00:00 Introduction to the Podcast00:21 Aligning Incentives with Declining Reimbursement01:06 Understanding the Financial Context02:22 Implementing Incentive Plans03:07 The Importance of Transparent Financials04:54 Team Member Engagement and Financial Education19:37 Weekly and Monthly Meetings for Accountability22:52 Q&A Session: Incentive Structures and Best Practices34:56 Conclusion and Upcoming Events

Jun 28, 2024 • 31min
5 Reactivation Strategies for 80% Patient Response Rate: Grow Your Practice LIVE Ep 4
Chad Madden, Owner of Madden Physical Therapy, discusses reactivation strategies for private practices. He highlights the importance of reactivating past patients, effective communication methods, and the benefits of reactivation strategies. The podcast also mentions an upcoming Revenue Per Visit Virtual Summit to boost practice profitability.

Jun 21, 2024 • 27min
Recovering $80,000 by Optimizing Billing and Fees with Tina Marie Schultz
In this episode of the Grow Your Practice Podcast, hosted by Chad Madden, Tina Marie Schultz, an experienced private practice business manager, shares her journey and strategies for enhancing profitability and operations in private practices. Tina discusses how she identified challenges, implemented improvements, and grew patient referrals through superior service and community involvement. She dives into the importance of well-trained front desk staff, marketing strategies, and adapting during crises. We will go even deeper into strategies to optimize billing and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn00:24 Meet Tina Marie Schultz00:43 Tina's Journey in Private Practice01:40 Implementing Business Strategies03:19 Success Stories and Business Growth04:18 Tina's Business Background13:43 Navigating Challenges and Opportunities16:14 Personal Insights and Influences17:29 Marketing Strategies for Private Practices25:12 Conclusion

Jun 21, 2024 • 31min
5 Marketing Strategies to Fill Physical Therapist Schedules: Grow Your Practice LIVE Ep 3
Tips and strategies for physical therapists to keep their schedules full, including schedule control, evaluations, patient marketing, referral sources, and cold traffic marketing. Insights on improving patient engagement, treatment plan adherence, and increasing reimbursement rates. Includes a preview of the Revenue Per Visit Virtual Summit event.

Jun 14, 2024 • 32min
Incentivizing Staff & Improving Retention: Grow Your Practice LIVE Ep 2
Discover effective strategies for incentivizing your team in a private practice, pitfalls to avoid, and real-life examples in this podcast. Learn about maximizing clinic profitability through staff incentives and the importance of transparent communication. Find out how to enhance team motivation and boost your practice's profitability through innovative incentivization programs.

Jun 14, 2024 • 31min
Improving Payer Mix: Grow Your Practice LIVE Ep 1
Tune in to learn about improving payer mix through marketing strategies, including discussions on challenges, reactivations, targeting specific organizations, and cold traffic marketing. Explore the importance of strategic planning and systems to enhance revenue per visit and patient retention. Join the conversation with practice owners and expert guests at the upcoming Revenue Per Visit Summit.

Jun 7, 2024 • 24min
From 15% Below to Over Doubling Business Growth in 3 Years with Tom Loyd
Tom Loyd, owner of Bryn Mawr Physical Therapy, shares his journey from therapist to clinic owner. He discusses leadership challenges, core values, and team approach. Tom highlights the 'Profitability Under Pressure' course for clinic owners. The podcast explores business growth, staff camaraderie, and leadership development strategies.

May 31, 2024 • 60min
Growing a $100 Million Empire & Hiring 400 Employees with Gary Houck
In today's episode of the Grow Your Practice Podcast, host Chad Madden interviews Gary Hauck, a lifelong friend and successful businessman, about his journey in the construction industry. Gary shares his insights into building and leading a successful company, including the importance of culture, hiring the right people, and fostering employee engagement. He also discusses pivotal moments, such as transitioning leadership, handling failures, and maintaining a work-life balance. Listen in for inspiring stories and practical advice to help grow your private practice and manage your team effectively.Gary's principles are integral to how we operate at Breakthrough, influencing our Profitability Under Pressure course, which has helped hundreds of private practice owners. Deadline is June 7 at 11:59PM EST. Apply here: https://getbreakthrough.com/grow00:19 Meet Gary Houck: A Lifelong Connection01:08 The Roofing Business: Success and Leadership04:23 Company Culture and Values07:41 Leadership Evolution and Strategic Decisions12:42 Building Long-Term Client Relationships16:38 Handling Failures and Learning from Mistakes19:11 Employee Engagement and Company Culture25:24 Lifelong Learning and Adaptability29:10 Culture and Attitude in the Workplace31:31 Learning from Different Industries31:44 Early Career Experiences34:21 Financial Health and Business Decisions40:50 Balancing Work and Family Life46:52 Legacy and Regrets54:12 Advice for Young ProfessionalsYou can find Gary at https://www.houcks.com

May 24, 2024 • 36min
5 Must-Haves to Land 100 Visits Per 1000 Square Feet
Welcome to a special episode of the Grow Your Practice podcast, featuring insights from the Market for Profit session held last week at a live boot camp in Harrisburg, PA. Here’s what you missed if you couldn’t attend:In this episode, we focus on:- Filling Schedules and Utilizing Space- Reactivating Past Patients- Leveraging Referrals- Expanding Service Offerings- Building a Strong Brand and Community PresenceAll of this and so much more is included in our Profitability Under Pressure course, which aims to help practice owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Extended deadline is June 7th at 11:59PM EST. Apply here: https://getbreakthrough.com/grow00:19 Identifying Marketing Challenges in Healthcare00:43 Maximizing Clinic Space and Efficiency02:10 Five Pathways to Attract New Patients05:55 Leveraging Data for Targeted Marketing08:10 Exploring Profitable Patient Demographics10:16 Marketing Strategies for Different Patient Groups13:21 Targeting Specific Demographics for Higher Profit16:11 Unlocking Patient Segmentation: Strategies for Healthcare Marketing19:16 Maximizing Text Campaigns: Real-world Success Stories21:03 Personalized Communication: The Key to Patient Reactivation22:32 Exploring Multichannel Marketing: Emails, Calls, and Texts23:48 Targeting and Understanding Your Audience for Better Engagement28:35 Leveraging Technology and Partnerships in Healthcare33:32 Apply to the ‘Profitability Under Pressure’ Course