

Grow Your Practice Podcast
Grow Your Practice Podcast
Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits.
Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.
Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.
Episodes
Mentioned books

Jun 14, 2024 • 31min
Improving Payer Mix: Grow Your Practice LIVE Ep 1
Tune in to learn about improving payer mix through marketing strategies, including discussions on challenges, reactivations, targeting specific organizations, and cold traffic marketing. Explore the importance of strategic planning and systems to enhance revenue per visit and patient retention. Join the conversation with practice owners and expert guests at the upcoming Revenue Per Visit Summit.

Jun 7, 2024 • 24min
From 15% Below to Over Doubling Business Growth in 3 Years with Tom Loyd
Tom Loyd, owner of Bryn Mawr Physical Therapy, shares his journey from therapist to clinic owner. He discusses leadership challenges, core values, and team approach. Tom highlights the 'Profitability Under Pressure' course for clinic owners. The podcast explores business growth, staff camaraderie, and leadership development strategies.

May 31, 2024 • 60min
Growing a $100 Million Empire & Hiring 400 Employees with Gary Houck
In today's episode of the Grow Your Practice Podcast, host Chad Madden interviews Gary Hauck, a lifelong friend and successful businessman, about his journey in the construction industry. Gary shares his insights into building and leading a successful company, including the importance of culture, hiring the right people, and fostering employee engagement. He also discusses pivotal moments, such as transitioning leadership, handling failures, and maintaining a work-life balance. Listen in for inspiring stories and practical advice to help grow your private practice and manage your team effectively.Gary's principles are integral to how we operate at Breakthrough, influencing our Profitability Under Pressure course, which has helped hundreds of private practice owners. Deadline is June 7 at 11:59PM EST. Apply here: https://getbreakthrough.com/grow00:19 Meet Gary Houck: A Lifelong Connection01:08 The Roofing Business: Success and Leadership04:23 Company Culture and Values07:41 Leadership Evolution and Strategic Decisions12:42 Building Long-Term Client Relationships16:38 Handling Failures and Learning from Mistakes19:11 Employee Engagement and Company Culture25:24 Lifelong Learning and Adaptability29:10 Culture and Attitude in the Workplace31:31 Learning from Different Industries31:44 Early Career Experiences34:21 Financial Health and Business Decisions40:50 Balancing Work and Family Life46:52 Legacy and Regrets54:12 Advice for Young ProfessionalsYou can find Gary at https://www.houcks.com

May 24, 2024 • 36min
5 Must-Haves to Land 100 Visits Per 1000 Square Feet
Welcome to a special episode of the Grow Your Practice podcast, featuring insights from the Market for Profit session held last week at a live boot camp in Harrisburg, PA. Here’s what you missed if you couldn’t attend:In this episode, we focus on:- Filling Schedules and Utilizing Space- Reactivating Past Patients- Leveraging Referrals- Expanding Service Offerings- Building a Strong Brand and Community PresenceAll of this and so much more is included in our Profitability Under Pressure course, which aims to help practice owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Extended deadline is June 7th at 11:59PM EST. Apply here: https://getbreakthrough.com/grow00:19 Identifying Marketing Challenges in Healthcare00:43 Maximizing Clinic Space and Efficiency02:10 Five Pathways to Attract New Patients05:55 Leveraging Data for Targeted Marketing08:10 Exploring Profitable Patient Demographics10:16 Marketing Strategies for Different Patient Groups13:21 Targeting Specific Demographics for Higher Profit16:11 Unlocking Patient Segmentation: Strategies for Healthcare Marketing19:16 Maximizing Text Campaigns: Real-world Success Stories21:03 Personalized Communication: The Key to Patient Reactivation22:32 Exploring Multichannel Marketing: Emails, Calls, and Texts23:48 Targeting and Understanding Your Audience for Better Engagement28:35 Leveraging Technology and Partnerships in Healthcare33:32 Apply to the ‘Profitability Under Pressure’ Course

May 17, 2024 • 39min
Sterling Carter on 4 Keys to Maximizing Profits and Patient Commitment
This episode of Grow Your Practice hosted by Chad Madden features Dr. Sterling Carter, a multifaceted entrepreneur, motivational speaker, and physical therapist with 25 years of service as an army veteran. Carter discusses his journey co-authoring the book 'Double Your Success' with his twin brother, focusing on overcoming challenges and leveraging opportunities for growth in the therapy staffing industry. The discussion also covers practical strategies for private practice owners to improve their business operations by:1. Negotiating with insurance companies2. Writing a patient accountability plan,3. Expanding practice services4. Building a brandAlong with so much more. Sterling is a ‘Profitability Under Pressure’ course customer, which aims at helping clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Deadline is TODAY at 11:59PM EST. Apply here: https://getbreakthrough.com/growYou can find Dr. Sterling at www.drsterlingcarter.com

May 10, 2024 • 42min
Texting For Profit (The 10 Text Challenge)
In this episode, host Chad Madden explains how private practice owners can grow their practice by effectively using texting for patient reactivation. He discusses the importance of maintaining a current patient list and strategies for re-engaging past patients through personalized text messages. The episode also covers the best practices for ensuring compliance, leveraging patient lists for targeted marketing, and utilizing deference questions to encourage reactivations. Chad offers The 10 Text Challenge Template to help practice owners implement these strategies and shares success stories from the practice community. You can find the template here: https://offer.getbreakthrough.com/bonuses-texting-for-profitAdditionally, he introduces the ‘Profitability Under Pressure’ course aimed at helping clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Deadline is May 17th. Apply https://getbreakthrough.com/grow

May 3, 2024 • 56min
3 Keys to Increasing Profit Margins Despite Declining Reimbursements
3 Keys to Increasing Profit Margins Despite Declining ReimbursementsAre declining reimbursements crushing your practice growth goals?Listen in and learn tactics for physical therapy practice owners to combat financial pressures such as inflation and declining reimbursements. This episode covers 3 keys to increasing profit margins and an in-depth look at the new course, 'Profitability Under Pressure.' Discover tools and strategies for improving schedule filling, payer mix, and patient lifetime value, as well as how to implement these tactics. To apply to Profitability Under Pressure today, click here: getbreakthrough.com/apply/ - a limited number of scholarships are currently available to early bird applicants for the upcoming cohort.

Apr 26, 2024 • 43min
Secrets to Increasing Revenue Per Visit
If you’re like many owners, your revenue per visit stays the same. For others, it’s slightly decreased.These rates are not keeping up with inflation. This is a problem.We put together an educational session in a webinar to address this issue.In this episode, I go over:A simple 4-step process any owner can do to create a planHow owners have increased their rev/visit up to $20/visitThe 12 tactics you could implement to increase your rev/visitTools successful owners are using to increase their profitsWe have all dealt with reimbursement cuts, inflation, market pressure, undervalued in the market, but it doesn’t have to stay that way.If you’re feeling the pressure of shrinking margins, you’re doing well and you want to stay ahead, and you enjoyed this Secrets to Revenue Per Visit webinar episode, I invite you to enroll in our next course, Profitability Under Pressure. We also have an Early Bird Scholarship.Deadline is April 30th. You want to save your spot so you don’t miss out.Go hear to sign up for our next webinar, Profitability Under Pressure, and apply to our scholarship:https://offer.getbreakthrough.com/application-pup-short-form

Apr 19, 2024 • 54min
Should You Worry About Revenue Per Visit?
Navigating the Pressures of Private Practice: Revenue, Profit Margins, and StaffingThis episode delves into the primary concerns of private practice owners as revealed by a recent national survey: revenue per visit, profit margins, and staff retention. The discussion highlights the challenges of declining revenue per visit, influenced by factors like insurance company policies and inflation. Strategies for improving financial health, such as understanding and managing expenses, maximizing profitability, and optimizing clinician schedules, are explored. Chad also touches on effective management and marketing techniques, including the importance of reactivations, referrals, and optimizing insurance relations. Real-life examples and solutions for increasing clinic profitability and revenue per visit are provided, emphasizing the importance of looking into business metrics and planning strategically for growth and stability.Ready to learn how you can improve your practice's financial health? Apply for Profitability Under Pressure and learn how you can see $10K more in profits guaranteed.

Apr 12, 2024 • 1h
Learn The Best Strategies for Generating Cash-Based Revenue For Your Private Practice
Have you invested in laser therapy or shockwave modalities? If you're like most PT private practice owners, acquiring the device is only the beginning - getting patients to buy in and purchase cash-based treatment packages is a whole other ballgame. Join Chad Madden as he teams up with Mark Callanen from Enovis during a previously-recorded live webinar to unveil powerful strategies for elevating cash-based revenue in private physical therapy practices. Discover how integrating cash-based services can counteract dwindling insurance reimbursements and propel practice profitability to new heights.During the live webinar, Chad and Mark delved into pivotal topics, including:Introduction to Cash-Based Revenue Strategies: Learn the essentials of maximizing cash-based revenue and its transformative impact on practice growth.Unveiling the Power of Cash-Based Services: Explore the significance of incorporating cash-based services amidst evolving market dynamics.Strategies for Profit Maximization: Uncover operational tips and insights for seamlessly integrating technologies like light force laser and shockwave therapies into your practice.Gain valuable insights from real-world case studies showcasing the tangible benefits of implementing these strategies, from amplified revenue streams to enhanced patient outcomes. Plus, discover practical resources to kickstart your journey towards practice prosperity.Want to learn more: visit getbreakthrough.com/enovis today!If you want help elevating your PT practice growth and improving your profitability, cash-based services are only one of many, many strategies. Learn the rest and get 90 days of support during the Profitability Under Pressure Program. You'll increase your profits by $10K guaranteed. Visit getbreakthrough.com/apply to see if you're eligible for current scholarships.