Rehash: A Web3 Podcast

On this episode of Rehash, we speak with Steph Alinsug, founder of VESSEL, the launchpad for onchain media. We talk about what onchain media is, how we can rethink advertising, and what companies can do with more relevant information on their users.Steph is one of the few repeat guests we’ve had on Rehash. The first time she was on the podcast was almost exactly one year ago in November of last year, and you can listen to Rehash S3 E10 for more context on her thinking around how web3 media has evolved over the last year.As it turns out, onchain media refers to so much more than simply putting pieces of media onchain, and its effects can be seen and felt across a wide berth of marketing, advertising, and branding initiatives for individual creators and large corporations alike.Steph challenges us to rethink what we know about advertising and keep an open mind to new, value additive forms of advertising that can actually benefit consumers instead of the value extractive forms of advertising we’ve all grown to know and not love. She paints a picture of what the marketing stack could look like for companies in the future and the ways in which onchain media can help companies better understand their customers so that they can, in turn, provide more targeted value to their most loyal supporters.If you work in the marketing space or if you’re a creator or founder, you won’t want to miss this episode as you’ll learn a lot of innovative concepts to help you rethink your brand and marketing strategy. COLLECT THIS EPISODEhttps://www.rehashweb3.xyz/ FOLLOW USRehash: https://twitter.com/rehashweb3Diana: https://twitter.com/ddwchenSteph: https://twitter.com/cryptohun3yVESSEL: https://twitter.com/onvessel_world LINKSS3 E10 w/Steph Alinsug: https://youtu.be/Hgix7aBdgOk?si=_fBzKKwqrtYPdWkQThinx Ad: https://s3.r29static.com/bin/entry/d4c/640x427,85/1493957/image.webpOnchain Summer: https://onchainsummer.xyz/Lens: https://twitter.com/LensProtocolFarcaster: https://twitter.com/farcaster_xyzThe Box (Decent): https://www.decent.xyz/ TIMESTAMPS0:00 Intro3:11 How Steph’s thinking around web3 media has evolved over the last year3:48 What is onchain media?4:25 Why would media need to be onchain?9:55 How Glossier could benefit from onchain media12:06 How onchain media can benefit podcasters13:15 Onchain advertising18:10 Twitter question from Rob (Ambire)21:24 Future of onchain media26:32 How to achieve our ideal media future30:51 Everything you need to know about VESSEL37:31 How Steph crypto pills her friends and family40:43 Follow Steph and VESSEL DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional. DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional.

On this episode of Rehash, we speak with Laura Jaramillo, CEO and co-founder of SONA, about helping artists build a more sustainable revenue, designing fail proof protocol incentives, and using music to onboard the next billion users to crypto. Like many of us, Laura’s journey into crypto was a winding one with many seemingly mismatched pieces that somehow all came together and are contributing to her work at SONA today. After turning down a deal from a major record label at age 16 to become the next Shakira, Laura decided to pursue furniture design at RISD (Rhode Island School of Design), which eventually led her into product and protocol design and designing what is now SONA, a platform to help musicians monetize their music in a different way. We do a couple of deep dives in this episode - the first one on how to build a sustainable revenue for artists by implementing crypto and DeFi primitives into a music streaming service, and the second on how to design the most effective incentives for a protocol that’s resistant to spam bots and token miners.We also talk about her new project, SONA, the super random way in which she met her co-founder, TOKiMONSTA, and Laura and Diana have a full circle moment when Diana realizes that a party she had attended almost a year ago during Art Basel was in fact a party put on by Laura and TOKiMONSTA to celebrate one year of their meeting and the birth of SONA.If you’re a musician or creator or any kind, or if you have any interest in the creator economy from any angle, you’ll want to listen to this episode. To get exclusive access to check out SONA and sign up as an early user, fill out the typeform linked below. COLLECT THIS EPISODEhttps://www.rehashweb3.xyz/ FOLLOW USRehash: https://twitter.com/rehashweb3Diana: https://twitter.com/ddwchenLaura: https://twitter.com/LauraTJDSONA: https://twitter.com/sonastream LINKSGet EXCLUSIVE early access to SONATOKiMONSTAFriends With Benefits TIMESTAMPS0:00 Intro3:05 Laura’s background9:12 Rejecting a music label at age 1614:44 History of music consumption17:33 How monetization works on SONA21:27 Why is SONA a protocol and not just an app?23:33 How to design a generous protocol29:09 Web2 vs web3 incentive design32:13 Origin story of SONA39:43 How Laura onboards friends to crypto44:56 Follow Laura and SONA DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional. DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional.

On our first episode of Season 6, we have the privilege of speaking with Maz and Eiman, co-founders of Crowdmuse, a platform for multiplayer collaboration on fashion drops and digital IP rights.Maz and Eiman explain what digiphysical goods are, not just in the context of fashion, but as it relates to any physical item with a digital counterpart, or vice versa. They do an excellent job of explaining what the benefits are for digital goods to have a physical counterpart, why we might need certain products to be stored on the blockchain, and how onchain IP works.That naturally led into a conversation about consumer crypto because not only is that what all the VCs are talking about nowadays, but digiphysical goods also live primarily in the consumer space. Maz and Eiman talk about how onchain consumer products will change the way we view identity, community, and brands and whether we should expect to see digiphysical goods permeating into all industries, not just the entertainment and consumer space as we’ve seen it to date.Finally, Maz and Eiman give us an insider look into Crowdmuse, and Eiman answers a spicy question from the community. COLLECT THIS EPISODEhttps://www.rehashweb3.xyz/ FOLLOW USRehash: https://twitter.com/rehashweb3Diana: https://twitter.com/ddwchenMaz: https://twitter.com/mmazcoEiman: https://twitter.com/eimsolimanCrowdmuse: https://twitter.com/crowdmuse LINKSCrowdmuse Whitepaper v1Crowdmuse ResourcesMetafactoryMetaBirkins/Hermes LawsuitFashion IP PrecedentsSeed ClubSlow RodeoJaya (for privacy content)Nym ProjectMultiplayer Creation Report by 1kx100 True Fans by Li Jin TIMESTAMPS0:00 Intro2:29 Rehash community governance3:32 What are digiphysical goods?5:55 How do digital and physical items link together?7:48 How do onchain goods differ from offchain digital goods?11:10 What is onchain IP and how does it work?25:08 Why is consumer crypto all the rage now?33:21 How will onchain consumer products change the way we view identity, community, and brands?37:04 Challenges that digiphysical goods face43:08 Origin story of Crowdmuse47:05 Future plans for Crowdmuse51:47 Who Maz wants to hear on the podcast next season52:36 Eiman’s favorite crypto drama54:48 Follow Maz and Eiman DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional. DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional.

Season 6 of Rehash: A Web3 Podcast starts on Thursday, October 5, 2023 with new episodes every Thursday until December 21, 2023.Season 6 will be pretty heavily focused on consumer crypto and creators, with a couple of more technical episodes sprinkled in there as well. Some names you might recognize are Luca Netz from Pudgy Penguins, Steph Alinsug, a repeat guest who’s now working on a new project called VESSEL, Maz and Eiman from Crowdmuse, and Hudson Jameson, a true Ethereum OG.You can find the full guest list in our pinned post on Twitter @rehashweb3. FOLLOW US:Rehash: https://twitter.com/rehashweb3Diana: https://twitter.com/ddwchen SUBSCRIBE:Apple Podcasts: https://podcasts.apple.com/us/podcast/rehash-a-web3-podcastSpotify: https://open.spotify.com/show/0ih4vN6lXKh4jt7VQYfjva SEASON 6 SPONSORS: Quests: https://quests.com/Lore: https://lore.xyz/ LINKS:Website: https://rehashweb3.xyzSubstack: https://rehashweb3.substack.comMirror: https://rehash.mirror.xyzLenstube: https://lenstube.xyz/channel/rehash.lensTwitter: https://twitter.com/rehashweb3Instagram: https://instagram.com/rehashweb3TikTok: https://tiktok.com/@rehashweb3Discord: https://discord.gg/9mrS8PmRh4 DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional. DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional.

On our final episode of Season 5, we’re speaking with Raz about a variety of topics ranging from building games for his siblings as a child to starting his own business at age 14 to forming anonymous relationships online and so much more. Raz is the CEO and co-founder of Guild, a membership management tool that helps you automate requirements, roles, and rewards for your community.We start off by talking about Raz’s childhood - how he learned to program at the young age of 6 or 7, how he grew up designing board games for his younger siblings because he wasn’t allowed very much screen time to play the computer games he wanted to play, and how his love of all things games - the strategy, the lore, the escape into an alternative universe - all impacted his future decisions and successes as an investor and builder.Raz made it big back in DeFi summer of 2020 and shares some of his best investment tips with us, like how to identify entry and exit points and how to stay objective in this space. He talks about how investing has helped him become a better builder and some of the things he’s still learning as a successful founder today.We then get into a conversation around DAOs, how he defines what constitutes a DAO, and whether he thinks DAOs have peaked yet. I ask him about how Guild has been able to strike such a good balance between being a well organized successful company while running on a relatively very flat organizational structure and championing a lot of the ethos of DAO organization that typically tends to lead to chaos, and he attributes a lot of that to the thinking and work of his brother and co-founder, Bruno, who we’ll hopefully get on the podcast next season.This was the perfect episode to end the season on and definitely one of my personal favorites. And I know I’ve been saying this a lot lately, but the fact is this season was probably my favorite one yet. It’s so inspiring to me that even in the midst of a bear market where sentiments around crypto and web3 are so low that there are still so many bright minds that are still so dedicated to building and furthering the potential that crypto and blockchain can have on the future of the internet.We’ll be starting our next round of guest nominations and voting in a little over a week, so make sure you’re following us on Twitter @rehashweb3 or join our Discord community so you can stay up to date on all the happenings around that. If you don’t have a Rehash podcast NFT yet and want to help us decide our guests for next season, make sure you grab an NFT at https://www.rehashweb3.xyz/ before the next round of nominations starts, and if you have any questions, DM us on Twitter and we’ll help you out there. COLLECT THIS EPISODEhttps://www.rehashweb3.xyz/ FOLLOW USRehash: https://twitter.com/rehashweb3Diana: https://twitter.com/ddwchenRaz: https://twitter.com/leadinscientistGuild: https://twitter.com/guildxyz SPONSORSQuests: https://rehash.quests.comLore: https://lore.xyz/rehashLivepeer: https://livepeer.org TIMESTAMPS0:00 Intro4:50 Building board games as a child7:26 How Raz got into crypto through Dogecoin11:22 Biggest lessons learned from gaming12:42 Becoming an investor before becoming a builder21:47 Raz’s investment strategy27:23 Raz’s hot takes about DAOs29:57 Have DAOs peaked?30:55 Is Guild a DAO?31:30 DAOs vs corporations34:01 Why Raz believes in Gen-Z so much45:42 Questions from Twitter53:59 Explain Your Tweet1:01:07 Follow Raz DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional. DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional.

Yancey Strickler talks about a post-capitalist world, the flaws of the creator economy, and the benefits of onchain release clubs for collaboration. They explore societal values, monetization of passions, and the challenges artists face. The conversation also dives into MetaLabel's business model, artistic authenticity, and the evolution of the podcast's release strategy.

Thomas Scaria, co-founder and CEO of Lore, discusses the intersection of the crypto economy and the creator economy. They explore the integration of gaming and finance in the creator space and emphasize the importance of consumer crypto. They also highlight opportunities such as music NFTs and interactive NFTs in creating communities and directly monetizing from fans. Other topics include the role of financial speculation in the crypto space, various crypto projects, and advice for founders.

On this episode of Rehash, we speak with Rebecca Rettig, Chief Legal and Policy Officer at Polygon Labs, about the current state of crypto regulation around the world.This is the first legal and policy focused conversation we’ve had on Rehash in over a year - the last conversation we had on crypto regulation was with Katherine Wu from Archetype and Crypto Council for Innovation all the way back in Season 2. The main difference I wanted to touch on in this episode (other than just getting a more current take on where crypto regulation currently stands) is getting a more global perspective on how different countries or regions of the world are looking at crypto. Rebecca talks about key pieces of crypto legislation like MiCA (Markets in Crypto Assets) in the EU and FIT (Financial Innovation and Technology for the 21st Century Act) in the US and shares her perspectives on which countries have the most crypto friendly policies.We focus most of the conversation on crypto policy, but we do chat a bit on the legal front as well. Rebecca talks about some key court cases we’ve seen recently in the U.S., such as the Coinbase case, and shares her take on what she believes the SEC’s strategy is and what that means for us as people building and working in the industry.Finally we wrap up with some spicy questions from our community, like how to stay out of jail as someone building in web3 or whether crypto will ever succeed in the U.S.Rebecca was nominated by Carsten and voted onto the podcast by Justin Conley, Katelyn Donnelly, Zayi Reyes, Meg Lister, Aaron Soskin, David Silverman, anon, and Carsten.COLLECT THIS EPISODEhttps://www.rehashweb3.xyz/ FOLLOW USRehash: https://twitter.com/rehashweb3Diana: https://twitter.com/ddwchenRebecca: https://twitter.com/RebeccaRettig1TheValueProp: https://thevalueprop.io/ SPONSORSLens Protocol: https://lens.xyzLivepeer: https://livepeer.org LINKSMarkets in Crypto Assets (MiCA)Financial Innovation and Technology for the 21st Century Act (FIT)Crypto435TheValuePropGet involved in policy: Email policy@polygon.technology TIMESTAMPS0:00 Intro4:00 The shift from legal to policy7:43 Infrastructure provider vs dapp provider9:29 Non-financial use cases for crypto10:02 High level overview of global crypto policy14:49 Government 101 (US)19:12 What is the SEC’s strategy?20:39 People used to hate telephones20:51 SEC’s lawsuit against Coinbase24:57 What will happen to DAOs and NFT projects without legal protections?26:36 Best advice for DAOs29:20 Will the US ever embrace crypto?30:56 Wyoming DAO LLCs31:58 Which country’s laws apply?33:48 Most important crypto legislation takeaways36:06 How can I help push crypto policy forward?38:37 Will crypto ever succeed in the U.S.?39:25 Best places to live for web3 nomads40:03 How to stay out of jail 42:51 Follow Rebecca DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional. DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional.

On this episode of Rehash, we are dissecting identity, reputation, and truth with Billy Luedtke, founder of Intuition, a full stack solution that allows anyone to claim anything about anything.If that sounds cryptic to you, you’ll want to brace yourself because Billy and I go down countless esoteric rabbit holes in this episode about what our true identity is, how we know something to be true, and the ways in which technology is affecting our biological intuition. Billy has been in the crypto space for over 10 years and has been working on various decentralized identity projects throughout this time as one of the earliest employees at ConsenSys and later a founder of Uport, one of the earliest projects in web3 focused on decentralized identity. Many of the ideas we discuss in this episode are open to interpretation, and you probably have your own perspectives on these topics that differ from ours. I would love to hear your thoughts on these topics and open the conversation up to the community. Feel free to tag us on Twitter or join our Discord server and share your thoughts with us. COLLECT THIS EPISODEhttps://www.rehashweb3.xyz/ FOLLOW USRehash: https://twitter.com/rehashweb3Diana: https://twitter.com/ddwchenBilly: https://twitter.com/0xbillyIntuition: https://intuition.systems/ SPONSORSLens Protocol: https://lens.xyzQuests: https://rehash.quests.com   LINKSThe Evolution of IntuitionWeb3 Identity Stack (Nich/1kx) TIMESTAMPS0:00 Intro3:56 What is digital identity?6:19 True identity vs digital identity7:48 Dissecting true identity further11:18 Billy’s biggest lessons learned about identity and reputation14:01 What to attest to16:26 Objective vs subjective truths20:23 Intuition UI24:55 What are the limits of human intuition?26:39 Has technology ruined human intuition?33:53 How to incentivize people to share their knowledge45:35 What is Intuition?46:34 Best apps to build on Intuition55:11 Questions from the community1:03:51 Explain Your Tweet DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional. DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional.

On this episode of Rehash, we speak with fellow podcaster, Nick Hollins, about the creator economy, web3 communities, and building a collectively curated onchain radio at UFO. Nick is the creator of UFO and co-founder of Apollo, the creative lab that produces UFO.The creator economy has grown in leaps and bounds since the early 2000s with the introduction of blogging, to Youtube’s emergence, to social media and influencer marketing. The more recent implementation of blockchain technology, cryptography, and what we now see as the overarching web3 space to the creator economy has introduced a plethora of new funding and ownership tools we never saw before. Creators are now able to directly own and monetize their works, tokenize their intellectual property rights, share revenue with co-creators and collaborators transparently, automate payments, engage with their fans more meaningfully, and much more.Our guest, Nick, comes from a traditional community radio background in Australia and now uses a lot of his learnings from that world to build UFO, which is aspiring to be an onchain radio and club for creators and consumers of media.We talk about all of this and more and wrap up with an unexpectedly eerie explain your tweet segment at the end that triggers Diana’s deepest fears. COLLECT THIS EPISODEhttps://www.rehashweb3.xyz/ FOLLOW USRehash: https://twitter.com/rehashweb3Diana: https://twitter.com/ddwchenNick: https://twitter.com/nick_hollinsUFO: https://ufo.fm/ SPONSORSLens Protocol: https://lens.xyzQuests: https://rehash.quests.com LINKSKabuki’s appearance on Rehash: https://rehash.mirror.xyz/1CKpkhPpEEq5det3EScI9OKrnljj26r-9o4CHoGEHC8UFO Mirror: https://ufo.mirror.xyz/Water and Music: https://twitter.com/water_and_musicJack Butcher: https://twitter.com/jackbutcherLens: https://lens.xyzRehash Orb community: https://orb.ac/community/64b36efa6f90fe171ffae8c5Rafa: https://twitter.com/rafathebuilder TIMESTAMPS0:00 Intro04:05 Nick’s favorite web3 creator tools9:24 What’s missing from the web3 creator stack?11:21 Innovative incentive mechanisms 14:05 Why are people collecting media NFTs?18:00 Do NFTs have utility?21:17 Advice for creators to better engage with their fans24:35 Skills all creators in web3 need to have29:00 How web3 can benefit from media and how media can benefit from web332:53 Join the Rehash Orb community34:03 Questions from the community43:08 Explain Your Tweet DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional. DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional.